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25 years thinking about tech and CES 2023 CES 2023 marks the 25th year since I first started working in agency life. Back then I was working in what was the exciting world of technology. I had nascent internet clients, networking / telecoms clients and Palm, who were leaders in the personal digital assistant market. […]
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Group B rallying Group B rallying was the stuff of my childhood. Its history was complex. In the 1970s the motorsport governing body FIA was in dispute with formula one team owners. As a result the FIA reformed one of its own committees related to formula one called CSI, in 1978, into the autonomous Fédération […]
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AT and T True Experience AT and T True Experience sprang out of the the mid-1990s. At that time AT&T was thinking about how they could own the customer as the internet superhighway became a reality. David Hoffman David Hoffman worked on promotional videos for AT&T at the time including a video showing a service […]
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Ian Hislop on the 2022 in UK politics Ian Hislop is well known in the UK as being the editor of Private Eye and managing to bring the snark of the paper into real life. In this interview with the politics channel of Joe, he seems flummoxed by the state of politics in the UK […]
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What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers […]