Search results for: “pharma”
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Pharma jargon
I started my career off working on technology clients who were bad for having their own language but pharma jargon takes things to a new level of complexity. I thought I would write a bluffers guide to make other peoples lives easier. Here’s some of the examples of pharma jargon that came to mind that…
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Media virus by Douglas Rushkoff
By the time Media Virus came out, Douglas Rushkoff was a public intellectual with the same kind of cultural impact of Simon Sinek back in the 1990s and early 2000s. I went back to read Media Virus for the first time in decades. The book design feels very dot com, with neon colour details a…
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End of culture
This post on the end of culture as inspired by a presentation. Pip Bingemann of Springboards.ai presented at Cannes in Cairns – a marketing festival for Australians who wouldn’t be able to go to the Cannes Festival of Advertising. Pip’s presentation touched with things I had seen about the end of culture and had some interesting…
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Warped media constructs
Where did warped media constructs come from? Warped media constructs as an idea originated from a few observations I made. The first was an article by Magic Numbers that examined the distribution of marketing spend across various media channels compared to the percentage of profit they generate. It was based on a piece of research…
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IT director powers up + more stuff
The IT director is seeing a return to power and its thanks to the power of hackers and AI. The smartphone, the resurgence of Apple and SaaS saw IT decisions become more organic thanks to increased access to online services that provided better features than traditional enterprise software companies and the rise of knowledge working.…
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AI two-step
The phrase AI two-step is something I first heard from my friend Antony Mayfield. He used it to talk about how companies were adopting the latest developments in AI for business processes. And then reduce headcount to reflect the newly AI derived tasks instead. The AI two-step isn’t necessarily a new concept, companies like Pegasystems…