According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including
Super Bowl advertising
Spanx
Content marketing
Fake product reviews on Amazon
Fear of finding out
Genesis the Korean luxury car brand
Guo chao – Chinese national pride
Harmony Korine’s creative work for 7-Eleven
Advertising legend Bill Bernbach
Japanese consumer insights
Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
Doughnutism
Consumer Electronics Show (CES)
Influencer promotions
A media diary
Luxe streetwear
Consumerology by marketing behaviour expert Phil Graves
Payola
Dettol’s back to work advertising campaign
Eat Your Greens edited by Wiemer Snijders
Dove #washtocare advertising campaign
The fallacy of generations such as gen-z
Cultural marketing with Stüssy
How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
Facebook’s misleading ad metrics
The role of salience in advertising
SAS – What is truly Scandinavian? advertising campaign
Brand winter
Treasure hunt as defined by NPD is the process of consumers bargain hunting
Lovemarks
How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
Bob Hoffman has been pointing out the problems with the way online advertising has been run for years. Bob’s book Adscam is probably one of the best critical examinations of the online media eco-system and the risks inherent in programmatic advertising.
Bob Hoffman got to speak with the European Parliament. Bear with it as audio improves through the recording.
He also spoke at the Digital Marketing is Broken event.
Interesting talk on the benefits and limitations of economic sanctions with a particular focus on Iran and Russia.
Ireland
I never realised that Sony had a factory in Ireland as early as 1960; Sony globalised production of transistor radios relatively early on in their production life. Compare this to the later US technology businesses setting up shop in Ireland over the next couple of decades. This also might go someway to explain why Sony was such a respected brand in Ireland and shows how visionary and experimental the Sony management were. These comments on Irish workers in 1963 versus their Japanese counterparts are interesting. The assembly workers don’t seem to realise the intrinsic value of (the Sony Japan-made) transistors that go into the products – this might be down to education as this was likely a soldering and screwing products together assembly line.
Suzuki-san points out what he thinks are flaws with Irish workers whilst recognising that this partly down to the different social contract between employee and business. Part of the problem was that Irish workers had the opportunity of going abroad without any government restriction compared to Japan. Suzuki-san didn’t believe that Irish workers are bad workers, but rather they require more investment to encourage them to become good workers.
Interesting perspective on the Windsor Framework from an Irish and EU perspective. Tony Connelly did one of the best podcast series on the Brexit process for RTÉ
Materials
I am a big fan of the Rose Anvil account for the way they take a deep dive into materials and shoe construction. Here’s a great example of their work which shows the design principle of what you leave out is as important as what you leave in a product.
Retailing
Olivia Moore on Temu e-commerce app. Her idea of ‘invisible AI’ is actually more prevalent than Ms Moore thinks, otherwise great conversation to listen in on.
Connie Chan does a short talk on the future of e-commerce.
Armani, the eponymous luxury fashion label of Giorgio Armani posted advertisements in the Financial Times this week. The advertisements harked back to Armani’s looks of the 1980s and 1990s. But what I thought was most notable about the advertisements was their promotion of made-to-measure menswear.
Armani via the FT
Armani is clearly putting its weight behind a return to the office. Presumably Armani think that this move back to the office will also mean a move to formal business dress. This doesn’t seem to be supported by what I have been seeing and is in a stark contrast to the current approach of rival Zegna. Armani have called a lot of past trends right. They were one of the first brands setting up a retail network in China. They were early to putting their catwalk shows on the web to gain a wider audience. Armani were clever in the way they approached licensing of their brand. During the 1990s Armani expanded into sportswear, watches, eyeglasses, cosmetics and home which looked prescient in retrospect.
We’ll see if Armani’s views on a return to the office pan out, I am not so sure it will be.
SVB’s First Failure – The Wire China – SVB’s Board had asked me to found a brand-new bank: the Shanghai Pudong Development Silicon Valley Bank (SPD SVB), a joint venture between SVB and the state-owned Shanghai Pudong Development Bank. The board had committed $100 million to establishing SVB’s operations in China, and I was filled with goodwill and optimism about the endeavor. Although I thoroughly enjoyed my time in China and the many friends I met there, from today’s vantage point, I firmly believe we were (and are still) being played.
For female journalists, covering China comes at a cost — Radio Free Asia – The sheer volume of vitriol targeting reporters given China’s size and the nationalistic fervor of many of its citizens can set the abuse apart. Compounding their anxiety is a fear that the intimidation is sanctioned, if not coordinated, by the Chinese Communist Party itself. “When, for example, an American female journalist gets trolled, it’s probably coming from right-wing crazies or some fringe corner of society,” said Vicky Xu, a journalist in Australia, whose reporting on abuses against Uyghurs in Xinjiang brought a flood of death threats. “The kind of role and voice they have is very, very limited.
Opinion | Xi’s visit to Putin should worry the West – The Washington Post – If you were looking for another reason why it’s important that Ukraine succeeds against Russia, consider the photos from Moscow. “The President of Eurasia” — I fear that’s the invisible caption of the pictures of Xi that we’re seeing amid the Kremlin’s golden doors and red carpets. The idea that a vast swath of the world is dominated by a China that stands so resolutely against freedom and democracy is chilling. If this alliance succeeds, we will live in a darker world
A Campaign to Remind Us That We Love New York (City) – The New York Times – The people who came up with We ♥ NYC say it is a mark for a different time. But they see parallels to the troubled era that gave rise to I ♥ NY. “We’re hopefully going to be able to cut through divisiveness and negativity” that accompanied the pandemic, said Kathryn Wylde, the president and chief executive of the Partnership for New York City, a consortium of corporations and business executives that is leading the We ♥ NYC campaign. She said that besides rejuvenating people’s spirits, “we want to remind them they can make a difference, whether it’s on the block or in the city as a whole.” She added: “We want to remind them we don’t have to maintain these divisions that have grown up between business and labor and rich and poor.” She cited surveys her group had conducted during the pandemic. “The results we’ve gotten back are people in New York want to be part of fixing what they see as broken in the city,” – Interesting choices in this. Curious to know why they didn’t rally around the previous campaign? It was atemporal in design and a personal commitment, the NY aspect of it implying inclusion? The new one has a lot of challenges: it lacks visual symmetry & balance. Ironically the original works better in digital contexts (for instance as an app logo) than the new version. The emoji heart will date very fast. The font choice I don’t understand. And what about the exclusive nature of NYC rather than the inclusive aspect of NY – even a DE&I fail. ‘Tunnel people’ are a key part of NYC too.
IPSOS noted that global inflation likely peaked in 2022 (according to IMF), and negotiations are happening at the moment between retailers and FMCG companies. Consumers will still grapple with high prices for a good while yet. Ipsos posit that the inflation creates opportunities for growing market share via innovation, with a view to eventual revenue growth.
How Chinese Companies Are Reinventing Management – If a team splits up and some members form a new team, the leader of the new team must pay a fee to the original team for its previous training of the acquired staff. Moreover, the company’s financial system automatically transfers 10% of an acquired staffer’s bonus to the original team leader every month for one year. This system encourages each team to reorganize and generate new autonomous teams
Amazon Faces Moment of Truth on Alexa as ChatGPT Steals Its Thunder — The Information – Toyota doesn’t seem to need Alexa anymore. The automaker has dropped support for an app that allowed users to operate Alexa in their cars via smartphones in 2023 editions of several of its most popular models, including the RAV4, Prius and Corolla. And according to a person close to the automaker, Toyota plans to phase out Alexa integration from the rest of its lineup in the coming years. The automaker is now focused on improving an in-house voice assistant it launched last year and is considering integrating ChatGPT, the chatbot created by OpenAI, into it
Style
The influence of cyberpunk on tech wear and functional fashion. William Gibson’s Zero History talks explicitly about the function and tech wear nature of military clothing. They are a central part of the plot line.
Technology
Amazon Faces Moment of Truth on Alexa as ChatGPT Steals Its Thunder — The Information – Toyota doesn’t seem to need Alexa anymore. The automaker has dropped support for an app that allowed users to operate Alexa in their cars via smartphones in 2023 editions of several of its most popular models, including the RAV4, Prius and Corolla. And according to a person close to the automaker, Toyota plans to phase out Alexa integration from the rest of its lineup in the coming years. The automaker is now focused on improving an in-house voice assistant it launched last year and is considering integrating ChatGPT, the chatbot created by OpenAI, into it
Taiwan
I am currently reading Chris Miller’s book Chip War. This is a great talk by Chris about many of the areas covered in the book
I was introduced to Gordon Moore and Moore’s Law through a college class on innovation taught by my friend Neil Keegan. I have also just read Michael Malone’s The Big Score; an account written in the early 1980s that Gordon Moore featured in as one of the co-founders of Intel.
Gordon Moore taken for an OnInnovation interview he was doing circa 2008 for the Henry Ford Museum of American Innovation
Gordon Moore was a San Franciscan by birth but educated at John Hopkins University, rather than Stanford University. He worked at Shockley and at Fairchild Semiconductor prior to co-founding Intel. In many respects Gordon Moore was more low-key than other Intel founders like Bob Noyce or Andy Grove – but the ideas behind Moore’s Law echoed around the world. The law has been interpreted and misinterpreted by technologists, economists, journalists and policy makers the world over.
Moore’s Law
Gordon Moore made an observation that was published in 1965 and became an immutable forecast for the rest of the 20th century that would guide the direction of the semiconductor industry and every industry that relied upon it.
It started off with an article that Gordon Moore had published in Electronics magazine on April 19, 1965. He observed that the number of transistors were doubling every year over a 10-year period. This relationship was widely known by people working in the field. But the semiconductor field was a small community and the name Moore’s Law eventually stuck.
The complexity for minimum component costs has increased at a rate of roughly a factor of two per year. Certainly over the short term this rate can be expected to continue, if not to increase. Over the longer term, the rate of increase is a bit more uncertain, although there is no reason to believe it will not remain nearly constant for at least 10 years.
Once, that had been proven correct in 1975, Gordon Moore went on to revise his model to assume a similar effect very two years. This was presented in a speech at the IEEE International Electron Devices Meeting that year.
All of this meant that technologists like those at the Computer Science Lab at Xerox PARC could spend large amounts of money building foundational technologies and know that the ability to commercially produce these items would catch up ten years hence. Robert X. Cringely posits that much of the dot com bust was down to an industry getting too ahead of itself in terms of what it estimated Moore’s Law could achieve in the mid-to-late 1990s.
Integrated circuits started finding their way into everyday products and facilitating new product categories such as laptops, smartphones and the modern web.
China detains staff, raids office of US due diligence firm Mintz Group | Reuters – “Red alerts should be going off in all boardrooms right now about risks in China,” the source, who did not wish to be identified due to the sensitive nature of the matter, said. China has said it welcomes foreign trade and investment but stressed that security comes before development. U.S. businesses operating in China are increasingly pessimistic about their prospects in the world’s second-largest economy, according to a survey released this month by the American Chamber of Commerce in China. Two-thirds of the respondents cited rising U.S.-China tensions as the top business challenge. Western due diligence companies have got into trouble with Chinese authorities before. British corporate investigator Peter Humphrey and his American wife Yu Yingzeng, who ran risk consultancy ChinaWhys, were detained in 2013 following work they did for British pharmaceuticals group GSK. Humphrey, who spent two years in jail for allegedly acquiring personal information by illegal means, which he denied, told Reuters that providing due diligence in China was even harder now because of a “massive tightening in access to information.” – Ok a bit of context. If Gordon Moore hadn’t died this post would have been Mintz Group + more things – this is how big this is. The Mintz Group is a respected due diligence research company. If you are looking to:
Buy a business and want to know if its real, or what the states of the assets are
Want to ensure that you are not doing business with legally sanctioned entities
If you are a finance firm and want to ensure that the people you are considering to invest in are who they say they are and the business actually exists and works in the way they claim
If you are trying to find out if your supplier is conducting themselves in an honest manner with you
The more opaque China becomes, the less tenable it becomes to conduct work there, do business with Chinese companies or invest in Chinese companies and the Chinese economy. The timing is less likely to be intentionally symbolic than happenstance, but either way it isn’t good news.
Apple ‘Porn’ Filter | Techrights – a disturbing development that opens a Pandora’s box of possible censorship and authoritarian measures in the wrong hands – which its likely to fall given the global ubquity of Apple’s technology
Horns that seemed to portent the apocalypse and stuttering dialogue: ‘none of them received a heroes welcome, none of them, none of them. None of them received a heroes welcome’. This was the soundtrack of 1985 as part of Vietnam Requiem sampling 19 by Paul Hardcastle. At the time the sampling got me interested in music, production, technology and DJ’ing – which pretty much set the path for the various stages of my career to date.
The best part of four decades later and I finally got the see documentary that was responsible for much of the samples in 19. I can understand how Vietnam Requiem might have profoundly affected Paul Hardcastle at the time.
Scott Galloway on Silicon Valley Bank’s collapse and the rise of Saudi Arabia. More on SVB here.
BMW M1
I am a huge fan of the BMW M1 and have written about it before. So I wanted to share this documentary by Jason Cammisa on the car. The putdown of modern BMW’s current 2-series range as ‘Grand Corollas’ is actually an insult to Toyota.
Driving Japan
Before I moved to London, I had a car and drove everywhere. I even drove for leisure. One of my favourite drives was going past the local oil refinery and associated chemical works late at night for the dystopian cyberpunk vibes of mercury vapour lamps reflected from matt zinc coated lagging.
These videos of driving in Japan gave me a similar sense of enjoyment.
Au campaign
KDDI cellphone service brand Au are looking at metaverse and Web 3.0 value added services, which partly explains this new campaign. I think that it is interesting as it reminded me of CD-ROM era motion comic and how Midjourney and Stable Diffusion can be used to reduce production costs on a campaign.
If this all feels a bit 2021, its because large corporate take time to catch up with where things are. I can also understand the attractiveness of the metaverse and digital assets as a concept in modern Japanese culture. Even if it is out far, far ahead of where technology is actually going.
Dow said it was recycling our shoes. We found them in Indonesia | Reuters – Reuters put trackers in usable secondhand shoes to see where they would end up. The main gist of the story is that Dow recycling effort was a failure, which is also embarrassing for their partner the Singapore government.
The idea was the sneakers would be made into playground surfaces. Reuters seems to have stopped investigating the story of Dow recycling shoes, but I was left with more questions about Dow recycling than answers from the Reuters report:
Were some of the shoes more distressed than others?
Do Reuters know what happens to unwearable sneakers that enter the Dow recycling process?
Is it more ethical to sell on lightly used shoes as affordable footwear to Indonesians or recycle them regardless? Reuters doesn’t have an answer to this issue
UK struggles with transition to manufacturing electric cars | Financial Times – foreign carmakers’ core concern is that Britain’s reputation as a stable and pragmatic place in which to manufacture vehicles has been shattered, initially by the 2016 Brexit vote, and more recently by last year’s political turmoil at Westminster. “They are asking whether the UK is a stable partner,” said one person close to the Japanese companies. – Brixiteer economic expert Patrick Minford openly discussed the demise of the car manufacturing industry
Women and ethnic minorities overrepresented in advertising industry, finds report – Women and ethnic minorities are now overrepresented in the UK advertising industry following a decades-long push to improve diversity, according to a new survey. A 2022 census found that an estimated 55pc of employees in the sector were women, compared to 45pc who were men. That was after the number of women increased from an estimated 11,600 to 14,400, an increase of 24pc, the Institute of Practitioners in Advertising (IPA) said. At the same time, the proportion of non-white employees increased by almost one third to 24pc, compared to 18pc a year earlier. Women made up 51pc of the population in England and Wales in 2021, according to the Office for National Statistics, while non-white ethnic groups comprised about 18pc. In London, where most of the UK’s advertising industry is concentrated, non-white ethnic groups represent roughly 46pc of the population. The IPA said there was more work to do on diversity, as women still only get just over one third of executive jobs in the ad industry, while non-white individuals only occupy 11pc of roles. – Daily Telegraph on how it feels that ‘woke’ addend risks becoming ‘out of touch’ with the British public, but doesn’t manage to make its argument very well.
Walt Disney vs Ron DeSantis: who really won the ‘Don’t Say Gay’ dust-up? | Financial Times – Instead of candidates with backgrounds in economic development or tourism, he packed the board with political allies. Two of them are leading lights in the culture wars that have helped DeSantis build a national profile ahead of a presumed run for the 2024 Republican presidential nomination. Among them is Bridget Ziegler, co-founder of the conservative Moms for Liberty group and a champion of Florida’s Parental Rights in Education law, dubbed “Don’t Say Gay” – Disneyland Florida is pretty screwed
