Search results for: “edelman”
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PR trends and Edelman’s recent results
David Brain has written a good PR trends piece over at his blog on Edelman’s recent results. In particular, David focuses on the PR industry’s reaction to those results (some find it amusing to see the class swot get a B-grade). There is a temporary amnesia of other agency group problems. Go and have a…
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Richard Edelman is wrong, PR isn’t at a crossroads…
I recommend that readers check out Richard’s PR is at a Crossroads post. Edelman cites changes at PR agencies owned by marketing conglomerates as indicators. He thinks this due to a lack of confidence in the PR industry. There may be some truth in it; 2016 had the lowest annual growth in seven years for…
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IT director powers up + more stuff
The IT director is seeing a return to power and its thanks to the power of hackers and AI. The smartphone, the resurgence of Apple and SaaS saw IT decisions become more organic thanks to increased access to online services that provided better features than traditional enterprise software companies and the rise of knowledge working.…
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Dove 20 years of real beauty
I was privileged to freelance at Ogilvy on Dove a number of years ago and got to understand the brand a little better during that time. My work on Dove was focused on product advertising for Dove soap in Brazil, the US, Vietnam and the Philippines rather than adding to the master brand canon around…
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SCART + more things
SCART I had used SCART for a long time. The large parallel port plugs and stiff coaxial cables that looked as if they were limbs that had fallen of a cyberpunk twisted oak, were just part of the living room. Even if you hadn’t looked behind the TV cabinet, you maybe seen them as part…
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Synthesis + more things
Synthesis Synclavier Regen Synthesizer Introduction – Synthtopia – the old New England Digital Synclavier was a floor to ceiling rack full of equipment paired with a monitor mouse, computer keyboard and musical keyboard. Synclavier was an early digital synthesiser and then evolved to create the first digital audio workstation, featuring digital tapeless recording, digital effects,…
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OceanGate Titan + more things
OceanGate Titan Plenty have already covered the OceanGate Titan implosion in more detail. I will not repeat that work but wanted to bring to wider attention how marketers have jumped on the bandwagon. The following advert appeared in the print edition of the Financial Times, placed by Omega watches promoting their Omega Seamaster Planet Ocean…
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Robots in religion + more things
Robots in religion I was sparked to lead this post based on footage that I watched about a priest in South India with regards a robotic elephant. Robots in religion have taken off in both Shinto and Hindu ceremonies. Japan Academics have widely talked about how the Shinto-based belief system have aided Japanese societal acceptance…