Categories
中国 | china | 중국 传播媒体 | media | 미디어 初 | hygiene | 기본 在线 | online | 온라인으로 小工具 | gadget | 가제트 工艺学 | technology | 기술 市场营销 | marketing | 마케팅 思想 | ideas | 생각 消费者行为 | consumer behaviour | 소비자 행동 艺术与设计 | design | 예술과 디자인 铭记 | branding | 브랜드 마케팅

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 5 minutes

Demand fall offers glimpse into oil industry’s future | Financial Times – what this story about fuel demand fall fails to take into account is feedstocks. Feedstocks are precursor chemicals derived from oil and gas that go into materials for pretty much everything we make from medicines, electronics and food packaging to stretchy yoga slacks

What we Learnt From Accidentally Printing Over a Billion QR codes on Cadbury Chocolate | LinkedInmarket leaders ultimately didn’t see how this potentially large ongoing investment would truly deliver on their biggest challenges (like most brands, driving penetration into relatively light users) and so they pulled the plug on funding what felt like had become a bloated concept. – found via Matt Muir’s Web Curios newsletter. Less a meditation on the woes of QR codes. China and other markets have demonstrated that used in the right way QR codes can be of enormous benefit in bridging the real world / online interface. Instead it highlights the kludgy dodgy business cases in terms of digitalisation of FMCG products.

Twitter Q1: sales up 3% to $808M as it swings to a loss on COVID-19, mDAUS hit record 166M | TechCrunch – surprised it hasn’t relooked at its direct response offerings like it used to have with cards. There has been a demand fall for brand-based marketing as a brand winter sets in. Personally speaking, the only Twitter ads I have seen recently have been promoting Nokia’s recent financial results

TikTok tops 2 billion downloads | TechCrunch – but this doesn’t necessarily mean 2 billion users….

Start Chatting | Reddit Help – back before I joined Yahoo!, the major internet companies (outside of Aol) had moved away from operating chat rooms themselves – allowing Lycos to largely have the business to itself. Lycos even had white labelled offers for some of the other firms, or a transfer of customer base put in place. The reason was the fear that somehow the internet would generate the Pete Townsend effect and make us all ‘curious’ about child porn and bring down the end of the world – or something similar. Yes, I am being a bit sarcastic, but at the time it was a PR issue for these businesses and the gains from chat rooms were marginal. It is interesting that Reddit are expanding into chat rooms, presumably trying to find even meagre veins of revenue with the demand fall in brand advertising both online and offline. It will be interesting to see how things go

My urge to splurge is over and won’t be returning soon | Financial Timeswhen he thinks back to his public bout of destruction in 2001, he mentions two things that seem relevant to today’s unsettling times. First, a lot of the thousands of people who came to gawk at him began to talk unprompted about their own possessions, and how they really only cared about photos, gifts or things they had made themselves. I suspect a lot of us have thought about what really matters lately. Second, he says people were unexpectedly kind to him.

Facebook may lose seal of approval that gives ad buyers confidence they get what they buy in advertising, WSJ reportsThe company failed to address advertiser concerns arising from a 2019 audit, concerning how Facebook measures and reports data about video advertisements, the Journal reported, citing a notice from the Media Rating Council (MRC). “These exchanges are part of the audit process. We will continue working with MRC on accreditation, as we have since 2016,” a Facebook spokesperson said. The MRC confirmed that the audit of Facebook is in process but did not provide details, citing its policy.

HTC’s Cryptocurrency Mining Phone Takes Half a Millennium to Pay for Itself – ExtremeTech – funny as

Marketers’ strategic responsibilities are eroding away to nothing | Marketing WeekMarketers are becoming more and more responsible for the communication aspects of the marketing mix – with social media, PR, CRM and e-commerce all increasingly under their control as the other tactical and strategic challenges dissipate. By my best estimate, communications should be about 8% of the marketing function’s duties. It increasingly appears to take up almost all of it. I can’t say I am that surprised by this. For all the fetishisation of big data, there is a lot of dodgy decisions being made out there. Brand tracking surveys are not being done, you have major FMCG brands relying on past correlation with Twitter opinions to substitute for more expensive surveys. The marketing communications mix isn’t based on research data but the fear of digital disruption

Major Malaysian publishing house Blu Inc shuts, 200 staff laid off | Campaign Asia – Malaysian publisher for Harpers Bizarre, Cosmopolitan and Woman’s Weekly. Malaysia hasn’t been hit hard by COVID compared to other Asian markets. This feels like the canary in the coal mine for the media sector in general

Mediatel News: UK ad market to lose £4bn in spend this year, says AA/Warc – the interesting bit is that the advertising demand fall is both for online and offline channels involved in brand advertising. This doesn’t bode well for brand equity moving forwards

This Should Be V.R.’s Moment. Why Is It Still So Niche? – The New York TimesThe bad news is that V.R. is still not what sci-fi movies taught us to hope for — a fully immersive experience that transports us to another dimension and gives us all kinds of virtual superpowers. Even the leading systems still lack some basic features and, outside of gaming, there isn’t much you can do on a V.R. headset that you can’t do more easily on another device. Is this a technology issue or a lack of a killer application or compelling content?

Google Meet Is Now Free For Everyone – too little, too late for Google to try and catch up with Zoom on market share and mind share

UK ad market to contract by £4.2bn this year | WARC – some interesting anomalies in this. In particular the lack of decline of out of home versus TV, direct mail, radio and magazines

UK agency staff numbers fall for second year despite growth of media shops | Campaign Live – it will be interesting to hear hypotheses on the why there has been a demand fall in the creative sector

Disney claims media rights to all #MayThe4th replies to one Tweet – SlashGear – this looks like a social media accident waiting to happen

Zoom is so popular even a Google exec’s child prefers it, report says – Business Insider – but then Hangouts suck

China, Offline Retail Isn’t Going Back to Normal | Gartner L2electronics retailer Gome adopted a common strategy for combating the virus in its more than one thousand stores—all customers must undergo temperature checks, masks are mandatory, and the entire big box store will be periodically disinfected. Local beauty retailer Wow Colour similarly mandated that all employees undergo regular temperature checks and wash hands, and specified the disinfectants that will be used to regularly clean its stores. JD even mandated that only three hundred customers are allowed in a store at a time

The success of the Macintosh ideaThe Mac emboldened a new breed of nonconformists (a composite community of intellectuals, artists, designers, independent developers, mavericks in corporations, etc.) and spurred the creation of powerful Macintosh user groups, such as the BMUG (Berkeley Macintosh User Group), which had a sort of double mission. On the one hand, it was a resurgence of the 60’s counterculture with “roots in The Hacker Ethic and Berkeley Radicalism,” as Stephen Howard and Raines Cohen put it. On the other, it was a pedagogical platform, as Reese Jones explained: “I see two different sets of people in our group: those with computer experience who are just now seeing new avenues to follow in computing, and those with little or no experience who are just now seeing what computing can do. We must provide for the different needs of both, but we have in common that our eyes are just being opened to something new and different.”

Covid-19 causes a new wave of economic nationalism | Mercator Institute for China Studies – interesting that the bargain hunting by Chinese companies is being led by state owned enterprises – it could be seen as state directed policies and would be relying on a government open cheque book

Accepting, suffering or resisting: study groups Britons’ response to coronavirus lockdown – ReutersKing’s found 93% of the suffering said they were following lockdown rules completely or nearly all the time, compared to just 49% of the resisting. The latter were around 10 times more likely than the other groups to say they had met up with friends or family outside their home. – The resisting group skewed young.

Categories
中国 | china | 중국 初 | hygiene | 기본 商业 | business | 상업 在线 | online | 온라인으로 零售业 | retailing | 소매업

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes

The meticulous design of Japanese environmental sounds – ‘kankyō ongaku’ – a strand of Japanese minimalism that emerged in the 1980s to soundtrack the architectural wonders and commercial advancements of the country’s economic boom years. In the west we put up with muzak; but the Japanese environmental sounds are highly engineered minimalistic experiences

Visualizing the Most Loved Brands, by Generation – you do have to wonder about of the quality of the data

The Internet Used to Make Us Smarter. Now, Not So Much. | Douglas Rushkoffwe too easily lose sight of what it is that’s truly revolutionary. By focusing on the shiny new toys and ignoring the human empowerment potentiated by these new media — the political and social capabilities they are retrieving — we end up surrendering them to the powers that be – I think this is as much about how is online as the online tools

macos – How to find cause of high kernel_task cpu usage? – Ask Different – this is quite surreal TL;DR charge your laptop on the right hand side – what on earth is going on here.

#SafeHandFish – I love this idea of repurposing packaging, but I wonder where they got the blue lids from?

Amazon makes books, video, music and more available for freeAmazon sees if it can get UK consumers to adopt its services during the COVID lock-in – this is all about habit building

Imagination Commits to Keeping U.K. HQ – For Now | EE Timesunderlying this is very likely to be a worry for Imagination that a move to China could end up with its intellectual property owned by China. And that could worry its major customers, including Apple  — a customer that the now former CEO Ron Black worked hard to win back

Luckin fraud admission leaves more questions than answers · TechNodeusing part of his handsomely-valued Luckin shares as collateral to take out loans, Lu Zhengyao has made away with in excess of $500 million. That amount would have been much, much smaller if Luckin’s numbers were accurately reported. All this makes it hard to believe that COO Liu Jian would commit fraud without the actual or constructive knowledge Chairman Lu Zhengyao, CEO Qian Zhiya and CFO Reinout Hendrik Schakel. My present hypothesis is that Liu, as a long time errand boy for Chairman Lu Zhengyao, has taken the fall to buy time for Luckin’s management to work out their next move – interesting read. It does make you wonder about other Chinese firms

Booking Holdings to announce lay-offs after securing $4bn loan | Financial Times(Glenn) Fogel told the 530 employees on the call, which was first reported by the Dutch newspaper NRC, that bookings on the travel company’s platforms had dropped 85 per cent year-on-year in the preceding week and that the loss in revenue because of reduced rates at hotels was even greater. – I’d imagine that’s going to blitz their Google advertising spend reputedly 10 billion dollars a year pre-COVID

Why China is losing the coronavirus narrative | Financial Times – just wow, it won’t affect public opinion that much, but will affect government and wonks : When Roger Roth received an email from the Chinese government asking him to sponsor a bill in the Wisconsin state legislature praising China’s response to coronavirus, he thought it must be a hoax. The sender had even appended a pre-written resolution full of Communist party talking points and dubious claims for the Wisconsin senate president to put to a vote. “I’ve never heard of a foreign government approaching a state legislature and asking them to pass a piece of legislation,” Sen Roth told me last week. “I thought this couldn’t be real.” Then he discovered it was indeed sent by China’s consul-general in Chicago. “I was astonished . . .[and] wrote a letter back: ‘dear consul general, NUTS’.”

‘A level playing field’: digital giants will have to pay for news | Sydney Morning Herald – interesting move ‘Josh Frydenberg will impose a mandatory code on the digital giants after losing faith in their work on a negotiated settlement with Australian media companies to reimburse them for news and other content.’

Categories
中国 | china | 중국 信息安全 |security | 정보 보안 创造力 | innovation | 독창성 初 | hygiene | 기본 台湾 | taiwan | 대만 商业 | business | 상업 媒体与艺术 | culture | 미디어와 예술 小工具 | gadget | 가제트 工艺学 | technology | 기술 市场营销 | marketing | 마케팅 思想 | ideas | 생각 无线网络 | wireless |무선 네트워크 法 | legal | 법률학 电信 | telecoms | 통신 经济 | economics | 경제학 道德 | ethics | 윤리학 金融 | finance | 은행업 铭记 | branding | 브랜드 마케팅 한국 | korea | 韩国

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes

Huawei is gradually shifting chip production from TSMC to SMIC  – this is China decoupling from western supply chains. TSMC to SMIC also has the additional benefit of damaging Taiwan’s leverage on China. More on Huawei here.

Plastic surveillance: Payment cards and the history of transactional data, 1888 to present – Josh Lauer, 2020 – interesting but hardly surprising conclusions from data-mining

‘Furious and scared’: Long before COVID-19, these families knew Canada’s long-term-care system was broken | The Star – issues with Chinese government-owned companies and a complete lack of accountability

HNA in chaos as internal divisions erupt in public | Financial TimesOne investor who sought to buy a large real estate portfolio from HNA in late 2018 said that the deal fell through because it was no longer clear who was in control of the assets – this is interesting when you start about thinking allegations of all Chinese businesses (like Huawei) essentially being state-directed businesses. Especially when you consider it in the context

Inside Icebucket: the ‘largest’ CTV ad fraud scheme to date | Advertising | Campaign AsiaWhite Ops has uncovered what they report to be the largest-ever connected TV fraud operation in history, affecting more than 300 publishers and millions of dollars in ad spend.

Local TV Is Back (With an Assist From Coronavirus?) | The National Interest – yet broadcast TV isn’t in mix when experts talk about advertising at the present time

What really happens to the clothes you donate | Macleans – interesting complex supply chain for fibres and nothing. Also interesting how grading of garments stayed within the Asian diaspora formerly based in the British colonies of East Africa

Sorry Huawei, the P40 Pro without Google apps is just too broken to live with – probably one of the best rundowns on how the lack of access to Google mobile services is handicapping Huawei handsets

China’s top chipmaker says it can match Samsung on memory tech – Nikkei Asian Review – how much of it is stolen technology?

Contingency planning: where should brands be moving their ad spend? – GlobalWebIndex – an interesting read but needs the additional lens of channel effectiveness as well

Cam Girls, Coronavirus and Sex Online Now – The New York Times – it will be interesting to see if it continues on post crisis