According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including
Super Bowl advertising
Spanx
Content marketing
Fake product reviews on Amazon
Fear of finding out
Genesis the Korean luxury car brand
Guo chao – Chinese national pride
Harmony Korine’s creative work for 7-Eleven
Advertising legend Bill Bernbach
Japanese consumer insights
Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
Doughnutism
Consumer Electronics Show (CES)
Influencer promotions
A media diary
Luxe streetwear
Consumerology by marketing behaviour expert Phil Graves
Payola
Dettol’s back to work advertising campaign
Eat Your Greens edited by Wiemer Snijders
Dove #washtocare advertising campaign
The fallacy of generations such as gen-z
Cultural marketing with Stüssy
How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
Facebook’s misleading ad metrics
The role of salience in advertising
SAS – What is truly Scandinavian? advertising campaign
Brand winter
Treasure hunt as defined by NPD is the process of consumers bargain hunting
Lovemarks
How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
Old money style has been a pre-occupation behind the recent fascination with quiet luxury a la Zegna and Loro Piana.
Loro Piana advertising
The fascination with old money style isn’t new. Streetwear brands and hip-hop culture borrowed from preppy style over the years. Brands like Stüssy, A Bathing Ape, Phat Farm and Sean Jean had pieces that aped preppiness – a second old money style. Prior to Phat Farm, Ralph Lauren had trodden the same path and it inspired ‘Dad style’ in Japan.
Barbour jackets moved off the grouse moors and on to the backs of yuppies in the 1980s and 1990s UK – an urban preoccupation that is still maintained today.
Normcore is the practice of wearing great fashion basics that aren’t heavily branded. More related content can be found here and here.
Harry Farrell and Abraham Newman on the weaponisation of the global financial and trade system highlighted in their book Underground Empire. If I had one criticism it would be viewing this purely as an American trait. A classic example would be Chinese policies (cyber-sovereignty, shadow trade sanctions, coerced technology transfer), Russian food terrorism or EU sanctions on Russia.
Bill Gates feels Generative AI has plateaued, says GPT-5 will not be any better | Technology News – The Indian Express – Gates also predicted that in the next two to five years, the accuracy of AI software will witness a considerable increase along with a reduction in cost. This will lead to the creation of new and reliable applications. Interestingly, he also said that he anticipates a stagnation in development initially. The billionaire said that, with GPT-4, the company has reached a limit, and he does not feel that GPT-5 will be better than its predecessor.
I started thinking about Canon semiconductor manufacturing disruption when I read this article: Canon looks to nanoimprint tech for 2nm lithography | EE News Europe. Canon semiconductor manufacturing disruption looked on the horizon with the announcement of its nano imprint technology. Nano imprint approach is something that has been explored for a a couple of decades, but had so far been rejected due to challenges of implementation.
Future Ventures on Moore’s Law
Canon now claims that they have it ready for production on middle edge processes with a potential address current leading edge processes. Canon has stuck with nano imprint as a development approach because it is adjacent to Canon’s core technology expertise in inkjet printing.
Canon semiconductor disruption depends on whether it can change the technology roadmaps of memory chip makers and other fabs. This is going to be unlikely, but Canon semiconductor manufacturing disruption could disrupt the outlook for other vendors, notably Dutch equipment maker ASML.
Canon semiconductor disruption seems to be part of a wider movement to rethink how semiconductors and adjacent products are manufactured to better facilitate further scaling at reduced capital costs, but few if any will be successful: Dracula plans Europe’s largest OPV plant with inkjet printing | EE News Europe
A New Age Of Genderless Brands? – Branding Strategy Insider – Mikimoto pearls managing to attract men. I see this as an extension of century’s old ‘dandy’ culture from the pearly kings and queens, to 1970s African American style in Detroit and some of Dapper Dan’s work that looked to come up with ostentatious looks.
Chinese Bloggers Might Soon Be Required to Display Their Real Names on Social Media Platforms – the government already knows who they are, this seems to be an effort to expose them more to the general public – which can be volatile and vindictive. And so, this is likely to be an effort to use crowd pressure to reduce divergent or innovative opinions, so the party becomes the originator.
Amazon is thinking about quantumcomputing | Patent Drop – Amazon’s tech essentially acts as a middleman between a quantum computer and the user interface. First, a user makes a request with this service through an “edge computing device” — their own device that isn’t connected to the quantum computer itself. Then the system will “automatically translate the quantum task, quantum algorithm, or quantum circuit” into a representation that a quantum computer can understand. This system will then pick the right quantum computer for a certain job, and work with it on the back end to complete the request
The value of reputation is something that various disciplines especially the public relations industry discuss ad infinitum. IPSOS have put together some interesting research and thinking that helps to quantify and shape the value of reputation. Previous discussions on reputation value that I have seen, haven’t had the same rigour behind them. The presenter calls out the assertions of former Unilever Paul Pollman as misleading.
Unlocking the value of reputation key takeaways
Shareholder value and reputation don’t necessarily correlate contrary to the assertions of Unilever’s former CEO Paul Pollman.
A better reputation means that advertising becomes more effective: more believable and more memorable.
A better reputation means that consumers are more likely to pay a premium for a product (however this is relative within category).
The value of reputation varies by region. It’s stronger in Latin America than the UK, Europe or many Asian markets, but weaker in Africa and the Middle East.
The value of reputation parleys into brand trust and brand resilience. A personal example of this for me was the wayUK consumers were much more supportive of the BP than American consumers during the Deepwater Horizon disaster.
Thanks to Stuart Bruce, I managed to get the full white paper that can be found here.
This is Financial Advice
This is Financial Advice is one of the best films that I have seen about the GameStop short squeeze.
Studio Ghibli music
While Japanese production company Studio Ghibli is recognised for its animation, the specially composed music is a key part of its ambience. It also happens to be great music for listening to while working. There’s a 120 hours of Ghibli related musical playlists here.
https://youtu.be/Cdp2qXHD96U?si=eaiL43V2J7K08Atv
Metal morphosis. Made Untamed
Toyota Australia were promoting the Toyota GR Corolla. This is the Corolla version of a GR Yaris. Same mechanicals, but five doors and a larger body shell. The Yaris was not made available in some markets such as the US and Australia, instead they got the larger car.
The creative is a mix of animation relying on precise high speed driving and a set course reminiscent of the late Ken Block’s Gymkhana series of films. The gymkhana series was in turn influenced by skate videos. Prior to being a rally driver, Block had co-founded Droors and DC Shoes prior to running his car culture brand Hoonigan and driving professionally.
Western fast fashion brands have managed to spread around the world, despite concerns over working conditions, product quality and impact on the environment. But things have gone into reverse for western fashion brands in China. Just over a decade ago saw China as a potential growth market. But over the past five years things have gone badly for them.
Looking at western fast fashion brand H&M’s presence in China, there has been a consistent decline since a 2017 peak of 507 stores in China.
Data via Daxue Consulting and South China Morning Post
The reasons cited by Chinese consumers online include:
Western fast fashion brands aren’t cut / styled for ‘Asian body types’. This sounds like a need for extended sizing
Local trends: the clothing doesn’t fit with local trends in design in the same way that local rivals can. Brands to keep an eye out for include Urban Revivo and JNBY
Other foreign brands meet the needs of young Chinese consumers better. These include Brandy Melville, and its “Malibu beach babe” look, while Chuu, is a Korean brand with K-pop aesthetics
Dentsu warns brands over tech ‘battling’ to increase ad revenue – The Media Leader – Global media buyer Dentsu’s forward-looking report said there had been an “explosion of the ad-supported segment” and that next year will see “an intensification of competition between ad platforms” with more lookalike apps, data partnership possibilities, premium subscriptions and a further proliferation of advertising formats and offerings. “Brands will have to balance these opportunities with risks to alienate audiences”, the report said. Especially given the fact digital adspend is forecast to hit $450.6bn in 2024, but its year-on-year growth is slowing to 6.2%. This means tech platforms are “battling” to increase their advertising revenue by launching new formats and carrying more placements. Some examples the report highlighted included: developments in adoption of search advertising on social media platforms like Instagram and TikTok, the rise of retail media on commerce sites, ticketing platforms and delivery apps, forecasted “spectacular growth” in advertising on connected TV (CTV), advertising video on-demand players launching new formats like YouTube’s unskippable 30-second ads, and major streaming players (and Amazon’s Audible) trialling or launching ad-supported plans
Gulnara Karimova Accused of Running Criminal Organization in New Swiss Indictment – The Diplomat – Swiss federal prosecutors filed an indictment against Gulnara Karimova, the daughter of Uzbekistan’s first president Islam Karimov, and an unnamed former general director of the Uzbek subsidiary of a Russian telecommunications company for alleged involvement in a criminal organization, money laundering, bribe taking, and forgery. The charges extend over a period of time running from 2005 to 2013 and mark the latest expansion and extension of criminal proceedings against Karimova and her associates. Karimova, once envisioned as a possible successor to her father, lived large and fell hard.
Power drives SK Telecom to AI pyramid strategy | EE News Europe – The AI Infrastructure plan consists of data centre, AI semiconductor, and multiple large language models (LLM) will serve as a technology platform. This will introduce energy-saving technologies including immersion cooling system and hydrogen fuel cells, and expand into the AI hosting business that generates higher margins by bundling these energy-saving solutions with Sapeon’s neural processing unit (NPU) and SK Hynix’s high bandwidth memory (HBM). – I am surprised that we haven’t seen similar ventures from Oracle, IBM and Fujitsu so far
The Humane AI pin has been hyped for a while. Now it’s been launched as a product with what seems to be a small initial batch based on a waiting list and drop type distribution model. I thought I would wait a bit to post on the Humane AI pin and let the dust settle.
The Humane AI pin is an interesting take on a personal device. particularly with its ‘AI experience’ switching – picking the right smarts for the right task. This seem to fulfil the kind of vision that the likes of Kevin Kelly have outlined in the past. It also seems to access communications services like messaging services and the audio design in the product seems interesting. There is also a projected interface of sorts on the Humane AI pin. It’s an interesting alternative direction to the spatial computing vision of Apple’s Vision Pro.
The Humane AI device falls down in being such a network-centric device. Although it has onboard machine learning technology, its reliance on a relationship with T-Mobile US’ cellular network is problematic. Cellular connectivity is not ubiquitous. It is one of several device visions that have been articulated over the years, but what I still don’t understand is the ‘why?’
What’s going to be more interesting is what the Humane AI pin does next?
US law firms rethink China future amid economic woes, data crackdown | Reuters – Of the 73 largest U.S. law firms with a presence in China, 32 shrank their attorney presence in the last decade, according to a Reuters review of data from Leopard Solutions, which tracks law firm hiring. In Beijing, 26 of the 48 largest U.S. law firms drew down their presence since 2018. Worthwhile reading with: US consultancy Gallup withdraws from China | FT – market research was sensitive when I worked in China. Gallup’s business was closer to consulting than a pollster to get around these challenges. Interesting that they can no longer thread the needle in China
China’s family-run businesses face succession challenges – Nikkei Asia – more than 80% of China’s 1 billion private enterprises are family-owned, with about 29% of these businesses in traditional manufacturing. From 2017 to 2022, around three-quarters of China’s family businesses are in the midst of a generational leadership transition
Post-pandemic party’s over as Americans shun cognac | FT – Half of all cognac in the US is drunk by African Americans, a demographic that has been disproportionately affected by the cost of living crisis, according to analysis by Bernstein. The skew to African American consumers is in part due to the fact that French spirits producers ignored the segregation mandated by America’s Jim Crow laws and “cultivated the African American market segment in ways that other producers did not,” said David Crockett, professor of marketing at the University of Illinois Chicago. French spirits producers at the time marketed to Black-owned and targeted publications. As early as the 1970s the advertisements conveyed a message of upward socio-economic mobility, said Naa Oyo Kwate, a sociologist at Rutgers University
Wong wanted to enter the U.S. consulate. The diplomats told him that only the rooms in the St. John’s Building were on offer, and that the office tower did not offer the protection of a diplomatic compound. In Washington, Ngo took the matter up with one of Hawley’s policy advisers, reasoning that the ultra-Trumpian senator might have the president’s ear. Responding at 1 a.m., Hawley’s staffer promised to pass the message on to his boss, but nothing changed. On July 1, the national-security law passed. The diplomats’ positions were the same: Wong couldn’t enter the consulate and couldn’t apply for asylum from outside the United States. Wong and Ngo knew the rules. But they were asking for the same pathway to haven that had been granted to Fang and Chen…
The focus in Washington has moved on from Hong Kong to Taiwan. The island is under constant military threat from Beijing, which claims the territory as its own, even though the Chinese Communist Party has never controlled it. But for those in Taiwan who cherish their democracy, Hong Kong’s story offers a cautionary tale. The United States gave Hong Kong’s cause its vocal backing, then abandoned the city in its time of greatest need.
Asia is much more important to U.S. interests than the Middle East | Noahpinion – East Asian cities like Tokyo, Seoul, Singapore, and until recently, Hong Kong are arguably the world’s most magnificent — hyper-dense and efficient and bustling with life and creativity and personal freedom, but also extremely safe. East Asia is a wealthy region with high quality of life across the board, rivaled only by North Europe and parts of the Anglosphere. Maciej Cegłowski called them “Zeroth World”, and I think that is an apt description. – the burn for Hong Kong on this is real
Ideas
The challenges of sustainable societies and solar punk.
The one where Chandler Bing’s impenetrable job defined a generation | FT – André Spicer, Executive Dean of Bayes Business School, suggests a new category altogether: a “Chandler Bing job”, one indifferent to finding meaning, “low on existential rewards but relatively high on extrinsic rewards, like pay and promotion”. Chandler’s stoicism more broadly reflects Gen X’s tacit acceptance of their lot: the forgotten latchkey kids squished between the Baby Boomers and the Millennials. Jennifer Dunn, author of Friends: A Cultural History, says he “showed that we might not all find fulfilment in the first, or even the longest lasting job we will ever have.” Compared to today’s employers who are increasingly concerned about making their younger colleagues happy, few cared about Gen X’s work-life balance.
