Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング
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Nielsen TV data + more things
Facebook and Google, Two Giants in Digital Ads, Seek More – The New York Times – Facebook combining Nielsen TV data, treating its ads like TV. and Google plays catch-up with targeting by email address. I think that this doesn’t make a lot of sense from a data perspective. But I can understand why Nielsen TV…
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Weiden Kennedy Tokyo + more
Weiden Kennedy Tokyo did this great brand video for Nike Korea, they supported it with a ‘Be Heard’ campaign on KakaoTalk. Weiden Kennedy Tokyo work for Nike is consistently of a really high standard. More marketing inspiration here. One of the things that had been keeping me busy over the summer was working with Racepoint…
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Hong Kong banks + more
Hong Kong banks Hackers threaten to take down websites of Hong Kong banks unless they pay bitcoin ransoms – interesting move and good PR by Akamai, the block chain has allowed researchers to see which Hong Kong banks are paying up. Business Chinese Soccer Prepares to ‘Fly Alone’: Will Success Follow? | WSJ – moving away from…
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Invisible cloaks + other things
Invisible cloaks The possibility of invisible cloaks straight out of a Marvel comic hero’s tool kit or a wizarding wardrobe a la Harry Potter. The underlying technology involves some science that sounds more like science fiction. Could ‘Harry Potter’-like invisible cloaks really exist? – CNET On a more serious note invisibility cloaks have applications in the…
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Brand storytelling: a bitter pill to swallow?
I have been thinking about brand storytelling after watching Adam Curtis’ Bitter Lake over the weekend which is ostensibly trying to tell the story of Afghanistan from then end of the second world war to today. But it is also a parable on how the simplicity of storytelling used by the political classes to get…
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Android device fragmentation + more
Android Sales: Guess how many Android devices are available for sale | BGR – 18,000 different types of Android devices which is an insane amount of device fragmentation. Imagine the pain in Android device testing needed and that isn’t even getting into different app stores and non-Google Android devices – a la Russia and China. More…
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Cheaper luxury goods + more things
Cheaper luxury goods could be on the way in Asia, say analysts | SCMP – cheaper luxury goods is due to a mix of market forces in the likes of China and cracking newer luxury markets, according to the article. There is also the upward competition from premium streetwear products that is forcing cheaper luxury goods…
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RSS dead nonsense + more
RSS dead nonsense Is RSS Dead? A Look At The Numbers | MakeUseOf – interesting stats on RSS – a very-much alive format. RSS dead is nonsense, I use it everyday. It is invisible plumbing. Reports of RSS dead is due to the demise of Google Reader. I can’t recommend RSS reader Newsblur enough. More related…
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Robot nation in China factories +more
China’s Factories Are Building a Robot Nation – Caixin – it is amazing how manual things like smartphone manufacture is. Apple moved production to China because pick and place ‘robotic’ automated machines had been used in phone manufacturer, but couldn’t handle the jewellery like manufacturing. Pick and place had been used in Japanese consumer electronics manufacturing…