Category: singapore | 新加坡 | 싱가포르 | シンガポール

Welcome to the Singapore category of this blog. So first up a disclosure, back when I worked in Hong Kong, I did some work for the Singapore government ‘home team’. The work was done for their Central Narcotics Bureau and the Singapore Prison Service. Beyond friends that live there, I have no connections commercial or otherwise with Singapore now.

I have had the opportunity visit the city state and really loved it. Is it better to Hong Kong, politics non withstanding I don’t think a true comparison works that way. It has a more Germanic character than Hong Kong, but both are very similar in terms of the people and the built environment.

This is where I share anything that relates to Singaporean business issues, the Singaporean people or culture. Often posts that appear in this category will appear in other categories as well. So if Singapore Air launched a new ad campaign. And that I thought was particularly interesting or noteworthy, that might appear in branding as well as Singapore la.

So far, I haven’t had too much Singaporean related content here at the moment. That’s just the way things work out sometimes.

I am fascinated by the way Singapore has been deftly playing China to increase its stature as the place to do business. I am only interested in local politics when it intersects with business. An example of this would be legal issues affecting the media sector for instance.

If there are Singaporean related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • Afghanistan + other news

    Afghanistan

    I couldn’t avoid doing a post on Afghanistan given what had been going on this week. The Afghanistan conflict posed a number of interesting questions about:

    • What privacy and security means for the people left behind in Afghanistan in the digital age
    • Why strategy is seldom a teacher and several countries have made the same mistake in Afghanistan – (Britain did so twice!)
    • The failure of intelligence in Afghanistan reminded me of the failure of intelligence agencies to realise that the fall of the Berlin Wall would happen. There was also a failure to underhand who the players were and their motivations in Afghanistan
    • What will Afghanistan mean for Pakistan moving forwards? Once out, the west has the perfect opportunity to shun Pakistan; which will leave the country vulnerable to Chinese predatory practices

    The US Is Removing Records of Its War in Afghanistan From the InternetLives are on the line here, but helping them may mean destroying—even if temporarily—the memory of the war and all that happened. It’s a horrible problem to face. One potential solution would be for the U.S. and its allies to take as many Afghan refugees as want to flee the country. – it assumes that the Taliban and supporters like the Pakistani ISI intelligence agency haven’t been caching this material themselves over the years. Things got rolled up so fast, they probably have hold of records from Afghanistan government payroll ledgers to intelligence reports

    1999 Afghanistan
    1999 Afghanistan map, courtesy of the CIA

    Germany Flew 65,000 Beer Cans Out of Afghanistan, but Just 7 People on an Evacuation Flight“​​There was transport capacity for alcohol, but not for the local staff in Afghanistan,” read a piece in Germany’s Bild newspaper, referring to the fact that the German military had earlier flown home 65,000 cans of beer and 340 bottles of wine before it withdrew from its bases in Mazar-e Sharif and Kabul at the end of June. – surely they could have blown up the alcohol and put people on the flights? – this is the kind of thing that fuels future grudges that morph into terrorist attacks. But it also shows the colossal failure in intelligence in a microcosm

    How Social Media Helped ‘Taliban 2.0’ Take Control of Afghanistan | Vice – The modern, tech-literate Afghanistan Taliban aren’t the same as they were 20 years ago. Now they’re using technology to control the narrative and assert dominance.

    Ranger Wing to be sent to Kabul to aid in evacuation of Irish citizens | Irish Times – if you want to understand what a mess Afghanistan is, look at Ireland. Ireland hasn’t been involved in Afghanistan and has had to send a special forces team in to try and get three dozen Irish citizens out of the country

    SIGAR | Lessons Learned. The Ides of August – a couple of good post-mortem reads on Afghanistan. A few things struck me. Mission creep had been baked in, although much of that was down to the allies partnering with the Northern Alliance and liberal values. The dual nature of Pakistan, which I suspect Pakistan will get punished for in the longer term. The lack of intelligence on the main players involved such as former president of Afghanistan Hamid Karzai

    Beauty

    Skincare Preferences by Generation | NPD GroupDespite the generational differences in skincare preferences, there are also commonalities. At the end of the day, it seems we’re not so different, after all. Whether they are more like my mother or my cousin, we see from consumers across-the-board that they are open to trying new things, are looking for clean ingredients, and simply want skincare that produces results from a brand they can trust. Regardless of the trends driving the category, the demand for efficacy and transparency is here to stay

    Business

    Wolfsburg, we have a problem: How Volkswagen stalled in China | ReutersLast month, though, he said Volkswagen had fixed the problems revealed by the test, that the ructions of the episode had subsided and the carmaker’s Chinese business was recovering. “We have once again clearly one of the safest cars on the market in this segment,” Woellenstein told reporters in July. “We will once again take up the old leadership of the Passat.”But there is quite some ground to regain in the large family car segment. A total of 47,480 Passats were sold in the first six months of this year in China, some way behind the 91,110 Toyota Camrys (7203.T) and 89,157 Honda Accords (7267.T), according to LMC. The figures from the same period of 2019, before the pandemic struck, show how steeply the Volkswagen model has fallen away of late: 91,400 Passats were sold versus 111,968 Accords and 85,396 Camrys. – I am surprised by this, given Volkswagen’s obsession with common platforms

    Xi Jinping Millionaire Relations Reveal Fortunes of Elite – Bloomberg 

    Tata’s rise mirrors the sweep of India’s history | Financial TimesTata is no longer at India’s entrepreneurial vanguard. The likes of Mukesh Ambani’s Reliance Industries and Gautam Adani’s eponymous group, with their investments in telecoms and renewable energy, hold stronger claim to be the “nation builders” of today. These tycoons represent a different way of doing business, one that has prompted much consternation. They lack Tata’s ambivalence about the state, aligning themselves unabashedly with Narendra Modi, and share few of the conservative Tatas’ qualms about “wealth creation for its own sake”.

    Consumer behaviour

    Parents in China are giving their children growth hormones to make them taller | South China Morning Post 

    Biden is sandbagging on immigration – by Noah Smith – Noahpinionthe new American support for throwing open the country’s gates is more broad than it is deep. There’s a real desire to cleanse the stain of Trump’s human rights abuses and flirtation with white-nationalism — to at least be able to say that America is still the Nation of Immigrants, that we still have compassion for the people of the poor countries of the world. But beyond that idealistic impulse, I’m not so sure that most liberals have a strong, enduring commitment to welcoming in as many refugees, asylum-seekers, and economic migrants as possible. 

    One reason is that the Democratic party is increasingly the party of the educated, and to most educated Americans, people like refugees and asylum seekers live in a different world. There’s little natural class solidarity or empathy there. And when it comes to skilled immigrants — the people waiting desperately for that backlog of 100,000 green cards to be processed — well, to most educated Americans, that’s the competition. Both for themselves and for their kids in schools.

    Coronavirus: Singaporeans eye savings with bulk-shopping groups on WhatsApp, Telegram | South China Morning Post – interesting how these groups were informally formed

    Economics

    Beijing’s American Hustle | Foreign AffairsU.S. institutions, especially in finance and technology, cling to self-destructive habits acquired through decades of “engagement,” an approach to China that led Washington to prioritize economic cooperation and trade above all else. 

    If U.S. policymakers and legislators find the will, however, there is a way to pull Wall Street and Silicon Valley back onside, convert the United States’ vulnerabilities into strengths, and mitigate the harmful effects of Beijing’s political warfare. That must begin with bolder steps to stem the flow of U.S. capital into China’s so-called military-civil fusion enterprises and to frustrate Beijing’s aspiration for leadership in, and even monopoly control of, high-tech industries—starting with semiconductor manufacturing

    Why has the gig economy been a disappointment? – by Noah Smith – Noahpinion it seems likely that Uber and Lyft will survive, but not at the scale investors hoped — instead, they’ll mostly be boutique services for the well-heeled. And I expect they’ll probably take a hit to their valuations.

    Ethics

    Engrave Danger: An Analysis of Apple Engraving Censorship across Six Regions – The Citizen Lab

    Apple exports PRC censorship to Hong Kong and Taiwan – Protocol — The people, power and politics of techLiu believes what he calls the “lameness” of Apple’s China filter list suggests Apple might have its own in-house censorship team, because “if it were a Chinese company to provide censorship to Apple, they would’ve done a far better job.”

    China’s Hong Kong Crackdown Sweeps Away Unions, Activist Groups – Bloomberg 

    How Chinese pressure on covid origins probe shocked WHO — and led Tedros to push back – The Washington PostWhen a WHO scientist on a coronavirus origins probe announced in February that the idea that the virus leaked from a lab was “extremely unlikely” and unworthy of further investigation, senior WHO staff in Geneva were shocked. “We fell off our chairs,” one member told the authors. The team in Wuhan appeared to have given in to Chinese pressure to dismiss the idea without a real investigation. Later, when the WHO-China team released a report that again dismissed that scenario, Tedros pushed back, saying that the research was not “extensive enough” and that there had not been “timely and comprehensive data-sharing.” Since then, relations between the WHO and China have nosedived. Chinese officials said in July that they would not accept any further investigation into the origin of the coronavirus in China and accused the United States of pressuring scientists. The WHO last week released a statement that resisted the idea that “the origins study has been politicized, or that WHO has acted due to political pressure.”

    China, the WHO and the power grab that fuelled a pandemic | News | The Sunday TimesIn 2017 Chan crowned her final year in office by welcoming Xi to Geneva. While he was there, she signed an agreement that committed the WHO to working alongside China on health as part of the country’s Belt and Road initiative. It was the first time any UN agency had signed up to the initiative, which seeks to extend Chinese influence and trade in more than 70 developing countries by financing infrastructure projects. The initiative is highly controversial because its critics argue that China uses it to shackle countries, particularly in Africa, to “unsustainable debt” as a way of gaining access to the continent’s raw materials and buying political favours. “I think health is too special to get into the really seedy politics that Belt and Road is part of, and I wouldn’t want the WHO to be associated with it,” Gostin argues. “The cost in terms of human rights and debt, and other adverse events for Africa, was a bridge too far.”

    Hong Kong’s Leader Killed Her City – The AtlanticRegina Ip, a pro-Beijing lawmaker and member of Lam’s cabinet, told me that simply having the laws on the books would provide a “deterrent effect” to protesters, and that the fears of journalists and activists over the curtailing of freedoms were not “completely misguided.”

    Why is advertising still ignoring people in their 50s and 60s? | Campaign – TL;DR lazy generational thinking and ageism

    Finance

    Why Hong Kong’s crypto crown is slipping | Financial Times 

    Facebook (FB) Offers Loans as Tiny as $6,720 to Businesses in India – Bloomberg

    China’s Hong Kong Crackdown: Billions in Retirement Money Blocked for UK Emigres – BloombergChinese authorities consider the BN(O) policy as a “means to destabilize Hong Kong,” said Joseph Cheng, a retired political science professor who left Hong Kong shortly after the security law was imposed. “These people are seen as traitors and fugitives.”

    Luxury

    How the daigou can help new brands | Vogue BusinessThe classic image of the daigou is of an entrepreneurial and well-connected individual who buys global luxury brands on behalf of Chinese clients abroad, where prices are lower and hard-to-find products are more accessible. But the new model daigou is also working closer to home, and mixing emerging Chinese designers with foreign brands. The motivation for the evolution of the daigou’s role comes from a wave of young Gen Z Chinese consumers who are seeking more interesting and affordable fashion and don’t care as much about the name on the label. This is good news for new brands in China – and elsewhere. In a fiercely competitive market, any well-designed brand has the potential to catch consumers’ eyes. What’s needed in the early days of a new brand’s development is an effective sales channel. – Building a similar relationship with daigou, that brands currently have with fashion stylists

    Marketing

    Insight & Strategy: #LikeAGirl | Contagious – on brands taking a leadership position – a great example by Always

    Media

    [Report] Bad News, By Joseph Bernstein | Harper’s MagazineIn the beginning, there were ABC, NBC, and CBS, and they were good. Midcentury American man could come home after eight hours of work and turn on his television and know where he stood in relation to his wife, and his children, and his neighbors, and his town, and his country, and his world. And that was good. Or he could open the local paper in the morning in the ritual fashion, taking his civic communion with his coffee, and know that identical scenes were unfolding in households across the country. Over frequencies our American never tuned in to, red-baiting, ultra-right-wing radio preachers hyperventilated to millions. In magazines and books he didn’t read, elites fretted at great length about the dislocating effects of television. And for people who didn’t look like him, the media had hardly anything to say at all – give this a read

    Inside the Hong Kong Newsroom at the Edge of Autocracy – The Atlantic – SCMP bias on protests

    Security

    COVID slows Apple and Google production shift away from China – Nikkei AsiaAirPods — both entry-level and high-end models — were among the earliest products that Apple began making in significant amounts in Vietnam, having moved production there around two years ago during the height of U.S.-China trade tensions. Apple’s plan to bring some MacBook and iPad production to Vietnam has also been put on hold due to a lack of engineering resources, an incomplete notebook computer supply chain and the dynamic COVID situation, one of the people said. Production of smart doorbells, security cameras and smart speakers for Amazon, which recently moved to Vietnam, has also faced delays since May as assembly lines in the northern part of the country coped with a surge in local cases and tougher COVID prevention measures

    Apple’s NeuralHash Algorithm Has Been Reverse-Engineered – Schneier on Security

    Opinion | We built a system like Apple’s to flag child sexual abuse material — and concluded the tech was dangerous – The Washington PostOur research project began two years ago, as an experimental system to identify CSAM in end-to-end-encrypted online services. As security researchers, we know the value of end-to-end encryption, which protects data from third-party access. But we’re also horrified that CSAM is proliferating on encrypted platforms. And we worry online services are reluctant to use encryption without additional tools to combat CSAM. We sought to explore a possible middle ground, where online services could identify harmful content while otherwise preserving end-to-end encryption. The concept was straightforward: If someone shared material that matched a database of known harmful content, the service would be alerted. If a person shared innocent content, the service would learn nothing. People couldn’t read the database or learn whether content matched, since that information could reveal law enforcement methods and help criminals evade detection. Knowledgeable observers argued a system like ours was far from feasible. After many false starts, we built a working prototype. But we encountered a glaring problem

    Our system could be easily repurposed for surveillance and censorship. The design wasn’t restricted to a specific category of content; a service could simply swap in any content-matching database, and the person using that service would be none the wiser. 
    A foreign government could, for example, compel a service to out people sharing disfavored political speech. That’s no hypothetical: WeChat, the popular Chinese messaging app, already uses content matching to identify dissident material. India enacted rules this year that could require pre-screening content critical of government policy. Russia recently fined Google, Facebook and Twitter for not removing pro-democracy protest materials. 
    We spotted other shortcomings. The content-matching process could have false positives, and malicious users could game the system to subject innocent users to scrutiny.
    – Emphasis in bold is mine

    Technology

    Laptops Shortage Is Easing as Pandemic Demand Wanes – BloombergThe waning demand for PCs will likely last for at least several more quarters. Memory prices are dropping precipitously on fears the chip cycle is over. But it’s good news for anyone looking to buy a laptop, printer, webcam or router. Expect them to be much easier to find in stores this fall. – I am hoping that the price of SSDs will fall again

    Robinhood Q2 earnings: Crypto makes up 52% of company’s revenue — Quartz – would I be right in thinking that there is more derivatives and CFDs of crypto being sold then than there is crypto and could be vulnerable to a market squeeze?

    Intel with an old take on big.little for Alder Lake | EE News EuropeIntel’s next-generation desktop chip, code-named Alder Lake, is the company’s first hybrid architecture to integrate two core types – the Performance-core and Efficient-core. This is similar to ARM’s big.little approach which used a small core optimised for low power consumption with lower performance alongside a larger, higher performance core. Both cores could run the same code depending on the context, avoiding the problems of having a scheduler to allocate tasks to multiple cores. This has traditionally been a limiting factor for the system-level performance of multicore chip designs

    IBM shows first dedicated AI inference chip | EE News Europe – interesting that they fabbed it using Samsung’s 7nm process. It has 22 billion transistors. Indicates a move away from GPUs to put machine learning back on the CPU

    Wireless

    Epic’s Fortnite lawsuit has become a nightmare for Google – ProtocolGoogle ‘estimated in 2019 that it risked losing as much as $6 billion per year if app makers and app store operators banded together with Epic and began creating alternative distribution channels. So instead of offering a superior product, the company muscled its way to a market position now being viewed by U.S. regulators as potentially anticompetitive’ – this might feed into a wider FTC case later on given the focus on revenue. More related content here.

  • Hawker markets & things this week

    Hawker markets

    Eating out is an important part of life in many Asian countries. Cheap eats in Singapore are provided by hawker markets. Imagine Asian street food, if it was run by Germans. They had a similar tradition to hawkers called da pai dang (大牌檔). But the Hong Kong government has slowly squeezed them out and there are now less than 25 left. Instead I used to usually go to small hole in the wall restaurants. Da pai dang are treasured by Hong Kong citizens; hawker markets are treasured by the Singaporean people and their government. Singaporean channel Our Grandfather Story put together a video on how to support offline hawker markets. Its also a great critique of online food services.

    MiniDisc

    Sony’s MiniDisc format was a fascinating format. Friends of mine used it to record DJ mixes as it gave better quality than cassette taps. But it never beat out the humble compact cassette as a universal media. I went from cassette tapes to recordable CDs. MiniDisc operated in an interesting technological and temporal space.

    It is a very cyberpunk retro-futuristic looking media. The optical disc in the protected diskette case. If you wanted data safe, secure and offline, then this form factor looks sensible. And Sony’s Blu-Ray in a diskette is used for archiving purposes today by Sony and Panasonic under the format name Archival Disc.

    When I look at the MiniDisc, I think of dinky portable player / recorders that were almost like the watch-makers art. If it hadn’t existed, anime and manga artists would have created it as a fictional device.

    It had a second life as a pre-iPod format that offered the shareability of cassette mixtapes.

    The secret life of MiniDisc in Japan is fascinating. All of the above factors and more are featured in this documentary.

    Apple Daily

    Hong Kong’s national security police arrested senior journalists at the Apple Daily.

    Hong Kong police arrest editor-in-chief of Apple Daily newspaper in morning raids | Hong Kong | The GuardianSteve Li Kwai-wah, head of the police’s national security division, said there was “very strong evidence that the questionable articles played a very crucial part in the conspiracy, which provided ammunition for foreign countries, institutions and organisations to impose sanctions,” adding that those arrested played “a very important role” in their publication. The articles reportedly date back to 2019. Authorities have made repeated assurances since the implementation of the controversial and wide-ranging national security law in June 2020 that it was not retroactive.

    They seized journalist computer hard drives, money and materials. The Apple Daily team didn’t let that hold them back and live-streamed the publication of their early edition of Friday’s paper.

    Hong Kongers came out to support the newspaper, queuing and buying multiple copies of the Apple Daily paper at news stand as soon as the early edition was published.

    They have an English language version of the Apple Daily paper here and I urge you to consider subscribing via the Apple app store or the Google Play store.

    You don’t have to subscribe because the Apple Daily is the lone free voice in Hong Kong media; universally disliked by those in charge (and many who wish they were in charge). You can subscribe for Chinese and Hong Kong coverage that you wouldn’t otherwise see in English language media. Such as Alibaba’s Taobao e-commerce platform having over a billion data records taken. A huge hack not mentioned elsewhere yesterday in the media.

  • Get Tough by William E Fairbairn

    What is Get Tough?

    Get Tough is a book on hand-to-hand fighting originally published in 1942. It is important for what it represents as much as it is with regards its content.

    Fairbairn as an author

    By the time Get Tough was written in 1942; Fairbairn was an experienced published author. In 1926, Fairbairn wrote the book Defendu. This was a step-by-step guide to Fairbairn’s fighting system that distilled his experience in street fights, alongside the jujuitsu he learned from early Japanese teachers that went abroad. In this respect Fairbairn, was similar to the Gracie family in Brazil, Imi Lichtenfeld’s Krav Maga and the Soviet founders of SAMBO. Globalisation drove hybrid fighting styles. Something we’d later see with mixed martial arts in general.

    Defendu as a title didn’t catch on that well as a title so it was republished as Scientific Self-Defence in 1931.

    The second world war resulted in Fairbairn’s most prolific period as an author. He wrote Shooting to Live with a colleague and firearms expert Eric Sykes. All-In Fighting was written by Fairbairn as a manual in close quarters combat. Though a section on using firearms in a close up situation was contributed by P.N. Walbridge.

    Get Tough was an American and Australian edition of All-in Fighting, but without the section by P.N. Walbridge. Where All-in Fighting was aimed at the soldiers Fairbairn and his colleagues taught, Get Tough looked to appeal to a wider audience.

    Fairbairn provided an edited version of his work called Self Defence For Women and Girls, which is about a quarter of the pages of Get Tough. There was also an American edition retitled Hands-Off!

    Fairbairn managed to write the book whilst training British commandos. Fairbairn and Sykes had a falling out sometime in 1942 and were never reconciled. Fairbairn took his expertise to to the US and Canada. Sykes carried on teaching in the UK.

    Get Tough and colonialism

    Get Tough was a distillation of experience that Fairbairn had in Korea and then later in Shanghai. As a member of the Shanghai Municipal Police he had been involved in hundreds of fights with local and international residents of the port city.

    The experience led to Fairbairn to play a role in developing:

    • Anti-riot techniques
    • Police sniping techniques with Eric Sykes
    • The Defendu fighting style
    • Two types of knives. The Fairbairn-Sykes fighting knife. A slender but sharp double sided stiletto blade designed the weapon to strike at the vulnerable parts of an opponent’s body, especially the vital organs. The original version was known as the Shanghai knife and had a 6 inch blade. It was likely part of the cache of illegal weapons that Fairbairn and Sykes brought back to the UK from Shanghai during the war. The military versions were 1.5 inches longer, to get through winter clothing. The Smachet, a large broad knife almost like a machete or a Roman sword

    Fairbairn’s work was based on the health and lives of colonial subjects. Fairbairn often enjoys exclusive credit for this work, but the reality was that it was a collaborative effort from several officers in the Shanghai Municipal Police including Eric Sykes and Dermot O’Neill. The Shanghai Municipal Police was what modern organisational theorists would have termed a ‘learning organisation’.

    Part of this learning culture was forced upon them by events. The Shanghai Municipal Police killed four members of a protest in May 1925 because they didn’t have enough police on duty to manage a demonstration. This felt rather similar to the Amritsar shootings of 1919, which shattered support for British rule in India by both Indians and people in the UK.

    This led to the Shanghai Municipal Police founding the first modern SWAT team called the reserve unit; this unit was also responsible for modern methods of policing riots.

    The Get Tough legacy

    Defendu had been taught to hundreds of policemen who rotated through Shanghai before the second world war. They then went on to work in other outposts of the British Empire in a policing or military capacity.

    When Sykes and Fairbairn brought their particular set of skills back to the UK in 1940. They were put to work training commandos and and secret agents in their skills. These skills were taught to military age men and women, the women were predominantly going to be dropped by parachute into occupied Europe.

    Again hundreds, if not thousands of people passed through the schools that they ran in Scotland and the south coast of England. Some of the people who went through those schools were from overseas. When they eventually went home, the ideas and training that they learned went with them and were put to use. At first trying to retain colonial rule. Then later, building up nascent special forces units including units from the US, Belgium, Holland, Canada, New Zealand and Australia.

    Over time these countries evolved their techniques to match modern war, but the principles where still there.

    After the second world war, the colonial policemen of the Shanghai Municipal Police who survived scattered across the British empire. Fairbairn went to Cyprus to train police in his techniques. He then ran two sessions in Singapore for the newly formed riot squad unit.

    The contents of Get Tough

    Fairbairn wrote Get Tough for a wide range of readers, not just the military as Fairbairn himself said:

    It is not the armed forces of the United Nations alone who can profit by learning about how to win in hand-to-hand fighting. Every civilian, man or woman, who ever walks a deserted road at mid-night, or goes in fear of his life in the dark places of a city, should acquaint himself with these methods.

    Get Tough by William E. Fairbairn

    The book covers:

    • Blows
    • Releases – how to get out of holds by an assailant
    • Holds
    • Throws
    • Miscellaneous advice – mostly covering improvised weapons from things at hands
    • Use of the knife – Fairbairn talks about using the Sykes-Fairbairn fighting knife
    • The Smatchet – use of a short machete type weapon designed by Fairbairn
    • Disarming an opponent of his pistol

    If you’ve trained in a martial art, you’ll have done drills of some sort like katas in karate. Fairbairn’s work doesn’t have drills per se. The idea is that if you do the hold or the blow, you are unlikely to need follow up.

    More book reviews here.

  • CNY 2021

    February 12, is CNY 2021 (Chinese new year 2021); based on the lunar calendar. It is the year of the ox, the second animal in the Chinese zodiac cycle. It is celebrated by people of Chinese heritage around the world.

    Some of the best creative in Asia comes out of the new year campaigns. Here are some of this years.

    China spring festival adverts

    I find it hard to find many good CNY 2021 adverts this year. Two consistent top performers are adidas and Apple.

    adidas has an advert that’s part of an app-driven multi-channel experience. Hence why the call to action at the end of the ad is the app. App driven e-commerce by the big sports leisure apparel brands. Nike has the ‘Nike’ app and SNKRS aimed at streetwear fans. Some of the more exclusive shoes are only available to purchase on SNKRS.

    adidas seems to be taking a similar line in China. The clothing presented is sports fashion in nature. adidas is also clever in the way it taps into Chinese culture with this app.

    adidas used gamification tactics to improve digital engagement and strengthen the brand salience with target segments, especially sports and street culture fans.

    The campaign consumer insights were:

    • Going beyond the Chinese New Year tradition of sharing wishes for good luck and good fortune. The brand took this in an engaging direction by showing audiences how they could honour their blessings and make wishes come true through their actions. This is something that that many Chinese take for granted
    • Many Chinese move back from the big city to smaller towns, the visuals of the ad draw on visual elements and atmosphere of a small town Chinese new year.
    https://youtu.be/HDyx2_MS8SE

    Apple has released a ‘Shot on an iPhone’ Chinese new year themed advert this year. This follows on from similar mini-movies that it has done in previous years by partnering with well known film makers. This year Apple turned to Chinese film maker Lulu Wang to reinterpret an old Chinese folk tale with a modern twist. The folk tale is related to Chinese new year celebrations.

    https://youtu.be/t-9YuIg7R1I
    Lulu Wang for Apple Inc. – Nian

    And there is a making of the film here

    https://youtu.be/9pHO5hpgj7k
    Apple Inc.

    Chinese video platform Kuaishou decided to make a Chinese new year film. (Kuaishou is a direct competitor to Douyin – the China specific version of TikTok.) The story was based on the real stories shared by Kuaishou users. The worked with film maker Jia Zhangke who had worked with Apple two years earlier on their Chinese new year film.

    For those that would be normally travelling home at this time of year, the film given added poignancy, given China’s restrictions on travel over the Chinese new year period to try and combat resurgent COVID-19 outbreaks.

    A honourable mention to H&M which I haven’t been able to find in a format to share online.

    Hong Kong CNY 2021 adverts

    The CNY 2021 themed ads are symptomatic of a couple of things:

    • Masks have established themselves as strong consumer brands. This has manifested itself in both retail presence and advertising
    • Budgets have been constrained by two years of economic declines, which explains some of ads low production values

    Chinese new year revolves around food and indulgence rather like Thanksgiving or Christmas in the west. On Kee Dry Seafood Co., Ltd sell abalone and other delicacies. Given that Hong Kong has been in a recession even before COVID-19 – discretionary spend is under pressure.

    On Kee Dry Seafood Co., Ltd

    What surprised me about this advert how much it looked as if it has been shot in a studio (look at the ‘retail product range’ shots around the 14 second mark to see what I mean. But any firm that is investing in its brand during a recession deserves the respect of marketers.

    Sun Shun Fuk Food Co. Ltd are a competitor to On Kee and have managed to come up with a shorter 15 second spot, but with higher production values. 15 second ads are hard, trying to get creative to land the messages in the creative and still have time for the brand compulsory pack shot and strap line on the end. I think they’ve done a good job with this.

    Sun Shun Fuk Food Co. Ltd

    HealthMe Plus put together a sub-30 second spot for its seasonal children’s masks. If you had asked me if this would have happened 12 months ago, I’d have said absolutely not. The effect of major brands like Solvay and 3M to meet consumer demand has allowed local champion mask brands to spring up.

    The music takes me back to hearing The Chieftains in China album as a child. And more recently, when I’ve visited or lived in Hong Kong, the local supermarket muzak during the run up to Chinese new year.

    McDonald’s Hong Kong innovate a lot more than their UK counterparts. A case in point being their Chinese new year menu with special burgers and curly fries. The Chinese new year menu features a Hello Kitty tie-in on packaging (and likely a soft toy giveaway, if you collect enough tokens). The 15-second spot isn’t anything special unless you’re a diehard Hello Kitty fan.

    McDonald’s Hong Kong
    McDonald’s Hong Kong
    McDonald’s Hong Kong

    I particularly like the seasonal ‘red envelopes’ that celebrate the different aspects of the McDonald’s Chinese new year menu.

    Malaysia Chinese new year adverts

    Malaysia is impressive for the quality of the ads, particularly given the country’s economic performance before and during COVID-19.

    The most impressive set of adverts for me so far have been done by Malaysian power company Tenaga Nasional Berhad. It is based on the same folk tale that Apple China adapted for their advert. There is a five minute film, a ten second and 30 second trailer to maximise impact. It feels like a mini Stephen Chow film.

    TENAGA

    Grab is similar to Uber, it does transport, food ordering and food delivery. Grab like Singapore’s Singtel builds on successful ads from last year. It mixes Chinese New Year with the tropes of a kung fu movie like the Grab book of Tai Chi. The production values on it are very high.

    Grab Malaysia

    Traditional Chinese medicine brand focuses on family in their engaging minute film.

    Eu Yan Sang

    Yakult is a six minute drama that is very now. A mother misses her daughter who is coming apart at the seams working in a challenging environment at a hospital. In the end they come together over food virtually.

    Yakult – Miles apart, but close at heart

    Mercedes-Benz went with telling a heart-warming story rather than trying to have a product hero. At 1 minute, the film seems extravagant compared to some of the ones I have been looking at this year. It plays on the mix of happiness and awkwardness that happens during family gatherings like Christmas or Thanksgiving in the west. The overlapping family banter is done really well and the code switching feels very natural.

    Mercedes-Benz

    Samsung Malaysia came out with Chinese New Year story for the COVID era, that is as much about relating with the audience as it is pushing product – although technology helps stave off the worst of a dystopian present.

    Lego created an ad with local online personality Danny Ahboy as the protagonist. It was interesting that they focused on nostalgia and had an all-adult ensemble, apart from the flashback scenes.

    https://youtu.be/Iqv_EKlWKaA
    The Lego Group

    Malaysian mobile phone carrier Celcom went with an uplifting message and artfully crafted b-roll, to show how Malaysians in the past faced adversity together with the bonds strengthened by Chinese new year festivities.

    Celcom

    It’s not necessarily the most memorable campaign, but it wins points for not putting the brand front and centre in the creative, and instead is a hymn to their stakeholders.

    The biggest surprise for me was Coca-Cola who have down a relatively safe route with their Have a little celebration with big meanings together, but its a 15 second spot which creatively very restrictive. I found this especially surprising, given how long Coca-Cola stopped its media spend for in 2020. I would have thought that they would need to spend on brand salience at this time.

    The Coca-Cola Company

    Singapore CNY 2021 adverts

    Singapore telecoms carrier Singtel has consistently done great Chinese new year themed adverts. This is a sequel to their CNY 2020 campaign. This year the hero product is 5G connectivity. It’s a mini cinematic production clocking in at 6 minutes. But it pays the audience back for their attention with drama, comedy and a heart warming ending.

    Singtel

    Mobile e-commerce platform Shopee came up with an ad to target shopping for CNY gift giving. It is the kind of ear worm song that is likely to stick with you from childhood, well into adult life and trigger nostalgia down the road. So a potentially great brand building vehicle.

    Shopee Singapore

    Uniqlo Singapore goes after COVID-19 head on, it treats this brand tribute to the spirit of Chinese new year as a look book. Check out the dancing Grandma. The staging of it makes clear that it’s an everyman tale. The story plays out in a well maintained HDB flat.

    Fast Retailing

    CNY 2021 advert conclusions

    For CNY 2021, across all the countries that I looked at, there were signs that advertisers budgets seem to be hurting. I have looked at this for a few years and never seen as many spots done on just a 15-second execution before. Especially given the opportunity that Chinese new year gives to get consumer spend and built brand salience.

    Imagine the John Lewis Christmas ad, or the Coca-Cola holidays are coming creative treatments as just 15 second spots?

    The Coca-Cola Company

    Storytelling becomes much harder. The planner has to craft a tighter brief and the creatives have to work harder to just get a good result, let alone a great result.

    A friend of mine once said that there might be a correlation between the amount of presents featured in a John Lewis Christmas ad and the likely retail performance during the holiday. I think we can draw a similar heuristic between 15 second spots and likely business performance.

    More information on past Chinese new year celebrations

    Chinese new year 2020

    Chinese new year 2019

    Chinese new year 2018

  • M1 processor + more things

    Apple’s M1 ARM Pivot: A Step Into the Reality Distortion Field | Chips | TechNewsWorld – pretty much many of the points that I was thinking about. More here on the M1 Apple M1 Processor, Passing on the Chiplets | EE Times 

    BMW Unveils Anime-Like Electric Scooter Concept – Core77 – nice but I would still want Kenada’s bike

    The Biden team’s tug of war over Facebook – POLITICO – Facebook is the new Goldman Sachs….

    5G has been heralded as a tech game changer but consumers in China are underwhelmed by spotty coverage and hard sell | South China Morning Post 

    How to appeal to Gen Z in Asia | Vogue Business“Chinese luxury consumers’ offline and online lives are becoming increasingly intertwined,” says Mark Morris, Burberry’s senior vice president of digital commerce. “They are demanding a more seamless blend of content and capabilities across their two worlds.”  Working with local experts like Mr Bags and relatively lower-tier influencers (Ching has 6.6 million fans on Weibo, which is mid-range for a Chinese KOL) helped reach this level of engagement. “Gen Z wants to be approached in a narrow and deep, insightful way instead of using a mass approach with a big talent [and] hashtag ads,” says Rie Tanaka, senior business strategist and senior researcher at Japanese PR firm Dentsu

    Europe is ready for Biden to start, says E.U. foreign affairs chief Josep Borrell – The Washington PostWestern governments may have been “a bit naive” about Beijing’s manipulation of global trade rules – strategic reset inbound

    Five-Year Plan, 15-Year Vision by Geoff Yu, Bank of New York Mellonat the outset a new long-term objective for 2035 was established: China is expected to “largely realize socialist modernization” by that year. Specifically, this means achieving GDP per capita of a “moderately (or mid-level, depending on the translation) developed country”. Again, we underscore that the FYP itself does not contain a corresponding numerical target, but during his remarks at the plan’s launch, President Xi Jinping remarked that “it is fully possible for China to realize a doubling of the size of the national economy by 2035”. Assuming the doubling happens in real terms, this comes to around 4.7%y/y p.a. real GDP growth over the next 15 years (PDF)

    Micron Leapfrogs to 176-Layer 3D NAND Flash Memory | EE Times – everyone else is on 128 layers

    Japan gov’t may turn to YouTubers to promote ‘My Number’ ID cards – The MainichiTo publicize the system, the government has inserted advertisements in newspapers and used digital signage to stream commercials at stations and in the streets, among other methods. However, it has not received as many applications as anticipated, and now places a big hope on the YouTubers’ power to transmit information. The choice is also apparently because labor costs are not as high as appointing nationally popular actors, celebrities and other public figures. Moreover, the Japanese government, by eradicating its image of stubborn bureaucracy and having people watch videos on YouTube without reserve, aspires to remove anxiety and concerns about possible personal information leaks that accompany the My Number system – surprised that Japanese influencers would be that cheap relative to their reach. More on marketing here

    Resharing this as many people still don’t know about this old paper from Ogilvy on Facebook organic reach