Category: business | 商業 | 상업 | ビジネス

My interest in business or commercial activity first started when a work friend of my Mum visited our family. She brought a book on commerce which is what business studies would have been called decades earlier. I read the book and that piqued my interest.

At the end of your third year in secondary school you are allowed to pick optional classes that you will take exams in. this is supposed to be something that you’re free to chose.

I was interested in business studies (partly because my friend Joe was doing it). But the school decided that they wanted me to do physics and chemistry instead and they did the same for my advanced level exams because I had done well in the normal level ones. School had a lot to answer for, but fortunately I managed to get back on track with college.

Eventually I finally managed to do pass a foundational course at night school whilst working in industry. I used that to then help me go and study for a degree in marketing.

I work in advertising now. And had previously worked in petrochemicals, plastics and optical fibre manfacture. All of which revolve around business. That’s why you find a business section here on my blog.

Business tends to cover a wide range of sectors that catch my eye over time. Business usually covers sectors that I don’t write about that much, but that have an outside impact on wider economics. So real estate would have been on my radar during the 2008 recession.

  • Running Money by Andy Kessler

    Andy Kessler’s Running Money, Hedge Fund Honchos, Monster Markets And My Hunt For The Big Score is a well written set of memoirs from a technology fund manager. Together with his partner-in-crime Fred Kittler, Kessler managed to survive the highs and lows of the technology industry in the late 1990’s, he tells the story in a very articulate way that is as powerful as Robert X Cringely’s book Accidential Empires. The expansion of the tech sector is told using the industrial revolution as an analogy.

    One of the first things portrayed in Running Money (and other books) is that the tech sector actually revolves around a relatively small group of people. In addition to writing his memoirs Kessler tries to make sense of it all and proves very illuminating to readers. In this respect it is far better than The New New Thing by Michael Lewis.

    Post-industrial, IP-driven economy

    The book looks beyond the technology sector to put a positive spin on the huge US deficit. Running Money explains that America is now an IP economy and assumes that the developing world will follow on behind as a wave sweeps across national borders moving the economic status through hunter gatherer, agriculture/extractive, industrial, service and intellectual property economies. In some respects the US with its IP economy is following Europe; what is the Swiss banking system, LVMH’s luxury brands and the continents big pharmaceutical firms if not part of an IP ecosystem?

    Conclusion

    I would recommend anybody to read Kessler’s book. I thought I would end however on some of the differences in viewpoint I have with his writing. Where some of Kessler’s writing differs from my own perspective is when he outlines his analysis of the current state of affairs and some of his future vision:

    • Kessler considers markets to be a perfect instrument in the long term; which I am not convinced about at all. Think the great depression, the S&L debacle of the 1980s for instance, markets can break and require occasional interference
    • The neat model of China being an industrial workshop for US intellectual property is simplistic. China is fast moving into building its own brands from mobile handsets to luxury watches (the first Chinese astronaut went into space with a relative expensive Chinese brand of chronograph. China and India has a huge film industry. It isn’t only China either, Japan is now a source of numerous fashion trends, hot movies in Korea have their scripts optioned by Hollywood, some of the best advertising creative teams come from South America and India)
    • Kessler talks about the entertainment industry as being part of this US IP powerhouse but this fails to see the many flaws and mismanagment in the music, media and film industries that make Worldcom seem well managed. The RIAA and MPAA have hid behind piracy to hide a deeper malaise highlighted in Michael Wolf’s Autumn of the Moguls
    • Kessler doesn’t talk about what the inevitable post-intellectual property economy looks like

    More book reviews here.

  • The English Disease

    In the 1970’s through to the present day the English Disease referred to the reputation of a small minority of football supporters from England with a penchant for violent behaviour, the likes of which has not been seen in the US since the Rodney King riots.Within the technology sector there is another English Disease, this has been touched upon by Mike King, managing director of Johnson King in this op-ed which ran in Tuesday’s FT Creative Business. I would argue that it merits as much if not more attention as the organised violence of English football hooligans as is gnaws away at the future prosperity of the UK.

    This disease is a chronic lack of ambition and vision and manifests itself in different ways:

    • Mike complains that British start-ups are reluctant to invest in marketing and PR to enhance their reputation and grow their business. They often do not recognise the value of it and even where they do, the pathetically low budget put into marketing is below the critical mass required to deliver results. There is a similar attitude whether the management team are novices or drawing down a serious package as an ‘experienced entrepreneur’. Yet the most respected businessman for these people would be Richard Branson; a modern-day Barnum who built his empire with large doses of shameless self-promotion. Mike owning a PR agency was particularly interested in this aspect of the equation! However this is only a small part of the picture.
    • Funding is not forthcoming; venture capital in the technology sector is based on trying to achieve a ten-fold return on the money. UK start-ups have lower expectations of themselves, they do not share their American colleagues dreams of being the next Oracle, Apple, Microsoft or IBM. Consequently the technology business is trapped in a self reinforcing prophetic circle, a black hole with an expanding event horizon sucking away the vision and dreams. This in turn encourages the fund managers to husband their limited cash as much as they can by cutting back on ‘unnecessary expenditure’ on things like marketing and looking for an early exit strategy through acquisition or technology licencing agreements. It is not because the UK does not have the expertise and the smarts:
    1. US chip pioneer LSI Logic was founded by Wilf Corrigan, a Liverpool docker’s son made good
    2. Apple Computer’s sizzle is in large part to a product design team headed by Geordie designer Jonathan Ives who has designed every successful product from the original bondi blue iMac to the latest iPods
    3. Cambridge boffin Alan Turing was arguably the inventor of first programmable computer and laid down the defining test for true artificial intelligence
    4. LCDs: liquid crystals were invented in the UK, but made Japanese companies rich

    The problem is that the English disease is pervasive, it affects the value of houses, how much your future pension is going to be worth and what jobs the UK citizens of tomorrow are likely to have. The FTSE has underperformed US rivals for the past decade because it does not have its share of high-growth technology companies. Vodafone and mmO2 is just a seller of wireless services, just as much a merchant as supermarket chain Tesco, Lastminute.com is an e-tailer echoing the Napoleonic-era cliche of Britain as a nation of shopkeepers. ARM Holdings, the UK’s leading chip company, is a chip designer that can barely be described as a medium-sized enterprise. Software company Autonomy is noticable only for its lack of peers. Cambridge’s Silicon Fen is actually a laughable Silicon Sahara with precious few oasises.

    With such a poor technology sector, money for investment sloshes around in management buyouts (with the intention of trying to squeeze more value out of mature businesses), a cash bloated property market and overseas where entrepreneurs generally have more vision. Thus setting the UK up for economic underachievement ad infinitum. Instead the UK will be an economy based on the export of a small amount of golf sweaters, rainwear, antiques and pre-prepared curry cooking sauces. It would be side splittingly funny if it wasn’t so tragic. More related posts here.

  • Autumn of the Moguls by Michael Wolff

    I have been working my way through Michael Wolff’s new book Autumn of the Moguls and found some of it very predictable. Its obsession with disfunctionality amongst business leaders including Eisner and Messier.One thing that did strike a chord with me was the way technology had moved from saving the record industry from itself to becoming the industry’s kryptonite. Around about 1984 or so, the music industry had hit paydirt as Joe Public moved from their analogue recordings on 8-tracks, cassettes and vinyl on to CDs. Artists of the 1960s and 1970s were the money spinners, reputedly there was one CD factory in Germany that did nothing but make copies of Pink Floyd’s Dark side of the Moon.

    Autumn of The Moguls highlights how this model then collapsed.

    Then the internet came along and the record companies were slow to take advantage of this technology so the consumers did. Instead the industry created a huge knee jerk reaction blaming the customer for their own mistakes. From pages 283 and 284:

    File sharing replaced radio as the engine of music culture.

    It wasn’t just that it was free music – radio offered free music. But whatever you wanted was free, whenever you wanted it. The Internet is music consumerism run amok, resulting not only in billions of dollars in lost sales but in an endless bifurcation of taste. The universe fragmented into subuniverses, and then sub-subuniverses. The music industry, which depends on large numbers of people with similar interests for its profit margins, now had to deal with an ever-growing number of fans with increasingly diverse and eccentric interests.

    Not a unique challenge, clothes manufacturers, car companies et cetera all have had to deal with the fragmentation of consumer interests. There is no longer any such thing as the teenager, when do people now get old? These are all similar challenges. The fear in Autumn of The Moguls isn’t piracy, it’s the ability of these businesses to manage themselves and adjust to a post modern society.

    My own take on this is that the music industry has failed:

    • Failed to give customers what they want, more eclectic artists and built a business model about more ‘customised’ sales. I read somewhere that a Volvo car model can have some 48,000 variants. Customers now have a more eclectic musical taste, artists and record companies should build for a business model of selling 40,000 rather than 400,000 of a given record
    • Failed to take advantage of their back catalogue of deleted recordings and putting them for sale online to make a better return on slowly decaying master tapes
    • Failed to innovate, during the time that record companies may or may not have sold less CDs, depending whose numbers you believe; they signed and supported less acts and off loaded talented but not huge selling artists
    • Failed to realise that a fast buck is not always the best buck. In prostituting their recordings for supermarket soundtracks, films and car advertisements the music industry turned music into musak
    • Failed to grab their own destiny and allowed their product to be dictated to them by the radio stations
    • Failed to recognise that a number of customers still wanted analogue recordings, thus allowing niche players to subvert a reasonable revenue stream. Much of the US and European requirement for vinyl is pressed in state-of-the-art factories based in the Czech Republic as the majors exited the market

    More book reviews here.

  • Microsoft Longhorn

    Microsoft Longhorn – As you may have seen over the past few days parts of the American media seem to think that the launch of Microsoft’s new operating system is turning into a bigger disaster than the war against terror. They’re wrong for two reasons:

    – The war against terror is majorly messed up because of poor leadership which has betrayed the countless men and women who have been serving their countries selflessly

    – Even in the unlikely event of Microsoft going bankrupt in the morning and the business and associated ‘intellectual’ properties disappearing into a puff of smoke (I sooo wish it were true), there are numerous viable alternatives from pirate Windows software (nice price, shame about the code), GNU/Linux, various flavours of Unix (Solaris, Openware, Mac OS X, netBSD, FreeBSD etc)

    Let’s put Microsoft Longhorn into perspective:

    – Whine number one – its late, duh show me an IT project that isn’t late, or over budget. Ever heard the one about the sales man who walks into a client, promises them the earth and then gives the programming team three weeks to build it and is then surprised when it doesn’t deliver. Microsoft is bigger than everyone else so does things like this on a bigger scale.

    – Whine number two – it won’t do what you promise, you’ve cut out all the good bits. Ok, I’m going to let you into an IT industry dirty secret, marketing people lie. They believe what they tell you when they have told you it, but they lie. I know they lie, because I’ve taken their lies and written them in an easy to understand format for journalists to write about. Journalists propagate those lies because they provide content that readers pretend to glance over whilst really checking out the job adverts and feeling aggrieved at the money they are paid. The content is a trojan horse to get those job adverts into their workplace because there are too many more interesting things to do in their own time. Everyone benefits from the ecosystem

    – Whine number three – its an omen of doom, Trey (William Gates III to those of us who know him well) has taken his eye off the ball and Monkey Boy Balmer has royally fcuked up, this would not have happened with Bill in charge. This one needs to be broken down into sections.

    First of all, Steve Balmer has done a good job fighting against the rabid autistic children that make up most of his employees, bringing it successfully through a shedload of antitrust lawsuits and helping put a more sympathetic government in the White House.

    Remember, Bill Gates’ video testimony helped with the finding of fact against the company in the first place and condemned Microsoft in the court of public opinion.

    Secondly, when Gates was in the hot seat the company made some shocking errors:

    • Microsoft Bob – don’t know about it? That’s because it bombed
    • The Road Ahead (first edition) – ghost writers had to tear this apart and rewrite it replacing up to 30 per cent of the content, Gates had dismissed the Internet and missed the boat. They spent hundreds of millions before they caught back up
    • Cairo – during the development of Windows’95, Microsoft spent a lot of money developing some wicked cool technologies that improved searching for data on a computer amongst other things. Cairo was designed to unify the DOS and NT based products on one state-of-the-art platform (this unification happened much later with Windows XP). Along the way a lot of cool stuff got culled, the market got an inferior product which sold despite being launched with a Rolling Stones live performance of ‘Start me up’. Windows’95 went on to be a technological wasteland and an unprecendented commerical success. Cairo still makes Microsoft Longhorn look good

    Thirdly it takes more than Microsoft Longhorn, a few penguins and unruly autistic children to take down the house of Microsoft. Why? Because thousands of IT people want to follow each other like lemmings rather than looking at alternatives that may provide their business with competitive advantage? The real compelling reason why Microsoft should not be scared of Microsoft Longhorn – politico-economics. Below is a quote taken from the I, Cringely column of August 14, 2003:

    Why aren’t Apple Macintosh computers more popular in large mainstream organizations? Whatever the gigahertz numbers say, Macintoshes are comparable in performance to Windows or Linux machines. Whatever the conventional wisdom or the Microsoft marketing message, Macs aren’t dramatically more expensive to buy and on a Total Cost of Ownership basis they are probably cheaper. Nobody would argue that Macs are harder to use. Clearly, they are easier to use, especially on a network. So what’s the problem? Why do Macs seem to exist only in media outfits? Apple is clearly wondering the same thing because the company recently surveyed owners of their xServe 1U boxes asking what Apple could do to make them more attractive? For those who own xServes, they are darned attractive — small, powerful, energy-efficient, easy to configure and manage, and offering dramatic savings for applications like streaming. Yet, Apple appears to be having a terrible time selling the things.

    I used to think it came down to nerd ego. Macs were easy to use, so they didn’t get the respect of nerds who measured their testosterone levels by how fluently they could navigate a command line interface. Now, I think differently. Now, I think Macs threaten the livelihood of IT staff. If you recommend purchasing a computer that requires only half the support of the machine it is replacing, aren’t you putting your job in danger? Exactly.

    Ideally, the IT department ought to recommend the best computer for the job, but more often than not, they recommend the best computer for the IT department’s job.

    Now another question: Why are Linux computers gaining in popularity with large organizations while Macs, which are based after all on BSD Unix, aren’t? While there is certainly a lot to be said for Linux in competition with various flavors of Windows (Linux is faster, more memory-efficient, more secure, has more sources of supply, supports many more simultaneous users per box in a server environment, and is clearly cheaper to buy), the advantage over Macintosh computers is less clear.

    Again, it comes down to the IT Department Full Employment Act. Adopting Linux allows organizations to increase their IT efficiency without requiring the IT department to increase it’s efficiency. It takes just as many nerds to support 100 Linux boxes as 100 Windows boxes, yet Linux boxes are cheaper and can support more users. The organization is better off while the IT department is unscathed and unchallenged.

    I am not claiming that every organization should throw out its PCs and replace them with Macs, but the numbers are pretty clear, and the fact that more Macs don’t make it into server racks has to be based on something, and I think that something is CIO self-interest.

    Macs reduce IT head count while Linux probably increases IT head count, simple as that.

    I didn’t come up with this very smart idea, it came from a reader. That same reader made the point that every part of an organization ought to be concerned with improving the bottom line, which is to say with being more productive. Yet IT typically doesn’t work that way.

    All you aspiring ‘Neutron’ Jack Welch’s out there, you have an ideal target to squeeze for efficiency get liquidating staff and taking technological change out of the hands of the IT director (better still fire his ass and buy the mortgage on his property for peanuts). Before you ask, outsourcing just ships the problem out of the country but not out of your life.

  • Who is Gary Winnick (and why I am writing about him?)

    You may not know Gary Winnick, but at one time the fund manager who looked after your pension probably knew his name.

    For over two decades, Gary Winnick worked at the sharp practice end of capitalism. In the 1980s he worked with Michael Milken Drexel Burnham Lambert (Drexel) selling junk bonds. These were used to finance some of the most savage slash-and-burn management takeovers in modern history.

    Here’s a simplest version of it

    The ability of a company to get credit to grow depends on a number of factors including market sentiment towards the company, its industry sector and its credit rating. Junk status when a company is viewed to have fallen below investment grade material by a credit ratings agency such as Standard & Poor or Moodys.

    A bond is piece of paper that can be bought and sold like a company share, however it is really an IOU, a company sold the bonds to raise money and promised to pay a set amount of interest on that money and repay it at a set time in the future. They are used by companies and governments to borrow money (you may have heard of them mentioned as gilts or t-bonds, in the UK premium bonds are a government loan but with the interest divided out via a lottery selected by a computer called ERNIE), government bonds are commonly used in a portfolio as a low risk strategy or to hedge against interest rate declines.

    From a practical point of view junk status means that credit becomes more expensive, the company is considered to be a higher risk loan. Consequently, companies seeking credit and having junk status generally had a low share price and relied more on the bond markets to provide their capital requirements. Investors generally seek a higher return for higher risks so bonds from junk status companies (junk bonds) are also known by the more benign name of high-yield debt.

    Anyway, somewhere along the line some bright spark (possibly Milken himself) realised that just because a company had junk status, it did not mean that it would disappear overnight. Many large household names and solid industrial performers had junk status, because they were steady but unspectacular performers. This meant that there were bargains to be had. Investments providing high returns because of an unfair high risk status. Junk bonds became the new HOTNESS.

    The outcomes

    – There was blood in the water and Milken was eventually prosecuted for massive corporate fraud, after Ivan Boesky ratted him out rather than take the full rap on a number of insider trading charges

    – Many companies were gutted by modern-day robber barons who borrowed money to buy companies, and then paid back the debt through the placement of junk bonds and asset stripped the company. Books that outline this include Barbarians At The Gates

    – Savings and Loans scandal – S&L are kind of equivalent to mutual building societies in the UK and Ireland. During the 1980’s, they were deregulated and their money poured into the stock market. This deregulation fuelled a feeding frenzy causing many S&L collapses due to fraud and speculation. Since there were regulations still on what S&l’s could invest in, merchant banks put together complex financial instruments (derivatives – so called because they are derived from something else, like orange juice and pork belly futures in the film Trading Places) that would allow them to get into the ‘high-yield debt’. Initially the idea of these derivatives was to bind just enough government investments like T-bonds (treasury bonds) into the deal so that credit ratings agencies like Standard &Poor would not rate the derivative as a junk status investment. These instruments (known as derivatives) were very arcane and complex making it virtually impossible to understand their true investment value or how they would be impacted by changes in the market. Think of the childrens story The Emperors New Clothes. If you would like to know more read Liars Poker by ex-derivatives trader Michael Lewis. The S&L mess was bailed out by the Fed.

    Global Crossing

    Gary Winnick parted company with Michael Milken before Drexel flamed out and set up an unspectacular investment company called Pacific Capital. In the mid 1990s, Winnick saw the telecoms gold rush and founded Global Crossing.

    The telecoms goldrush came about due to a number of factors:

    – Deregulation allowing competition in the telecommunications sector

    – The rise of the Internet created an increased demand for new networks

    – Sustained economic growth in the developed world and a collapse in some emerging markets and Japan meant that there was too much money chasing too little investment opportunities. Gary Winnick raised and destroyed some 20 billion USD. Much of which would have come from pension fund managers in the US and Europe, or was invested into similar companies like Worldcom or RSL Communications (RSL COM).

    – Companies pay to get their credit evaluation from the likes of Standard & Poor and Moody

    Grow and the profits will come became a mantra for bankers, VCs, analysts and business leaders due to cheap capital and as a way of keeping the castle in the sky; making it exceptionally easy to sell in a new business strategy

    The telecoms market came apart because:

    – Too much telecoms capacity was supplied as companies rushed in to profit from the gold rush. Global Crossing and its peers built out network capacity first and thought about getting customers later

    – Technology, competition and excess supply drove down prices to make the industry less profitable

    – Many of the companies had the same disease of corporate corruption and creative accountancy that occurred in the 1980s in S&L and junk bonds; inflating the value of deals, booking sales before the money was in (when is a sale a sale is a question that has been of interest to accountants for years) or fabricating them as inter-carrier deals

    – Accounting techniques were shockingly useless allowing Winnick and Co to distort reality

    – Equity analyst hyped stocks that they privately admitted were dogs

    – High yield debt was being used to finance a low-yield industry

    – Much of the growth was promoted through equipment-vendor financing, which allowed the likes of Lucent, Nortel and Cisco to bill higher than normal growth-figures and artificially inflate share prices. A friend of mine who was a telecoms analyst at a brokerage in the city of London at the time of the bust was afraid that Cisco would get severely damaged because of vendor financing. He outlined an allegation that new IP-based carriers were being set up by people close to the Cisco channel, financed by equipment for equity as part of a glorified Ponzi scheme to inflate the value of Cisco

    In Global Crossing, Winnick managed to extract his own position two weeks before the firms lawyers stopped internal share trading due to the companies terminal financial decline. Winnick is back in court this week and you can read all about it here. Many see Gary Winnick as a criminal, he sees himself as a business visionary. More on telecoms here and finance here.