Search results for: “pharma”

  • Pharma jargon

    I started my career off working on technology clients who were bad for having their own language but pharma jargon takes things to a new level of complexity. I thought I would write a bluffers guide to make other peoples lives easier. Here’s some of the examples of pharma jargon that came to mind that…

  • April 2024 newsletter – no. 9

    April 2024 newsletter introduction Welcome to my April 2024 newsletter which marks my 9th issue. We managed to make it through the winter and the clocks moved forward allowing for lighter evenings in the northern hemisphere. The number nine is full of symbolism in a good way. In Chinese culture it sounds similar to long-lasting.…

  • AI two-step

    The phrase AI two-step is something I first heard from my friend Antony Mayfield. He used it to talk about how companies were adopting the latest developments in AI for business processes. And then reduce headcount to reflect the newly AI derived tasks instead. The AI two-step isn’t necessarily a new concept, companies like Pegasystems…

  • February 2024 newsletter – No.7

    February 2024 newsletter introduction Welcome to my February 2024 newsletter which marks my 7th issue. I hope that your year of the dragon is off to a great start. The number 7 is a bit of a mixed bag, depending on how you look at it. In the old testament, the 7th heaven is where God’s…

  • CNY 2024

    What is CNY 2024 CNY 2024 or the Chinese new year is celebrated across east and south east Asia as it marks the new year according to the lunar calendar. It is as important an advertising spot as Christmas in the UK or the Super Bowl advertising slots in America. This Saturday marks the new…

  • Technonationalism

    Technonationalism as a term has started to spring up in Chinese policy discussions regarding technology trade with the US and China. Technonationalism origins Technonationalism is a term used by economist Robert Reich in 1987 to describe the relationship between technology and national security. Reich used the term in an article that he wrote for The…

  • SCART + more things

    SCART I had used SCART for a long time. The large parallel port plugs and stiff coaxial cables that looked as if they were limbs that had fallen of a cyberpunk twisted oak, were just part of the living room. Even if you hadn’t looked behind the TV cabinet, you maybe seen them as part…

  • Guided by ideology + more things

    Guided by ideology China’s rule is described by the German government as guided by ideology. Germany has pulled away from its historic strategy due to China’s approach being guided by ideology. The classification of systemic rival due to China’s guided by ideology approach sets the German government against pro-China businesses including BASF, Daimler-Benz, Deutsche Telekom…

  • Clustomers

    Intuit Mailchimp are brave in terms of the the approach that they take to their marketing and Clustomers is a prime example of this. Clustomers is a great campaign that builds on the frustrations that marketers face about segmentation and personalisation of communications. It is fantastically single-minded in its execution, which is what you want…