Reading Time: 2 minutes Having worked with clients in the pharmaceutical sector, it was obvious that marketers were aware of the benefits that social media could bring for a good while. However there were a number of barriers to get over: Pharmaceutical companies didn’t know how much was being said online. A number of the clients that I worked… Continue reading Development of social media in the pharmaceutical industry
Reading Time: < 1 minute I was co-writing an article with my colleague Maya and wanted to reference some non-client programmes that had been done well out there. I came across this deck on Slideshare which had some really nice case studies: Pharmaceutical Social Media Case Studies The presentation is on Slideshare which may not be visible to all readers.
Reading Time: < 1 minute This is a short video interview that I did for Econsultancy last week. Thanks to Naveed, Michelle and Louise for getting this online so fast. I facilitate the online healthcare comms programme for them.