Five for Friday | 五日(星期五)

Reading Time: 2 minutes

Holly Herndon and Jace Clayton in conversation. Holly and Jace are interesting characters. They are academics, at least one published book author and artists. They have explored areas such as sampling themselves and the use of machine learning in composition and sound creation.

Holly Herndon on process is fascinating. I think this has wider implications for creative industries. It does raise question about the nature of creation itself in terms of intellectual property.

James Lavelle on the history of Mo’Wax. These films by FACT magazine are nice. Although they miss a few things.

Lavelle’s impact goes beyond music:

  • James Lavelle has been a taste maker, he helped popularise a lot of Japanese clothing including A Bathing Ape (BAPE) in the UK and Europe
  • Lavelle’s Unkle was more than a music brand. There was a strong focus on merchandise and clothing including the Surrender streetwear brand. The merchandise was a great product as you can see in Lavelle’s archive. You only see Surrender items come up on eBay every so often because they are so valued and highly prized by owners. The big issue seems to have been one of distribution and hype. There is no interest on the likes of StockX for these items despite the heat behind designers Futura and manufacturers Mediacom and BAPE – again distribution would have been so important for awareness

Lavelle has managed to self destruct and reinvent himself, which is only obliquely touched upon in this footage.

More on the history of Mo’Wax. There is more serendipity in this than this video lets on. Also Japan’s Major Force Records needs more kudos than seems to happen in this video. If you liked this it is well worthwhile checking out the

How J&J Research Led From Bath-Time to a Mobile Sleep App | Digital – AdAge – fascinating story how consumer insights can dramatically shake up product development and or service design