Oculus + more news
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Oculus Founder: Rift will come to Mac if Apple “ever releases a good computer” | Ars Technica – indicates its basically a very top end gaming machine minimum requirement for Oculus. It also indicates that there will not widespread adoption any time soon. State-of-the-art games consoles don’t cut it either according to Oculus. It means that the bar for content creation will also be very high for Oculus type devices which will have a negative effect on adoption. It will take a while to move Oculus style experience to a wireless device that would allow free movement. Expect at least one VR winter before Oculus type experiences are ready consumer adoption, if there is sufficient volumes of compelling content created
Marketers Flock to Programmatic Ads Despite Concerns About Fraud and Transparency – WSJ – 79% of advertisers have made programmatic ad buys over the past year. That is up significantly from a similar study that was done in 2014, which found only 35% of the advertisers had used programmatic buying – relatively small sample size of 128 respondents via Forrester Research. Forrester also don’t seem to understand that role that programmatic would play in a media mix and the marketing science for, and against over-personalisation / targeting. It also has implications for businesses in terms of the burden of data that they have to handle (paywall)
Amazon Quietly Removes Encryption Support from its Gadgets | Motherboard – While Apple is fighting the FBI in court over encryption, Amazon quietly disabled the option to use encryption to protect data on its Android-powered devices. Amazon devices look very similar to Chinese brands in this regards. They’re probably bought by value orientated consumers and it positions privacy as a luxury good. All of which should be a cause of concern for consumers in the medium to long term