Search results for: “summer of love”
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The Brand Vandals conversation
Brand Vandals preamble Back in November 2012, my friend Wadds was researching and writing a book that would turn out to be Brand Vandals. I had a campaign going into mothers-and-babies screenings at cinemas and was in the final stages of preparing for a move to Hong Kong whilst launching an innovative facebook app for…
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Cathay Pacific problems + more
Cathay Pacific merger hits roadblock from aviation regulator: report | Hong Kong Business – this makes sense as the ‘other shoe dropping’ following last years resignation of Cathay Pacific CEO Rupert Hogg due to Chinese government pressure amidst the Hong Kong protest movement. This appears to be all about squeezing Hong Kong business to kowtow…
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Breaking norms
Breaking norms to create shock is a well-trodden path. Look at the way the Conservative Party used transgressions to dominate news cycles during the last election. For a cynical marketer like myself it has all become rather jaded. This news footage of audience reactions from screenings of The Exorcist reminded me of the power in…
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Strategic News Service & things this week
Mark Anderson of the Strategic News Service; a George Gilderesque subscription newsletter, the likes of which were very popular in the mid to late 1990s. The Strategic News Service process is an interesting ‘anti algorithmic’ analysis in action. A counter point to the world that Google now represents, I don’t buy all that Anderson and…
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DuPont plastic & more news
DuPont plastic counterfeited Chinese “counterfeit” DuPont plastic prompted Aston Martin’s giant recall – Surely physical testing would have shown that the counterfeit Dupont plastic product wasn’t to spec? It makes me wonder about the inbound quality control at Aston Martin on materials. It makes sense that counterfeiters would go after a brand like DuPont plastic.…
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News Of The World
I was getting ready to give my presentation at the CIPR the other evening when the news broke on Twitter about the News of The World. There was a sense (which I personally believe to be wrong) that this was going to result in a revolution that would: I want to hear a revolution out…