Category: consumer behaviour | 消費者行為 | 소비자 행동
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Dimensions of luxury
Dimensions of luxury as a post came together thinking about fictional influence account Gstaad Guy, Horizon Catalyst’s New Codes of Luxury report and Sense Worldwide’s Future of Luxury report. Dimensions of luxury breaks down into three areas which Catalyst calls: Nowadays, most luxury brands won’t fit neatly into these classifications. For instance the Swiss watch…
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Beauty masks + more things
Beauty masks Beauty masks have been mainstreamed by the mainstreaming of Asian beauty culture norms. There isn’t the faff of having to make something up or smear something on. Instead, pop the mask on, leave it on for a specified time (usually 15 minutes) and peel off. If Switzerland is the home of fine watchmaking…
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CX research + more things
CX research IPSOS conducts CX research on an annual basis. They surveyed 1,000 CX (customer experience) specialists around the world about the current state of CX in their businesses. The IPSOS CX research painted a complex picture of organisations. Key take outs of the CX research: At the present time the majority of CX leaders…
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Tiny Habits
Tiny Habits is an accessible book by behaviour change expert and academic BJ Fogg. Unlike like his first work Persuasive Technology, Fogg’s Tiny Habits is an easier read for the everyman. About BJ Fogg I was introduced to the work of BJ Fogg by my colleague Ray Short, who had gone on one of his…
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Climate despair
I started thinking about climate despair last month as I was researching my post on psychotherapy + culture. Depth of climate despair The driver was a research report that appeared in The Lancet in December 2021. Researchers surveyed 10,000 respondents aged between 16 – 25, in ten countries across the Asia Pacific region, North and…
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Psychotherapy + culture
Psychotherapy Psychotherapy is using psychological techniques to to help improve: It can involve sessions that are one on one, or be part of a group experience. Psychotherapy in culture American TV brought the emotional and mental anguish of life into its programming, for instance, this segment from from Thirtysomething. The TV series Frasier put the…
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TikTok quacks + more things
TikTok quacks TikTok quacks is a bit of a harsh label for TikTok content. The reality is that similar content to that turned out by various TikTok quacks appear on YouTube, Instagram and other social media channels. Quack and quackery are synonyms for medical false claims or a ‘snake oil salesperson’. Social media not only…
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The Code – Silicon Valley and the Remaking of America
The Code The Code – Silicon Valley and the Remaking of America by Margaret O’Mara is the second book I have read recently about Silicon Valley, this review follows my review of Chip War by Chris Miller. The Code covers the history of Silicon Valley from the post-war to the present. Margaret O’Mara In terms…