Be Marlboro Health groups call to end “Be a Marlboro” campaign | Marketing-Interactive – I grew up with ‘Marlboro Country’ billboards showing the cigarette to be the poison of choice for the middle-aged cowboy taking a break. Be Marlboro was a much need revamp of the Marlboro brand. Modern-day UK Marlboro man could also be […]
Nokia X Modelling Nokia X Scenarios and the Level of Desperation it Reveals | Tomi Ahonen – the Nokia X is a strange device. The Nokia X is a low cost smartphone that runs Android rather than Windows. Is the Nokia X a power play by the Finnish company against Microsoft, or an engineering project […]
DuPont plastic counterfeited Chinese “counterfeit” DuPont plastic prompted Aston Martin’s giant recall – Surely physical testing would have shown that the counterfeit Dupont plastic product wasn’t to spec? It makes me wonder about the inbound quality control at Aston Martin on materials. It makes sense that counterfeiters would go after a brand like DuPont plastic. […]
Roaringwild ROARINGWILD ONLINE STORE – Roaringwild is a Shenzhen-based streetwear brand. Roaringwild is part of a wider domestic streetwear eco-system including Shanghai label Colorbaner. Although it is streetwear, it is a world away from the collage and naturalistic handwriting style. Instead it takes a minimal futuristic approach. There are references Roaringwild pieces to Dieter Rams […]
Chinese consumer Catering to the self-expressive Chinese consumer – less focus on the corporate brand, more on the product level brand for the self-expressive Chinese consumer. More related content on consumer behaviour Beauty Beiersdorf Could Complement P&G – Euromonitor International – if it did happen let’s hope it would be better than what has happened […]