What constitutes a gadget? The dictionary definition would be a small mechanical or electronic device or tool, especially an ingenious or novel one.
When I started writing this blog the gadget section focused on personal digital assistants such as the Palm PDA and Sony’s Clie devices. Or the Anoto digital pen that allowed you to record digitally what had been written on a specially marked out paper page, giving the best of both experiences.
Some of the ideas I shared weren’t so small like a Panasonic sleeping room for sleep starved, but well heeled Japanese.
When cutting edge technology failed me, I periodically went back to older technology such as the Nokia 8850 cellphone or my love of the Nokia E90 Communicator.
I also started looking back to discontinued products like the Sony Walkman WM-D6C Pro, one of the best cassette decks ever made of any size. I knew people who used it in their hi-fi systems as well as for portable audio.
Some of the technology that I looked at were products that marked a particular point in my life such as my college days with the Apple StyleWriter II. While my college peers were worried about getting on laser printers to submit assignments, I had a stack of cartridges cotton buds and isopropyl alcohol to deal with any non catastrophic printer issues and so could print during the evening in the comfort of my lodgings.
Alongside the demise in prominence of the gadget, there has been a rise in the trend of everyday carry or EDC.
The Ford Fiesta will be forever linked to my early driving experience. I started learning to drive in the 1990s. Back then leasing agreements and car finance weren’t really a thing due to high interest rates. (There is a whole other blog post that I should write at some point about the risk of sub prime car loans, but not today.)
Car insurance was cripplingly expensive. It was even more expensive when you had no no claims and three points on my licence for an accident that I still claim wasn’t my fault.
I also have a Dad who is a time-served mechanical fitter and all-round engineering wizard. At the time we had access to a garage with a vehicle pit, welding equipment and an engine hoist on the evenings and from Saturday afternoon on during the weekend. My Dad had good personal relationships with a number of people who ran scrapyards. You went in, tore the parts you wanted off the cars and took them to the owner and negotiated a deal.
One salvage yard took things a step further by tearing cars down themselves and selling the parts alongside the basics that you’d need for servicing and usually buy from a motor factors. They’re still going strong and still only do business in-person or over the phone. No fax machine, email or website.
My Dad had been servicing and repairing cars since the mid-1960s and worked repairing a wide range of tracked and wheeled vehicles for the likes of Bord na Mona and Massey Ferguson.
Driving bangers
The vehicles that I owned were nothing to brag about, but they were really, really cheap and at least one of them was really, really dangerous. The most dangerous car was a Fiat 126. It cost £150 and I bought it off a former colleague who I met working one summer repairing tools and equipment rented out for use on construction sites. Even in the early 1990s that was a ludicrously cheap car.
The engine was terrible, as were the drum brakes. The body work crumbled in a way that one would expect for a Fiat made in the 1970s. Drum brakes ‘fade’ with repeated use (like going through a set of turns), they don’t work particularly well in the wet and they were prone to locking up on occasion.
Because of the noise, dangerous brakes, exceptionally poor build quality and Russian roulette-like standing starts it was tiresome to drive anywhere for anything more than an hour. The lights were pathetic the wipers were ineffective and the all the rubber seals leaked.
But it also put a smile on my face more times than any other car that I have owned. It handled really well. You could go sideways around corners and still stay in lane. You had a ludicrously low seating position and an exceptionally direct gear change. As a young man with a complete lack of appreciation for risk, it taught me that small cars can be fun.
Also as a cash-strapped young man, I appreciated that paying less to run a car was a good idea, so I aspired to own a diesel.
Building a Ford Fiesta
Eventually, through my Dad’s contacts I managed to get the diesel engine from a Ford Escort van that had been rear-ended and a Ford Fiesta delivery van with a blown petrol engine. At the time a friend that I knew through scuba diving had done a diesel engine swap into a mark two Ford Fiesta XR2. My vehicle was much rattier.
A mark two XR2 very similar looking to the car my friend transplanted with a diesel engine. The only difference being that his had the ‘pepper pot’ alloy wheels. Picture by Kieran White on Flickr (creative commons licence)
We used the beefier Escort springs to handle the increased engine weight, but kept the Fiesta braking system and gearbox. So I had a diesel Ford Fiesta van. Over a weekend, we used a Makita jigsaw to remove the van panels were the windows should be. New window gaskets and rear side windows from a totalled Ford Fiesta mark one. In went the mark one seats and rear seat belts and I had a car.
The van was old enough that I didn’t need to pay VAT after converting it to a car according to the DVLA at the time.
The gearbox was less direct than my previous cars, the steering lacked the go-kart feel of the Fiat and there was more body roll, but the Fiesta was a good car to drive. It had enough power for confident standing starts at junctions and motorway driving was comfortable. The best part was the fuel economy, I typically got 70 miles to the gallon (over 29 kilometres per litre).
I read that Ford was getting rid of the Fiesta and I was reminded of my old car and the role that it played in taking me around the country and allowing me to earn a living before I had moved to London.
Why are Ford Motor Company likely to be binning the Ford Fiesta?
I suspect that it is down to a number of factors:
Consumers want the higher driving position of a crossover or SUV, super mini vehicles like the Ford Fiesta have fallen out of favour
Small vans no longer share the same body shape as their car equivalents. Ford has its Transit Courier small van with a body better designed to cope with large objects or small pallets. So there are less common tooling that they can use to mitigate for lower production volumes
Germany is an expensive place to built a small car, even in a highly automated factory
It makes sense to prioritise scarce components in crunched supply chains to vehicles that produce the highest profit margin
An electric version of the Fiesta would give only a limited range between recharges. Electric battery carrying capacity is directly proportion to the size of the vehicle floorpan and Fiestas are very small. BMW couldn’t get its I3 to work from a business and consumer offering perspective
The price point of an electric Ford Fiesta would represent poor value for money for consumers
Goodbye to the Fiesta
Ford of Europe put together a farewell video to announce the end of Ford Fiesta production.
https://youtu.be/UYcoJ5cU-v4
Ford of Europe
YouTube channel Big Car did a great history of the Fiesta that is worth watching. Until I watched this video I had no idea that the impetus to develop the Ford Fiesta didn’t come from within Ford of Europe, but from American executive Henry Ford II. Henry Ford II is most famous amongst gear heads now as being the executive who drove support for the Ford GT40 after talks had collapsed with Ferrari.
Hank Deuce as he was known was portrayed by Tracy Letts who acted opposite Matt Damon and Christian Slater in the movie Ford vs. Ferrari.
Ernest Shackleton, the Irish explorer and the heroic age of antarctic exploration are evoked in Apple’s ads for its Apple Watch Ultra – a rival to Casio’s G-ShockMaster of G range and the Protrek range, Seiko’s similarly named Prospex range and Citizen’s Promaster range of watches.
https://youtu.be/tidgsqAf_tI
The underlying dialogue uses the text to a newspaper advert attributed to Shackleton when he was looking to recruit crew members for his ship the Endeavour. The Endeavour expedition competed with the rival Roald Amundsen’s expedition to reach the South Pole.
The monologue also reaches back to the way Apple did its Think Different brand campaign rather than the kinetic iPhone, iPod and iWatch ads of the past.
Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.
The reality is that the ad didn’t become widely known until decades after Shackleton had died. There is no evidence to suggest that he ever wrote the words (stirring though they are in nature), or that the advert was ever published by Shackleton.
Instead of Shackleton, who then wrote the words attributed to him? We’ll probably never know. What we do know is that they were first published in a book published in 1959. The 100 Greatest Advertisements: 1852-1958 written by Julian Lewis Watkins and was first published by first published by Dover Publications, Inc. Whether it was Shackleton who wrote them or not, they went into popular culture and sparked additional interest in the Irish explorer. Shackleton died in 1921 when returned to the Antarctic with the Shackleton–Rowett Expedition, he suffered a fatal heart attack while his ship was moored in South Georgia. We don’t know whether Ernest Shackleton would have appreciated the Apple Watch Ultra as a technical marvel concocted by wondrous boffins, or a pointless exercise in frippery for the serious explorer.
Rolex Deepsea Challenge – a watch even more worthy of Shackleton?
I know a watch is special when my Dad is telling me about it as soon as it’s launched. Rolex has upgraded its Rolex Sea-Dweller Deepsea to create the Rolex Deepsea Challenge. Out goes the largely useless date window, in comes an an all titanium grade 5 alloy case that’s 50mm across. This means that the watch moves from being waterproof of a depth of 3,900 meters to 11,000 meters (or just over 6.8 miles) with the new Deepsea Challenge.
The Deepsea Challenge watch follows on from the years of experience that Rolex has had making titanium watches under its secondary Tudor brand using a similar (if not the same) grade 5 titanium.
Titanium Grade 5 is the most widely used titanium alloy. It has (relatively) good hot formability and weldability. It is resistant to salt water, marine atmosphere and a variety of corrosive media temperatures below 300 ° C. Grade 5 titanium alloy is most likely to be accepted by the human body – its hypoallergenic and ideal for medical transplant components like hip joints.
It is made up of 88.74-91.0 percent titanium, 5.5-6.75 percent aluminium, 3.5-4.5 percent vanadium and no more than 0.015 percent hydrogen.
There is obviously osmosis between the two brands in terms of innovation, materials, process and technologies. This also explains why Tudor tries to do innovative designs in its range rather than just digging into the rich seam of ‘heritage looking’ watches with the Black Bay, Ranger and Heritage Chrono models.
The watch community has already started spoofing the watch, which is another sign of it having become an icon. Whether it’s a famous icon, or infamous icon remains to be seen.
35th Tokyo Girl’s Collection
I talked years ago on this blog about the innovative approach to retailing behind the Tokyo Girl’s Collection. I came across their 2022 autumn and winter collection opening stage event, which I am sharing here.
https://youtu.be/vx4AzkAtD3o
USB-C
Apple on the EU regulating connectors to standardise on USB-C. The reason why Apple went to detachable cables on chargers is very interesting. Apple are reluctantly complying over USB-C. The discussion around innovation is really interesting, particularly the way in which Apple executives duck the question.
I miss Tomorrows World as a show. It came from a few points that seem to have changed in UK society
Lord Reith’s original agenda for the BBC to entertain and educate. It made cutting edge research simple and highlighted its potential benefits
A futurism vision in the great and good of society at least, rather than the current viewpoint that we’re all doomed
Now as a society, we no longer know what innovation is. There is no ‘true north’.
Predicting the smart home of 2020
This Tomorrows World programme from 1989 predicts smart home type controls such as Philips Hue bulbs, wireless charging with ‘plug-in pads’, reducing energy consumption and big screen TVs. But there is as much as it gets wrong as well, LCD windows tend to be only use in the swankest offices or high security areas. Our home windows aren’t display screens. Unfortunately we don’t have aerogel as loft insulation due to the inability to make it cheaply via mass production.
One final point that was important was how they talked about consumers having a choice of how smart their home could be. Which showed a real consideration about technological impact that is at odds with smartphones vs. feature phones; or smart TVs vs. ‘dumb’ TVs.
Business
Why Facebook’s Metaverse Is Dead on Arrival | New York magazine – In actuality, Facebook is basically spending $10 billion on a prayer that, in the short run, it might change the conversation. It gives them an opportunity to talk about the meta verse instead of insurrection and teen depression – or that Meta has moved from being a growth company to a value company…
Riding The Wave Into China’s Latest Hype — Land Surfing | Jing Daily – land surfing is what a lot of people would know as a long board in skating. I first came across them 20 years ago, when I used to know a dreadlocked German photographer who got around London on one. South Korean app developer Ko Hyojoo, brought style and strong Instagram game to long boarding. From her style cutting and spinning on her board, I can see where land surfing came from. She has collaborated with a lot of fashion brands, getting an international profile with her land surfing.
Films like this one from Vogue in 2016 blew long boarding / land surfing up across Asia. I have former colleagues from Hong Kong who took up land surfing in the winter as they missed the feeling of water-skiing which they did some summer weekends.
It was only a matter of time before China’s Taobao culture picked up on the idea of land surfing.
The Professional Try-Hard Is Dead, But You Still Need to Return to the Office | Vanity Fair – It’s Malcolm Gladwell waxing emotional about how much he loves return-to-office and pleading, “Don’t you want to feel part of something?” as if the man has never heard of, like, recreational softball. It’s Mark Zuckerberg reportedly getting mad about an employee asking if Meta Days (extra vacation days introduced during the pandemic) are still on this year because, shouldn’t the pleasure of working for Meta be enough? It’s any number of investor-type herbs who’ve been warning about how quiet quitting will cause you to lose out on x dollar amount of earnings later in life
Pro-China media slam ‘minority’ of Hong Kong mourners in wake of Queen’s death — Radio Free Asia – Hong Kong historian Hans Yeung, who now lives in the U.K., said Hong Kongers’ nostalgia for colonial times was a complex emotion. “The reason we are seeing these mourning activities is that the current way of governing is different from the way it was in Hong Kong more than 20 years ago, and the emotions that result from that difference between the old and the new,” Yeung told RFA. “It’s not necessarily the idea that we miss colonial times because things were so good back then, but because the current government is so poor,” he said. Yeung said some mourners were too young to remember an era in which the Queen’s portrait was in every classroom, and TV stations shut down every night with “God Save the Queen.” He said younger people likely have read about Hong Kong before the 1997 handover to Chinese rule, and drawn their own conclusions
Ideas
Simple models predict behavior at least as well as behavioral scientists – we analyzed data from five studies in which 640 professional behavioral scientists predicted the results of one or more behavioral science experiments. We compared the behavioral scientists’ predictions to random chance, linear models, and simple heuristics like “be- havioral interventions have no effect” and “all published psychology research is false.” We find that behavioral scientists are consistently no better than – and often worse than – these simple heuristics and models. Behavioral scientists’ predictions are not only noisy but also biased. They systematically overestimate how well behavioral sci- ence “works”: overestimating the effectiveness of behavioral interventions, the impact of psychological phenomena like time discounting
How China Has Added to Its Influence Over the iPhone – The New York Times – More than ever, Apple’s Chinese employees and suppliers contributed complex work and sophisticated components for the 15th year of its marquee device, including aspects of manufacturing design, speakers and batteries, according to four people familiar with the new operations and analysts. As a result, the iPhone has gone from being a product that is designed in California and made in China to one that is a creation of both countries. The critical work provided by China reflects the country’s advancements over the past decade and a new level of involvement for Chinese engineers in the development of iPhones. After the country lured companies to its factories with legions of low-priced workers and unrivaled production capacity, its engineers and suppliers have moved up the supply chain to claim a bigger slice of the money that U.S. companies spend to create high-tech gadgets. The increased responsibilities that China has assumed for the iPhone could challenge Apple’s efforts to decrease its dependency on the country, a goal that has taken on increased urgency amid rising geopolitical tensions over Taiwan and simmering concerns in Washington about China’s ascent as a technology competitor.
Over the weekend, Darya Dugina was blown up in a car bomb under the Toyota Landcruiser, her newsworthiness was down to her being the daughter of Aleksandr Dugin. News stories covering the bomb blast described Aleksandr Dugin as a political commentator close to the Putin regime. But that descriptor doesn’t really tell you that much.
Aleksandr Dugin is a political philosopher, published author and commentator. But most importantly he is the founder of the Eurasian Movement. This movement supports neo-Eurasianism. This means opposing and rolling back the Atlanticism of western nations and having Russia to rebuild its influence through annexations and alliances, underpinned by an ultranationalist and neo-fascist ideological logical world view that considers America and liberal values the scapegoat for every ill.
https://flic.kr/p/2nFvPwm
Dugin’s written work
Foundations of Geopolitics: The Geopolitical Future of Russiapublished in 1997, outlined in how Aleksandr Dugin saw the future of Russia. it would form an alliance with Iran in the middle east. Reassert control over former Soviet republics, dismantling some completely like Ukraine and Georgia.
Dugin on re-engineering the world’s borders
It would look to address what it perceived as a threat from China, encouraging China to look south to its neighbours on the South China Sea rather than north to the former Qing empire lands now full of natural resources. This would allow China to solve the Straits of Malacca problem in its favour. The constraint to its move west would be India inside the Eurasian empire.
Aleksandr Dugin wanted the UK was to be isolated, as he viewed it as an aircraft carrier of the US, (echoes of Orwell’s 1984 in that viewpoint). Europe is to remade an anti-Atlanticist Franco-German bloc, that would affect a ‘Finlandisation of Europe’. Countries like Poland, would become a vassal like state of Russia. Orthodox countries would look towards Russia as the home of their mother church and cultural lodestone. Finland would be absorbed into Russia. Eventually, due to an over-reliance on Russian commodities, Aleksandr Dugin hoped to engineer an economic shock. Germany’s dependancy on Russian gas and oil would ultimately allow Russia to pick up the pieces in Europe and create an empire stretching from Dublin to Vladivostok
Aleksandr Dugin maybe at a distance from the Putin administration, but his political ideas have influenced Vladimir Putin, Russian foreign policy and military thinking.
Uneasy Euroasian detente
One can only see Russia’s relationship with China as reminiscent of the von Ribbentrop – Stalin detente of the interwar years, based purely on timing and mutual convenience.
Demographics
Aleksandr Dugin’s ideas are challenged by demographics. In the Middle East, Iran and Shai Muslim community are outnumbered by their Sunni counterparts. Russia’s own population growth is in terminal decline and not a match for China should it decide to go north. Which probably explains why Dugin tries to shoehorn India into part of the Eurasian empire.
The current war in Ukraine is as much a product of Aleksandr Dugin as it is of Vladimir Putin. President Putin is merely implementing Dugin’s vision slavishly. It is also interesting that the attempt on the life of Aleksandr Dugin seems to have given new ideological impetus to the invasion of Ukraine in Russia.
Is Dugin’s Eurasian ideological purity a threat to the Putin administration?
Marx and Lenin were dead by the time that Mao came along, so the Chinese communist party was never threatened by the legitimacy of their thought leaders with a higher authority ideologically pure voice. If they were alive today, it would be impossible for Xi Jingping to accuse Marx or Lenin of being guilty of hstorical nihilism. But Aleksandr Dugin exists outside of the Putin administration, he could be a natural rallying point of Putin’s support basis as the philosophical centre. He could be even considered a rival leader to Putin, drawing support from believers across the military intelligence and political classes. Making Aleksandr Dugin into a martyr just at the point when Russia has been suffering setbacks has some obvious benefits for the Putin administration and arguably less benefits for the Ukrainian government.
From Drugs to Corruption: The Growing Presence of Chinese Organized Crime in Latin America – In 2021, China’s policy banks — the China Development Bank (CDB) and Export-Import Bank (Exim) — made no loans to Latin America for the second consecutive year. Beijing is now essentially focused on financing Chinese companies to operate in the region. This shift in strategy and the resulting proliferation of Chinese companies in Latin America will increase the circulation of people and money that are no longer under the direct control of local governments. Based on current trends, Chinese criminal organizations will likely thrive in this new economic environment. Extortion, money laundering through front firms, and smuggling are already increasing, posing a severe threat to the population’s safety in the region. Worthwhile reading in conjunction with: Will Kenya’s next president follow through on China contract promises? | South China Morning Post – William Ruto campaigned on threats to deport illegal workers and make big contracts with Chinese companies public. But politics and the reality of government are two different things, observers say
Interesting dive into what’s causing the ‘great resignation’ and what it will mean for productivity
Culture
Guy Ritchie talks about Snatch – as a film, its interesting, but I won’t bother buying my own copy of Blu-Ray. A few things of note:
The direct influence of Sam Peckinpah’s western films on Snatch was not a connection that I saw coming at all
Ritchie talks about directing a Jason Statham film remotely via iPad, rather than being on set. I presume that this was done during COVID but still very interesting
His use of amateurs as actors because they were the right kind of characters
The folkloric nature of pub stories. The bit that chimed with me is how I knew of similar characters growing up at a similar time to Ritchie and some of them I knew personally. As I moved in more middle class circles my exposure to that world declined
Design
Big Car have a great documentary on the development of the Renault Scénic including an interview with Renault’s head of design at the time Patrick le Quément.
Economics
Why Mexico is missing its chance to profit from US-China decoupling | Financial Times – While foreign companies have borne the brunt of López Obrador’s attacks, the handful of big Mexican businesses that control large parts of the economy have been less affected. When the president wanted to tackle inflation, his government invited Mexican business leaders for private conversations to agree an informal pact limiting price rises on basic groceries. “It wasn’t a big sacrifice,” noted the owner of one large Mexican group. Mexico’s oligarchs have reinforced the impression of a cosy relationship with the president by making supportive statements in public and confining any criticism to conversations behind closed doors. “All the Mexican business leaders complain about Amlo,” says the chief executive of one big foreign company. “But when they meet him, they all appear afterwards in public saying how wonderful he is . . It’s a circle of collusion.”
I hadn’t realised that 8-track cartridges were used as a karaoke medium in Japan. I thought that they had gone from vinyl to cassette and then on to laser disc. Vinyl based karaoke is what gave use the Technics SL-1200 series of turntables, which is why the speed control on the right hand side of the deck was called a ‘pitch fader’.
The reason why these karaoke featured have a common design with the US 8-track cartridge players is likely down to the relatively high tooling costs to create the plastic mouldings. You can see the ’round polished marks in the recessed section where the inputs and outputs are that show a tools has been amended and quickly cleaned up.
Samuel Bickett had some really good insight into why Joshua Wong and several other people pled guilty to charges under the national security law : The Hong Kong 47 Committed No Crime…So Why Are So Many of Them Pleading Guilty? – Bickett points out that their actions were legal under the Basic Law article 52, but the National Security Law seems to supersede and reinterpret the basic law to anything the authorities want it to be.
The Chief Executive of the Hong Kong Special Administrative Region must resign under any of the following circumstances: When he or she loses the ability to discharge his or her duties as a result of serious illness or other reasons; When, after the Legislative Council is dissolved because he or she twice refuses to sign a bill passed by it, the new Legislative Council again passes by a two-thirds majority of all the members the original bill in dispute, but he or she still refuses to sign it; and When, after the Legislative Council is dissolved because it refuses to pass a budget or any other important bill, the new Legislative Council still refuses to pass the original bill in dispute.
At the moment, this will be of most interest to more political types. Now if you apply that interpretation to short sellers like Muddy Waters Research, punchy buy-side equity analysts or a brief that an advertising planner like me might write where a client is competing against a connected Hong Kong or Chinese company – then legal, reputable and ethical commercial activities can result in national security charges at the whim of the Hong Kong government. This is something that many multinational companies seem to be sleep walking into. Work for a multinational like a VPN provider? That looks like colluding with a foreign power, subversion or even terrorism under the National Security Law.
The use of the term “national security” is particularly objectionable because the concept has frequently been used in China to criminalise the peaceful exercise of the rights of expression and to persecute those with legitimate demands like democracy and human rights. Its inclusion raises fears of extension of such Mainland Chinese practices to Hong Kong especially in the light of Article 23 of the Basic Law.
Hong Kong already had substantive security laws in place since British rule. Notably the 1971 Criminal Ordinance which remains on the books.
Then there is the way that the judiciary in Hong Kong has been shaped by the National Security Law. No defendant has won any points with regards the law and judicial decisions have allowed the law to be used in a retrospective manner in concert with older colonial era laws.
A film produced by a German film crew in 1966 to try and bring to life Japanese life for a European audience. I am sure that some of the manufacturing scenes are b-roll footage, but it is fascinating nonetheless. There is a style to the car and light truck designs which is a lovely aesthetic.
Vintage Studio 1 tracks mixed by Japanese sound system veterans Mighty Crown
1/ Chinese consumers overstretched themselves on luxury goods
2/ China is going through straitened financial times, 6 percent GDP growth feels like zero growth in developed markets. I have heard growth being described as being closer to 3 percent. Government control and intervention means that you won’t see the kind of collapse you saw in the west during 2008 and 2009 and internal security would stomp all over any ‘Occupy Wall Street’ analogue. Security forces are already suppressing depositors who have lost their savings in regional banks. There are also a lot of investors in property businesses: China Evergrande Shares Are Worthless, Top Fund Manager Says
Russia Holding Its Arms Expo With Weapons That May Be A ‘Hard Sell’ Now. | SOFREP – it is interesting that the Russians took steps to make sure the captured American gear on display was spotlessly clean, right down to the tyre paint. Who is to say that some of the gear came in by being bought or traded with the Taliban rather than from the Ukraine battlefield? I wouldn’t be surprised if Russia did a ‘homage’ to the M777. Russia has a wealth of experience in titanium fabrication from submarine hulls to aircraft, so the M777 carriage shouldn’t be that hard. The challenge would be the digital tools used to facilitate a higher degree of accuracy.
ViewSonic lays out plans for education metaverse – ViewSonic, which marks its 35th year of establishment in 2022, has been actively promoting digital transformation in recent years, shifting from a hardware company to a solutions company. Looking towards the future, company chairman James Chu has laid out the key development strategy of “ecosystem as a service,” announcing the Universe education metaverse software. Chu pointed out that ViewSonic has transformed in response to the rapidly changing environment. The company will focus on assisting the digital transformation of the education market. In the third quarter of 2021, ViewSonic’s electronic whiteboard was already no.1 in global market share, Chu said. Its Universe education metaverse software aims to level up the traditional 2D digital education into a 3D interactive virtual education platform. The goal is to solve the lack of interactivity and participation and make online education feel as if it is in-person. The proposed “ecosystem as a service” is about the integration of hardware, software and service, it said. Regarding software and hardware, ViewSonic will integrate its ViewBoard, a smart interactive electronic whiteboard, with myViewBoard, a digital teaching platform, to provide a complete education technology solution.
