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Development of social media in the pharmaceutical industry

Reading Time: 2 minutes Having worked with clients in the pharmaceutical sector, it was obvious that marketers were aware of the benefits that social media could bring for a good while. However there were a number of barriers to get over: Pharmaceutical companies didn’t know how much was being said online. A number of the clients that I worked… Continue reading Development of social media in the pharmaceutical industry

Pharmaceutical company case studies on social media marketing

Reading Time: < 1 minute I was co-writing an article with my colleague Maya and wanted to reference some non-client programmes that had been done well out there. I came across this deck on Slideshare which had some really nice case studies: Pharmaceutical Social Media Case Studies The presentation is on Slideshare which may not be visible to all readers.