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Five for Friday | 五日(星期五) | 금요일에 다섯 가지

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Glade fills packaging pillows with its scent in creative product sampling campaign with Walmart | Contagious – Glade fills packing pillows in Walmart e-commerce orders to provide scent samples and drives a double digit uptake in online sales (which is huge in CPG)

Canadian charity SickKids put together this amazing ad

Guinness and Japanese women’s rugby. Not a combination that I would have normally thought of. But this ia lovely advert that pays tribute to Japan’s first women’s rugby team

AMV BBDO & Grey London

Luxury brands have done a good job of tapping into modern culture from streetwear to gaming and everything in between. Frieze and Gucci partner on a mini-documentary looking at the history and origins of techno

A six year old Korean YouTuber buys a house. Korean public reactions are interesting.