Month: November 2014
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Is PR dead?
Before I get into the question of is PR dead, I need to make a disclosure: I am a ‘non-PR’ person working in what was until recently a PR agency, but now describes itself as an ‘integrated marketing communications agency that offers influencer identification, mapping and engagement, social and traditional media strategy and execution programmes,…
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Chinas massive foreign reserves + more
No easy fix for Chinas massive foreign reserves | SCMP – Chinas massive foreign reserves surplus presents a similar challenge to what Japan faced in the 1970s and 1980s. China massive foreign reserves will likely be used to try and reinforce its existing hegemony. We are already seeing state banks giving mobile network providers negative interest…
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Laura Branigan & things from last week
Laura Branigan Laura Branigan and a remix of her 1984 hit Self Control was my soundtrack of this week. It’s available as a free download. Laura Branigan was covering an Italian record recorded earlier in the year by Raffaele ‘RAF’ Riefoli. The RAF version had a heavier baseline to it than the Laura Branigan version. It…
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John Galliano + more things
Court Orders John Galliano to Pay Dior 1 Euro — The Cut – how could he have won that case? John Galliano pushed too far even for luxury fashion. The houses are professionalising due to their public conglomerate status. John Galliano and his conduct was a dinosaur in the modern luxury business. Bronte Capital: Nu Skin…
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Nescafe salesman + more things
This Nescafe salesman is hard to refuse | Hong Kong Economic Insight – interesting use of technology, the robot Nescafe salesman in supermarkets. I wonder if other FMCG brands will look at this for shopper marketing? Softbank have used similar robot salespeople in their Softbank mobile phone shops. Softbank had an incentive, since it owned the…