Ged Carroll

Category: business | 商業 | 상업 | ビジネス

My interest in business or commercial activity first started when a work friend of my Mum visited our family. She brought a book on commerce which is what business studies would have been called decades earlier. I read the book and that piqued my interest.

At the end of your third year in secondary school you are allowed to pick optional classes that you will take exams in. this is supposed to be something that you’re free to chose.

I was interested in business studies (partly because my friend Joe was doing it). But the school decided that they wanted me to do physics and chemistry instead and they did the same for my advanced level exams because I had done well in the normal level ones. School had a lot to answer for, but fortunately I managed to get back on track with college.

Eventually I finally managed to do pass a foundational course at night school whilst working in industry. I used that to then help me go and study for a degree in marketing.

I work in advertising now. And had previously worked in petrochemicals, plastics and optical fibre manfacture. All of which revolve around business. That’s why you find a business section here on my blog.

Business tends to cover a wide range of sectors that catch my eye over time. Business usually covers sectors that I don’t write about that much, but that have an outside impact on wider economics. So real estate would have been on my radar during the 2008 recession.

  • Yahoo stock + more things

    Yahoo Stock Crashes As Alibaba IPOs – Business Insider – Yahoo stock represents an ideal target to do an LBO and asset strip to pay down the debt. The challenge for shareholders of Yahoo stock is how to minimise

    Ashley Madison Steps Up Search For Asian PR Support | Holmes Report – they are banned in South Korea and Singapore. Thailand would likely be added to the list if Ashley Madison launched there

    Logistics: The flow of things | The Economist – explains why e-railers are building their own logistics networks (paywall)

    Dude, where are my socks? | the Anthill – great story about a small TaoBao reseller

    Bits Blog: Net Neutrality Comments to F.C.C. Overwhelmingly One-Sided, Study Says | New York Times – paywall

    Apple – Privacy – interesting that Apple didn’t do this sooner

    Peter Thiel Says Computers Haven’t Made Our Lives Significantly Better | MIT Technology Review – Peter Thiel often comes across as a bit of a dick but is right on the money with regards the lack of hard innovation and excess of soft innovation

    Single Chinese company owns 60% of world market for tantalum | WantChinaTimes – which is really important for electronics manufacture

    Move over Hong Kong, here comes…Chengdu? | SCMP – huge economic growth in Chengdu which is viewed as an important city due to its proximity to the western edges of China which are the current high growth areas

    Smartphone stress in Coolpad cuts, China Mobile ‘naked’ strategy | SCMP – bottom end of market suffering with Coolpad laying off 1,000 employees

    Why news extortion is so hard to uncover | China Media Project – not just a Chinese problem, look at the uncomfortable aspects of media power with NewsCorp / News Int’l

    Clamshells Gets Smart | CSS Insight – could we see a return of clamshell devices?

    Facebook Is Hiding Important Information – Business Insider – nothing new pointing out yet again that mobile app adverts count for a significant amount of their revenue sales

  • Swytch & others at Mobile Monday demo night

    I just got back from Mobile Monday’s demo night ran at the Thistle Marble Arch featuring Swytch, Quiztix, Mylo, Viewmaker, Pronto and Adsy. This evening’s event used the facilities of an Informa-ran telecoms conference: Service Delivery Innovation Summit. I missed the start of the event so my notes probably miss part of the applications on display.

    Swytch – multiple mobile numbers on an application, these numbers could be different country codes and not only allowed calls but messages too. The Swytch application is basically a VoIP client rather than a soft SIM. There are other similar services especially in Africa, at the moment the founders think that their USP is the provision of access multiple UK mobile numbers, but I am not sure Swytch is  defensible. I don’t want to even go there with potential use cases

    Quiztix – Q&A game on both Android and iOS, because of its focus on venues as a metaphor for different game levels a couple of people were interested in reskinning it for brands. The most interesting thing for me was the way that they used advertisements to level-up within the game – increasing ad engagement.

    Mylo – was a classic millenial application that helped facilitate splitting bills in house share. The application collects billing data from suppliers including Sky. Ovo Energy. Payment of one’s share could be done by PayPal. They admitted that at the moment they had no business model.

    ViewMaker – location-enabled AR application that allowed a user to show & publish geotagged content. The business focus was to be infrastructure for other application or brands who wanted to publish their own data. They didn’t currently have a plan to overlay information from other sources such as Foursquare, Flickr or Google Maps at moment. One thing surprised me in the Q&A session was that clients not interested in indoor positioning yet.

    Pronto – A Deliverance-type food service with some key differences. Instead of it being a web interface, Pronto relies on GPS for location. Secondly they have a really simple menu, in order to allow two-second ordering and swifter delivery. The menu doesn’t change very often which is great if you are an ‘eat to live’ person. The application recently launched in Italy and is coming to London soon. Apparently a reliable set of delivery drivers is a problem because of the piece rate / zero-hour contract nature of the work they aren’t necessarily as reliable to showing up as one would like.

    Adsy  is mobile or PC platform to create mobile applications that reminded me of a  simple HyperCard set – but no scripting for fuller functinoality. They are handy for building catalogues, or a card-based personal site and can be embedded like a Slideshare or YouTube clip.  It was deliberately kept simple and non-technical to appeal to teens – which was interesting given that most CMOs think of teens as master hackers…

    IFS – IFS has its own innovation lab and they demonstrated a working prototype of wearables driving business efficiencies – business notifications to wearables, logistics etc from ERP system. Think of a smart watch as a pager. I think that most of the interesting aspects of this was the connectivity with the legacy systems. Given the current lack of compelling use cases for smart watches this could be interesting due to the provision of glance-able data.

    OpenTRV – TRV is a thermostatic radiator valve. They wished to use technology to control temperature localised within a house radiator by radiator. The current model by the likes of Nest or Honeywell relying on one centralised thermostat per house controlling a boiler was considered to be a broken model. They are aiming to lower the cost of their smart TRV 10 pounds per unit.

    More wireless related content here.

  • Digital PR report (in the UK)

    The PRCA have put together a digital PR report for the UK market in association with YouGov and the Holmes Report. The report made for interesting reading and raised some questions in my own mind about the industry.

    The main challenge raised by the panelists interviewed by the Holmes Report was one of agencies spreading themselves to wide in terms of a service offering. I think that this is about knowing when to partner and when to do it in agency. They flagged training as a secondary issue; I have done training in a number of agencies and found that the issue was having teams be able to implement their knowledge in a timely manner.

    Back to the digital PR report:

    Considering that the digital PR report was both agencyside and inhouse the sample size could be bigger. I suspect that the sample skewed towards business-to-business sectors looking at the answers later on. I suspect that the total digital marketing spend was bigger than the figures quoted simply because it probably happens outside the sphere of the communications department interviewed in these surveys.

    A smaller majority of respondents struggled to measure the ROI of social, but majority of respondents also said that their goals for social were ‘general marketing’, brand awareness and reach. This would be harder to wrap SMART objectives around to measure the activity against. Perhaps it is a mistake that so many in-house teams were defining social strategies? For business-to-business clients that I work with marketing automation tools are being looked to, in order to provide the ‘last mile’ in attribution and ROI for tactics that would fall under digital PR.

    I was surprised that 74% of respondents felt that the communications department was the first choice for digital tactical activity. I would have expected a stronger showing from marketers, this may be skewed by the sample. Part of the reason for my surprise is that many of the tactics used in digital PR would fall under search and digital marketing disciplines; we’ve hit a singularity in marketing and the roles and responsibilities could get messy. The numbers suggested a rise in the number of organisations with dedicated social teams; which was closer to my hypothesis.

    Looking at in-house needs versus agency offerings I was very conscious of the fact that search seems to have largely passed the PR industry by; except when it comes to ‘online reputation management’ and ‘digital crisis management’. Whilst agencies think that digital is going to be a massive source of revenue, there seems to be be a reallignment of figures required as more inhouse teams get on with it without agency help.

    In terms of branching out into future platforms I was surprised to see Instagram rank so highly for what feels like largely business-to-business respondents. I can only assume that Google+ was considered a future platform as this survey could have been conducted prior to Google recently moving away from attaching content authorship to Google+ profiles. In terms of training requirements, web design and build is probably something that should be provided by a professional rather than training PRs to have a go. Whilst intelligent, generally PR people aren’t that visual in their thinking (despite what they may say, the proof of the pudding is in the multitude of pitch decks that I have seen over the past 16 years or so).

    More information
    Study: Digital Skills Gap Poses Challenge For UK PR Firms | Holmes Report

  • Ghost in the Shell

    Masamune Shirow’s Ghost In The Shell is a three-volume manga series (volumes 1, 1.5 and 2) that is based on a Japanese security service team who try and solve cyber-crime related issues.

    The stories deal with a future where technology is embedded into human beings and augment them. It is also based around a world where the internet of things is an everyday occurrence. Shirow’s future is believable. Unlike Star Trek, he recognised that the future is built in layers on the past. So you see this in the architecture in the background of picture cells.

    You also see that layers in terms of everything from clothing and personal effects to vehicles of the protagonists.

    The author obvioiusly goes deeply into the story as a thought experiment with copious side notes explaining either technological developments or why he has made certain decisions. The stuff that he incorporated was cutting edge scientific research at the time. Whilst I love the anime adaptions, this insight into Shirow’s thinking makes the books invaluable.

    The books seem to have been remarkably prescient about hacking and the risks of technology. In previous literature, hackers were generally on the side of good or libertarians. In Ghost In The Shell you have cyber warfare and cyber crime similar to our own reality today. A crumbling healthcare system, organised crime, private military entities and shadowy state actors.

    Unfortunately, the designers of smart televisions and refrigerators didn’t pay much attention to these books, otherwise they would not have left these products so open to being hacked. Come for the sci-fi stay the course of the books for the underlying ideas. More book reviews here.

  • Dual class listings + more things

    Don’t change listing rules until lawyers have to change theirs | South China Morning Post – interesting take on dual class listings. Not viable unless there are other protection measures in place like class-action lawsuits and contingency fees – which makes sense when one thinks about how Facebook, Google and Alibaba have gamed the dual class listing system in the US against shareholders. I am surprised that dual class listings hadn’t come into Hong Kong earlier to support control of local businesses by their oligarch family founders. I can understand why dual class listings would be attractive to the kind of mainland companies now looking to list in Hong Kong (paywall)

    ‘Closest thing China has to a presidential debate’: face-off between two geeks over a mobile phone | South China Morning Post – not too sure how much good this did either brand, but it did seem to provide good entertainment. I would love to see Richard Yu of Huawei do one :-)

    Wakie.com — Social Alarm Clock – I really like the idea of this, plays to the dynamics of sleeping through an alarm whilst becoming wide awake from a call

    Lessons to be learned from Yahoo’s native ads | VentureBeat – interesting op-ed by an OutBrain executive

    Fujifilm just one of several struggling manufacturers jumping into medicine | Japanese Times – it used to be that Japanese companies were pointed in the direction of markets by a government ministry, it is interesting that they are all now flocking towards healthcare

    Charting the rise of Generation Yawn: 20 is the new 40 – Telegraph – I heard a similar thing about gen-x, particularly around apparent apathy for causes. Don’t believe it, generations aren’t amorphous: for every hippy there was a young conservative in the boomer generation

    Fast-moving consumer goods market saturated in China | WantChinaTimes – bad news for Procter & Gamble, Colgate-Palmolive in the FMCG space. It is in these kind of circumstances where local brands will break out

    Technohyperbole | The Economist – takes on Gartner’s hype curve

    Apple To Developers: No Selling HealthKit Data To Advertisers – does this mean that marketers can’t use the data for other things? For instance, pre-screening for insurance premiums or weight loss classes?

    Beijing Scientists Replace A Boy’s Vertebra With A 3D-Printed Bone — The First Surgery Of Its Kind – titanium used, so I suspect sintered metal powder rather than a printing process