Techmeme ride home & other things this week

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Techmeme ride home podcast

Techmeme Ride Home by Techmeme on Apple Podcasts – nice summary of the biggest stories in the tech sector on a 15 minute podcast. Techmeme started as a tech focused news aggregator, but this Techmeme ride home podcast is really handy to listen to on my commute.

FK Twigs x Spike Jonze

HomePod — Welcome Home by Spike Jonze — Apple – FKA Twigs dances along in a mind bending video that’s part LSD trip and part old time Hollywood musical. Just a shame that its advertising the Apple HomePod. More related content here.

Stephen Hawking Voice Generator (play/download) ― LingoJam – kind of like the Speak n Spell you had when you were a kid but more adaptable. Hawking came to view his voice generator as part of his personality. When it was glitching out at the end of its natural life, a tremendous effort was put into replicating its sound for Hawking. The story in itself says a lot about how we relate to technology.

Let’s Go Twitter – I haven’t watched a film at the cinema in a while so am probably way late to this creative. I ended up being really confused by this advert. Visually, its a feast for the eyes, but still confusing. I love Twitter but good lord do they honestly think that advertising will solve what they seem to have diagnosed as a UX issue in on boarding for a new account?

Supermarket chain REWE empowered shoppers to choose the sugar content of its own-brand chocolate pudding. During the campaign, REWE distributed puddings that had 20%, 30%, and 40% less sugar alongside its original formula; the favorite formula (30% won!) will be permanently available for sale at the supermarket. Of course, one could say that there is a bias in the survey design, but this idea of co-creation and a transparent discussion about sugar is a welcome change. via Trendwatching.