Category: culture | 文明 | 미디어와 예술 | 人文

Culture was the central point of my reason to start this blog. I thought that there was so much to explore in Asian culture to try and understand the future.

Initially my interest was focused very much on Japan and Hong Kong. It’s ironic that before the Japanese government’s ‘Cool Japan’ initiative there was much more content out there about what was happening in Japan. Great and really missed publications like the Japan Trends blog and Ping magazine.

Hong Kong’s film industry had past its peak in the mid 1990s, but was still doing interesting stuff and the city was a great place to synthesise both eastern and western ideas to make them its own. Hong Kong because its so densely populated has served as a laboratory of sorts for the mobile industry.

Way before there was Uber Eats or Food Panda, Hong Kongers would send their order over WhatsApp before going over to pay for and pick up their food. Even my local McDonalds used to have a WhatsApp number that they gave out to regular customers. All of this worked because Hong Kong was a higher trust society than the UK or China. In many respects in terms of trust, its more like Japan.

Korea quickly became a country of interest as I caught the ‘Korean wave’ or hallyu on its way up. I also have discussed Chinese culture and how it has synthesised other cultures.

More recently, aspect of Chinese culture that I have covered has taken a darker turn due to a number of factors.

  • Lovemarks

    A decade and a half ago Kevin Roberts wrote his book Lovemarks. In reality, Roberts reiterated the factors needed for a successful (consumer) brand. Though much of it would benefit a business-to-business brand as well. Indeed someone like Snap-On are are a great example of this.

    I took the piss out of Roberts book after I read it. It tried to rebrand branding by repeating the same tools that branding uses anyway. Roberts’ Saatchi & Saatchi famously parleyed Lovemarks ‘thought leadership into winning the JC Penney advertising account.

    I still think that it was money for old rope. But in retrospect, I view it also as plea to make branding great again; in the face of the nascent performance-only digital marketing that was gaining momentum.

    Moving forward to 2019 and brand marketing is a dark place. Digital now accounts for 70 per cent of media spend in the UK. God knows advertising now needs a move back to craft as advocated to Roberts back then.

    One thing that Roberts failed to grasp in his book is often that consumers put the ‘value’ or love in a brand. Steve Jobs didn’t invent the Apple fan boy. Being under attack by the IT department and peers did. I remember whilst at college advocating Macs to other students and get them up and running on (secondhand) machines that they bought. Or subscribing to Guy Kawasaki’s Apple ‘EvangeLIST’ and Small Dog Electronics ‘Kibble and Bytes’ email newsletters – which helped me realise:

    • There were other people like me out there
    • I had rational ammunition to deal with opponents
    • Technical advice to exist in a Windows world

    Garden Life Bead

    A more recent example of this is the outpouring of support for Garden Bakery in Hong Kong. Garden Life bread is like Wonder bread in the US, Brennan’s bread in Ireland or Warburtons in the UK.

    During the stand-off at Hong Kong Polytechnic University. A policeman was quoted as saying that:

    Protestors were irresponsible, brainless rubbish that he looked down upon. They eat ‘cold bread’ that’s usually eaten by poor old people while police go to Shenzhen for hotpot and beer

    The cold bread that he was so dismissive of is Garden Life Bread – which is a well loved local brand. It is part of the hybrid cuisine of Hong Kong like Hong Kong style milk tea or Spam fritters for breakfast. It is usually eaten toasted with coconut jam, or peanut butter and condensed milk. You can often buy it as toast with scrambled egg on it.

    The brand love that came back from Hong Kong protestors was part politics, part Hong Kong pride.

    It inspired art

    Garden Bakery autobot

    And even started to appear at protests

    Garden Bakery Life bread at protest in Hong Kong's Central district

    The challenge Garden Bakery have is an interesting one. It is a local champion brand, but also has presence in China and sells biscuits to overseas Chinese communities – who are split in their view of the Hong Kong protests. The Chinese government has substantial influence or even ownership of overseas Chinese language media outlets.

  • K pop idol conscription + more

    K pop idol military service

    K Pop: idol speculation | Financial Times – how Korea’s military service impacts the country’s talent management companies. There have been numerous K pop idol military scandals. K pop idol Rain was punished for going AWOL whilst on military business to meet a fellow celebrity. Big Bang’s T.O.P. was discharged for cannabis use. There is a movement to try and have idol artists become exempt from military service. Korea has past a law allowing top level K pop idols to defer their military service for two more years until 30. More Korea related content here.

    BTS

    China

    China’s Tech Ban Could Have Grave Long-Term Consequences | Hardware | TechNewsWorldThis ban on U.S. computer products could be viewed as a modern version of the “Haijin,” or sea ban — a series of isolationist Chinese polices that began in the 14th century under the Ming dynasty, with the goal of putting an end to Japanese maritime piracy. It was applied again under the Qing Dynasty beginning in the 17th century, limiting maritime trading and coastal settlement, but that eventually led to smuggling — including the illicit opium trade — and then to conflicts with Great Britain and other European powers. While the intent of Haijin largely was to reduce outside influence, China never completely closed itself to the West or to Western goods. China’s current ban on foreign products should not be viewed as isolationist in its intent, but rather as a direct result of the trade war. It also could be a way to build up the “home team” companies in China

    The Coming Political Restrictions on Chinese Outbound Travel – The Diplomat – lots of foreign destinations will be breathing a collective sigh of relief

    Consumer behaviour

    ‘Fangirls’ Defend China From Hong Kong Protesters and the World – BloombergFang Kecheng, assistant professor of communication and journalism at the Chinese University of Hong Kong sees state influence working hand-in-hand with young nationalist netizens, including fangirls who take note of the narrative on state media, then act upon it. “That’s not to say they are entirely manipulated, or being passively used as a tool,” he says. “There are things they’re searching for, such as a common identity and the ability to express their opinions.”

    Culture

    Shanghai’s Fading Graffiti Scene Writes One Final Chapter | sixth tone  – if this isn’t some of the saddest stuff that you’ve read recently from a cultural point of view I don’t know what is

    To fight K-pop’s influence in China, a club teaches young boys to be alpha males – Los Angeles Times – and this so doesn’t sound homoerotic at all…. Macho, macho man! I want to be a macho man…. Seriously though one does have to ask the question about what kind of male role models (like fathers or uncles) that these kids have in their lives

    Economics

    Restructuring United States Government Debt:her Private Rights, Public Values, and the Constitution by Edmund W. Kitch, Julia D. Mahoney :: SSRNwe doubt that payments on treasury obligations will necessarily take precedence over what the electorate sees as more pressing needs, including national security and price stability. In particular, we suspect voters may balk if told that holders of United States debt securities have ironclad priority over Social Security claimants and others with well-settled expectations of government benefits. Second, we think it wrong to equate restructuring with catastrophe. While we do not dismiss out of hand the dangers of not paying creditors in full and on time, we believe that—perhaps counterintuitively—the American constitutional framework could prove an asset rather than a liability when it comes to handling severe financial stress

    Machinic dispossession and augmented despotism: Digital work in an Amazon warehouse – Alessandro Delfanti – interesting read, have things moved on from Taylorism?

    Humans at Work in the Digital Age: Forms of Digital Textual Labor, 1st Edition (Hardback) – Routledgethis book shows how definitions of labor have been influenced by the digital technologies that employees use to produce, interpret, or process text. Incorporating methodology and theory from a range of disciplines and highlighting labor issues related to topics as diverse as census tabulation, market research, electronic games, digital archives, and 3D modeling, contributors uncover the roles played by race, class, gender, sexuality, and national politics in determining how narratives of digital labor are constructed and erased

    The Chinese city struggling after Samsung closes its last factory – Inkstone – well if Chinese people want to buy Huawei there’ll be a lot more of this

    Ideas

    Marcus John Henry Brown: Die ultimative Aufforderung zu handeln | W&V – William Gibson meets Cambridge Analytica and the Mercers – dark stuff

    How William Gibson Keeps His Science Fiction Real | The New YorkerWhen Gibson was starting to write, in the late nineteen-seventies, he watched kids playing games in video arcades and noticed how they ducked and twisted, as though they were on the other side of the screen. The Sony Walkman had just been introduced, so he bought one; he lived in Vancouver, and when he explored the city at night, listening to Joy Division, he felt as though the music were being transmitted directly into his brain, where it could merge with his perceptions of skyscrapers and slums. His wife, Deborah, was a graduate student in linguistics who taught E.S.L. He listened to her young Japanese students talk about Vancouver as though it were a backwater; Tokyo must really be something, he thought

    Project MUSE – William Carlos Williams and the Cult of the New – or how novelty, science, technology and modernism became an ideology in and of themselves

    Beyond a Spectacular Image of the Working Class: New Political Science: Vol 0, No 0 – interesting analysis of the Situationist International movement and its effects on Paris in 1968 and the yellow vest protests in 2019

    Hong Kong

    Hong Kong offices become new battleground in protests | Financial Times – to be fair when I worked in Hong Kong there was Cantonese speaking cliques and mandarin speaking cliques so it feels like this has been dialled up

    Legal

    Briefing: Trump Administration Mulls ‘Notorious Markets’ Listing for Amazon Foreign Sites — The Information – Amazon sites in the U.K., Canada, Germany, France and India be designated as hot spots for counterfeit merchandise

    Luxury

    Swiss body considers ban on Swatch unit selling parts – Schweiz am Wochenende – no ETA movements all next year – via Singapore’s Today Online

    For Luxury Watch Brands, Balancing E-Commerce with Retail Can Prove A Challengewatch website Hodinkee announced that it had been named an authorized retailer for Omega, one of the world’s largest watch brands, both parties celebrated the news with a 10-day pop-up in Manhattan’s Soho neighborhood. The mixed messaging about how to sell, via brick-and-mortar or e-commerce, was nothing new for Omega, whose retail points of sale span the physical and digital world

    Why Chinese Elites Are Mastering Western Manners | sixth tone – replacing gap left by decline in Confucian etiquette means western etiquette is filling a void. It’s ironic that China seems to want to repeat the process by putting Hong Kong culture through the shredder

    How a Hong Kong Socialite Scammed Her Way into a Crazy Rich Life – I actually admire the player but hate the game in this

    Media

    Quibi/Hollywood: Ok boomer | Financial Times – the thoughts everyone in the media industrial complex is thinking about Quibi encapsulated in the FT: Advertisers will be drawn to the Hollywood names. Subscriptions will be tougher. Short-form videos are already available for free on TikTok, Instagram, Snap and YouTube. Disney has proved that there is room for new streaming services — it had 10m sign-ups on the first day. But Quibi’s $7.99 ad-free rate is more expensive and it has no well-known brands to lure users. Young viewers are also unlikely to be the ones paying the bill. With households already balancing cable, Netflix, Disney and every other streaming service, why would they fork out for a Quibi sub too? – go and read the full article (paywall)

    Facebook and Google Balance Booming Business with Censorship Pressure in Vietnam — The Information learning from China experience. No staff in-country, payments routed through Singapore and Ireland subsidiaries. People stationed in the country would be vulnerable to pressure for information about the identity of users posting content and they worry that staffers could be arrested or the offices raided

    Authorities Recall Sexist Health Manual From Shenzhen Schools | sixth toneGirls like boys who are “rich” and full of “masculine charm,” according to a photo included in the report. Boys, meanwhile, prefer girls who are “pretty” and “tender,” and are put off by “tough women,” “strong feminists,” and “money worshippers.” – because ‘women hold up half the sky’ is so passe

    Mediatel: Newsline: UK to become the first market to exceed 70% digital adspend – and I don’t think that this is necessarily a good thing. Where’s the brand building spend rather than activation

    Security

    In U.K. Vote, Online Disinformation Is the New Normal | New York Times – this will then affect domestic and foreign opinions on the legitimacy of the British government

    Inside the Podcast that Hacks Ring Camera Owners Live on Air – VICE – this was bound to happen, what about all the people who are covering their tracks rather than just doing it for the LULz?

    Hackers scraped data of plus-sized women for targeted ads, scams – Business Insider – to be fair if it wasn’t for GDPR some e-commerce experts would be up for buying this data set for enrichment of CRM campaigns

    The “Great Cannon” has been deployed again | AT&T Alien Labs – interesting that its being deployed by the Chinese government against Hong Kong sites

    Retailing

    ‘Chase you until you purchase’: The rise of the DTC telemarketer | Modern Retail – gosh this is a dystopian vision of retailing, but happening in real life

    Technology

    Facebook built a chatbot to help employees deflect criticism over the holidays – The Verge – because everyone needs a chatbot to support work related discussions with friends and family. I wonder if it says anything other than ‘ok boomer’

    Tools

    Discover and Read the Best of Twitter Threads | ThreadReaderApp – so handy

  • Prejudice & other things that caught my eye this week

    The problem with pattern matching or prejudice by another name. Prejudice is a hot button topic in society. Racial prejudice, ageism, systemic racism. Embedding prejudice into technology through pattern matching will be the new frontier for social justice campaigns.

    Singaporean telecoms firm SingTel does adverts that focus on traditional family roles and often run into unintended consequences. It is interesting that they focus so much on the reinforcement of tradition. Presumably, even with Singapores innovative housing policy and efforts at reducing prejudice through its one Singapore policy, it still taps into traditional Chinese values. The unintended consequences are cleverly woven into the creative. Take for instance take this advert / meditation on snowflake gen-z.

    Jaguar launched its F-Type with this video – it taps into the nostalgia for Hot Wheels and reminded me of Honda’s cogs advert. The focus on Hot Wheels reminded me of the ignominious end of British toy car manufacturer Matchbox and Dinky. Both of whom would be familiar to those people who fall into the generation X age bracket. My childhood was all about the Matchbox Superfast line.

    Tapping to the childhood delight of playing with cars is very smart because of its emotive nature. Though it is a world away from driving today.

    Pablo Escobar’s family doesn’t strike me as the kind of progeny that you’d get tech gadgets from. Apparently Elon Musk’s Boring Company copied their previous product – a tech bro friendly flamethrower. Now they’ve come back with a foldable smartphone. The video has the kind of misogynist excess of the Michael Mann- produced TV series Miami Vice.

    Finally, The New Yorker has an amazing profile of William Gibson. How William Gibson Keeps His Science Fiction Real. Well worth an hour of your time. The timing of the interview is to match the launch of Gibson‘s latest book Agency.

  • Media agency interviews & things that made last week

    Media agency interview with Simon Peel of Adidas

    There is a certain irony in a media agency that promoted just the kind of short-termist platforms for advertising, interviewing Simon Peel. Still we have the echoes of a disruption narrative ripping through advertising spend and and brand equity like a hot knife through butter. More on simon here.

    Subprime car loans

    The FT on the subprime car loan problem from an economic perspective that’s frightening in its scale. This is one of the biggest threats to the move to electrification in cars. Admittedly this threat compounds problems such as:

    • Energy density which leads to the range anxiety of the cars
    • The escalating price of lithium
    • The finite supply of lithium
    • The difficulty in recycling lithium ion batteries
    • Electric power grid infrastructure
    • Charger maintenance

    Ko Hyojoo

    Asian Boss have done this great film with Korean long board rider Ko Hyojoo

    US personal hygiene Irish Spring doing some interesting (and cheap) activations in sports. Irish Spring Celebrates College Football Rivalries 11/27/2019 | Media Post

    Vangelis

    A couple of years old now, but this a great short film highlighting the cultural impact on music of Vangelis’ soundtrack to Blade Runner.

    Vangelis was a famous electronic artist before he worked on Blade Runner. He had made a number of solo albums as soundtracks for animal documentaries and the Chariots of Fire soundtrack. He was also working as part of Jon and Vangelis on successful albums throughout the 1980s. But his work on Blade Runner seems to have been the film that crystallised his place in electronic music culture. Blade Runner wasn’t a runaway success at the box office, but instead took over time on video rental as word of mouth went around. Eventually it was released in a number of different edits that helped boost its popularity. By the time DVD as a format came around, it was one of the first obvious choices for the format.

  • Dark mode + more things

    Opinion | Living in Dark Mode – The New York Times – of the Hong Kong liberation movement was a plot device in a William Gibson novel, I would expect him to write a character like Karen. (Paywall) – dark mode is a great metaphor for the dystopian ennui. Yet I find it much easier to work in dark mode on my computer, which provides an interesting contradiction to idea

    Hong Kong Protests (October 31)

    As facial recognition tech races ahead of regulation, Chinese residents grow nervous about data privacy | South China Morning Post – interesting that concerns are starting to appear around privacy and biometrics

    Will Reddit Ads or Facebook Ads Have Lower CPC? – yes

    The white working class is a political fiction | The OutlineIt turns the working class into something people are, not a function of what they do. It becomes a cultural description totally divorced from labor and wealth, only to be gleaned from outward displays of “class” that come with intelligence, appearance, taste, and all those things that make up meritocratic ideas of “workers.”

    The Uber Bubble: Why Is a Company That Lost $20 Billion Claimed to Be Successful? – early similar to a lot of dot com businesses

    An update on YC China – Silicon Valley retreating from China.

    Daring Fireball: Tim Cook Appears Alongside Trump in Re-Election Campaign Ad Shot in Mac Pro Plant in Austin – ironic given Apple’s actions in Hong Kong

    How a Zara shirt raises ethical issues in sustainable fashion — Quartzy – (paywall)

    Is TikTok really a national security threat? | Slate – yes it is

    Dynamic Norms Promote Sustainable Behavior, Even if It Is Counternormative – Sparkman & Walton – Association for Psychological Science paper on dynamic messaging

    Mobile: Social – Unpacking what holds the loyalty industry back… from what it could be. | LinkedIn – wider implications around people who’ve been conditioned by mobile ( and other technologies towards internet, multi-channel TV etc) to expect instant gratification in general

    Zuckerberg’s Anti-China Rhetoric Roils Facebook Employees — The Information – Facebook is grappling with its large community of Chinese employees, some of whom are becoming more vocal and critical in internal company forums over what they claim is a bias against mainland China. (paywall)

    Chinese netizens think Mark Zuckerberg betrayed China – The Facebook CEO has been widely admired in China, but his more recent negative comments about the country aren’t going over well | Abacus – why should Zuckerberg care