The online field has been one of the mainstays since I started writing online in 2003. My act of writing online was partly to understand online as a medium.
Online has changed in nature. It was first a destination and plane of travel. Early netizens saw it as virgin frontier territory, rather like the early American pioneers viewed the open vistas of the western United States. Or later travellers moving west into the newly developing cities and towns from San Francisco to Los Angeles.
America might now be fenced in and the land claimed, but there was a new boundless electronic frontier out there. As the frontier grew more people dialled up to log into it. Then there was the metaphor of web surfing. Surfing the internet as a phrase was popularised by computer programmer Mark McCahill. He saw it as a clear analogue to ‘channel surfing’ changing from station to station on a television set because nothing grabs your attention.
Web surfing tapped into the line of travel and 1990s cool. Surfing like all extreme sport at the time was cool. And the internet grabbed your attention.
Broadband access, wi-fi and mobile data changed the nature of things. It altered what was consumed and where it was consumed. The sitting room TV was connected to the internet to receive content from download and streaming services. Online radio, podcasts and playlists supplanted the transistor radio in the kitchen.
Multi-screening became a thing, tweeting along real time opinions to reality TV and live current affairs programmes. Online became a wrapper that at its worst envelopes us in a media miasma of shrill voices, vacuous content and disinformation.
The inspiration for this post on every old idea is new again came from my opening up Rakuten‘s Viber messaging app on my iPhone. Viber is a messaging platform and also does voice over IP, including out to the phone network. It is a hybrid of Skype and WhatsApp in terms of functionality. Viber is popular in parts of Asia, much of central and Eastern Europe, Greece and Russia – often as a second string to Telegram or Zalo.
Scratchcards, giveaways
I saw the following image in Viber.
Viber’s scratch card giveaway promotion.
Which took me right back to roughly the same time of the year back in 2012, when I worked at Ruder Finn and did a similar digital scratch card execution to promote The National Lottery scratch cards in the run up to Christmas.
I was fortunate to work with a great creative and technology team: Stephen Holmes and Dru Riches-Magnier on the project. The promotion was executed within a high security environment because Camelot’s IT standards were way beyond what we usually worked with.
Here’s the case study that I wrote up about the scratch card project in my portfolio.
This was the most stressful time I had during my time working at Ruder Finn and one of two high points in terms of the work that we did.
So when I saw the Rakuten Viber execution, I had a deja-vu moment and the epiphany that every old idea is new again.
Strawberry fields forever & the square mile
So how do we get to a point where every idea is new again? Years ago I used to DJ in bars, clubs and parties. A couple of young lads on a music production course saw a record label release one of their assignments to tap into the psychedelia and dance-indie hybrid sound. The record was a cover version of a Beatles track with a Soul II Soul type break beat underneath. It became successful and topped the charts.
There were a surprising number of people who didn’t realise that it was artfully created cover version of The Beatles, I even heard the original described as a poor version of Candy Flip.
Newness is a matter of perspective. This was brought home to me at a talk that Damien McCrystal gave years ago. This was about the time that he was a business columnist at The Observer. I can’t remember the context but McCrystal said that the memory of ‘the square mile’ (think Wall Street in US parlance) was about eight years.
Which was the reason why the 2008 mortgage crash looked eerily like the savings and loans crisis of the 1980s. And that is despite most of the people in investment banks having a passing familiarity of Michael Lewis’ insider account Liar’s Poker which outlined how derivatives fuelled much of the 1980s Savings & Loans crisis.
I got to read it in college, despite having no interest in entering the world of finance. By and large I managed to stay clear of finance aside from being an in-house marketer early on in my career at what’s now HBOS and credit card provider MBNA. I also had a bit of early luck in my career timing, as I left MBNA before the payment protection insurance scandal hit the sector.
This was the classic example of every old idea is new again, but with the added wrinkle that a bad set of ideas can suddenly turn into good ones over time.
But as a strategist, this taught me to be careful on interventions pointing out a given concept is an old idea, given that every old idea is new again at some point.
The racket sport padel seems to have got the zeitgeist, if not the player numbers yet. We haven’t really seen a surge in sports fads since the 1980s. During that time skateboarding rose from a peak in the late 1970s, to a more stable underground sport that we have today. The closure of a squash racquet factory in Cambridge, saw the sport globalise manufacture and playing. In a few short years rackets went from gut strings and ash wood frames to synthetic strings and carbon fibre composite rackets. It was as much a symbol of the striving business man as the Filofax or the golf bag. Interest was attracted by a large amount of courts and racket technology that greatly improved the game.
Squash had its origins in the late 19th century and took the best part of a century to reach its acme in the cultural zeitgeist. Skateboarding started in the late 1940s and took a mere 30 years to breakout. Padel falls somewhere between the two. Padel was invented in 1969. But it took COVID-19 to drive its popularity in Europe and North America.
There is a new world professional competition circuit for 2024. And it has attracted the interest of court developers looking to cater to what they believe is latent consumer demand.
Finally, you can get three padel courts in the space for one tennis court. More on the padel gold rush from the FT.
The challenge is if padel is just a fad, or has it longevity? Skateboarding is popular, but many councils didn’t see the benefit of supporting skate parks built in the 1970s around the country. Squash still has its fans but doesn’t have the same popularity that it enjoyed in the 1980s.
What’s it like being a Disney adult? – The Face – this is much more common in Hong Kong, but then people had annual passes to go there. I found it interesting that The Face othered it as a sub-culture
Vittles Reviews: There Is Always Another Province – Province-chasing isn’t just a Western phenomenon; China is still so vast that when the barbecued food of Xinjiang, one of China’s border provinces, showed up in a former sausage shop on Walworth Road at Lao Dao, it didn’t need to open to the general public for months, choosing only to take bookings via Chinese social media. The paradox is that the success of regional Chinese restaurants has created a Western audience which wants more, but that same success has allowed these restaurants to bypass those customers altogether
Culture
Television: one of the most audacious pranks in history was hidden in a hit TV show for years. – Watch enough episodes of Melrose Place and you’ll notice other very odd props and set design all over the show. A pool float in the shape of a sperm about to fertilize an egg. A golf trophy that appears to have testicles. Furniture designed to look like an endangered spotted owl. It turns out all of these objects, and more than 100 others, were designed by an artist collective called the GALA Committee. For three years, as the denizens of the Melrose Place apartment complex loved, lost, and betrayed one another, the GALA Committee smuggled subversive leftist art onto the set, experimenting with the relationship between art, artist, and spectator. The collective hid its work in plain sight and operated in secrecy. Outside of a select few insiders, no one—including Aaron Spelling, Melrose’s legendary executive producer—knew what it was doing. The project was called In the Name of the Place. It ended in 1997. Or, perhaps, since the episodes are streamable, it never ended
Rode acquire Mackie | Sound On Sound – this is big for podcasters, but also for artists that record in their own studios. Mackie mixers have powered the home grown set-ups of artists like The Prodigy, The Crystal Method, Brian Eno, Daft Punk and Orbital.
Health
China e-cigarette titan behind ‘Elf Bar’ floods the US with illegal vapes | Reuters – In the United States, the firm simply ignored regulations on new products and capitalized on poor enforcement. It has flooded the U.S. market with flavored vapes that have been among the best-selling U.S. brands, including Elf Bar, EBDesign and Lost Mary. In the United Kingdom, by contrast, Zhang has complied with regulations requiring lower nicotine levels and government registration while building an unmatched distribution network — and driving a surge in youth vaping
Hong Kong’s first ‘patriots-only’ district council poll reflects political tale of two cities, as some eagerly rush to vote and others shy away | South China Morning Post – Hong Kong on election day splits into two camps, with one eager to vote out of civic duty and others giving polling stations wide berth over lack of political diversity. ‘I thought more people would come and vote because there has been more publicity,’ one elector says after discovering sleepy atmosphere at local polling station – the question is will Beijing take anything from this voter turn out? Does it signal suppressed but indignant separatists, or Hong Kongers who are more focused on prosperity and weekend Netflix? If they suspect the former then the security situation is likely to get more dire
Inside Louis Vuitton’s Hong Kong spectacle | Vogue Business – While Hong Kong is gradually recovering from the pandemic lockdowns, growth in Mainland China is slowing. According to HSBC estimates, luxury sales there are expected to grow 5 per cent in 2024, a sharp deceleration compared with 2023’s projected 18 per cent.
I have used Flickr as my visual diary and my older pictures end up in odd places, but none odder than an office move picture and Backroom. The office move picture seems to have something about it that others feel.
The interior of my old office in 74 New Oxford Street
I had posted it on Flickr, which is a site that I use as my personal picture library, visual diary and image hosting for this blog.
Flickr
Flickr is a photo sharing site. It has discussion boards, groups for different kinds of photography. It hosts images that can be embedded. While it has had an app for longer than Instagram has been around, its freemium model and late adoption of filters meant that Instagram covered the mass market and Flickr was more for dedicated photographers of sorts.
I started getting messages in Flickr about the picture
Hello, I am messaging you about an old photo you took. 11 years ago you took a photo of an empty office. If you remember where this building is may you please tell me. I want to know where it is because it is the photo in an article for backrooms level 4 (I’m not sure if you know what that is but it is a really bug mystery.
filerew
Curious about the Enigmatic Office Building – Dear Ged Carroll, I stumbled upon this intriguing picture you posted on Flickr back in 2011 (September 12, 2011). It’s a captivating shot of an empty office building, and I’m really curious about its location and the story behind it. Could you please share more details about where this picture was taken or how you came across it? It seems like it might be part of an online mystery, and I’d love to learn more about it.
George Williams
Until I got the message from filerew, I had no clue about Backroom.
Empty office
The empty office picture was taken at 74 New Oxford Street, the building had the now unfortunate name of ‘ISIS House’ at the time. The agency that I worked for had been on a long lease in the space. It had originally been fitted out sometime in the 1980s or early 1990s for Comic Relief. There had been no changes since. It was as tired looking as the photo showed.
The furniture was taken away by the company who outfitted our new office. The landlord took the building back as tenant leases ran out. They then stripped the building down to the studs and thoroughly refurbished it as a modern glass fronted block. Even the building entrance moved from 74 New Oxford Street to 70 New Oxford Street.
The photo has a grainy quality as it was taken quickly using an iPhone 3GS, hence the considerable noise in the image that softens it, rather like watching a film on a VHS video tape. It was a dark and cloudy day, which gave it the soft even lighting and shadows.
Backroom
Backroom is a sort of online game that seems to be similar to boardgames such as Dungeons and Dragons with players consulting the site. The backrooms of the title are dystopian places with some supplies for the players and various risks of imminent death.
Something about the mysterious feeling of the picture inspired them to use it in their game. The Backroom site does weird me out a bit however.
Most of my images are available on a creative commons licence, so the creators at Backroom were perfectly entitled to use it.
It took me a little while to write this post on Pebble. Pebble was a start-up that looked to build a more civil microblogging platform than Twitter. Unfortunately it closed on November 1, 2023.
It supported 280 character posts, replies and messages. The staff validated prominent users such as journalist accounts. The service had its own mascot rather like the famous Twitter fail whale; it was a snail called Herbert.
It was the little touches in the user interface that most impressed me when I first started using it, like the ‘radio button’ functionality that showed you what mode you were using the service in. In the screen shot above you can see how the profile icon on the left is filled out to show I was looking at my profile.
The Pebble community
The founders set out to build a community that more resembled early Twitter than the reactionary discussion dominated platform of today. Along the way they also looked in improve the Twitter user experience design. The product was launched as T2 and slowly built up a community. There are good reasons for slowly building a community.
As co-founder, Gabor Cselle put it
“Twitter, but back to the roots”
From T2 to Pebble: The Rise, Challenges, and Lessons of Building a Twitter Alternative by Gabor Cell on Medium.com
Years ago, I got to see George Oates talk about how the community around photography social network Flickr built up. The key was a slow build up of the right people to ensure a community was built with a set of norms that would morph into community rules and culture as the platform scaled larger.
Which begs the question is Pebble a platform at all, or a common state of mind that bonds the community together?
The Pebble community was surprisingly diverse from designers, fantasy authors and Silicon Valley insiders to Japanese cat enthusiasts and a few random netizens like myself. It was odd and eclectic like Twitter circa 2006 / 2007. In this respect it certainly met the brief of “Twitter, but back to the roots”.
This diversity was even more surprising that the platform had about 20,000 registered accounts in total. Media coverage of T2 had garnered an original waiting list of 33,000 interested people.
T2 is dead; long live Pebble
Originally the platform was called T2, a not so subtle allusion to the ambition of building a better Twitter microblogging service. One that isn’t full of reactionary content, or the erratic policies of owner Elon Musk.
T2 rebranded to Pebble. This was to provide a name that was more human-friendly than T2. The move to Pebble pleased investors, but didn’t help attract new consumers.
Criticisms
Pebble didn’t work for everyone, my friend Stuart claimed that he found it unusable with Microsoft Edge. Pebble didn’t have an app, which would have taken time to develop and so would APIs.
If Pebble had started licensing APIs to social listening platforms, this may have driven more brand interest in the platform over time and would have been a clear differentiator vis-a-vis Threads, Bluesky, TikTok and Instagram.
Scale
In the technology sector, scale is considered to be everything. But that’s the approach that left us with TikTok, Facebook and Twitter with all of their attendant problems. Yet despite the attendant problems of large technology platforms, trust and safety were not clear compelling differentiators for Pebble.
A second problem that the founders identified was that there wasn’t enough content coming in to make it a daily destination. Like Twitter and Threads before it, I found I had to ‘wind up’ to putting content on the platform on a daily basis.
My timing wasn’t great.
The End
The last post was by Serge Keller, who posted a video of Vera Lynn’s We’ll Meet Again.
“This is not the end, it is not even the beginning of the end, but it is perhaps the end of the beginning.”
Winston Churchill
Pebble didn’t completely die. As soon as news broke of the platform’s demise a few things happened. Participants started rallying around, sharing their details on other platforms and sharing invites for Bluesky and Mastodon.
Gabor set up a sub-Reddit for Pebble participants, which didn’t get too much take-up. But a Mastodon instance that he skinned in the Pebble UI and put up as a social experiment did manage to take off.
It provides an improvement on the user experiences I have seen on other Mastodon instances so far. A surprisingly large amount of the Pebble community kind of held together across Bluesky and Mastodon. This indicates to me that to those that know safety and trust might be more compelling than we currently believe. I find myself using the Pebble Mastodon instance more than Bluesky at the moment.
Over the past few years we’ve seen a plethora of watch registry platforms spring up. There have been a number of reasons for this happening:
European Union regulations
Business processes
Crime
European Union regulations
The European Commission Health and Digital Executive agency have been championing the idea of digital product passports across a range of sectors including textiles and various manufactured goods. This includes:
Electrical and electronic equipment
Batteries
Food waste
Textiles
Packaging and packaging waste
Even if a watch is mechanical in operation and doesn’t come with a sewn strap, it still comes with packaging. Digital product passports mean that watchmakers end up with a watch registry service almost by default for newly manufactured watches.
The EU digital product passport sits at the intersection of a number of EU related policies including the Ecosystem for Sustainable Products regulation and the Cyber Resilience act. The focus on sustainability is designed to facilitate a circular economy of manufactured, serviced and recycled materials. Having a product’s documentation follow it through its life helps prevent fraud and regulatory non-compliance in a similar way to animal passports as part of the common agricultural policy. It isn’t perfect but it makes criminal activities harder to do and easier to uncover. For such a system to work, it would need to resist the efforts of bad actors like Russia.
There are secondary benefits to the digital product passport including inserting friction in the global trade of products made outside of the EU for importation into the trading bloc, such as fast fashion items.
Luxury items, by their nature have less to worry about, but given their high value, at a future date analysing watch registry data may help understand and intercept money laundering schemes.
There have been existing watch registry players for instance The Watch Register which is a spin-off of the Art Loss Register.
Business processes
As well as using the digital product passport for regulatory purposes and a watch registry. Digital product passports allow product traceability to facilitate:
Manufacturing including quality control and quality assurance
Service and repair
Customer relationship management
Product recycling or remanufacture
Proof of authenticity throughout the life of the product, provided as a watch registry function
Crime
Non manufacturer related platforms have been very upfront about their concern to help combat watch thefts that seems to have surged. Between 2021 and 2022 luxury watch thefts in London surged over 40 percent. London as a global city has rapidly built a reputation for itself as a centre for watch thefts. It has been suffienctly out of control that a luxury auction house and secondary market dealers have been warning prospective and existing customers of the crime risk. The idea is that by having traceable ownership of timepieces in a watch registry, the stolen watches would be harder to fence and would likely be seized when submitted for service, repair or resale.
For secondary dealer watch related fraud has also been an issue with a high profile allegations against Anthony Farrer aka The Timepiece Gentleman (TPG).
The Watch Register
The Watch Register was founded in 2016. For a 20 percent fee, they will store the details of a stolen watch. Watch dealers then check inventory that they are about to receive against the their database. This is problematic for a number of reasons:
You can’t register your watch unless it’s been stolen.
Police are now reluctant to provide a crime number to watch thefts, which you need to register your watch.
There’s a 20 percent fee for registration
The watch, its box and papers may have all been stolen. Which might make having the watch number to hand all the more difficult.
Reviews on watch forums of the service have been mixed. Given the forthcoming regulations coming through The Watch Register is likely to be relegated only to older watches and its 20 percent commission fee looks expensive versus both manufacturer offerings and Digital Watch Vault.
Blockchain and Watch registry
Some of these services have adopted blockchain as their technology stack of choice. I am sceptical of blockchain as a technology in general due to its relatively slow transaction rate compared to relational databases and high speed payment networks operated by the likes of Visa, Mastercard and American Express.
Arianee digital passport
Arianee is a SaaS business and a governing body for a protocol. It offers digital passport and membership services that are used by luxury fashion brands, luxury retailers and beauty brands. Several watch brands have adopted Arianee’s digital passport offering. The product is white labelled and different brands might use different functions, but it is based on top of a block chain technology stack.
Audemars Piguet
Breitling
MB&F
Panerai
Roger Dubuis
Vacheron Constantin
Breitling was the first of the brands to launch its digital passport service in 2020, Panerai rolled their version out in October 2023. There isn’t cross-brand interoperability to make a registry of registries. They all seem to operate as ‘shards’ or instances.
Aura digital product passport
Aura is an LVMH led consortium for the deployment of blockchain based solutions focused not he luxury sector. Other luxury groups including Richemont and Prada Group are members. Much of the use has focused on luxury fashion brands like Loro Piana and Prada. Cartier is also involved and the service is pitched at luxury watch makers. Watchmakers involved include
Bulgari
Cartier
Chopard
H Moser
Hublot
Like Arianee there isn’t cross-brand interoperability for the watch registry function.
Digital Watch Vault
Digital Watch Vault is a platform that has been put together by individuals involved in the secondary market for watch. There is no charge to submit the details of your watch.
Digital Watch Vault is a new service. It has a number of high profile advocates as well as some detractors.
