Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング
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Robot nation in China factories +more
China’s Factories Are Building a Robot Nation – Caixin – it is amazing how manual things like smartphone manufacture is. Apple moved production to China because pick and place ‘robotic’ automated machines had been used in phone manufacturer, but couldn’t handle the jewellery like manufacturing. Pick and place had been used in Japanese consumer electronics manufacturing…
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Marketing singularities
This post was prompted by a couple of conversations over the past few days that culminated in the idea of marketing singularities. Conversation number one A friend pointed out that they’ve got a new job, just received a document on what we’re doing from my global social agency ‘X’. What’s your opinion of them and…
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Ogilvy social trends + other things
Ogilvy social trends Marshall and James delivered their Ogilvy social trends presentation on a webinar. Included in the Ogilvy social trends presentation is Here is this year’s Ogilvy social trends presentation: Vintage logo design Flickr user Eric Carl has put together an amazing album of vintage logo design from the 1970s and they are truly…
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Changing definition of what social means
What social means This inspiration for this post about what social means came from working with business-to-business marketing clients and prospects. Its based on thinking I’ve done over the past six months or so. Based on the experience I had talking to clients and the work that I have been doing I came up with…
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The ten most popular posts of 2014
First of all thank you for having visited my site this year, I thought I would revisit the most popular posts of 2014. The WhatsApp | Facebook post (part I) – On February 20, I woke up to find out that Facebook had acquired OTT messenger service Whatsapp for an apparently very large sum. I…
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SLS coupe & other things that made last week
Interesting and funny film from Mercedes for the SLS coupe AMG. The way the businessman loses his mind trying to define luxury feels like a parody of Zen and The Art of Motorcycle Maintenance. Are the metaphysics of luxury and the metaphysics of quality the same? The SLS coupe AMG is a very impressive looking vehicle.…
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FES watch + more things
Who’s Behind the E-paper FES Watch? – Digits – WSJ – interesting the way Sony has become an internal VC operation. It makes sense since they need disruptive innovation and they still have smart people. they also need to allow their engineering talent to keep having an outlet for their creativity. The FES watch is…
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Duracell, Buffett & more things
Duracell Warren Buffett buys P&G’s Duracell business | Marketing Interactive – I think that this is smart, Duracell is a powerful brand. It has been extended from beyond its traditional high quality alkaline batteries to include rechargeable batteries, chargers and related products. Beyond distribution, the fit for Procter & Gamble is less obvious. Having Duracell under…
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Chinas massive foreign reserves + more
No easy fix for Chinas massive foreign reserves | SCMP – Chinas massive foreign reserves surplus presents a similar challenge to what Japan faced in the 1970s and 1980s. China massive foreign reserves will likely be used to try and reinforce its existing hegemony. We are already seeing state banks giving mobile network providers negative interest…