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Ad blocking has become a thing; with a UK government minister likening it to a protection racket kneecapping online advertising targeting. This felt similar to the the early 2000s and political action against file sharing. A cursory glance of publicly available data shows a few things: This starts to paint a picture of something being broken in the […]
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The nature of content in the online realm To think about content in the online realm it makes sense to go back to 1964. In 1964, the idea of being online and exposed to hypermedia was the stuff of information theory papers and the fevered dreams of researchers on government projects trying to build working […]
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Salience is the buzz word of the moment in advertising circles. What is salience? According to Siri salience is a noun. It’s definition: the property of being particularly noticeable or important. Historically, when you tested an ad through the likes of Kantar. One of the attributes that an ad would be measured on is salience. […]
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Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming […]
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TV synced online advertising TV synced Facebook News Feed ads yield 60% lift | Facebook Marketing Partners – TV synced advertising seems to have a similar effect to TV synced radio campaigns (PDF) Culture Hip-hop is getting old, man | Quartz – interesting discussion on cultural cycles. Soothsayer in the Hills Sees Silicon Valley’s Sinister […]