Category: howto | 怎麼做 | 방법 | 実行する方法

Howto as a category morphed out of a few things. I learned about the power of helpful content from Stewart Brand’s Whole Earth Catalog. A second aspect of it was my natural inclination to share useful hacks.

I started writing this blog to explore the media so that I could advise clients so its roots were in the howto mentality. Over time, I built up a certain amount of authority based on the content that I shared here. This resulted in work for Econsultancy, teaching MBA students at a private Spanish university and a number of agency jobs.

Howto content tends to come when I am sharing skills and I have been developing AND that these skills can be easily codified into an article or two. I have also shared my personal workflow that I use to try and make sense of the world through online resources.

Many of the skills that I developed doing that came from a pre-social platform dominated world. Before Instagram told us how to look and TikTok told us what to think. And back when Google was actually useful, well more useful than it seems to be now.

I even wrote a couple of guides on how to get the most out of Google, but most of the advice won’t work any more as the platform did away with many shortcuts in favour of telling you which is the nearest coffee shop with free wifi.

The reason why howto ended up being one word rather than how to was down to the early version of Wordpress that I started to blog on and my lack of expertise more than anything else.

  • RISC V + other news

    RISC V

    There is heat starting to generate (finally) behind RISC V: Marvell founders back data centre RISC-V chiplet startup | EE News Europe  and Apple is doing their due diligence with a RISC V code port: Apple is Reportedly Designing Various Embedded Subsystems across all Operating Systems using RISC-V – Patently Apple  – is now exploring and developing various embedded subsystems across all Operating Systems using RISC V. The emerging Open Source RISC V architecture is now being used by companies like Nvidia, Google, Oculus, Qualcomm, Rambus and others for IoT devices to supercomputers, smartwatches and autonomous vehicles. Amazon and Alibaba are currently designing their own cloud and data center chips. This week Apple was shown to be recruiting RISC V “high-performance programmers. More specifically, Apple is currently seeking out experienced programmers with detailed knowledge of the RISC V instruction set architecture (ISA) and Arm’s Neon vector ISA for the Vector and Number Group (VaNG) of its core operating system group. Apple’s VaNG is responsible for the development and improvement of various embedded subsystems running on iOS, macOS, watchOS and tvOS. – Not surprising that Apple will be keeping its options open for porting across architectures including RISC V, like it did with Intel and ARM respectively. Apple has taken a similar approach for decades. Apple had the Rosetta Stone version of Intel instructions years before it moved the Mac to Intel. RISC V came out of a research requirement for an open-source computer system and was started in 2010. RISC V was originally thought of as a fun 3 month research project… RISC V designs and specifications were released under a BSD and Creative Commons licence. The foundation overseeing RISC V is based in Switzerland to get around US trade sanctions against potential adoptees like China (or North Korea)

    Business

    Corporate America fights uphill battle against anti-China push – POLITICO – there will come a point where this starts costing them sales in the home market and I see that day coming soon

    Australia’s education industry facing US$15 billion loss as frustrated, worried students ponder futures | South China Morning Post  – Australia’s international education sector was worth around A$40 billion (US$29 billion) in 2019 before the coronavirus pandemic. But students, the majority who come from China, are considering their options as Australia’s borders remained closed – on balance this could be good for Australia as it would also remove a lever of soft power that China has in Australia with subverted academia. This also makes you wonder about the craven nature of UK universities: Universities hire planes to fly in China students | News | The Sunday Times  – There are about 220,000 Chinese students studying in the UK. Across the Russell Group, one in every ten students is Chinese, and they provide nearly a fifth of all tuition fee income, worth an estimated £1.3 billion every year. In Glasgow, about a third of the university’s tuition income comes from Chinese students. At Liverpool University, one in five of its students in 2019 was Chinese — these 5,550 students were worth an estimated £90 million to the university. Experts warned that universities were at risk of overlooking the needs of British youngsters as they fretted over the potential loss of fee income from their overseas students, who pay up to £35,000 a year in fees, nearly four times the fees paid by their British counterparts

    China Evergrande bonds suspended as prices plunge | Reuters  – The Shanghai Stock Exchange said in a statement that it had temporarily suspended trading in China Evergrande Group’s 6.98% July 2022 corporate bond following “abnormal fluctuations.” The exchange had also suspended trading in the bond on Friday. Shanghai exchange data showed the bonds sliding more than 25% to a low of 40.18 yuan after the resumption of trade on Monday afternoon. The company’s 5.9% May 2023 Shenzhen-traded bond , which was also suspended, fell more than 35% after trading resumed – read with Soho China shares plunge 40% after Blackstone deal collapses | Financial Times  – this isn’t just about a property sector rout, but also about the founders wanting to be independent of China moving forwards

    Deutsche Telekom deepens bet on US market with SoftBank deal | Financial Times

    In the driver’s seat: China’s electric vehicle makers target Europe | MericsGovernment subsidies for China-based manufacturers could distort global markets. That China has become the leading EV market is the result of substantial government support. But Chinese exports are also directly supported by central and local governments sponsorship of new production plants, R&D centers and overseas acquisitions

    China

    Zheng Yongnian on “the death of China Studies” – by Kevin Carrico – NSL can’t cancel me – well worth a read. Chinese warfare on the study of China abroad

    Chinese Power and the State-Owned Enterprise | International Organization | Cambridge CoreThe results suggest that China uses FDI by prominent state-owned enterprises as an instrument to promote its foreign policy. – Which makes willing stooges like Vodafone look even worse

    BlackRock Raises $1 Billion for First Chinese Mutual Fund Run by Foreign Firm – WSJ

    Consumer behaviour

    Rejected internal applicants twice as likely to quit | Cornell Chronicle 

    Feeling the 2019 Hong Kong anti-ELAB movement: emotion and affect on the Lennon Walls: Chinese Journal of Communication: Vol 0, No 0The walls are able to marshal the resources of the minds and bodies of those who created and sustained them and give rise to political passions and movement actions.

    Effect of Financial Incentives and Environmental Strategies on Weight Loss in the Healthy Weigh Study: A Randomized Clinical Trial | Lifestyle Behaviors | JAMA Network – comparative ineffectiveness of a couple of nudge strategies for treating obesity

    A Generation of American Men Give Up on College: ‘I Just Feel Lost’ – WSJAt the close of the 2020-21 academic year, women made up 59.5% of college students, an all-time high, and men 40.5%, according to a Wall Street Journal analysis of enrollment data from the National Student Clearinghouse, a nonprofit research group. U.S. colleges and universities had 1.5 million fewer students compared with five years ago, and men accounted for 71% of the decline, the Journal analysis found. – this looks like a political and demographic time bomb waiting to go off. Think about the potential wasted at a time when the US needs more engineers, technologists and innovators of both genders. The deficit of hope scares the crap out of me and should scare you

    Culture

    Taste of the East: How The British Fell In Love With Chinese Cuisine | Newham Chinese AssociationUntil the 1940s, the majority of customers in the restaurants were not English but Chinese immigrants. In the aftermath of World War II Chinese food began to grow in popularity. British servicemen returned from various parts of the Empire and the Far East with a willingness to try different foods and cuisine and a new enthusiasm for Chinese food and restaurants. This in turn saw the rise of the restaurant trade in Soho. Chinese people entered the catering trade because of the downturn in shipping and the closing of laundries, traditional areas of employment. In the 1950s and early 1960s there was an influx of Chinese from Hong Kong who provided the necessary workforce. The restaurants served Cantonese food because of Britain’s old colonial links to Hong Kong

    Design

    Modern Woods: A Herman Miller Story | YLighting Ideas 

    Hong Kong mulls regulating ‘flight deck’ mobile phones on vehicle dashboards – Hong Kong Free Press HKFP – iconic interior feature on Hong Kong taxis

    Economics

    Tech Crackdown Is a Cloud Over China Economy, Ex-WTO Chief Says – Bloomberg

    Is China uninvestable? | Financial Times  – The problem the party has to solve is almost the opposite: investment is so high that much of the capital is malinvested. As a result, debt is growing faster than gross domestic product. The irrelevance of foreign investors to China key problems doesn’t mean Chinese stocks might not go up, “but you have to get both the valuations and the politics right, and that’s just really hard” – soft innovation and rent seeking investments versus the hard innovation desired – Cathie Wood’s Ark cuts China positions ‘dramatically’ | Financial Times – I think strategic alignment wit CPC agenda is a greater predictor than how much of a sycophant the company has been, which is what Ms Woods relying on

    Interview: Larry Summers, economist – by Noah Smith – Noahpinion – interesting interview on economics

    China offers $31m in emergency aid to Afghanistan – BBC News – aid in kind rather than cash to maximise leverage over the Taliban, its a smart play

    Chinese Industrial Policy: How A City Turned Itself Into a VC Fund – by Jordan Schneider – ChinaTalk – interesting to read this. New Structural Economics seems to be very similar to the processes outlined by Joe Studwell in How Asia Works. I was surprised to see that they weren’t trying to learning from Japanese agricultural policies given the mountainous land similarities and instead focused on US agricultural poliicies which have less clear cut lessons for China

    Ethics

    Facebook Says Its Rules Apply to All. Company Documents Reveal a Secret Elite That’s Exempt. – WSJ

    Finance

    Investment banks accelerate efforts to automate junior ‘grunt work’ | Financial Times – how much ‘skills’ and ‘learning’ will be lost through this process?

    FMCG

    Subscriptions: recurring revenue model best suited to expensive items | Financial Times – not terribly surprising, I know that Unilever and Chlorox leant into this hard

    ‘Unprecedented influence’: Hong Kong prisons chief accuses inmates held for national security, protest offences of stirring rebellion behind bars | South China Morning PostHong Kong inmates held for offences related to the national security law and the 2019 protests are exercising “unprecedented influence” in the city’s prisons, leading to round-the-clock monitoring usually reserved for high-profile criminals such as triad leaders – it is probably down to chocolate and candy scandals that threatened Hong Kong and China’s national security. Apparently the Hong Kong government felt threatened by excessive amounts of gummy bears and M&Ms among prisoners

    Germany

    Opinion: Germany must call off Angela Merkel′s Chinese love affair | Business | Deutsche Welle – interesting that this ran in Deutsche Welle before Chancellor Merkel’s last call with Xi Jingping

    Hong Kong

    American lawyer imprisoned in Hong Kong speaks out about his treatment – The Washington Post – Sam Bickett’s case is instructive

    How to

    Nilesh Ashra on his digital toolbox, worthwhile digging into via Iain Tait

    Innovation

    JCB heir Jo Bamford launches hydrogen fund | Financial Times – they’ve done some really interesting work around hydrogen powered internal combustion engines in a way that contrasts with Hyundai’s hydrogen fuel cell approach

    Technique bonds copper foil and PTFE for better 5G 

    UK orders national security review of graphene firm’s takeover by Chinese scientist | Competition and Markets Authority | The Guardian 

    Chinese air force may have cracked how to land a hypersonic drone | South China Morning Post

    Superior MEMS sensors from cavity silicon-on-insulator wafers | EE News 

    Robotics pioneer Yoky Matsuoka’s Panasonic venture debuts personal assistant service in Seattle – GeekWire – what’s interesting about this is that its a concierge service a la Amex Black Card and similar. The tech is on the back end supporting the human operator. I presume that this is also going to build massive data sets on human problem solving

    Ireland

    Galway in line for Intel megafab | EE News EuropeA former military firing range in Oranmore near Galway in the west of Ireland is the Industrial Development Agency’s “preferred site” for an Intel chip foundry that would employ 10,000 people, according to reports. This is more than twice the 4,900 people Intel employs at its established facility in Leixlip, Ireland on the outskirts of Dublin. Pat Gelsinger, Intel CEO, visited Leixlip last week and met with Ireland’s prime minister, Taoiseach Michael Martin. The site in Galway is a 216-hectare rifle range, owned by the Irish Department of Defence. The project would involve the building of eight factory modules on the campus, the reports said

    Korea

    South Korea shatters national debt taboo to tackle inequality | Financial Times – really interesting article

    South Koreans sour on China ahead of Wang Yi visit – Nikkei AsiaSurvey results released in June by Sisain, a current affairs magazine, and pollster Hankook Research indicate a souring of South Korean public opinion toward China, particularly among the young. Only 26% of respondents had warm feelings toward China, compared with 57% who felt warmly toward the U.S. Even Japan, South Korea’s traditional rival, came out ahead of China with 28%. “Dislike of China is arguably emerging as the spirit of our times,” Sisain wrote in an accompanying article. “The question ‘what kind of country is China to us?’ is changing to ‘why and how much do we dislike China?”

    Legal

    China Unveils New Rules Targeting Anticompetitive Practices by Internet Companies – WSJ

    Was the ‘surveillance state’ a price worth paying? – The Law and Policy Blog and How the War on Terror Supercharged State Power – worthwhile reading both together

    Luxury

    The four fashion personas of China’s Gen Z | Vogue BusinessDespite the youthfulness of Gen Z consumers, their understanding of fashion and luxury culture is as mature as older generations. – there is so much in the way that they picked their sample which makes this research something to be approached with caution. Shanghai is not representative of high growth lower tier markets.  Gen Z believes that to qualify as true luxury, a brand needs more than high price points, heritage and craftsmanship. It must also convey an elevated sense of aesthetics, with unique qualities and character. – and this has been an issue that luxury brands have been struggling with. Male Gen Z shoppers are outspending women by 20 per cent on fashion and luxury goods. Not every Gen Z consumer in China is obsessed with celebrities and influencers. – this surprised me as many men are having to save up to impress their girl and get the requisite items needed for a partner to say that they would marry you. The men surveyed are likely to be princelings. Interestingly, many Gen Z are critical of them and the culture that surrounds them. – this mirrors the wider Chinese government criticism of culture. More sophisticated marketing campaigns may, therefore, work effectively with Gen Z shoppers. For example, they appreciate exhibitions that mix brand stories with art and culture. They also like brands with creative crossover collaborations. Finally, they appreciate word-of-mouth recommendations from friends and families. Among those celebrities who do impress Gen Z, the key names include Yibo Wang, Mi Yang, Wen Liu and Yangqianxi Yi (also known as Jackson Yee). Key opinion leaders (KOLs) include Mia Kong and Fil Xiaobai.

    Opinion: Finally, a Chinese car brand to take seriously in Europe | Autocar – interesting that Autocar thinks electrification will disrupt the premium car sector

    Chinese star calls time on Swiss watch brand after CEO says Taiwan is a ‘country’ | South China Morning PostAudemars Piguet CEO referred to Taiwan as ‘a very tech-oriented country’ in a video conversation months ago. Actor-singer Lu Han and team had wanted the watchmaker to apologise on global platforms in Chinese and English – effeminate looking showbiz star tries to save career and look masculine by leaning into Chinese nationalism

    Foreign brands criticised in China for misleading shoppers | Reuters – move after Canada Goose might be due to it being from Canada or a prelude to an attack on the luxury sector

    Chinese debts unravel historic fashion stores | Business | The TimesTroubles in China are putting some of the oldest names in British fashion in a precarious position, with Aquascutum quietly pulling out of the UK entirely and Gieves & Hawkes battling a winding-up order. The trenchcoat maker and the tailor are owned by Shandong Ruyi, which has come under increasing pressure over its bloated $4 billion debts after an acquisition spree intended to turn it into China’s answer to LVMH, the French luxury goods conglomerate

    Marketing

    Rewarding loyalty helps brands make gains in Hong Kong’s top local brands ranking | Country Rankings | Campaign Asia – I find this fascinating as it is at odds with marketing science findings from the likes of the Ehrensberg-Bass Institute

    The Paradox Of Buying Influence. “You keep using that word. I do not… | by Faris | Medium

    Media

    China Bans ‘Cissy Idols’ and ‘Effeminate Men’ in Entertainment Sector – Variety – Chinese government’s crackdown on the tech and entertainment sectors has now turned to “sissy idols,” “effeminate men” and all things “overly entertaining.”

    Hong Kong media group Next Digital says it aims to wind down, board quits | Reutersthe Hong Kong government has never indicated which articles published by Apple Daily allegedly violated the national security law, and the uncertainty created a climate of fear, resulting in many resignations including those responsible for the regulatory compliance duties of the publicly traded company. “We observe that the events affecting the company and its people following the invocation of the National Security Law occurred despite there having been no trials and no convictions,” it said. “Under this new law, a company can be forced into liquidation without the involvement of the courts.” “As Apple Daily often observed, Hong Kong people have a collective memory of what life was like elsewhere when freedom of speech was denied: No other rights are safe” – the Hong Kong government response to this was Kafta-esque

    China uses anti-fraud app to track access to overseas financial news sites | Financial TimesThe app was launched in March by the public security ministry’s National Anti-Fraud Center and blocks suspicious phone calls and reports malware. Police said it was needed to combat a surge in fraud, often perpetrated by overseas operations managed by Chinese and Taiwanese nationals. The ministry recommended that the app was downloaded but numerous local government agencies made it mandatory for their employees and individuals with whom they work, such as students and tenants. One Shanghai-based user told the Financial Times he was contacted by police after accessing a US financial news service. He was also asked whether he had contacts abroad and regularly visited overseas websites. The user, who asked not to be identified, said police seemed genuinely concerned about foreign scams. “But the questions they raised about whether I have contacted foreigners made me feel like they don’t want me accessing foreign websites,” he added. “I deleted the app after the meeting.” A second user in eastern Shandong province said police called him on four consecutive days after the app showed he had visited what it labelled “highly dangerous” overseas information providers, including Bloomberg – if I was Bloomberg or the FT Chinese service I would be concerned

    Online

    Why Instagram’s creatives are angry about its move to video | Instagram | The Guardian

    Some of the most iconic 9/11 news coverage is lost. Blame Adobe Flash – CNN

    Former UK hedge fund partner plots return of Trump-era social network Parler | Financial Times

    Retailing

    Typical CVS Shopper Is Urban Gen Xer, Earns High IncomeIn addition to OTC pain medication and cough remedies, the typical retail shopper often prefers to buy candies, chocolates, and bottled water. Their favorite sweets brands at CVS are M&M’s and Reese’s, and they also buy a lot of Hallmark cards. Just 1.6% of a CVS shopper’s total dollars are spent at CVS, compared with 6.8% of their spending on Amazon. At other retailers, the CVS shopper buys more fresh garlic, hand sanitizer, bar soap, and non-dairy milk alternatives than the national average shopper. They’re also big fans of fast-food chicken nuggets

    Security

    Normal-looking USB cable logs everything you do and can be radioed from more than 1 mile away | Boing Boing 

    U.S. to Include Korea in ‘Five Eyes’ Spying Pact – The Chosun Ilbo (English Edition): Daily News from Korea – World 

    Chinese hackers behind July 2021 SolarWinds zero-day attacks – The Record by Recorded Future

    Malware found preinstalled in classic push-button phones sold in Russia – The Record by Recorded Future 

    Billions of devices impacted by new BrakTooth Bluetooth vulnerabilities – The Record by Recorded Future

    Pro-China misinformation operation attempting to exploit US Covid divisions, report says – CNNPolitics – worth while reading Reuters take as well – Pro-China social media campaign hits new countries, blames U.S. for COVID | Reuters  – synopsis from the China Research Group: According to research published on Wednesday by Mandiant and Alphabet’s Google unit, thousands of accounts across dozens of social-media platforms—including Facebook, YouTube and Twitter —and online forums have urged Asian-Americans into the streets to protest against racial injustice in the US. The network of fake social media accounts is “almost certainly supported by a government sponsor, either directly through a government agency or a third-party contractor”.

    China Is OK With Interfering in Guinea’s Internal Affairsthe inconsistency it demonstrates—nonintervention but only when it works for China—risks undermining the validity of China’s promises to potential partners, among whom only the “irredeemably corrupt or terminally naive” take Beijing’s “win-win” rhetoric seriously. Indeed, Beijing’s mercurial wielding of noninterference risks further exposing the ugly underbelly of China’s fiercely realpolitik foreign policy. China’s pitch to leaders the world over is straightforward: Beijing offers vast sums of development funds (and political support) and expects certain goods—natural resources, ports, military bases, and international political support—in return. Many developing world leaders sign up for this bargain not out of authoritarian solidarity but for Chinese money; it solves problems, and there is no obvious Western alternative. Where poverty and underdevelopment are the most pressing issues, leaders will not say “no.” But with Chinese money, leaders often lean more autocratic – coup messed with China’s access to bauxite (which it doesn’t want to buy from Australia) and its ability to make aluminium which is a strategically important metal

    Hackers leak passwords for 500,000 Fortinet VPN accounts | Bleeping Computer 

    Japan is belatedly recognising the risks of cyber war | Financial Times 

    Indonesian intelligence agency compromised in suspected Chinese hack – The Record by Recorded Future – and this is what China does to its ‘friends’ in ASEAN….

    Web of no web

    Avatar overload: my trip through the Burning Man metaverse | Financial Times 

    Wireless

    Why 5G may be taking longer than we thought – Aruproll-out of 5G networks commenced in earnest in 2019, and is now well underway in many countries, this is largely being driven by the commercial mobile network operators. This has led to a focus on serving major cities and towns, where the service is deemed to be commercially viable and attractive to do so. In addition, much of the focus of these deployments has been on delivering enhanced mobile broadband use cases for public consumers (such as high definition video streaming, VR/AR and gaming). The focus isn’t initially on delivering the lower latency and higher network reliability that would be needed for industrial automation and autonomous vehicles

    Starlink is a global ISP built at ZERO COST to SpaceX, enabling NASA’s Artemis launch | I, Cringely

  • Eliot Higgins & things from last week

    Eliot Higgins

    Eliot Higgins talks about the origins of Bellingcat. The investigations that Bellingcat has done to date and some of the techniques that it uses in investigations. Higgins has written an account of Bellingcat which goes into open source intelligence and new investigative journalist techniques. Bellingcat are also famous for their courses, where they pass on their expertise in open source investigations.

    The Go! Team

    The Go! Team released a new video which makes good use of a photocopier effect to animate the band members. Pow is the usual mix of genre bending power pop that The Go! Team are known for.

    SK-II

    SK-II has commissioned some lovely films to support their ‘Change Destiny’ brand purpose. You have a mix of gaming, 3D animation and anime in these films. Working on Dove, there was the mantra real women; which went into the core of the brand’s creative. But that misses the online world which we now operate in and is often more keyed into our inner world than the real life around us. SK-II is owned by Procter & Gamble; who have been making leaps and bounds in terms of their approach to brand purpose. More related posts here.

    https://youtu.be/pguAbHCrxzA
    https://youtu.be/pmZr-AcYQs8

    This was something I hadn’t come across before, in 1974 a set of 4 LP records were released that had actor Nicol Williamson reading The Hobbit. Williamson is better known for his role of Merlin in Excalibur. One of his last film appearances of Williamson was the role of Cogliostro in the 1997 live action adaption of Spawn. This film is still vastly underrated. Williamson left us in 2011. This recording just hints at his acting skill. During the 1960s and 1970s he was considered one of the greatest actors of his generation alongside Albert Finney which is high praise.

  • How to use RSS?

    How to use RSS – isn’t a question that I thought would be ever asked. I put together a guide some eight years ago and had been meaning to update it for a while. I was reminded to do this by Wadds recent post on RSS. I realised  there is likely a whole generation of netizens that hadn’t used RSS; or had used Google Reader and didn’t have a clue about what under-pinned it and how it could be useful.

    RSS is dead‘ is a myth beloved of the social networks that want to spoon feed you algorithmically sifted world views. This myth has leaked into web development circles and I have had to fight with development teams to keep in support for the standard.

    Put simply RSS is like a ticker tape for the web that allows you to get updates about new articles posted on websites.

    My own journey in how to use RSS

    I started off using RSS readers with NetNewsWire. NetNewsWire was an application  that developed a swift cult following on Mac OSX. This would have been late 2002. I immediately saw the benefit as a PR person, having the news come to me, rather than having to go do a round robin of a list of sites in my browser bookmarks.

    An RSS reader allows you to:

    • Collect updates from 100s of sites that you wouldn’t otherwise have time to get around
    • Read a precis of these updates
    • Organise sites into folders

    At the time, only calendar, address book, email and task information synced across my work and home computers. I had only just got mobile email on a Palm PDA that connected into a Nokia 6310i via a data cable using Palm’s Mobile Internet Kit. This only allowed me to access a limited amount of the web but no RSS. This only worked with my personal email.

    The problem with NetNewsWire was that there was no sync. If I read RSS at work I would then have to clear it again at home. I got around this by dragging my laptop into work and using the guest wi-fi network access. But this was misinterpreted by management.

    I started using Bloglines an online RSS reader. This was eventually squeezed out of business by Google Reader. In 2013 Google killed Reader to try and force people to use the algorithmic feeds on Google+. Aside from destroying a large audience of RSS users; the cunning plan failed.

    Google Reader was an RSS reader with some proprietary features including bookmarks. I decided against using Google Reader and went with Fast Ladder – which was run by Livedoor, a Japanese company. Livedoor eventually saw its CEO go to jail for securities fraud.

    Since then I have been using Newsblur. Newsblur has a couple of unique features that put it head-and-shoulders above rivals like Feedly, theoldreader or Inoreader :

    • You can train the reader to highlight or hide posts that aren’t of interest
    • It provides three views: text-only (great for speed), feed and the article as it appears on the web page ‘in-situ’
    • It offers seamless integration with the pinboard social bookmarking service

    Navigating your way around Newsblur

    This is what the home screen looks like

    Newsblur in use

    What is an OPML file? If you’ve already used an RSS reader, an OPML file is a standard export file format that allows you to move from one RSS reader to another. The Goodies and Apps option gives you a bookmarklet that you can add to your browser to add new sites that you want to follow and links to apps for Mac and mobile platforms. On the desktop, using the web interface is best. On mobiles the app is pretty much obligatory to use.

    Click into a folder and start reading

    Newsblur home page

    Keyboard shortcuts cheat sheet
    Newsblur shortcuts

  • My Web Toolbox

    Hong Kong Go Bag - Timbuk2

    Over time I’ve built up a web toolbox that help with my workflow. This is many of the ones which have bailed me out of trouble time and time again.

    Communication

    Slack – yes i know that it seems like hipster CB radio. But its popular and you are likely to need to get with the programme. I am a great believer in only accessing Slack only via the desktop interface, by booting the app up once an hour. Part of the reason for this is because it can be a time suck; in the way that email was when it came into offices back in the 1990s. A second reason is Slack keyboard short cuts make life so much easier.

    Content

    Facebook Cheatsheet: Image Sizes and Dimensions 2018 – hypebot – the most up to date guide that I have for Facebook image formats. Really handy for briefing artworkers.

    Hemingway – I have paid good money for the native app, but Hemingway’s web interface is a great gateway drug to improve your writing. I have friends who would recommend the fuller featured Grammarly. Try them both and see what works best for you. In the UK a key consideration is that you can’t always get online; which is is why went with the Hemingway native app.

    Development

    Balsamiq – great rapid wire framing tool that I find easier than Adobe’s offerings. Also worthwhile looking at OmniGraffle – I’ve used the Mac version for years.

    BuildWith – this has saved me hours of work over the years. A client wan’t extra functionality on their website. You need to know what they use to understand if you even want to pitch for it, or if you have to scramble to find a Sitecore developer to partner with.

    Influencers

    Takumi – make the briefing process of Istagrammers a bit easier with Takumi; when you are dealing with them en masse with this specialised outsourcing service

    Digging out influencers in a given area for influencer mapping and influencer marketing programmes is a time intensive process to validate and sieve candidates. Traackr is a good tool to start this process with. They also have workflow tools in there which may be of use depending on what else you use.

    Networking

    network Utility
    Once upon a time there there used to be a great all in one tool called Sam Spade. It was a Windows app and a web app. The Windows app hasn’t been maintained and the web app has gone.  Central Ops does at least some of the things that Sam Spade used to do. If you’re a Mac user who has dug around at all in your machine you will know that there is also a handy little app called Network Utility.  Central Ops provides you with a way to validate and trouble shoot email addresses and see if a domain is available for registration.

    Research

    Google – Yeah I know. Not exactly surprising; but I have a couple of articles on how to get the most out of the privacy-violating search engine: Grokking Google and II.

    Pinboard – When you discover things, it is often hard to re-find them again with your search engine of choice.Algorithmic changes, personalisation of search results and an ever growing web can all work against you. Pinboard keeps the links that you find within easy reach. It allows you to notate the links and categorise them with tags. I use the Pinner app on my iPhone to access my Pinboard account on the go. It’s a lighter weight service than Evernote or Mendeley. If you are already an assiduous user of those services instead, keep going with them. The key thing is develop a habit that will facilitate smarter research. If you use Pinboard in association with a web page capture service like archive today and you can protect yourself if the page changes.

    Standard Deviation Calculator  – This just makes life so much easier. Take a string of numbers, drop them in and get the appropriate values out. This makes data analysis so much easier.

    Wolfram Alpha – handy search engine with a lot of verified data. You can get tips on how to get the most out of it here.

    Search marketing

    Ahrefs – paid for service that’s really good at understanding your competitors SEO mojo including a back link checker and pretty comprehensive competitor research tools.

    Rich Results Test – Google Search Console – see if a site takes advantage of Google’s rich results functionality (particularly handy when you are trying to highlight key information on a website). More on the how and why of them on Econsultancy.

    Sitebeam – an all-in-one tool that provides comprehensive technical SEO audits on websites. It even outputs the results as a PDF. This makes life so much easier.

  • Preparing to get a brand on social media

    Master TV Control Room 2

    In order to get a brand on social media it isn’t about dropping brand assets on social channels but thinking about what it actually means.

    Distillation of this process is likely to appear on a social media document:

    • It contextualises why social, there must be a business and brand reason to be there beyond ‘well everyone is on Facebook’ in order to get a brand on social media
    • An explanation of how to use the document. Those involved need to view the document as a ‘north star’ for social. It needs to be clear that the document is a set of guidelines, but not immutable
    • In order to get a brand on social media, you need to understand what what will look and sound like

    How the brand manifests itself on social:

    • What’s the brand’s tone of voice on social media channels. Does it want to want to sound like an everyman, does it want a bit of distance and gravitas,  does it want to be an authority on a given area?
    • What’s the personality? If it was a person, what kind of person would it be. This frames the content, what questions it will answer and the view point that it will take. It’s adding extra dimensions that won’t necessarily be applied in public relations, print or even TV advertising due to the nature of social channels
    • What are the content pillars? Think of this as the core messages. Every piece of content created and shared will demonstrate at least one pillar. These are typically things like organisation innovation, heritage, values, point of leadership (thought leadership, authority / expertise, style leadership etc)

    Cross channel rules:

    • How will you handle hashtags
    • How ill you handle localised domain names? (Will their be local domains?)
    • Who has the right to publish what first? For instance if you look at sports brands like Nike or New Balance; you’ll see that soccer related content first appears on their specialist football channels
    • Should local channels link back to ‘global accounts’?
    • Are there any sponsorship or IP-related watch outs? When I worked on New Balance; any club kit related content had to feature a minimum of three players. Otherwise there would be problems with the players other sponsors (notably their boot sponsors and their agents who would be looking for another pay day). Who needs to approve use of sponsorships and how long will approvals take? Can you do a flow diagram to provide insight into the process? How do you handle successes or set backs of partners?
    • How do you handle rumours and speculation? (New iPhone launch or renewal of sponsorship deal with Tiger Woods)
    • How do you handle images that might have a competitor brand in shot?
    • Do you ignore controversial news?
    • Will you share partner content? What channels and handles are legitimate partner content to share?
    • What kind of tools will you put in place? Large brands often use an intermediary platform like Percolate that provides measurement, asset management and an approvals workflow as needed. It even allows the localisation of content by the local brand team

    Social channel-specific rules

    • How often will you post on a  given channel? This might be dictated to you by the kind of account you have on some channels like WeChat. With most others it will be driven by audience content consumption. Twitter generally lends itself to more frequent posts than Instagram or Facebook
    • Specific channel aims over the coming year
    • How will the channel be used? Are there particular segments that it is good at reaching?
    • What kind of content can be published? Example content categories. Best practice executions from other (non-competing) brands to get best practice ideas

    Social crisis response

    • Crisis like accidents have an incident funnel marked by small events, the more of these that happen, the harder it is to climb out of the funnel.  The trick is to limit these before they take you down the funnel.
    • Have a clear workflow in place to handle negative criticism. The US Air Force had a really good workflow to borrow from.
    • Real-time monitoring should highlight things before they escalate. How is this intelligence distributed and to whom?
    • Who is going to be part of the decision group, you’ll likely need people from: customer services, product expert, public relations, management. How will you ensure that employees and the supply chain speak with one voice?