Annyeonghaseyo – welcome to the Korean category of this blog. This is where I share anything that relates to the Republic of Korea, business issues relating to Korea, the Korean people, Korean culture and the Korean language.
At the time of writing this category descriptor its been about 10 years since I have last been able to visit Korea. In that time the country has risen on the world stage.
There have been continual disputes with Japan and more recently continual bitter disputes with China. The Japanese disputes are related to history and territory. Korea had been occupied as part of the Imperial Japanese empire. Independence came with the end of the second world war.
The Chinese disputes are more complex. Chinese investors are buying up Korean property particularly in Seoul, Busan and Jeju island, while many Koreans can no longer get on the property ladder. Chinese tourists blitz Korean shops in a similar way to what they’ve previously done in Hong Kong.
Chinese nationalism has seen claims made on Korean cultural assets from the national dress to kimchi. Finally China has interfered in Korea’s efforts to defend itself from the threat in the north.
Often posts that appear in this category will appear in other categories as well. So if Samsung launched a new smartphone that I thought was particularly notable that might appear in wireless as well as Korea. If there is Korean subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.
TV shopping channels are huge in Korea. Asian Boss did this great interview with Choi Hyun woo, one of the most successful shopping TV pitchmen (pitchwoman) in Korea.
Looking at data from home shopping company CJ ENM Commerce division, sales are starting to focus more on premium and luxury products from international brands like Karl Lagerfeld and Vera Wang. Overall TV viewship has been declining; but TV home shopping has been steadily growing.
Good document on how consumer behaviour and technology will affect the future of retailing and e-commerce by Sparks & Honey. Its a book rather than a presentation.
We’re in a golden age of TV drama and it looks like thins are only going to get more interesting with this trailer from HBO’s adaptation of The Watchmen universe. This seems to go in a very different direction to the original Watchman series. It is picks up from the end of the original book when a ‘trans-dimensional’ invasion fails. It doesn’t have the cold war orientation of the original series and is instead a show for our times. The HBO series focuses on issues of race and class. It looks as if it could be more entertaining than the original film adaptation that felt a bit flat.
https://youtu.be/-33JCGEGzwU
McDonalds have pushed these ads about trust and they play on human truths like the discomfort of formal restaurants or the tyranny of choice in grocery stores. A classic example of this tension is that many people I know refuse to eat on their own in a restaurant. I don’t have that hang up at all. McDonalds deserves credit for really listening to consumer insights and playing them back tot the audience for added brand resonance.
Canadian charity SickKids put together this amazing ad. The production is beautiful. The ad plays with idea of super powers. It focuses on the self esteem and resilience of the children.
Guinness and Japanese women’s rugby. Not a combination that I would have normally thought of. But this ia lovely advert that pays tribute to Japan’s first women’s rugby team. Again its another ad that focuses on resilience and dignity. Guinness has had a long history with promotion round rugby as sport.
https://www.youtube.com/watch?v=CE_mVvJyWQY
AMV BBDO & Grey London
Luxury brands have done a good job of tapping into modern culture from streetwear to gaming and everything in between. Frieze and Gucci partner on a mini-documentary looking at the history and origins of techno. Part of Kim Jones’ success at Dior has been his ability to draw on culture like this. This is the reason why he draws from 90s street wear and even got Shawn Stüssy to collaborate with Dior.
This history of techno is an attempt by Gucci to do a similar meld with culture. It pulls on Detroit’s manufacturing history, pre-dominantly based around the US automotive industry. Detroit always had a distinct culture. Black people in Detroit were known to spend more money on their outfits in the 1960s and 70s. It was a birthplace for the Motown sound.
A six year old Korean YouTuber buys a house. Korean public reactions are interesting. The Korean influence sector is large. What is particularly interesting is how profitable mainstream content is. The UK influencer scene is much more skewed towards beauty, fashion and hospitality.
Child influencers will hopefully have a happier ending than many child actors.
Amazing Singaporean content on what its like to lose a child. The pain and anguish of the parents talking about what its like to lose a child comes through. Time doesn’t seem to be the healer when it comes to The questions were a very powerful device to get across this story.
Nor “Pheonix” Diana is the first hijab wearing Malay women’s wrestler. Japan’s heritage in wrestling has encouraged interest in the sport throughout Asia. The exception to the rule would be China, where despite the efforts of WWE and domestic entrepreneurs, they haven’t managed to make wrestling work in the marketplace. The other protagonist in this video Zeda Zhang (real name Julie Ho) is an MMA artist and pro-wrestler. She was taken on by WWE when they were looking to crack the China market and let go when those plans fell apart for various reasons.
Yunying Huang challenges the Eurocentric perception of techno-culture in China | It’s Nice That – think Chinese meme culture and cyberpunk dropped in a Blendmatic 5000. China has its own fascinating takes on sci-fi so Yunying Huang’s work makes complete sense. With the exception of Cixin Liu, little has been done to bring Chinese science fiction to a wider audience, in the same way that happened with Japanese cyber punk in the 1980s.
Amazing video from SamBakZa – Korean ska. You can see There She Is here. Besides the carefully manufactured K-pop acts Korea also has a thriving music scene from dance music to indie-rock. But SamBakZa is the first ska artist that I know out of Korea. Its understandable given the cross pollination that happens between Japanese and Korean music trends.
Japan Wants to Launch Gundam Into Space for the 2020 Tokyo Olympics – I am looking forward to the next Tokyo Olympics. Not for the athletics but everything else that the Japanese organising committee wraps around it. I mean if a Gundam goes into space, what’s next? Godzilla takes part in the olympic torch relay and hands off to Shotaro Kenada on his iconic bike?
Challenging stereotypes has become a key trend in advertising recently. Part of it is down to the movements supporting diversity and LGBTQ communities. GS Caltex have chosen to challenge the stereotypes surrounding stepmothers in Korean society with this advert. These were run on YouTube and distributed via online fairy tale platform “Iwing” and on Naver, a leading portal in Korea. You don’t need to speak Korean to understand the gist of where campaign was going.
A bit of oil history for you. GS Caltex is a joint venture business between what was then GoldStar (now LG) and Caltex. Caltex was an joint international joint venture between Chevron (Standard Oil of California or SOCal) and Texaco. Both of which were part of the Seven Sisters of western oil companies who dominated exploration, production and refining until the 1970s.
We’re starting to see an increased focus on craft in advertising after a decade of obsession with performance marketing to the detriment of brand. So now is as good time as any to revisit London agency CDP (Collett Dickenson Pearce) work on Hamlet cigars during the 1970s.
I love this cheeky send-off and backhanded tribute that BMW gave Dieter Zetsche when he retired as CEO of Mercedes-Benz. In reality Mercedes-Benz and BMW have different brand attributes and strengths.
IDEO has commissioned an oral history of itself as a corporate video. It covers their move from industrial design to the design of ideas.
Swatch have been doing some interesting things around personalisation of watch design, but Swatch and Brexit feels like a leap too far. They’ve got a really nice user experience in the web interface, which makes this a disappointing post to make. I do wonder about who they think Swatch and Brexit is actually aimed at? What other fashion or luxury brand has looked to exploit Brexit like a tawdry souvenir seller?
More Beyond campaign
Cathay Pacific – Move Beyond campaign might have passed by without a mention for me for a number of reasons.
It doesn’t say anything new, but reaffirms the Cathay Pacific that I’ve known and loved to fly with
It’s very much a campaign designed to top up brand awareness and consideration for the airline which has taken some brand knocks at home and declining awareness abroad
It’s about brand purpose, which seems to be a hygiene factor at the moment. More on that from Mark Ritson. I am not sure that Cathay Pacific’s brand purpose passes Ritson’s test of being prepared to stick with the brand purpose, even when it costs money – like when they moved away from having the Mandarin Oriental handling lounge catering…
Creatively its nice. A generic, safe looking brand film with catalogue corporate video backing track. I know Jack Scott shot it and some of the cinematography is nice (that word again), the colouring of the film is on point for money well spent. As an audience member it is pleasant enough to watch drift by, but not necessarily enough to spike a change
In fact, if it wasn’t for the MTR (Hong Kong’s equivalent of London Underground and Overground) and Hong Kong International Airport outdoor advertising it would be utterly forgettable. One of the print posters has a couple of clothed men holding hands running on a beach. An ideal compromise between a socially conservative society and western virtue signalling.
The poster wasn’t initially allowed to run on the MTR or in Hong Kong International. I heard some murmurings of China’s dark shadow casting a censoring hand on the posters – by westerners on social media. To be honest, they’d be more concerned about dealing with free speech, Falun Gong supporters, the Hong Kong independence movement rather than homosexuals being encouraged to walk on a beach in business smart suits.
Instead the reality is more mundane. A minority of Hong Kongers: Taoists, Buddhists, the non-religious and Christians alike are a bit ‘mid western American’ about the gay community. There is an obvious tension between deeply-held beliefs, the longevity of the family through children and grandchildren. Thankfully, the LGBT community and straight supporters managed to have the ban reconsidered.
William Chan Chinglish
I am guessing that Chanel has insights to show that women buy its J12 watches, whether as a gift for someone else or themselves. William Chan is an interesting brand ambassador choice in this video. There is criticism in the YouTube comments on his pronunciation and ‘Chinglish’. It also feels a bit too ‘sweet’ to me. At least he’s a good boy who loves his Mum.
Royyal Dog
Asian Boss put together this great documentary on Royyal Dog – Korea’s top graffiti artist.
Sony
Lastly I found this amazing corporate film by Sony of their corporate history that I guess was shot in the early-to-mid-1970s. The manufacturing process, in particular test and measurement being so labour intensive is fascinating. The 5 inch micro-TV set is a beautiful piece of product design, as is the early Trinitron TV set. The hi-fi equipment is achingly beautiful. Well worth watching it from start-to-finish. More Sony content here.
