Search results for: “pharma”
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Clustomers
Intuit Mailchimp are brave in terms of the the approach that they take to their marketing and Clustomers is a prime example of this. Clustomers is a great campaign that builds on the frustrations that marketers face about segmentation and personalisation of communications. It is fantastically single-minded in its execution, which is what you want…
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Digital abortion clinics
It says something about the time that we live in that digital abortion clinics is a normal phrase and that publications like Wired have to have rank the clinics on patient data security. Disclaimer: I lean pro-choice in my beliefs as I don’t have to make the kind of choices that many women have to.…
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TikTok quacks + more things
TikTok quacks TikTok quacks is a bit of a harsh label for TikTok content. The reality is that similar content to that turned out by various TikTok quacks appear on YouTube, Instagram and other social media channels. Quack and quackery are synonyms for medical false claims or a ‘snake oil salesperson’. Social media not only…
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Geico advertising + more things
Geico advertising What prompted me to write about Geico advertising was a stream of news from marketing services companies about the state of technology company advertising. At the time of writing Stagwell are just the latest marketing services firm after S4, IPG, Omnicom and WPP have pinned declining profits on a reduction in technology company…
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Mispress + more things
Taylor Swift Happy Land mispress I was taken back to to memories of Skeleton Records in Birkenhead during the early 1990s due to a Taylor Swift album mispress. As a young record buyer I used frequent secondhand record shops to pick up promo copies of records. A rock orientated shop would often not realise what…
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Hyundai + more things
Hyundai Hyundai have pushed out a campaign to teach British people how to pronounce the companies name properly. This is a well trodden path for foreign brands like Hyundai. My childhood featured ‘Nestle’s Milky Bars’ as the advertising jingle ignored the é at the end of Nestlé. I can only presume that it would be…
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UK economic hole + more things
UK Economic Hole Will anything revive UK productivity? | Financial Times – I am not convinced that anything currently on the horizon will sort out the UK economic hole. Verdoorn’s Law and Nicholas Kaldor If we go back to 1949 Dutch economics Petrus Johannes Verdoorn came up with a law – the long run productivity…
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Hiro Protagonist & more things
Hiro Protagonist Hiro Protagonist is the main character of Neal Stephenson’s iconic novel Snow Crash. In the novel talks about the rise of the corporation to become a quasi-nation state, a winner takes all economy, a vision of a future metaverse, hacker culture and service hyper-competition with Uber-like employees. Hiro Protagonist is a hacker who…
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Book Depository + more things
Book Depository Online bookseller Book Depository is closing down with some three weeks notice. It wasn’t a topic at work and barely made a ripple amongst British friends. The Hong Kong part of my social media bubble shared the news and were sad about it. The company had been owned by Amazon since 2011. I…