Links of the day | 在网上找到

Reading Time: 2 minutes Duracell Warren Buffett buys P&G’s Duracell business | Marketing Interactive – I think that this is smart, Duracell is a powerful brand. It has been extended from beyond its traditional high quality alkaline batteries to include rechargeable batteries, chargers and related products. Beyond distribution, the fit for Procter & Gamble is less obvious. Having Duracell under… Continue reading Links of the day | 在网上找到

Links of the day | 在网上找到

Reading Time: 2 minutes Microsoft’s ‘RoomAlive’ transforms any room into a giant Xbox game | The Verge – interesting idea, taking immersive experiences to the next level with RoomAlive without the disadvantages of VR goggles, by project mapping over the room instead. More related content here. Analysis: What’s Next For Waggener Edstrom? | Holmes Report – interesting analysis on WaggEd. An… Continue reading Links of the day | 在网上找到

Oprah Time: Beyond The Crash by Gordon Brown

Reading Time: 2 minutes On leaving office, Gordon Brown immediately spent a lot of time hammering out a book Beyond The Crash. Unlike Peter Mandelson this wasn’t the Westminster equivalent of a sordid kiss-and-tell exposé or a Tony Blair-esque sales brochure to secure speaking engagements. Instead Brown set out to do what he does best, putting on page deep… Continue reading Oprah Time: Beyond The Crash by Gordon Brown