Ged Carroll

Search results for: “ad tech”

  • I like: StarTech Thunderbolt 3 adapter

    I like the StarTech Thunderbolt 3 adapter, or to give it its full name: StarTech.com TBT3TBTADAP Thunderbolt 3 to Thunderbolt 2 Adapter. Like many people who have bought a new Apple laptop recently. The move to USB-C / Thunderbolt 3 has been extremely disruptive. I spent a fortune on new accessories. One thing I wasn’t…

  • Online ad and tech data points

    Over time, I pulled together online ad and tech data points. It happened because I have had to compile data and visualise it based on desk and primary research. I thought that these slides may be of use to other people. So I have compiled them here. As I have time, I will try to…

  • What does technology adoption really mean?

    I ended up giving a lot of thought about the concept of technology adoption and what it really means. I have been spending a bit of time with the family over the Christmas period as the Carroll family CTO. Reading some of the statistics out there about technology adoption got me thinking whilst I was…

  • Trends and fads

    Why trends and fads? Why trends and fads came about as a post, was that I was scrolling on my LinkedIn notifications on a Saturday (I know, I know I should keep my life free of this crap on the weekends.) Creative Review were talking about how trend forecasting had become rusty, but that got…

  • Technonationalism

    Technonationalism as a term has started to spring up in Chinese policy discussions regarding technology trade with the US and China. Technonationalism origins Technonationalism is a term used by economist Robert Reich in 1987 to describe the relationship between technology and national security. Reich used the term in an article that he wrote for The…

  • Padel + more things

    Padel The racket sport padel seems to have got the zeitgeist, if not the player numbers yet. We haven’t really seen a surge in sports fads since the 1980s. During that time skateboarding rose from a peak in the late 1970s, to a more stable underground sport that we have today. The closure of a…

  • Technopolarity

    Ian Bremmer at the Eurasia Group has been talking about Technopolarity throughout 2022 and has amped up the discussion in recent months. Bremmer’s hypothesis is that big technology companies and their leaders will create power structures that will challenge the powers of governments. I was reminded of the different ‘country franchises’ that populated the future…

  • Geico advertising + more things

    Geico advertising What prompted me to write about Geico advertising was a stream of news from marketing services companies about the state of technology company advertising. At the time of writing Stagwell are just the latest marketing services firm after S4, IPG, Omnicom and WPP have pinned declining profits on a reduction in technology company…

  • The politics of Prada + more stuff

    The Politics of Prada The politics of Prada challenged what I knew about the luxury brand. I knew that Prada started off as a handbag company that then pivoted into apparel. I also realised that some Prada items probably borrowed from military clothing design and fabric technology, such as Prada’s iconic black Pocono fabric backpacks.…