Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute Pioneer Axe was an old-time US manufacturing company. This documentary film about their manufacturing process was made just prior to the the business closing. I’m a sucker for these kind of films. This is one of a series of ads done for RACV Pet Insurance in Australia. It’s the kind of work you’d be proud […]

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 1 minute Sky, Unilever and McDonald’s slash UK ad spend as Brexit approaches | The Drum – not terribly surprising. Though there is an argument for a counter-cyclical strategy, which is how Proctor and Gamble built their brand in the US during the great depression via sponsored radio plays and serials which gave us the ‘soap opera’ […]

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 4 minutes 100 spies will monitor all SMS and email that goes in and out of Norway | Nettavisen – original in Norwegian Smart Speaker Market Takes Off in Holiday Quarter | Consumer Intelligence Research Partners – interesting that you’re starting to see multi-speaker households (1/3rd of US households who own a smart speaker device own more […]

Happy Chinese New Year | 新年快乐 | 새해 복 많이 받으세요

Reading Time: 1 minute Happy Chinese new year of the pig! I have been struggling to finish a project so haven’t managed to update here as much as I like. Hence a special post now: P&G Pampers China CNY 2019 from MARKETING INTERACTIVE on Vimeo. Proctor and Gamble’s Pampers brand focused on the stress that parents go through in […]

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute Things that made my day this week. Scott Galloway presented at DLD, Munich this week funicular freak – amazing Tumblr account, words that I don’t often have in the same sentence any more 7 of the Cutest (and Smartest) ‘Year of the Pig’ WeChat campaigns | Jing Daily  and here is how you can get […]