Search results for: “online advertising”
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Online advertising targeting
Ad blocking has become a thing; with a UK government minister likening it to a protection racket kneecapping online advertising targeting. This felt similar to the the early 2000s and political action against file sharing. A cursory glance of publicly available data shows a few things: This starts to paint a picture of something being broken in the…
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Geico advertising + more things
Geico advertising What prompted me to write about Geico advertising was a stream of news from marketing services companies about the state of technology company advertising. At the time of writing Stagwell are just the latest marketing services firm after S4, IPG, Omnicom and WPP have pinned declining profits on a reduction in technology company…
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Content in the online realm
The nature of content in the online realm To think about content in the online realm it makes sense to go back to 1964. In 1964, the idea of being online and exposed to hypermedia was the stuff of information theory papers and the fevered dreams of researchers on government projects trying to build working…
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Salience overloads advertising
Salience is the buzz word of the moment in advertising circles. What is salience? According to Siri salience is a noun. It’s definition: the property of being particularly noticeable or important. Historically, when you tested an ad through the likes of Kantar. One of the attributes that an ad would be measured on is salience.…
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The advertising industry post (prompted by WPP’s 2017 financial results)
Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming…
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TV synced online ads & other news
TV synced online advertising TV synced Facebook News Feed ads yield 60% lift | Facebook Marketing Partners – TV synced advertising seems to have a similar effect to TV synced radio campaigns (PDF) Culture Hip-hop is getting old, man | Quartz – interesting discussion on cultural cycles. Soothsayer in the Hills Sees Silicon Valley’s Sinister…
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Amazon advertising + other news
Amazon advertising This Amazon advertising pitch deck is interesting for a number of reasons They claim that Amazon advertising data taps into consumer purchase behaviour both on and off Amazon – that would be of interest to anti-trust regulators Otherwise the Amazon advertising seems to have both Facebook and Google advertising offerings squarely in its…
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Online ad and tech data points
Over time, I pulled together online ad and tech data points. It happened because I have had to compile data and visualise it based on desk and primary research. I thought that these slides may be of use to other people. So I have compiled them here. As I have time, I will try to…
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Native advertising + other news
Native advertising Podcasting embraces native advertising | Digiday – interesting as podcasting historically has struggled with finding a advertising model and native advertising doesn’t fit that comfortably in the performance orientation of online ads. Native advertising does make sense in podcasting as it shouldn’t affect the podcasters flow and content integrity too much – more marketing…