Breaking norms

Reading Time: 3 minutes Breaking norms to create shock is a well-trodden path. Look at the way the Conservative Party used transgressions to dominate news cycles during the last election. For a cynical marketer like myself it has all become rather jaded. This news footage of audience reactions from screenings of The Exorcist reminded me of the power in … Read moreBreaking norms

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes China’s richest tycoons hit by debt defaults, arrests and suicides in 2019 amid tightening regulation | South China Morning Post  – billionaire’s problems, but an interesting read. A lot of Chinese corporates haven’t adapted well to the slow down in growth. Secondly, many of them have been caught in Xi’s prosecution of corrupt government officials … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes Pentagon wants open-source 5G plan in campaign against Huawei – ok in theory only It Seemed Like a Popular Chat App. It’s Secretly a Spy Tool. – The New York Times – Emirati’s do with Totok what the Chinese have been doing for years with WeChat TOMS/Skype etc. Totok is apparently popular in Qatar as … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: < 1 minute Mariah Carey, media changes in 2020, coming shortages on rare earth metals, China and Russia’s threat to the west and the power of China. I found it relatively easy this year to avoid a lot of the Christmas ads. Maybe because there are much bigger things to think about like the new UK government, protests … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 8 minutes Mediatel: Newsline: Vodafone’s ‘matured’ digital strategy reappraises adspend – “Many advertisers, including Vodafone, have come to realise that a lot of the social platforms are high frequency but very, very low attention,” she said. “When you are launching a new brand or proposition you can’t communicate it in one and half seconds.” – stating the … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서