Global head of PR on Japan + more
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Booking.com’s global PR head on Japan, data, and the fallacy of awards | PR Week – For Cafferty, no outside party can understand a business as well as the people who work in it. Indeed, she sees the key attribute of an in-house PR person as knowing every facet, from “fun stuff” like brand and product to tax laws. She sees the value of PR agencies as being strong media contacts and local understanding, and less about strategy or creativity – a very traditional view of PR as media relations and a disconcerting read for agencies given the lack of receptiveness to higher value service aspects. Booking.com’s global PR head on Japan was not exactly insightful comments either. More Japan related content here.
McSuicide? Twitter hoax affects McDonald’s Hong Kong | PR Week – probably because Twitter doesn’t have traction in Hong Kong
What Brands Are Actually Behind Trader Joe’s Snacks? – Eater – it reminds me student jobs that I had in factories making breakfast cereals, frozen cakes and frozen meals respectively – we would change brand boxes on the line but the product remained the same
iOS 10 Quietly Deprecated A Crucial API For VoIP and Communication Apps – Slashdot – what’s not apparent is why Apple is deciding to depreciate this API, especially given the amount of phone use that happens on wi-fi rather than cellular networks
Ships fooled in GPS spoofing attack suggest Russian cyberweapon | New Scientist – what would have seemed like a straight-up Bond villain pot, now seems to be the new normal. GPS spoofing has also been done by the North Koreans and China. They key question is how the GPS network achieves ‘cut through’ whilst being jammed. There is only so much transmitting power that can be put on satellites. It would also mean that ‘old’ skills like astral navigation and map reading are still tremendously important.