传播媒体 | media | 미디어 商业 | business | 상업 在线 | online | 온라인으로 工艺学 | technology | 기술 市场营销 | marketing | 마케팅 消费者行为 | consumer behaviour | 소비자 행동

Online advertising targeting and ad blocking

Reading Time: 2 minutes Ad blocking has become a thing; with a UK government minister likening it to a protection racket. This felt similar to  the the early 2000s and political action against file sharing. Ad targeting and ad blocking from Ged Carroll A cursory glance of publicly available data shows a few  things: Correctly targeted advertising (in terms of content type, […]

中国 | china | 중국 买东西 | shopping | 쇼핑 在线 | online | 온라인으로 市场营销 | marketing | 마케팅 豪华 | luxury | 사치 铭记 | branding | 브랜드 마케팅

Great presentation on the online advertising environment in China

Reading Time: < 1 minute Great presentation by Thoughtful China about the online advertising environment in China, the discussion comes from the perspective of ‘big data’ but points out the challenge of data quality and transparency in online advertising. The presentation is on YouKu so you need to be patient with it.

商业 | business | 상업 在线 | online | 온라인으로

Online advertising getting into dangerous waters

Reading Time: < 1 minute I have been noticing graphic ads appearing in my RSS feeds recently. The advert pictured that really caught my eye seems to be being served by Google, but I am sure that these adverts are appearing via other advertising networks as well. A quick search online shows the legal issues that eBay has had with […]