Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング
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Madrid + more things
Madrid The order on things being written and posted on this blog has been scrambled up a bit and I ended up spent some time in Madrid with nothing to show for it as my SD card from my camera disappeared, I have no ideas where I mislaid it. In Madrid, the Prado museum is…
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Porsche + more things
Porsche pronunciation – the iconic German car company want to stop the peculiarly British mangling of their name. The British tend to assume that the end e is silent, while the correct pronouncation is Porsch-e. More on the video below. More on Porsche here. Creative agency ZAK created a parody of 1980s toy advert as…
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Beme & more news
Beme CNN Brings In the Social App Beme to Cultivate a Millennial Audience – The New York Times – major news site suffering from lack of consumer trust (election coverage, fake news environment etc) buys YouTube V-logger to get some baes – and people wonder why the news media appears broken. Beme was founded by Casey…
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Brexit segmentation
Inspiration for brexit segmentation This chain of thought on Brexit segmentation got fired up when my Facebook filled up with calls to petition British Airways to stop the distribution of the Daily Mail, mainly because of headlines like: So can a brexit segmentation be used as part of a marketing strategy? There are at least…
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Facebook marketer tools +
Facebook marketer tools – Digital media has been historically very focused on performance marketing tools. The new generation of Facebook marketer tools are an attempt to shake things up from a brand marketing perspective. A lot of inspirational work coming out of Brazil (non-olympic related). Don’t think of it as hyper-targeted advertising, think of it…
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MasterCard logo + more
MasterCard logo redesign struck a nice balance between change and heritage. Wired magazine has more details on the MasterCard logo redesign and how it has changed or evolved over the years. More on branding related stories here. Snoop Dogg on a US game show via Zak Agency’s ‘cool sh*t‘ email newsletter. Legendary undersells the Doggfather.…
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Nice & other things
Nice Nice murder-by-truck incident – My social media feed filled up with poor ad placements against news about the Nice murder-by-truck incident. Sesame Street’s handling of the event on the social media accounts was a paragon of how these things should be done on Twitter and YouTube The world needs your kindness today. Go out…
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Weiying + more news
China’s Tencent and Weiying Take $85 Million Stake in Korea’s YG Entertainment | Variety – China is the market for a lot of Korean TV. Gaining soft power through culture is part of the government’s aspirations – this deal makes both political and business sense. Korean production companies have found that their shows are often blocked…
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The New Nokia
The New Nokia can rise from the ashes of the old. Microsoft finally let go of its licence for the Nokia brand license on May 19, 2016. There is a lot of logic to this move: Microsoft has already written down the full value of the business acquisition It has got the most valuable technical…