Reading Time: 2 minutes Pro Brexit town Welcome to the most pro Brexit town in Britain | FT – One thickset Lithuanian man asked why English people did not seem to like foreign workers. “They complain about us,” he said. “But why they not do the work?” – A lot of small towns dominated by food production, warehousing or agriculture became a… Continue reading Pro Brexit town + more news
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Brexit segmentation
Reading Time: 7 minutes Inspiration for brexit segmentation This chain of thought on Brexit segmentation got fired up when my Facebook filled up with calls to petition British Airways to strop the distribution of the Daily Mail, mainly because of headlines like: So can a brexit segmentation be used as part of a marketing strategy? There are at least… Continue reading Brexit segmentation
Brexit part 2
Reading Time: 10 minutes I was prompted to write Brexit part 2 based on the many questions from friends living outside the UK – who are trying to make sense of what is going on. Brexit is a portmanteau of ‘Britain’ and ‘exit’. The exit being from the European Union. In 2013, David Cameron announced that a conservative government… Continue reading Brexit part 2