ROKR – Harsh Words

Reading Time: < 1 minute PRing tangible consumer gadget stuff is great, people can pick it up and play with it. They are more likely to ‘get’ what it does. Its not abstract or concept driven like web services or software applications. So it is really unusual to wish that you weren’t PRing a device, at worst it usually gets … Read moreROKR – Harsh Words

Shoot the marketing department

Reading Time: < 1 minute Dell cigarette lighter Originally uploaded by renaissancechambara. Dell recently launched its latest MP3 product the Dell DJ Ditty. It is designed by Dell to compete with the iPod Shuffle. First of all the name, what kind of marketer would labour their ‘cool’ new product with the name ditty. You’d only go and ask for one … Read moreShoot the marketing department

Design: Sinn U2 watch

Reading Time: 2 minutes Black strap, the Sinn U2, metal bracelet the Sinn EZM3 Sinn is a German watchmaker who have a reputation of producing fantastically designed and produced watches. I’ve started to look around to add to my watch collection and paid particular interest to Sinn’s latest model dive watch, the U2. It is made of specially hardened … Read moreDesign: Sinn U2 watch

Design Classic: Halliburton Zero

Reading Time: 2 minutes Halliburton is now a name entwined with the Bush Cheney government, usually to do with allegations of overcharging for services or the manner in which they have been awarded contracts. The company had a long and proud history as a pioneer in the oil services industry. As with any pioneer, when the couldn’t find appropriate … Read moreDesign Classic: Halliburton Zero