Category: online | 線上 | 온라인으로 | オンライン

The online field has been one of the mainstays since I started writing online in 2003. My act of writing online was partly to understand online as a medium.

Online has changed in nature. It was first a destination and plane of travel. Early netizens saw it as virgin frontier territory, rather like the early American pioneers viewed the open vistas of the western United States. Or later travellers moving west into the newly developing cities and towns from San Francisco to Los Angeles.

America might now be fenced in and the land claimed, but there was a new boundless electronic frontier out there. As the frontier grew more people dialled up to log into it. Then there was the metaphor of web surfing. Surfing the internet as a phrase was popularised by computer programmer Mark McCahill. He saw it as a clear analogue to ‘channel surfing’ changing from station to station on a television set because nothing grabs your attention.

Web surfing tapped into the line of travel and 1990s cool. Surfing like all extreme sport at the time was cool. And the internet grabbed your attention.

Broadband access, wi-fi and mobile data changed the nature of things. It altered what was consumed and where it was consumed. The sitting room TV was connected to the internet to receive content from download and streaming services. Online radio, podcasts and playlists supplanted the transistor radio in the kitchen.

Multi-screening became a thing, tweeting along real time opinions to reality TV and live current affairs programmes. Online became a wrapper that at its worst envelopes us in a media miasma of shrill voices, vacuous content and disinformation.

  • Standard Chartered + more news

    Standard Chartered

    Standard Chartered to cut branch network in halfStandard Chartered is to reduce its global branch network by half to around 400 to cut long-term costs after the UK bank reported a stronger than expected first quarter profit. The Asia, Africa and Middle East-focused lender, which had as many as 1,200 branches worldwide in 2014, said today it will shrink the network to a third of that total as it also gives up office space worldwide – this move by Standard Chartered seems to be a short term move to try and please investors

    Temple of Mamon

    Consumer behaviour

    Sex sells: China farm region becomes ‘lingerie capital’ | Hong Kong Free Press HKFP around 2013, volumes soared as younger Chinese consumers began discovering their sensuality, Lei said. Most buyers are now between 22 and 25. Initially, loose-fitting, not-too-revealing designs were favoured in China. Today, semi-transparent, “body-hugging” numbers dominate

    Why are South Korea’s young men turning against Moon Jae-in and his ruling party? | South China Morning PostUnpopular housing policies and a backlash against Moon’s perceived ‘feminist’ agenda has seen support for his Democratic Party administration collapse among Korean men in their 20s and 30s. Not so among young women, however – meaning victory for the opposition is far from guaranteed at the next presidential elections set for March 2022

    As boundaries between work and home vanish, employees need a ‘right to disconnect’

    Glancing at your phone quickly prompts other people to do the same | New ScientistSuch a rapid, automatic response is probably due to people mimicking each other without realising it – what scientists call the “chameleon effect”. While such mimicry is thought to have evolved in human societies to help people bond with each other, mimicking mobile phone use might have the opposite effect, says Elisabetta Palagi at the University of Pisa, Italy. “We have a need to follow the norms imposed on us by people around us, to [match] our actions with theirs in this automatic way,” she says. “But smartphones can increase social isolation through interference and disruption with real-life, ongoing activities.” – digital yawning

    Economics

    The panopticon of Germany’s foreign trade: New facts on the first globalisation, 1880–1913 | VOX, CEPR Policy PortalThe history of globalisation is usually told in two parts, separated not only by two world wars but also by changes in technology, institutions, and economic logic. This column reconsiders that narrative. Using detailed new evidence on Germany’s foreign trading practices from 1800 to 1913 (the ‘first’ globalisation), it finds that most growth took place along the extensive margin, while 25–30% of trade was intra-industry. If the first globalisation saw substantial heterogeneity within countries and industries, it may be time to re-think the ‘classical’ versus ‘new’ trade paradigm

    Ethics

    Mediatel: Mediatel News: An ill-advised alliance & cross-media measurement pinch-points – Bob Wootton on the moral bankruptcy of P&G circumventing audience privacy measures on Apple devices in China

    Finance

    E-Residency joins campaign against IBAN discrimination | Estonia E-Residency Blog

    Media

    WordPress Saves Creative Commons Search Engine From Shutting Down 

    Pandemic propels Thai mom with ‘nothing to lose’ into internet pornstar | Coconuts BangkokAnd when the internet sees a woman posting sexy nudes, it usually assumes she does porn. At first Fernie hated those insinuations. She felt insulted and would block anyone called her a “porn star.” But it eventually wore her down and, in the way of internet grooming, became a kind of self-fulfilling prophecy as the messages kept pouring in“When I got them that frequently, I started to think of them as compliments,” she said with a giggle. “Then the thought of, ‘If I sell nude pics, I might as well sell porn,’ came to my mind, because they’re similar anyway.” More content related to adult entertainment here.

    Security

    Havana syndrome: NSA officer’s case hints at microwave attacks since 90s | Espionage | The Guardian

    China’s regulator names 33 apps including Baidu, Sogou, iFlytek, Tencent for unauthorised data collection | South China Morning PostThirty three apps from Tencent, Baidu, Sougou and more are among the latest to receive scrutiny over user data. App makers will have to comply with new privacy regulations banning collection of data and forcing user consent

    April 30, 2021 – Letters from an American – really interesting post on information warfare and the way the US body politic is looking at it

    Taiwan bans recruitment for jobs in China to combat brain drain – Nikkei Asia 

    Technology

    Toyota will showcase its hydrogen-powered Corolla at Super Taikyu event – Toyota is definitely thinking about a hydrogen future due to the limitations of lithium ion battery cars. Motorsport is where a lot of research and development happens for car and commercial vehicle manufacturers

    Why has TSMC’s Nanjing expansion plan stirred up a hornets’ nest in Beijing and Taipei? | South China Morning PostTSMC says expansion will help it address chip shortage, particularly for automotive sector. One analyst says move could stifle domestic chip development on the mainland

    Baidu will offer first paid robotaxi service in China next month, letting people hail rides without drivers

  • JTI + more things

    JTI

    Tobacco giant JTI placing stealth adverts for its brands on Facebook and Instagram — The Bureau of Investigative Journalism – some of this stuff by JTI is pretty fiendishly clever in strategy and execution. I would have expected to be done by the likes of JTI in emerging markets and Eastern Europe rather than Germany. More related content here.

    China

    China’s soft power in Europe: falling on hard times | Merics 

    Revealed: residency loophole in Malta’s cash-for-passports scheme | Malta | The GuardianHenley’s files reveal that in the early years of the scheme, many applicants told the government upfront that they planned to develop only the most superficial links to the country, with most disclosing that they planned to spend just a few weeks in Malta during the supposed 12-month residency period

    US Sanctions Help Crack Malaysian Crime Ring — Radio Free Asia“This continues a pattern of overseas Chinese actors trying to paper over illegal criminal activities by framing their actions in terms of China’s Belt and Road Initiative (BRI), the China Dream, or other major initiatives of the CCP [Chinese Communist Party],” the government agency said, referring to China’s ambitious program of building a modern-day Silk Road through a network of infrastructure projects stretching through Southeast Asia, South Asia and elsewhere.

    Hong Kong

    Wells Fargo plans to shift Asian hub from Hong Kong to Singapore | Financial Times – The plan would involve slowly building up Singapore as Wells Fargo’s Asian hub through a mixture of new hires and redundancies in Hong Kong, according to four people with knowledge of the matter. It would still maintain a presence in the territory. One former employee said the plan was dubbed internally “project sun”.

    Luxury

    Social CRM in China: Inciting Engagement, Gaining Meaningful User Insights 

    Longchamp CEO Jean Cassegrain: “We Need To Continue To Stay Relevant.” 

    The mystery mansion near Calgary that has everyone talking – Macleans.caClass is something polite Canadians avoid discussing. We think of our country as comparatively classless, and we manage the cognitive dissonance presented by the haves and have-nots of housing by requiring our rich people to keep quiet. They should wear clothes that are well-cut and well-designed, but not flash. Buy the multi-millionaire’s car, but paint it in a sedate hue. Wealthy neighbourhoods should feature winding streets with mature trees and large lots, the better to conceal the true size of the homes built upon them

    Inside the ‘digital cleanse’ companies taking on cancel culture | Financial TimesFormer Sainsbury’s boss Justin King, one of The Marque’s clients, tells me that part of the appeal of having an SEO-optimised profile was that he was sick of people looking him up on Wikipedia and emailing him to ask if he was the guy who took away the Christmas bonus. “Forever, my Wikipedia profile will tell you that I’m Scrooge,” he says. “The idea that you could keep a single source of truth in one place – my truth about me and what I do – was very appealing.” – the idea of SEO as a ‘luxury’ good is interesting. More related content here.

    Marketing

    Facebook advertising chief worried about whether it overstated reach | Financial Times – “We are going to get really criticized for that (and justifiably so),” she said. “If we overstated how many actual real people we have in certain demos, there is no question that impacted budget allocations. We have to prepare for the worst here.” Two months ago, other documents in the case revealed that the Facebook product manager in charge of the reach metric said in an internal email that the company had made “revenue we should have never made given the fact [the metric is] based on wrong data

    Media

    Daily Mail owner sues Google over search results – BBC News 

    Security

    Facebook PR Memo: Company to Downplay ‘Scraping’ Data Leaks 

    Tools

    How to access a Mac remotely to help friends or family members | Macworld 

    MANUZOID – every manual you could imagine online

  • 911 restomod + more things

    911 restomod

    Perfect Porsche? This British-built 911 restomod comes close : CityAM – the idea of the perfect Porsche is contextual and highly personal. I would prefer a car that looks like an early air-cooled car, with no aerodynamic spoiler or flared arches and Fuchs wheels. There are a number of vendors doing a restomod 911. US company Singer is probably the most famous with its muscular looking restomod 911 models. In the article, there is a particularly interesting bit is about the redistribution of parts and lightweight replacement parts in the 911 restomod by Theon Design.

    China

    EXCLUSIVE China’s Ant explores ways for Jack Ma to exit | Reuters – this looks as if its much more focused on Jack Ma and possibly his links to the Jiang Zemin faction. Ma may not be even keeping the money

    Chinese censors take aim at former premier Wen Jiabao’s essay | Financial Times – really interesting that this appeared in a Macao publication, like it was designed to give it a few days out there. Wen was generally a bit more soft-hearted than Hu when the two were in the politburo. And Hu was moderated by the committee approach of the politburo. Xi had learned from Bo Xijlai that populism and nationalism worked and has a hawkish view that is untempered by the politburo.

    Consumer behaviour

    Siu mai or egg waffles? Hong Kong foodies cut through political divide to share reviews, photos in online ‘concern groups’ | South China Morning Post – it also reflects a deepening sense of localism in the community, but in a harmless way – food speech instead of free speech

    China’s keyboard warriors like to fight . . .  each other | Financial TimesChina’s grassroots nationalist bloggers seem less like that unified “main force” than dispersed militias which argue with one another as much as they do with external enemies. “The difference between Chinese nationalist factions is probably bigger than the difference between all of them and an American patriot,” says one Beijing-based blogger who is researching a book on Chinese internet culture. And while the CCP’s professional trolls may generate reposts and likes, “volume is not influence”, he adds – interesting article. I keep thinking about how different red guard groups used to fight against each other during the cultural revolution

    Design

    Trapped on Technology’s Trailing Edge – IEEE Spectrum Repairing the system entailed either redesigning a few circuit boards and replacing other obsolete integrated circuits for US $21 million, as the B-2 program officers chose to do, or spending $54 million to have the original contractor replace the whole system. The electronics, in essence, were fine—they just couldn’t easily be fixed if even the slightest thing went wrong. – which makes me wonder about the internet of things.

    Luxury

    Why Chow Tai Fook sees opportunity in rural China and lower-tier cities | Marketing | Campaign AsiaSurrey Pau, deputy general manager of Chow Tai Fook Jewellery Group, responsible for market expansion, explained how and why the brand intends to seize opportunities in China’s fourth-and-fifth-tier cities, despite a natural bias in the sector towards selling luxury items to tier-one markets. Charts comparing urban (blue) and rural (yellow) growth rates Growth in rural China “Some people believe that in rural areas you don’t have much of an income, that you rely heavily on agriculture and have a very simple economic structure,” Pau said. “However we believe that is just a myth.” Comparing household consumption and spending trends in rural and urban areas, Pau sees the countryside soon catching up with cities, helped by government support to rural areas. And along with higher incomes, the brand is seeing people shift to devoting more disposable spending to lifestyle improvements, including cosmetics and jewellery. The other macrotrend is the massive rise in ecommerce spending. And thanks to recent infrastructure investments in new networks, the digital playing field has been levelled to a great degree in China – I don’t think that there’s the growth in Chinese lower tier cities and rural areas that Chow Tai Fook thinks

    Marketing

    6 Elements Of Digital Brand Dominance | Branding Strategy Insider – The old adage “stick to your knitting,” for example, a colloquial version of “build on your core competence,” tends to narrow a company’s imagination. Yet a bold imagination is a requirement for leaders today. Netflix, Amazon, Facebook, and Google would not be what they are if their CEOs and executive teams had not imagined a future that did not yet exist. – but do these businesses also suffer from a lack of focus and a conglomerate discount at some point?

    Media

    Leaked ByteDance Memo Shows Blockbuster Revenue Projections – Bloomberg – convenient that this happened ahead of Hong Kong listing…

    Myanmar

    Activists have launched a pirate radio station out of secret safehouses in Myanmar – Rest of World – probably radio because of the disruption to the internet – Myanmar’s army is sending the country “back to the ’90s” – Rest of World

    Online

    Son’s SoftBank Vision Fund Profit Nears $30 Billion on Coupang – Bloomberg – of course Softbank needs to be able to cash out to realise the win

    More than half of Instagram influencers ‘engaged in fraud’, with 45 per cent of accounts ‘fake’ | PR Week Instagram mega-influencers and celebrities – those with more than one million followers – were the worst culprits, with two-thirds (66 per cent) of these accounts engaged in some form of fraudulent activity. 

    Nano-influencers – those with 1,000 to 5,000 followers – had the lowest proportion of fraud, occurring in 42 per cent of accounts. The most common tactics used included buying followers, likes and comments from click farms, buying story views, and engaging with comment pods – where a group of Instagram users get together and systematically engage with each other’s posts

    Security

    Huawei had unlimited access to millions of customer data from Telfort – NOS  – translation of Dutch original, more here – Dutch telecoms firm KPN: no sign Huawei has improperly monitored users, Telecom News, ET Telecom 

    Technology

    China’s Dystopian “New IP” Plan Shows Need for Renewed US Commitment to Internet Governance – Just Security – hinges around real ID and total surveillance

    Arm Battle With China CEO Escalates, Complicating SoftBank Sale – Bloomberg – I wouldn’t be surprised if China was pushing this to wrestle control of the group as part of its ‘war by other means’. I wonder if this news is connected – UK Forces Delay in Nvidia’s ARM Takeover, Citing National Security Concerns – ExtremeTech 

    US and Japan to invest $4.5bn in next-gen 6G race with China – Nikkei Asia 

    Wireless

    Lycamobile names CEO to lead digital push beyond expatriates | Financial Times – they’ve tried to do this previously. Lycamobile was usually the first SIM that EU migrants got to establish themselves in the UK. They then moved on to domestic aimed products. Brexit has made this move a life or death struggle now

    Verizon, AT&T, and T-Mobile kill their cross-carrier RCS messaging plans | Ars Technica 

  • Yahoo Answers

    Back in 2005, I worked in the search group at Yahoo!. One of the projects that I worked on was Yahoo Answers. 16 years later, Yahoo Answers is being closed down. I thought I would capture some of my memories and inside knowledge on Yahoo Answers.

    But first we need some context so that what I write later about Yahoo Answers will make sense.

    The beginning

    Let’s go back to the beginning. Back to the early-1990s. Jerry Yang and David Filo founded Yahoo!. It fits the classic Silicon Valley archetype story and you can find plenty of accounts of it elsewhere. The key is what Yahoo! originally was. Its a list of links for websites. Once the list grew above 200 links or so; Jerry and David came up with a way of displaying this list by grouping it into subject areas.

    Jerry & David, 1995

    What would later be called a web directory. There were other directories around about this time like:

    • Best of the Web – which surprisingly still exists
    • Netscape Communications had their own directory when they acquired Gnuhoo, this eventually became DMOZ and then Curlie. Gnuhoo did rely on a search engine to help you find things in their directory. This is available as open source code at GitHub

    All of them had a certain amount of editorial input over what was good. Yet Yahoo! became the top one through buzz marketing – cheap ways to do brand building.

    When I was there, I worked with an agency to organise event hijacking at the Harry Potter and the Half Blood Prince book launch at Waterstones flagship store on Oxford Street. Yahoo! would vinyl wrap any employee’s car for free. There were also strategically placed billboards, such as this one in San Francisco.

    San Francisco billboard drive-by

    People who managed this directory were known as web surfers. But there was also search engines out there, like the Knowbot search engine for Telnet developed in the late 1980s. There was Archie which was the closest to what we think of as a search engine now. Archie searched FTP archives around the world.

    As computer science post-grad students, Filo and Yang would have been familiar with the idea of the search engine. At the time David Filo felt that no machine would provide better filtering than a human. Media accounts of the time showed that Silicon Valley venture capitalists were all in favour of search engines over directories.

    Peer companies like:

    • Webcrawler
    • Metacrawler
    • Lycos
    • Ask Jeeves
    • Infoseek
    • Excite
    • AltaVista

    All offered what we’d recognise as reasonable search experiences. But Filo’s comments on human filtering is something that we will revisit later.

    Web portal & web advertising

    Search engines were the future but as the dot com era took off it wasn’t apparent how to monetise them.

    Yahoo! early morning of March 3, 1999
    Yahoo! home page early on the morning of March 3, 1999

    At the height of the dot com era; Yahoo! had about 40 million users a month. You have to remember there weren’t that many people online in comparison to now. Internet usage had grown from 45 million users in 1995 to over 410 million by 2000. At the time it didn’t seem to matter that Yahoo! took longer to load as a website compared to its peers. Longer page times, meant that you could get away with less equipment in your data centre hosting the website and supporting infrastructure.

    The internet didn’t give birth to culture in the same way that memes, influencers and platforms do now. Instead it was the meme. It was all over the mainstream media, often tied up with ideas of cyberpunk culture, bulletin boards and the ‘information superhighway’. Examples of this included:

    • The Site by MSNBC
    • The i in iMac was for internet. The idea was that you could take the computer out of its box, plug it in to your wall socket and telephone socket. When you turned it on, it would configure you an internet service. The cool product design was a byproduct of this internet appliance plus personal computer thinking
    • Movies: The Lawnmower Man, Hackers, The Matrix, Ghost In The Shell
    • Books: Snow Crash, William Gibson’s Neuromancer
    • A plethora of internet magazines, including Ziff-Davis’ Yahoo! Internet Life which was a mix of technology and gadget reviews, media and celebrity content and website recommendations. Yahoo! Internet Life was published from 1996 to 2002

    It felt like something big was going to happen, even if we didn’t know what it was. What was obvious was the potential for advertising online. And the clearest analogue was newspaper advertising due to the long page format of web pages.

    Web portals came about for a number of reasons:

    There was now the technology to pull content from different sources together. You would have:

    • Weather forecast
    • Horoscope
    • Up to date news
    • Local information (for major cities like San Francisco)
    • Business
    • Finance
    • Entertainment and celebrity news

    Like the newspaper before it, it offered the first media you needed, but on the web.

    It was mainstream enough for brands to advertise against for brand building.

    By the time I was leaving college, Yahoo! Mail accessed through the Yahoo! home page made perfect sense.

    So before the dot com bubble bursts Yahoo! had a major media business valued at 2.8 billion dollars, or about $70 dollars per user. Which sounds expensive, but when you consider that Google is now worth about $386 per user, it’s not that bad. Secondly, online advertising per impression was much more lucrative back then and ad fraud was much less of an issue.

    What there wasn’t was a way of taking advantage of the highly relevant search results provided by search engines and adequately monetising them. So companies had three ways of monetising search:

    • Companies created portals the so called ‘homepages of the web’ to put display adverts on like My Yahoo! or MSN.com and search was a service alongside news, weather and horoscopes
    • They became infrastructure companies selling search functionality in the background a la Inktomi
    • They sold inclusion in their directory. This was controversial as it went against the editorial integrity of the directory and still a hot button when I arrived at Yahoo! in 2005

    The bubble bursts

    In the US stock market we had was now known as the internet or dot.com bubble. Looking at the NASDAQ composite data, it seemed to start in the last quarter of 1995, six months or so before Yahoo! went public in April 1996. It reached its nadir in the last quarter of 2002.

    In reality, this was more than about websites. Telecoms deregulation, satellite networks and the rise of cellphones had seen a boom in new companies and network equipment providers to support them. The need for servers had created booms in:

    • Computers: SGI, Sun Microsystems and IBM
    • Networking equipment: US Robotics, 3Com, Cisco
    • Software: VA Linux, RedHat, Open Text
    • Software as a service: I2, Salesforce, NetSuite
    • Web hosting and ‘data hotels’: Equinix, Intel, Rackspace, PSINet
    • Telecoms and ISPs: Level3, Global Crossing, Earthlink, Iridium, GlobalStar, AOL, @Home Network
    2560px-Nasdaq_Composite_dot-com_bubble.svg
    NASDAQ composite index covering the dot com boom and crash

    Add into that artificially high growth in earnings for enterprise IT companies in the run up to the Y2K bug issue and the whole sector was left with a bad hangover.

    Eric Steiner tells his tale as the CEO of Inktomi in 2004

    Steiner’s talk is interesting because it shows how the search business, selling search capability to the likes of Microsoft, Amazon and eBay had slow and steady growth rather than outstanding growth during this time.

    Yahoo! went through a traumatic time. When I worked at Yahoo! Europe, I was told online advertising sales dropped to a third of what they were during the dot com boom. The European business managed to hold on by its finger tips thanks to revenues from online dating services.

    Some of the ‘smart bets’ Yahoo! made during the boom times looked like hubris. The exemplar of this was Yahoo!’s acquisition of Broadcast.com. Broadcast.com provided video streaming (then called web casting) and internet radio services. It was the technology partner for the first online Victoria Secret Fashion Show streamed online. Yahoo! acquired it for 5.6 billion of Yahoo! stock. This was a bad decision, but thankfully, they didn’t pay cash.

    When I joined Yahoo! the Broadcast.com acquisition was still a scar on acquisition decision-making. You can attribute the impact of this to subsequent failed purchases of Google and Facebook.

    GoTo and Google

    In 1998, the company GoTo.com launched paid advertising placement in search engine results. The next year they introduced real time bidding. It was renamed Overture and started providing these services for Yahoo! and others. It started to become successful as a business.

    Meanwhile, Google had moved from a research project to a serious search engine. In 2000, Google began selling advertisements associated with search keywords. This was against Page and Brin’s initial opposition toward an advertising-funded search engine, they saw themselves more as a ‘search appliance’ business rather like Inktomi. Yahoo! adopted Google search around about the same time that Google started its search advertising business.

    This put Google in front of a large number of consumers and helped Google further refine its search engine.

    Google’s own offering was the exact opposite of Yahoo!. It prided itself its clean design with just a search box. Google also had a fanatical obsession with reducing page load times and the time taken to return search results.

    This was what more and more people wanted. Google used the dot com crash to build its business and its infrastructure. It wasn’t until its 2004 IPO that rivals realised how much of a head start Google had.

    Google revolutionised data centre server design, reducing cost and increasing the amount of servers that it could use. By contrast every Yahoo! data centre hardware purchase went via David Filo. If you used Yahoo! small business hosting, you were using tired and almost expired Yahoo! servers. In retrospect, they looked after the datacentre pennies, but let the pounds slip away.

    2003 saw Yahoo! get serious about the search engine business. The company purchased Overture which included GoTo.com and Altavista. But the problem was that even if Yahoo! built a search engine as good as Google, it didn’t matter if people didn’t use it. During my time at Yahoo! there was a push to get the necessary servers in place and a product that was as good as Google. However there was a constant tit-for-tat feature development in the search space. By this time Google had already verbed. The Google habit means that its hard to compete against them.

    I heard that inside Microsoft they tried to take drastic measures to persuade employees to use Bing over Google. When I worked at Yahoo! people used Google a lot too.

    The only way to compete with Google was to have a different idea. Google defined its mission is to organize the world’s information and make it universally accessible and useful.

    Yahoo! needed a new idea that was distinct from Google’s mission. The idea was knowledge search.

    Knowledge search and Yahoo! Answers

    Knowledge search as a concept was well under way by the time that I arrived. It was to capture and make searchable all the ‘knowledge’ (rather than information in the world). Opinions, experience and recommendations are knowledge rather than information. Yahoo!’s web 2.0 acquisitions including Flickr and delicious were made to support this vision.

    Tagging built up words and associations with web links and images, effectively human filtering – some of which would be used to train machine learning algorithms. The next logical step would be to build a repository of knowledge by the people, for the people. That’s where Yahoo! Answers came in.

    The inspiration for Yahoo! Answers came from a product that Yahoo! Taiwan had rolled out. It in turn probably inspired by Korean site Naver Knowledge IN. Bradley Horowitz apparently claimed that Yahoo! Answers was inspired by Naver Knowledge IN directly.

    Knowledge IN was designed to encourage user created content, since there wasn’t much material on the Korean web at the time.

    When I heard Jerry Yang talk about it internally at the time, he talked bruskly about a product built by Yahoo! Taiwan as having inspired it. Jerry didn’t do jet lag well and came across as morose on the couple of times I saw him in Europe, so wasn’t exactly an effusive speaker.

    Yahoo! Answers was championed by Jerry and that blessing allowed it to be pushed through when so many other product died before they got pushed to beta. It makes sense to point out the human crafted nature of Yahoo! Answers. In this respect it can be seen as a direct line back to the original Yahoo! directory product. Both were fuelled by a belief that people had some ability that was better than machines.

    Qi Lu was responsible for new products within the core search business and the troubled Panama search advertising project at the time. Weekly conference calls saw a plethora of existing projects cancelled, or reprioritised by Qi Lu, while new ones would suddenly appear. This constant change in the roadmap mean’t a lot of wasted efforts.

    Yahoo! Answers and much of the knowledge search related acquisitions sat under Bradley Horowitz. Tim Mayer was focused on the commercial side of things, although there was some overlap in the roles. Eckhart Walter sat above Tim. Jeff Weiner was the main shot caller having both Search and Marketplace businesses reporting into him. If you’re thinking, that’s a lot of senior management involved. You’d be right, there were a lot of managers with varying degrees of responsibility involved.

    But they were all good people and I’d be happy to work with them again.

    Prior to Yahoo!,I had been working agency side for Transversal. Transversal powered the support functions for a number of companies including Sony Playstation. I had a good idea how much this service was priced and floated the idea of sponsored channels for instance around Sony Playstation and had a good idea how much Sony must be paying to support user troubleshooting.

    But it didn’t fit that well as an idea with knowledge search.

    Concerns and how is babby formed?

    In the European team we had some concerns about Yahoo Answers like how was it going to get monetised? The quality of the content was also a concern. Knowledge IN and similar services in Asia work partly due to culture. We were worried when it hit a more individual-focused culture like the US or Europe.

    Another problem was calibrating the rewards within the system. Its really hard to get the balance on good quality questions and answers. Generally people who are time rich, aren’t necessarily the best respondents. If you need one proof point to show how much of a failure this was, you only have to look at the how is babby formed? meme.

    Rewards aren’t the only problem however. The second issue was the way the community was built. Generally, a great community is built carefully from like-minded people. With flickr it was around the passion of photography. Facebook is actually closer to Reddit, built on groups of groups. The death of a group dynamic won’t necessarily kill the platform.

    I was involved in early seeding of the initial content on Yahoo! Answers. I answered 42 questions, the first one question I answered was ‘What to take from airport to downtown Munich?‘ My response: The taxi is reasonable, it cost me 30 Euros – which shows the contextual nature of knowledge search. 30 Euros was reasonable for me at the time, since I could expense it back, but it wouldn’t be reasonable for a backpacking traveller.

    I also wrote six questions, the first one was ‘Has anybody got a Pentax K100D, if so what do you think of it? What are its pitfalls and what aspects of it do you particularly like? I wanted to get a a bit more colour beyond the reviews I’ve read online. – I was getting ready to leave Yahoo! and was going to buy a DSLR camera to take better pictures on my Flickr account. I deliberately structured the question to get opinions from early users. The Pentax K100 had recently been launched.

    Careful community management is at odds with a platform trying to capture the world’s knowledge. So the Yahoo Answers community was built for rapid global user growth. For the English language versions at least, there was a global content index, sitting on top of a distributed Oracle database.

    This meant a clash of cultures and variable quality content. I quickly found the site unusable for productive questions. Yahoo! spent the next few years trying to perfect it. People that formerly worked on Yahoo! Directory and front page brought their content and editorial skills to bear on Yahoo! Answers.

    I suspect that trying to monetise the service would have been a constant challenge. Yahoo! Answers provided variable quality answers for children’s homework and was the butt of memes. Neither of which are an ideal recipe for the kind of content large brands like Procter & Gamble would want to put their name against.

    Quora’s lean pickings

    Google tried to do it better with Google Knol and also failed.

    Quora was formed in 2009 and managed to build a better community, but I’ve still seen a steady decline in the quality of their answers. In 2019, they had a user base of 300 million people and total revenue (from advertising) of 20 million dollars. Thats an ARPU of 6.6 cents. That’s not a good internet media business. From that 20 million, they need to pay their infrastructure costs, maintain and improve the product, pay the salaries of their 300 employees. And I haven’t even talked about how their investors must feel.

    Knowledge search is still a technology challenge waiting to be conquered.

    More information

    Yahoo: a history of the internet in 5 acts – Financial Times (July 25, 2016)

    Max Roser, Hannah Ritchie and Esteban Ortiz-Ospina (2015) – “Internet”. Published online at OurWorldInData.org.

    How Yahoo! Won The Search Wars Once upon a time, Yahoo! was an Internet search site with mediocre technology. Now it has a market cap of $2.8 billion. Some people say it’s the next America Online. by Randall E. Stross – Fortune (March 2, 1998)

    Britannica Online – authoritative top level history of Yahoo!

    Room for the Internet; Combining a Data Center With a ‘Telco Hotel’” – New York Times (May 14, 2000)

    Take Naver Global Today! – Korea IT Times

  • Lee Dunne + more things

    Lee Dunne

    How Lee Dunne challenged the depiction of working-class mothers | RTÉ – I originally didn’t know Lee Dunne as a novelist. Instead he was part of my childhood. Lunchtime listening when I wasn’t at school was Harbour Hotel, a radio soap opera written by Lee Dunne that gave a good sense of everyday life. The graininess of listening to the show on medium wave added to the experience. Dunne wrote each episode a bit like Roshomon, with each character talking about an event (like an argument) from their perspective. RTÉ’s obituary also focuses on Dunne’s social commentary literature that was banned by the Irish government in the 1960s through to the mid-1970s. Lee Dunne like James Plunkett wrote about the everyman. Plunkett’s work differed from Lee Dunne in that it had more of a socialist tenor to the content. Lee Dunne had particular success with his 1969 novel Goodbye To The Hill, more Ireland related content here.

    Beauty

    Shu Uemura to Exit Korean Market | BoF – Shu Uemura, a Japanese beauty brand owned by L’Oréal, is exiting the South Korean market in September after 16 years. While some speculate this is due to Korean consumer boycotts of Japanese products that began in 2019, L’Oréal states the withdrawal is part of a strategy to optimise its brand portfolio and respond to local market demand. Another contributing factor is likely the intense competition within the Korean beauty market. Shu Uemura currently operates over 70 outlets in the country.

    Five China market strategies that domestic brands do better than foreign brands | Daxue Consulting – I would add western brands rather than all foreign brands

    Consumer behaviour

    NewNew™ on the App Store – god this dark. In th sage words of Matt Muir – how else do you describe a new app, with significant VC funding, whose main purpose seems to be to allow ‘creators’ (we’ll come back to that word) to earn money from their ‘fans’ in exchange for letting said ‘fans’ determine the course of their life, in some sort of modern, ersatz version of The Diceman?

    How China’s online hate campaigns work – Protocol — The people, power and politics of techIn today’s China, a nationalist campaign involves something far more complex than paying people to post scripted messages parroting Beijing’s line. The government has mastered the craft of influencing people’s genuine emotions and having these ordinary users do the trolling and doxxing — for free. Oftentimes, this means appealing to misogyny or chauvinism, something that virtually guarantees more clicks. Many videos and articles attacking Xu have tried to paint her personal life as promiscuous and delinquent. Web users have frequently called Xu a “female Han traitor,” a dog whistle that conflates concepts of chastity and national loyalty

    Europe

    Why Can’t Europe Cope With the Coronavirus? – Carnegie Europe – Carnegie Endowment for International PeaceEU states are too integrated to manage the crisis separately and not integrated enough to do so collectively, an inability to make rapid decisions, and a breakdown of trust between governments and the governed

    Ethics

    P&G reportedly testing Chinese workaround to Apple’s privacy changes | Marketing Dive – I find it hard to believe. if they’re seriously considering this, P&G have their head up their ass on ethics. They don’t need to do highly targeted marketing because Byron Sharp. This just looks like a waste of money

    Finance

    How China structures loans to become Africa’s “preferred” lender — Quartz AfricaChinese contracts contain broad confidentiality clauses that stop borrowers from sharing details about the contracts, or sometimes even the fact that they exist. And with a confidentiality clause in every contract in the dataset since 2014, the contracts had become more secretive over time. Most of the clauses commit the borrowing countries not to disclose any of the contract terms or related information, unless required by law.

    Hong Kong

    The Rise and Decline of Hong Kong – From the British Colonial Era to the Chinese Communist Takeover | The Greater China Journal 

    Hong Kong’s electoral changes: the Communist Party is taking over | Hong Kong Free Press HKFP – good summary of the different structures and challenges in the new Hong Kong ‘electoral’ system

    Hong Kong’s elites should think about an exit strategy – Nikkei AsiaThe most serious concern for Hong Kong’s elites is the impact on their interests if China’s economic integration plan is fully implemented. Hong Kong’s tycoons may see this plan as a great opportunity and believe that their connections on the mainland will help them. But they may be in for a rude shock. Beijing wants to integrate Hong Kong’s economy not to enrich its tycoons, but to make the city’s economic future even more dependent on the motherland. In this process, Beijing would understandably give preference to mainland players, in particular state-owned enterprises, at the expense of Hong Kong’s businesses. – this covers all the reasons why I think Jardine’s pivot to Indonesia is smarter than Swire doubling down on mainland China

    Ideas

    Zhang Baijia: Reflections on China’s Research on Frontiers and Relations with Neighboring States | 高大伟 David Cowhig’s Translation BlogHard intelligence is specific information; soft intelligence is the understanding that makes possible the interpretation of hard intelligence. I found this differentiation fascinating delineating information and knowledge

    Information security

    Israel Reportedly Behind Cyberattack That Caused Blackout at Iran Nuclear Facility – reminds me of the Tehran show on Apple+ about Israeli spec ops and hackers in Iran

    Apple Mail Zero-Click Security Vulnerability Allows Email Snooping | Threatpost 

    Media

    Cannabis streaming service sets debut date, program slate – The Third M – MM+M – Medical Marketing and Media – High Times meets NBC. What’s next Crypto News Network for the bitcoin and NFT fans?

    Retailing

    The great British retail reopening | Vogue BusinessThe 12 April reopening of all physical stores in the UK is an occasion for optimism, but it’s heavily laced with caution. “The big question is how much of the massive increase in total share of spend will online retain?” says Richard Hyman, veteran UK retail analyst. His rough estimate, he says, is about 85 per cent. “If online hangs on to a material portion of spend, then the cost of selling something in a shop will have gone up significantly.”

    Covid’s effect on Rodeo Dr, Oxford St, and Russell St retail closures — Quartz – worthwhile looking at for its retail information and its beautiful interactive design

    Technology

    Job search | Amazon.jobs – interesting job ads. Amazon is looking for a lot of product designers and software engineers to work on visual search and augmented reality as part of the ‘next generation of shopping innovation’ – I found this via the ex-Yahoo! employees groups on LinkedIn. Yahoo! had a large contingent of people working in areas such as image and video search that would be of interest to Amazon now. The team is based just down the road from Sunnyvale in Palo Alto