Category: marketing | 營銷 | 마케팅 | マーケティング
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Applied Materials + more news
Applied Materials Sags on Weaker Revenue Outlook – Barron’s – looks promising overall for the semiconductor market. Applied Materials saw over 25% in machinery sales for making microchips and displays, indicating overall buoyant demand across consumer electronics manufacturers. Much of this is driven by memory chips that go into a wide range of products, from…
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The future starts here & other things this week
I had an amazing opportunity to see the V&A exhibition The Future Starts Here as a preview. The Future Starts Here is a collection of 100 objects that the V&A think might be indicators of the near future. smart appliances to satellites, artificial intelligence to internet culture, this exhibition brought together more than 100 objects…
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Video ads + more news
Sources say Adidas has paused its video ads on Facebook while it reviews their efficacy – Digiday – From my perspective it really depends what the video ads are supposed to do. What kind of job that they want Facebook video ads to do in the customer journey? More adidas marketing content here. Armed with…
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ZFS + more things
A ZFS developer’s analysis of the good and bad in Apple’s new APFS file system | Ars Technica – this is a good guide by Adam Levanthal. The thing that puzzles me is this. Apple had a working implementation of ZFS running on early beta versions of OS X and then decided not to implement…
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Citizen M Hotel & other things this week
Citizen M Hotel I had some meetings and discovered what a good meeting space the lobby of the Citizen M Hotel in Bankside is. The downside I managed to lose my favourite pen, that was my fault; not the hotel. Of course, that didn’t take the sting out of it. The Citizen M Hotel lobby…
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RSS renaissance + more news
Now Is The Perfect Time For An RSS Renaissance | Neflabs – great read and a much needed request for a lean web. There has been a post-Google Reader RSS renaissance in terms of readers out there. My favourite reader of the RSS renaissance is Newsblur Here’s What Facebook Won’t Let You Post | WIRED…
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Coldcut + more things
CLOT Magazine | COLDCUT, a journey through cut and paste and audiovisual innovation – great overview of Coldcult creative efforts and an interview with the group. Coldcut started off as DJ / producers and along the way evolved into multimedia artists as well. Along the way Coldcut founded the Ninja Tunes record label, and in…
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Martin Sorrell & other things this week
Martin Sorrell The Martin Sorrell departure from WPP was like an earthquake in the marketing and advertising industry. Sorrell started at Saatchi & Saatchi before building WPP as a marketing services conglomerate with global reach. I decided not to write a post on his retirement because there were more questions than answers. A couple of…
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Dyneema + more things
Dyneema The Lifestyle Applications of Dyneema – Core77 – the interesting thing for me is how old Dyneema is and how long it has taken to adopt the product. Back when I first started work before college, I worked briefly for DSM – the maker of Dyneema. Dyneema and Dupont’s Kevlar both required exceptionally pure…