Ged Carroll

Duracell toy trends

Published: (Updated: ) in consumer behaviour | 消費者行為 | 소비자 행동, gadget | 小工具 | 가제트 | ガジェット by .

Battery supremos Duracell have conducted a Europe-wide survey on the most popular toys this Christmas. Full details can be found here. The report is available as a PDF, the most interesting part of the report is the survey insights section which highlighted some cultural trends amongst children and the differences across Europe. I have summarised […]

G Collection

Published: (Updated: ) in fmcg | 雜貨業務 | 소비재 | 食料品事業, luxury | 奢華 | 사치 | 贅沢, style | 時尚 | 유행 | ファッション by .

Godiva have come out with some bling-bling chocolates designed by a pastry chef appropriately named the G collection. The G collection moves Godiva deeper into luxury territory than it already is. It also marks a change in luxury that started with premium fragrances. Luxury is now about (relatively) accessible experiences, rather than its traditional space of […]


Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, fmcg | 雜貨業務 | 소비재 | 食料品事業, gadget | 小工具 | 가제트 | ガジェット, marketing | 營銷 | 마케팅 | マーケティング by .

Swiffer is a US homeware brand owned by Proctoer & Gamble. Proctor & Gamble had to do a product recall last week on a battery operated vacuum cleaner that they sold in the US market under the Swiffer name. The product could overheat in certain circumstances and they had received 14 complaints. I was impressed […]

Digital Natives

Published: (Updated: ) in consumer behaviour | 消費者行為 | 소비자 행동, jargon watch | 術語定義 | 용어의 정의 | 用語の定義, online | 線上 | 온라인으로 | オンライン by .

Digital natives is a generational term rather like generation x which is starting to hit the mainstream. A digital native is someone who has growth up in close contact with computers Mark Prensky hypothesised and found some proof to indicate that these people absorb and process information in a different manner to those of us […]

Marketing crisis

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, consumer behaviour | 消費者行為 | 소비자 행동, japan |日本 | 일본, jargon watch | 術語定義 | 용어의 정의 | 用語の定義, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング by .

Marketing crisis in competence and capability: Creative Business has a great leading article based on research conducted by The Marketing Society and McKinsey called Marketing in Crisis. When you think about the marketing crisis, you also need to think about the people providing the feedback. Other board colleagues might have a stilted or inaccurate view […]