Ged Carroll

Search results: online advertising

Online advertising targeting

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, ethics | 倫理 | 윤리학, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, technology | 技術 | 기술 | テクノロジー by .

Ad blocking has become a thing; with a UK government minister likening it to a protection racket kneecapping online advertising targeting. This felt similar to  the the early 2000s and political action against file sharing. A cursory glance of publicly available data shows a few  things: Correctly targeted advertising (in terms of content type, context and placement) would […]

Content in the online realm

Published: in consumer behaviour | 消費者行為 | 소비자 행동, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア by .

The nature of content in the online realm To think about content in the online realm it makes sense to go back to 1964. In 1964, the idea of being online and exposed to hypermedia was the stuff of information theory papers and the fevered dreams of researchers on government projects trying to build working […]

Salience overloads advertising

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, fmcg | 雜貨業務 | 소비재 | 食料品事業, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, quality | 質量 | 품질 | 品質 by . 1 Comment on Salience overloads advertising.

Salience is the buzz word of the moment in advertising circles. What is salience? According to Siri salience is a noun. It’s definition: the property of being particularly noticeable or important. Historically, when you tested an ad through the likes of Kantar. One of the attributes that an ad would be measured on is salience. […]