Louis Vuitton personalisation + more things
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Louis Vuitton Personalisation
Louis Vuitton personalisation feature is really interesting. It brings NikeID magic to their retail experience. Customisation makes even more sense in a luxury context like the Louis Vuitton personalisation feature. I think that it will also impact secondhand sales – flair is much more of a personal decision, which will impact secondhand sales.
If the Louis Vuitton personalisation could be done as an after-market, then that gives Louis Vuitton additional incremental retail revenue.
Scott Galloway manages to get his academic colleague Adam Alter to highlight some of the techniques used to make apps as digital catnip. B.J. Fogg pretty much wrote the book on captology literally: Persuasive Technology: Using Computers to Change What We Think and Do.
Nir Eyal took Fogg’s work and simplified it even further in his book Hooked. Adam Alter and Scott Galloway provide a good primer to the principles involved and the likely outcomes.
The soundtrack of my week has been this mix by Jennifer Cardini of Correspondent Records. Cardini has a background in DJing, music and sound design which explains some of the atmospheres.
Instagram lead generation
This is probably old news, but it was the first time that I noticed it in my feed. Instagram has an email collection facility that reminded me of Twitter cards. Its a great idea that can help tie Instagram engagement closer to e-commerce sales
Flickr has been tweaking its design and has improved its search. These changes have largely happened under the radar. In my experience, the biggest move was that the ‘camera roll’ has been depreciated in menu positions so that you no longer click on it by accident. It’s good to see the continual improvements in a time of substantial change at Yahoo! / Oath or whatever Verizon calls it. Flickr talked about the changes it made to the user’s profile page on its blog.