Ged Carroll

Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング

  • MWC 2016 as a case study on talkability, brand mentions and brand performance

    Mobile World Congress (or in industry parlance MWC 2016) is where the telecoms industry goes to set out its stand. It has gradually changed from being a conference where the big issues of the day are hashed out, to more of a trade show a la CES or CeBIT. From a brand point of view,…

  • What does ZBB mean for agencies?

    After talking with a friend I pulled together a brief presentation for them which explained what Zero Based Budgeting (ZBB) practices at a client were likely to mean for an agency. What does Zero Based Budgeting mean for agencies? from Ged Carroll The key takeout for me are is one of attitude. ZBB isn’t about cost…

  • Drones + more things

    Amazon bookstores: It’s the drones, stupid – I, Cringely – the big problem I see is the last 100 yards. Drones might be fine in theory to get to a property but what about getting to the home owner or responsible custodian of the parcel. I think these are a point, rather than universal solution,…

  • Topless model + more things

    Twist ending of moving company’s sexy topless model ad has a silver lining 【Video】 | RocketNews24 – one of the better 15 second spots I’ve seen involving a sexy topless model. This is one of the few times that you will see the words sexy topless model in one of my posts. IBM, Ustream-BM, we can’t believe…

  • McRefugees

    McDonalds and McRefugees McDonalds Restaurants in Hong Kong is famous to Economist readers for consistently providing the best value in the publication’s ‘tongue-in-cheek’ ‘Big Mac Index’. But it is also increasingly becoming a cheap source of social housing for what has become known as McRefugees.  The restaurants are ubiquitous, offering cheap consistent food. And many…

  • Encryption backdoor + more

    Mossberg: An Encryption Backdoor Is a Bad Idea – Re/code – Walt Mossberg explains in non-technical terms why an encryption backdoor is a really bad idea. More security related content here. The best buyer for Yahoo’s core internet business may be… Alibaba – not convinced that Alibaba would want to. There few synergies with its existing business…

  • El Capitan + more things

    Things that made my day this week. I have been quiet on here as El Capitan has a real problem with memory leakage with regards to mail.app, this necessitated a complete rebuild of the computer (which didn’t solve anything) and an eventual pruning of the library. This is a real software quality problem for Apple.…

  • Mac vs PC + more news

    Microsoft and partners revive Mac vs PC ads — without mentioning Mac – CNET – This is all a bit odd. If you’re going to do a competitive comparison you have to mention the competition. That and the humour was why the Mac vs PC ads worked. Not mentioning them looks like Voldemort like fear in…

  • Hells Club + more things

    Hells Club -an amazing film mash-up, spot the different appearances. In the words of the maker There is a place where all fictional characters meet. . Outside of time, Outside of all logic, This place is known as HELLS CLUB, But this club is not safe TERMINATOR VERSUS TONY MONTANA VERSUS TOM CRUISE VERSUS CARLITO…