Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング
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Rediscovering Quora + more
Probably the biggest thing that happened was me rediscovering Quora the question-and-answer network. I replied to a question ‘What are the major reasons behind Yahoo’s drastic downfall?‘ and then republished it as a blog post with a few more bits and bobs. Traffic blew up on the post when Dave Farber published a link to…
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Yahoo’s downfall
I’ve seen a lot written about Yahoo’s downfall. Most of it lacks insight. And at the most basic level lacks precision. Yahoo is an employee who works at Yahoo! or Y! (the Y-bang). It was the best culture I ever worked in; and the most dysfunctional company that I ever worked for. I got to…
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Thin film electronics + more things
Coal redefined for thin film electronics | Electronics EETimes – sounds like a graphene connection. Thin film electronics is going to be key for wearables Web Summit 2016 | Approach to marketing – it does beg the question why should a marketer support this and go to their conference? The VR idea maze — Benedict Evans – worthwhile…
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IP with WeChat + more things
UK companies in discussions related to IP with WeChat | 英中贸易协会与微信法律团队会晤 – WeChat wants brand advertisers and e-tail sales, the brands want a clamp down on grey market and counterfeit product sales enforcing their IP with WeChat. More on WeChat related content here Twitter has outsized influence, but it doesn’t drive much traffic for most news orgs,…
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Generation X + more things
5 Reasons Marketers Have Largely Overlooked Generation X | Adweek – definition of generation x is an issue, small segment (weird 18 year block rather than 20 year block), transitional position in terms of analogue and digital world experience, identification with the label generation x. More on gen-x here Video surveillance cued for surge in next five…
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Yahoo takeover + more things
Microsoft Could Help Finance a Yahoo Takeover | Vanity Fair – Despite the turmoil surrounding Yahoo, one tech giant has expressed its interest in maintaining relations with the struggling company. Microsoft has been in talks to finance bids – a Microsoft-financed Yahoo takeover is equivalent to burning a competitor down from the inside. More on Yahoo! here.…
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Dark social + more news
How to Use Brand Jedi to Harness ‘Dark Social’ | DigitalNext – AdAge – so basically this is being attributed to influencer engagement and as the driver of ‘unattributable’ site traffic / conversions aka dark social (paywall) Apps to watch at SXSW 2016 — Medium – nothing really stood out to me from this list. Tribe and…
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Facebook messenger content + more
Next Up: Facebook Messenger Content From Publishers? – will Facebook Messenger content as publishing platform happen? WeChat has already got a mature content platform offering. This provides a clear framework for how Facebook Messenger content could look and feel. A bigger challenge for publishers and Facebook is how to monetise it SMARTPHONES: Dakele Becomes First Smartphone…
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Advertising isn’t the problem, telecoms are
Advertising isn’t the problem with ad blockers, at least not the sole problem. A few days ago I explained why I thought that tracking was the problem that ad blockers are designed to deal with. From a consumer point-of-view the time it takes to load a page is unacceptable for a significant minority of internet…