Category: consumer behaviour | 消費者行為 | 소비자 행동
-
Listening pleasure
I was reminded by an article in an old copy of the FT’s HTSI (How To Spend It) magazine about the diversity of what listening pleasure means to different people. Aural wallpaper For many of us, the personal equivalent of muzak masks distracting sounds in the neighbourhood or the odd sounds emanating from the heating…
-
The Whole Earth Catalogue + more things
The Whole Earth Catalogue The Whole Earth Catalogue was a publication that sat at the centre of so many movements over the past six decades and its influence is still with us today. The publication was founded by Stewart Brand in 1968. Brand had been a participant in the counterculture and environment movement that sprang…
-
Value of reputation + more stuff
Value of reputation The value of reputation is something that various disciplines especially the public relations industry discuss ad infinitum. IPSOS have put together some interesting research and thinking that helps to quantify and shape the value of reputation. Previous discussions on reputation value that I have seen, haven’t had the same rigour behind them.…
-
Western fast fashion + more things
Western fast fashion Western fast fashion brands have managed to spread around the world, despite concerns over working conditions, product quality and impact on the environment. But things have gone into reverse for western fashion brands in China. Just over a decade ago saw China as a potential growth market. But over the past five…
-
The Brand Vandals conversation
Brand Vandals preamble Back in November 2012, my friend Wadds was researching and writing a book that would turn out to be Brand Vandals. I had a campaign going into mothers-and-babies screenings at cinemas and was in the final stages of preparing for a move to Hong Kong whilst launching an innovative facebook app for…
-
The New Working Class
The New Working Class by Claire Ainsley is unashamedly wonkish in nature. Ainsley comes from the left of the political establishment. She is an executive director of the Joseph Rowntree Foundation. She had previously worked for Unite and as a government advisor. Ainsley posits that the Labour Party is out of touch of who the…
-
Open AI+ more things
Open AI Is Open AI the equivalent of Sir Hiram Stevens Maxim? Maxim invented the Maxim gun. A belt fed machine gun that helped colonial powers grab territory in the scramble for Africa. It was reputedly used by one British official to help clear game from land that was soon to be put to farming…
-
Dimensions of luxury
Dimensions of luxury as a post came together thinking about fictional influence account Gstaad Guy, Horizon Catalyst’s New Codes of Luxury report and Sense Worldwide’s Future of Luxury report. Dimensions of luxury breaks down into three areas which Catalyst calls: Nowadays, most luxury brands won’t fit neatly into these classifications. For instance the Swiss watch…
-
Beauty masks + more things
Beauty masks Beauty masks have been mainstreamed by the mainstreaming of Asian beauty culture norms. There isn’t the faff of having to make something up or smear something on. Instead, pop the mask on, leave it on for a specified time (usually 15 minutes) and peel off. If Switzerland is the home of fine watchmaking…