Category: business | 商業 | 상업 | ビジネス

My interest in business or commercial activity first started when a work friend of my Mum visited our family. She brought a book on commerce which is what business studies would have been called decades earlier. I read the book and that piqued my interest.

At the end of your third year in secondary school you are allowed to pick optional classes that you will take exams in. this is supposed to be something that you’re free to chose.

I was interested in business studies (partly because my friend Joe was doing it). But the school decided that they wanted me to do physics and chemistry instead and they did the same for my advanced level exams because I had done well in the normal level ones. School had a lot to answer for, but fortunately I managed to get back on track with college.

Eventually I finally managed to do pass a foundational course at night school whilst working in industry. I used that to then help me go and study for a degree in marketing.

I work in advertising now. And had previously worked in petrochemicals, plastics and optical fibre manfacture. All of which revolve around business. That’s why you find a business section here on my blog.

Business tends to cover a wide range of sectors that catch my eye over time. Business usually covers sectors that I don’t write about that much, but that have an outside impact on wider economics. So real estate would have been on my radar during the 2008 recession.

  • 6 things learned in a corporate environment

    The idea for 6 things learned  in a corporate environment came from having spent four months working day-in, day-out onsite at a large corporate.

      • The working environment is very different to an agency. My desk had to become much more portable. Since the space was all hot-desking with only team PAs assigned permanent desks.  This meant no reference charts stuck up or post-its around the monitor. Instead I boiled my process down to the laptop, a notebook that acted as my organisation memory and a day book that focused on my tasks. That was it, no further paper work
      • Many of the traditional spaces for memos weren’t available. So the back of a toilet door with its regularly updated notices was a lifeline to what was happening where. The coffee machine, once a traditional networking point was less useful as hot desking meant that your serendipitous meetings are random in nature. They often lack the depth of what you have an agency environment. These aren’t shallow people, its a level of impermanence built into the working space
      • The importance of mobile was brought home to me. Each desk space had a phone. You keyed in your number and a PIN and your direct dial number moved with you. But 20 per cent of these phones were out of action at any given time. This wasn’t a problem as people tended to use their mobile phones a lot. We used to talk a lot, over bridged conference call numbers. You would see people on calls pacing the floor listening and talking on their calls via headsets plugged into their mobile handsets. For the first few minutes it feels slightly weird
      • Sustainability and being environmentally friendly were more than having a prominent recycling bin. There is an application that reminded me any time I printed something just how bad I was for the environment. Being green was thoughtfully built into processes rather than bolted on as an afterthought
      • Admittedly, my time at Yahoo! was in a very different company and culture, but being a client is very much a team sport. You only have a limited amount of control, a lot of work has to be done by consensus and through a process. You feel like a very small cog in that process and every small gain was an appreciable win. Making this happen takes up an inordinate amount of time
      • It seemed to be timely when writing this post that I read this article Silicon Valley Has Not Saved Us From a Productivity Slowdown – The New York Times – new enterprise software like Workday is still as reassuring clunky as their forebears. Many of the same problems of collaboration and information sharing are still being resolved

    What other things learned in a corporate environment have you come across?

  • Advertising isn’t the problem, telecoms are

    Advertising isn’t the problem with ad blockers, at least not the sole problem. A few days ago I explained why I thought that tracking was the problem that ad blockers are designed to deal with. From a consumer point-of-view the time it takes to load a page is unacceptable for a significant minority of internet users.

    This comes at a time when mobile telecommunications services have become commoditised. For £29/month I get unlimited data, unlimited SMS texts, unlimited voice, free roaming across a number of countries around the world and 8GB of data when my phone is used as a modem for a laptop.

    So how could a mobile carrier upsell me? The answer lies in going back to the late 1990s. In the UK, there used to be a mobile carrier called one2one. The service provider had a poor network, but needed to engage with business users and tech forward consumers. They did this with series of tariffs under the Precept brand. These tariffs had a couple of differentiated services in common:

    • A shorter gap between replacement handsets
    • A priority and normal number, so that you could prioritise callers
    • Improved voice quality using a better Codec called Enhanced Full Rate or EFR

    Move forward the best part of two decades – handsets are now affordable to be purchased upfront for tech forward consumers, though Apple and Samsung looking to duplicate the car leasing model in the US. They are likely to roll it out internationally at some point.

    The equivalent of priority numbers is multiple identities or accounts, differentiation that steps out of the mobile provider remit and into services provided via applications, for instance multiple email addresses.

    Voice calls are becoming increasingly disinter-mediated through OTT messaging services.  But ad-blocking on the network level offer a clear analog to the deployment of EFR, providing faster page load times for web content.

    There are also benefits in terms of network utilisation and bandwidth capacity. This is especially important in countries like the UK where it is nigh on impossible to get planning permission for mobile masts due to consumer protests. But the most attractive part of ad blocking at the network is the product differentiation it affords mobile providers.

    More information

    Advertising isn’t the problem with ad-blockers | renaissance chambara
    UK Gov’t Launches Anti-Adblocking Initiative, Compares It To Piracy | Slashdot
    Three Group to tackle excessive and irrelevant mobile ads | Three UK media centre
    One 2 One offers free daytime calls and souped-up GSM | V3
    The UK’s £150m Mobile Infrastructure Project “not as successful as envisaged” | TelecomTV

  • Facebook Canvas + more news

    Facebook Canvas

    Creating Facebook Canvas ads: step-by-step guide | The Digiterati – great step-by-step guide by Marie Page. Facebook Canvas. Facebook Canvas are full screen mobile adverts.

    Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App | TechCrunch – Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network

    Business

    Is Taking Yahoo Private An Option? | MediaPost – does it make sense taking Yahoo private? – Probably yes, getting the activist shareholders off the company’s back would have benefits. All be it ending up with a highly leveraged business. Does it make sense to have the current team do it? That’s a much trickier call to make, there is a strong argument to say no. But you would struggle to find a qualified management team who could step up to take it on

    Morgan Stanley Marks Down Its Stake In Palantir, Dropbox – Fortune – not terribly surprising clipping of the unicorns. Palantir seems to be a solution looking for a problem. This is a common issue with enterprise software. Given its defence connections and the need for extensive consultancy and software one has to wonder about breakout use cases

    Ideas

    The Information Revolution’s Dark Turn – Tech – GovExec.com – interesting article discussion on whether technology frees us or dominates us

    Kiddle – Ask Jeeves mark II? Will Kiddle finally be the people to get natural language search to work well consistently?

    Reactions: Not everything in life is Likable — Facebook Design — Medium – interesting breakdown in methodology

    Media

    Warner Bros to buy Korean-focused DramaFever – BBC News – they have been taking a kicking from Viki (Korean based) owned by Rakuten

    Most Germans Think the Press Is Lying to Them About Refugees – SPIEGEL ONLINE – as if the media doesn’t have enough on its plate, a lack of belief in its core proposition could kill it entirely. More German related topics here

    Wireless

    Demand for heat pipes for smartphones may emerge – DigiTimes – suggests a lack of die size and power saving improvements. Interesting technology through. Will heat pipes for smartphones reduce the localisation of heat on shells and how will cases affect their efficacy?

    Web of no web

    【双语】Shenzhen pilots vehicle ID chips 深圳八类车上将安装“电子车证” – The chips will be installed in 200,000 vehicles in Shenzhen-mostly commercial vehicles and public buses-and allow officers to access vehicle data

  • Ad blockers

    If you work in the advertising or media sectors, the elephant in the room will be the problem ad blockers. Specially developed software designed to stop ad tracking and ad vending online.
    ad blocker
    Over five years from 2010 to 2015 the installed base of ad blockers has increased eight-fold. The root problem is a that of a poor web experience. It is a well known heuristic since the late 1990s that page load time and the likelihood of a consumer to click away to another page have inverse relationship with each other.
    page load times

    Can it be the ads themselves?

    Display ads have been around almost as long as the commercial web.

    Secondly, Google research found that 56.1 per cent of display ads vended in a trial were not viewable by the audience.

    But that number is a problem for advertising customers as they want to get greater efficiency and effectiveness in their marketing campaigns.

    Unilever’s CMO Keith Weed went on record last year demanding 100% viewability for digital advertising. In order to support this, there needs to be tracking technology deployed to monitor the advertising experience.

    This is on top of tracking technology that is used to conduct retargeting and aid programmatic selling of advertising. All of this slows page load times as information is conveyed to a plethora tracking servers, which then controls which ads are served.

    Retargeting is a tool that is particularly crudely used, audiences aren’t that impressed by brands stalking them throughout their online journey. More media related content can be found here.

    More information

    IAB: 100% Viewability of Digital Ads Is ‘Not Yet Possible’ | Advertising Age
    5 Factors of Display Visibility | Think With Google (US)
    The Future of Viewability | 360i
    CPM is dead: a guide to viewability in online advertising | Econsultancy GooglePlus account
    Measuring Ad Viewability | Think With Google
    Why viewability will become one of the key issues in digital advertising in 2016 | The Drum
    State of Viewability Transaction 2015 | iab
    Unilever’s Keith Weed: ‘Digital ads must be 100% viewable’ | Marketing Week
    Ad Blockers and the Next Chapter of the Internet | HBR – retargeting blamed (hat tip Daniel Appelquist)

  • MWC 2016 as a case study on talkability, brand mentions and brand performance

    Mobile World Congress (or in industry parlance MWC 2016) is where the telecoms industry goes to set out its stand. It has gradually changed from being a conference where the big issues of the day are hashed out, to more of a trade show a la CES or CeBIT.

    From a brand point of view, it was of interest to me for two reasons:

    • It offers largely culture neutral brand discussions, many of which occur online
    • I have an interest, having worked on a few mobile brands during my agency career (Palm, Ericsson, Verizon Wireless, Samsung, Qualcomm, Telenor Myanmar and Huawei)

    I pulled this slide ware together for a talk I am giving at an internal event at an agency.

    The first data that I have put together is looking at the amount of mentions that occurred regardless of the channel. It is a relatively easy data point to pull out of monitoring systems very quickly.

    Obviously the value of mentions will depend on how many people view them, what is the context that the mention appears in. What was the content around it? Who said it, are they expert or trustworthy? So looking purely at the number of mentions would be crude, offering little value apart from nice PowerPoint slides.

    Breaking the mentions down by platform gives an idea of relative marketing communications competencies of brands. So looking at Huawei and Xiaomi shows contrasting approach to building talkability and conversations. Huawei focuses on traditional media channels where as Xiaomi focuses on social.

    By comparison LG and Samsung seem to have a more holistic approach.

    I then moved on beyond the mention data to try and look at relative authority of whoever mentioned the brand and looking at the relative distribution by brand and channel.

    I had done some initial analysis on the event in general here. These numbers showed how well brands had built high authority communities and the discussions around them.

    What was quite surprising was the polarised authority of mainstream media sources. Newswire syndication had destroyed authority of many online traditional media channels. A second cross brand observation was the relatively low authority of the blogosphere.

    These slides only start to delve into understanding talkability and are time consuming to create in comparison to looking at raw mention numbers, but offer superior strategic insight for both earned and paid media approaches for future launches.

    I did some broad profiling of online conversations around MWC here.