Category: culture | 文明 | 미디어와 예술 | 人文

Culture was the central point of my reason to start this blog. I thought that there was so much to explore in Asian culture to try and understand the future.

Initially my interest was focused very much on Japan and Hong Kong. It’s ironic that before the Japanese government’s ‘Cool Japan’ initiative there was much more content out there about what was happening in Japan. Great and really missed publications like the Japan Trends blog and Ping magazine.

Hong Kong’s film industry had past its peak in the mid 1990s, but was still doing interesting stuff and the city was a great place to synthesise both eastern and western ideas to make them its own. Hong Kong because its so densely populated has served as a laboratory of sorts for the mobile industry.

Way before there was Uber Eats or Food Panda, Hong Kongers would send their order over WhatsApp before going over to pay for and pick up their food. Even my local McDonalds used to have a WhatsApp number that they gave out to regular customers. All of this worked because Hong Kong was a higher trust society than the UK or China. In many respects in terms of trust, its more like Japan.

Korea quickly became a country of interest as I caught the ‘Korean wave’ or hallyu on its way up. I also have discussed Chinese culture and how it has synthesised other cultures.

More recently, aspect of Chinese culture that I have covered has taken a darker turn due to a number of factors.

  • May 2026 newsletter – issue 34 the ”ask for more” edition

    May 2026 introduction – (34)

    Welcome to the 34th edition of my newsletter. This issue sees me writing this from my parent’s home in the North West of England. It’s also part of the reason why this has been published later than usual.

    Demand more

    The change of pace in Granadaland in comparison to London was noteworthy. In bingo lingo 34 would be ‘ask for more’ – which seems to be very much on the zeitgeist at the moment. There is a general zeitgeist of dissatisfaction in the UK,

    In Chinese 34, is considered an unlucky number as 4 sounds similar to the word for death and similar in nature to the number 13 in western cultures.

    For this edition’s soundtrack, I went back to move forward with a mix by the late great Larry Levan playing at End Max, Tokyo in 1991. By this time the famous DJ had become a long term heroin addict and had complications due to his drug use and HIV; yet you wouldn’t know it from this set, he died the following November.

    New reader?

    If this is the first newsletter, welcome! You can find my regular writings here and more about me here

    SO

    Things I’ve written.

    An analysis of Omnicom’s Q1 2026 earnings to try and understand what was happening beneath the big numbers in a febrile time.

    From AI shamans, the Ulm School of Design, an AI reckoning and everything in between.

    The 2026 World Cup marketing kick-offs and a bunch more things.

    ICYMI – Top five shares on LinkedIn

    1. Omnicom’s Q1 2026 earnings tells a far more nuanced story than the top-line numbers.
    2. High end shopping hauls are becoming a cultural phenomenon. Chanel is no longer just behind a velvet rope; but may erode brand equity
    3. Publicis Groupe’s acquisition of LiveRamp and the move to orchestrating enterprise data
    4. How the FT thinks marketing is being shaped by AI from production to consumer behaviour.
    5. Advertising sectors apparent cycle of delusion

    Things I have been inspired by.

    Ipsos on sports fandom

    I worked on a few sports partnerships activation whilst embedded at Google Cloud and an F1 sports partnership at a freelance engagement more recently. So my attention was immediately grabbed by this collection of research from Ipsos on sports partnerships. It shows the need for long ongoing sports partnerships and the power of a brand sponsor that is highly aligned with the sport and the team.

    Nigo at the Design Museum

    Nigo is a natural subject for a museum as he has assiduously curated his own life. What particularly impressed me about the Design Museum exhibition was how it made clear that Nigo’s work was a continuation of the earlier work done by the people behind Major Force and File Records: Hiroshi Fujiwara, Takagi Kan, Gota Yashiki and Toshio Nakanishi.

    The Major Force crew weren’t just musicians, DJs and producers; but designers and cultural commentators with columns in Japanese magazines.

    Even the name Nigo came from people in Tokyo clubs calling Tomoaki Nagao ‘Hiroshi Fujiwara Ni-go’ aka Hiroshi Fujiwara number 2.

    When Fujiwara and co. finished their Last Orgy culture column in Takarajima magazine and the spin-off late night TV show, Nigo got their blessing and wrote Last Orgy 2 continuing on in Popeye magazine.

    Fujiwara helped fund Nigo’s expansion into retail with the Nowhere boutique, which was the foundation for A Bathing Ape and Jun Takahashi’s Undercover. More on this here, and more on the exhibition at The Design Museum here.

    Chart of the month. 

    Ipsos looked at fans who had differing levels of fandom for a premier league football team and partner brands with different levels of brand fit with the game. Prompted recall was measured over the 2020/21 football season. While the levels changed, there was a clear correlation between the level of brand fit and degree of fandom and prompted brand recall.

    fandom

    Things I have watched. 

    I watched the rest of the original OSS 117 series of films that I didn’t watch last month. This moved the action to Tokyo and Brazil.

    • OSS 117 Mission For A Killer
    • OSS 1167 Mission to Tokyo
    • OSS 117 Double Agent

    Mission For A Killer saw Frederick Stafford take over the role of OSS 117, if you are a classic film you might recognise him from the Alfred Hitchcock film Topaz. Mission to Tokyo was the acme of the series, and a wonderful cinematic capture of the Japanese post-war economic miracle. The final film Double Agent had John Gavin take on the mantle. By which time the franchise felt like a poorer version of Hollywood, Gavin himself was a competent actor, but the creative spark in the franchise was gone. Instead it became part of a sea of sameness in western espionage cinema.

    I can understand why there was a major reset, when Michel Hazanavicius rebooted the franchise. He had rich material to work with, from disclosures on what was going on with Jacques Foccart running economic sabotage, deniable military networks and regime change in the Francophone region. Even the private sector were involved, Elf the petroleum giant servicing as a covert slush fund and instrument of foreign policy as France decolonised. The scandal only broke over in the 1990s.

    I got to see The Mandalorian and Grogu. It’s a good but flawed film. I got into The Mandalorian, not as a Star Wars devotee, but having a deep appreciation for the spaghetti westerns and the chambara films that it subtly drew from.

    The film plugs a gap in the Star Wars franchise in the cinema, so expectations were high for Star Wars fans. What you get is spectacle, an experience that would feel at home in a Disney park. So it’s entertaining. The bad points in my opinion are down to a loose plot points, having an actress of the quality of Sigourney Weaver and not using her properly.

    What put salt in the wound was the trouble put into scenes that pay clumsy homage to Ray Harryhausen and Francis Ford Coppola respectively. Putting the same effort with less money into tightening up the script would have paid dividends. Maybe Disney didn’t care so long as the space was filled.

    I guess the moral of the story is don’t watch this film with a cinephile.

    Useful tools.

    I have been a big fan of Parcel for a while, but didn’t realise until I listened to a John Gruber podcast episode that it now allows you to track Amazon deliveries as well. Given that I work from home a lot having this app makes like a lot easier to manage package deliveries.

    The sales pitch.

    I am a strategist who thrives on the “meaty brief”—the kind where deep-tech or complexity, business goals, and human culture collide.

    With over a decade of experience across the UK, EMEA, and JAPAC, I specialise in bridging the gap between high-level strategy and creative execution. I was embedded within Google Cloud’s brand creative team, where I helped navigate the “messy steps” of global pivots and the rapid rise of Gen AI. And have recently been helping out agencies and startups in various sectors from narratives, creative platforms and new business pitches to sports partnerships.

    My approach is simple: I use insight and analytics to find the “surprise” in the strategy. Whether it’s architecting an experiential event or defining a social narrative for a SaaS powerhouse, I focus on making complex brands feel human and high-velocity businesses feel accessible.

    The Strategic Toolkit:

    • Brand & Creative Strategy: From B2B infrastructure to luxury travel.
    • AI-Enhanced Planning: Deeply literate in Google Gemini and prompt engineering to accelerate insights and creative output.
    • Multi-Sector Versatility: A proven track record across Tech & SaaS (Google Cloud, Arm Holdings), Consumer Goods (FMCG, Personal Care, Health), and High-Interest Categories (Luxury, Sports Apparel, Pharma).

    I am officially open for new adventures with immediate effect. If you have a challenge that needs a all-in, hit-the-ground-running strategic lead, let’s talk.

    now taking bookings

    More on what I have done here.

    bit.ly_gedstrategy

    The End.

    Ok this is the end of this newsletter, I hope to see you all back here again in a month. Be excellent to each other and enjoy the sun when you can, don’t linger on the next long weekend being at the end of August. 

    Don’t forget to share if you found it useful, interesting or insightful as this helps other people and the algorithmic gods of Google Search and the various LLMs that are blurring what web search means nowadays.

    Get in touch and if you find it of use, this is now appearing on my blog,  Substack as well as LinkedIn.

  • AI reckoning & more stuff

    AI reckoning

    AI reckoning as a term is a rather stark warning. Even more so when it comes from Aswath Damodaran who is a professor of finance at the Stern School of Business at NYU (New York University).

    The reckoning that Damodaran is concerned about is a ‘Minsky moment‘ and represents a stark contrast to the boundless techno-optimism of Marc Andreessen.

    The AI reckoning wasn’t on the mind of investors who bought into Cerebras Systems.

    Cerebras Systems makes wafer sized chips with memory and processing on the same die. This reduces latency and increases speed. As cool as Cerebras Systems technology is, the company currently has sales of $510 million and was valued on its opening day of trading at $71 billion.

    Business

    Long Lake agrees to acquire American Express Global Business Travel, the world’s largest corporate travel platform, for $6.3 billion, with support from General Catalyst and Alpha Wave | Amex GBT

    China

    Trump’s China Trap | Foreign Affairs

    Consumer behaviour

    When the Internet Was a Place – Front Porch Republic

    Design

    Great documentary on the history of Braun and its relationship with the Ulm School of Design.

    Economics

    Is AI the New China Shock? | The Daily Spark

    AI Job Loss Tracker — The Alliance for Secure AI

    The Shanghai Cabaret Theory of Globalization | Patrick Kho

    FT Alphaville (@ftav): “Remember when tech was a cap-lite industry? lol, lmao even.”

    Amazon Employees Say Layoffs, AI, and RTO Are Reshaping Jobs – Business Insider

    Energy

    Peter Thiel backs $1bn ocean data centre start-up powered by waves | FT

    EV ownership at ‘tipping point’ in many parts of the world, experts say | FT

    FMCG

    Chinese bubble tea chain with more stores than McDonald’s wants to conquer the world | FT

    Hong Kong

    Hong Kong banks dependent on SWIFT are warned of new US sanctions – Asia Times

    Innovation

    Microsoft 2026 Work Trend Index Annual Report

    Philippa Sigl-Glöckner, economist: ‘Germany lacks breakthrough innovation’ | Le Monde

    China unveils driverless mining truck that can ‘crab-walk’ across rough terrain | South China Morning Post

    Korea

    In Korea AI is merging with folk religion.

    Marketing

    adidas has made World Cup shirts for dogs | Famous Campaigns – its a pity that they didn’t roll this out in the UK as well

    Lululemon Just Committed Brand Harakiri. – by Camille Moore

    Media

    The Devil Wears Prada 2: a comms strategy masterclass | Will Poskett

    Paid media budget planner – Empower Agency

    UK adspend increased 6.4% in 2025 as AA/Warc updates data presentation – The Media Leader

    Online

    Reggie Fils-Aimé Says Amazon Asked Nintendo To Break The Law | Kotaku

    A.I. Helps Online Ad Businesses Boom – The New York Times

    Security

    AI-Powered Cyberattacks | Robert Scoble and A glimpse into cyber-security’s AI-driven future | The EconomistA few years ago a participant used the conference network to hack a water-treatment facility in America (Messrs Wyler and Stump are cagey about the details). Another hid behind the din of legitimate hacker traffic to attack government websites and payment systems. The noc team traced him, sent him a message reminding him that doing illegal things from Black Hat was still illegal, then watched him close his laptop and walk away. Hackers on the other side of the world try their luck too. When the registration server was switched on, attacks began at once, including traffic that appeared to originate in Romania….Mr Stump says the noc has seen a pattern across multiple Black Hat conferences in which Taiwanese participants show up with hacked devices. “Most of [the traffic] goes back to China,” he says. ai-powered attacks by nation-states or cybercriminals are likely to intensify..
    The team thinks the ai race is only beginning. For Mr Wyler, the vulnerabilities discovered by Mythos, including some that have gone undetected for decades, are to be welcomed rather than feared. “We now know they’re there.”
    All the same, cautions Mr Stump, the next two years will be turbulent, as more flaws will be uncovered; more breaches will occur as firms feed sensitive data into ai systems; and more insecure code will be written.

    “No Man Left Behind”: American Technology Ships with Our Values | A16z

    Tank maker KNDS pushes Berlin to decide on taking stake before IPO | FT

    AeroVironment Switchblade 400 drone joins US Army LASSO program to replace traditional anti-tank missiles

    Green Berets Deploy Ship-Killing Drone in Luzon Strait Maritime Strike Exercise | USNI News

    Semiconductors

    AGI CPU: Arm’s $100B AI Silicon Tightrope Walk – EE Times

    Arm projects $2bn in sales of its new AI chip from next year | FT

    Arm CEO promoted to head Softbank’s international operations | Electronics Weekly

    TSMC sells its Arm shares | Electronics Weekly

    CASCI Composite Shows AI Chip Strength as Mid-Stream Output Slows | Tim Culpan

    Commentary: Intel names TSMC as key partner; insider drives its comeback | DigiTimes

    Huawei targets US$12 billion in AI chip sales as China firms seek Nvidia alternatives | DigiTimes

    Software

    Have LLMs improved patient outcomes? – by Gary Marcus

    The Abstraction Fallacy: Why AI Can Simulate But Not Instantiate Consciousness — Google DeepMind

    Technology

    Apple Doubles MacBook Neo Production, Orders Fresh Batch of Chips | Culpium

    China to Invest in DeepSeek at $50 Billion Valuation – WSJ and Three reasons why DeepSeek’s new model matters | MIT Technology Review

    Iran war disrupts the circuit board supply chain, raises costs for tech firms | Reuters

    Quantum’s Industrial Moment | CNAS

    Interesting even put together by Sequioa Capital – AI Ascent 2026 event.

    Web-of-no-web

    Huawei targets US$12 billion in AI chip sales as China firms seek Nvidia alternatives | DigiTimes

    Wireless

    Starlink vs OneWeb | Electronics Weekly

  • Rewatching Wong Kar wai

    My love of films by Wong Kar wai came at a time of changing media. In the early 2000s I watched the films the first time after I got a portable multi-region DVD player and there had been a massive surge in video labels including Artificial Eye and Tartan publishing arthouse titles. This provided a great cost-effective way to explore and experience world cinema and I gravitated towards Japanese and Hong Kong cinema.

    I was already familiar with traditional martial arts films and the ‘gun fu’ of John Woo. Wong Kar wai was Hong Kong’s answer to French new wave auteurs.

    Around the same time, I ended up dating someone who lived in Hong Kong when we bonded over Faye Wong’s performance in Chungking Express. In a moment of delicious irony, I got to watch Wong Ka wai’s one ‘western’ film My Blueberry Nights while staying in Hong Kong.

    While Wong Ka wai’s filmography wasn’t the reason why I moved to Hong Kong, but it was a reason why I moved to city and had the privilege of living there for a while.

    This time around I was working my way through Criterion’s World of Wong Kar wai boxset which had been bought for my birthday during COVID time.

    wong kar wai

    The Wong Kar wai boxset contains:

    • As Tears Go By
    • Days of Being Wild
    • Chungking Express
    • Fallen Angels
    • Happy Together
    • In The Mood for Love
    • 2046

    As Tears Go By

    As Tears Go By was released in 1988. It is one of Wong Ka wai’s most conventional films from a Hong Kong perspective. Andy Lau plays the protagonist Wah, a triad soldier. Wong borrowed from the plot line in of Martin Scorsese’s 1973 film Mean Streets in terms of the story revolving around dynamic of two friends, one of whom is irresponsible. It’s a great stylish film, but if you told me that it had been made by Ringo Lam, Tsui Hark or Johnnie To, I’d have believed you. Hong Kong cinema audiences loved it and it would be another 25 years before Wong made another film as popular with local cinema goers.

    Days of Being Wild

    1990’s Days of Being Wild is often considered by some to be part of an informal trilogy, the others being In The Mood for Love and 2046. Stylistically it features love, loss, similar pacing, the use of inner narratives and experiments with colour. Thematically they are sensitive to the passage of time and have a vice-like hold on emotional memory. But the threads between the characters aren’t really bought together until the next film in the trilogy. Tony Leung’s character and is given the name of ‘Gambler’ is only wordlessly introduced right at the end of Days of Being Wild. He only becomes known as Chow Mo wan in the next film: In The Mood for Love.

    Leslie Cheung was ideally cast as a lost, rootless, self-absorbed drifter Yuddy in the film. Yuddy has a hole at the centre of his being that he is unable to fill. Like many dislocated Chinese in Hong Kong between the civil war and the cultural revolution he drifts.

    Yuddy is described as a legless bird, only touching down with death. Critics have interpreted this as pre-1997 handover anxiety. An article published on the Hong Kong Film Critics Society website described it for me best

    At the time, they were echoes of Hong Kongers’ sentiments under the looming 1997 deadline. Leslie Cheung, who has a love-hate relationship with his foster mother and after a failed mission to find his biological mother, drifts in self-imposed exile, is a metaphor for the city caught between the two sovereign states of China and England.

    Set in the 60s, the film is filled with signifiers of nostalgia (props, costumes, music, scenery). Reminiscence is but a lament that the good of the present will not last. And Days of Being Wild is but an elegy for a Hong Kong caught between 1989 and 1997.

    The film follows Yuddy and the trail of emotional wreckage he leaves in his wake as he looks to track down his biological mother.

    Secondary threads follow Su Li zhen, played by Maggie Cheung and Carrie Lau’s performance as Leung Fung ying. Both of whom where Yuddy’s transient love interests.

    There is a scene where Yuddy looks to obtain an American passport and something about Cheung’s movement and the casual violence reminded me of Michael Madsen’s Mr Blonde in Reservoir Dogs released three years later. While Mr Blonde is nihilistic, he lacks the duality of Cheung’s character.

    Leslie Cheung gives a fantastic performance on screen and his tragic death 13 years later was a serious blow to Hong Kong film-making.

    Days of Being Wild wasn’t well received by Hong Kong cinema goers at the time, despite being well regarded by film critics everywhere. This adds to Wong Kar wai’s reputation as an auteur streets ahead of the local audience. Which was a view I bought into the first time around.

    Having watched it again years later, I have some hypotheses as to why it didn’t do well.

    • While the dislocation and drifting reflected life for many in early 1960s Hong Kong, it didn’t match the go-go economy and Lion Rock can-do spirit of Hong Kongers in the following three decades. Younger audiences wouldn’t be able to relate to it in the same way. Cinema audiences tend to be younger than the general population, so that disconnect makes a degree of sense.
    • After the Sino-British joint declaration was signed in 1984, a pre-handover anxiety hung over Hong Kong. KMT supporting newspapers gradually closed down or pivoted their editorial style. Astronaut families became commonplace with upper middle class children based outside the city in Vancouver or Australia while their parents made money in the run up to handover due to the go-go environment of the time. The second passport, gave the family a bolt hole in case things went wrong after China took over. Local Hong Kong cinema goers wanted the escapism of action films, gambling movies and comedy.
    • It is very different in pace as a film compared to its high-octane peers at the time from the likes of John Woo. This time I got to see the original Hong Kong trailer of Days of Being Wild – and could understand how you could go into the cinema expecting something with much more pace rather than the dream-like experience much of Days of Being Wild gives you.
    • The ending came abruptly and without context.

    Chungkung Express

    1994’s Chungking Express is two locations and views of modern Hong Kong. Trading hub Chungking Mansions in Tsim Sha Tsui and the Midnight Express takeaway restaurant in Lan Kwai Fong. While it is a romantic comedy of sorts and varies in pace, it also has the qualities of what we now expect in a Wong Kar wai film. The focus on time, distance and emotional memory – but with a much lighter touch than Days of Being Wild.

    The film is anthology of two stories with retail worker Faye being the one serendipitous point of connection that holds both stories together.

    Takeshi Kaneshiro plays alongside fellow Taiwanese actress Bridget Lin in the first story. He is estranged from his girlfriend May relying on calls to her parents and tins of pineapple which is her favourite food.

    In the second story tells of how Cop 663, played by Tony Leung is left by his air stewardess girlfriend and acquires a stalker while getting over his old love.

    Both stories caught the urban energy of 1990s Hong Kong and resonated better with audiences. What is more remarkable is how fast the film was made in an improvisational way with guerrilla film making techniques. Its looseness was by design as Wong tried to mirror Haruki Murakami’s writing style on screen. The film was shot in a two-week break from editing Ashes of Time.

    The film brought Faye Wong to an international audience and cemented Wong Kar wai’s arthouse credentials.

    The film feels very now in terms of its style and even the use of old technology like camcorders and pagers on screen doesn’t pull you out of the film in the way I might have expected.

    Fallen Angels

    1995’s Fallen Angels was a surprise to me the first time I watched it. In some ways it goes back to As Tears Go By in its exploration of Hong Kong’s organised crime world. You have Wong Kar wai’s use of loose narrative, colour, tight spaces and urban energy.

    Compared to As Tears Go By it’s a slower paced film. It makes what now comes across as innovative use of close up wide angle photography that makes it look as if its shot on an iPhone decades before the modern iPhone came out. It also feels computer game-like in the action sequences. I can also understand why it has been compared to music videos in terms of style. Parts of the action sequence reminded me of Point Break in terms of the camera viewpoint. While it feels ‘intimate’ because of its claustrophobic shots, local cinema audiences didn’t relate to Fallen Angels.

    There is a duality to the film. Takeshi Kaneshiro plays Police Officer Ho Chi moo badge number 223 in Chungking Express. In Fallen Angels he is Hoo Chi moo, convict number 223.

    There are wider Wong Kar wai touches, in mid 20th century artefacts from 1960s Hong Kong architecture to the Enicar illuminated wall clock in the assassins base.

    (Enicar was a historic Swiss watch brand that was best known across Asia and China. The brand name is now owned by Wah Ming Hong who had been their distributor in China since the 1930s. One of my first memories of Hong Kong was giant building wrapping adverts for Enicar and another former Swiss, now Hong Kong watch company Solvil et Titus).

    Watching it this time, I had a nagging feeling that something had changed and sure enough when I searched online. I found out that the film had been extensively cropped shot by shot and recoloured by Wong Kar wai in 2020, not always for the better.

    Happy Together

    Happy Together was released in 1997 and is still a highly regarded example of New Queer Cinema alongside the like of Querelle.

    As a work out of Hong Kong it’s remarkable. Hong Kong as a society is conservative and there is a don’t ask, don’t tell aspect to the treatment of the LGBTQI community in Hong Kong. Legislation is more advanced than Hong Kong society at large.

    Leslie Cheung was an ideal protagonist known for being a champion of the avant-garde and having on-screen characters that experimented in different forms and levels of masculinity.

    Happy Together‘s themes of displacement, exile, and the repeated line “Let’s start over” mirrored loneliness, heartbreak, the collective uncertainty and “fretful wanderlust” of Hong Kongers at the time. The film came out in Hong Kong just two months prior to the handover of Hong Kong to China.

    Happy Together was released with a Category III rating, meaning only those 18 and above can watch it. Primarily this was down to Hong Kong’s greater latitude for violence rather than sex on-screen. Wong Kar wai’s eye and treatment on camera means that Argentina feels rather like Hong Kong in the film.

    In The Mood For Love

    For many people, 2000’s In The Mood For Love is the gateway drug to Wong Kar wai films. I think that the Cantonese title ‘Flower-like Years’, ‘the prime of one’s youth’ suits the film better. It’s the second film Wong’s informal trilogy, after Days of Being Wild.

    The contrast in pacing between In The Mood For Love and the previous film mirrored the move from frantic kinetic energy of colonial Hong Kong living on borrowed time to an oppressive study in stillness focused on longing for the past post-handover. Wong admitted in interviews that the hotel room number, 2046, where the protagonists get together to write represented the final year of Hong Kong’s ‘guaranteed‘ autonomy. The Shanghainese dialect spoken, outfits and food reflected Hong Kongers nostalgia for the post-civil war era of migration to Hong Kong as time of pain and hope.

    We are properly introduced to Tony Leung’s Chow Mo-wan character. Su Li zhen, played by Maggie Cheung adds the real line of continuity. We know it’s 1962, and probably at least a few years since Days of Being Wild. On one level their fortunes have improved, Su now works as a secretary for a shipping company; Chow is a journalist. They are both unhappily married and find solace in each other’s company.

    It’s like David Lean’s Brief Encounter but with the colour and latent emotion dialled up through copious amounts of hallucinogen. The loneliness, missed connections, the weight of time, regret, longing and rootlessness feel even more intense in this film than any of Wong’s previous films. The also a sharp contrast with the licentious and violent elements in Wong’s previous films.

    I remember watching it the first time and being blown away by it visually without taking in the plot, performance and nuance layer throughout. I then revisited my old DVD copy several times later on.

    Wong lays out their collective journey of discovery in finding out that their respective partners are having an affair. This builds the closeness and tension them, as does the martial arts serial that they write together.

    (This always struck me as a nod the popularity of Hong Kong based authors like Liang Yusheng and Louis Cha who worked as newspaper journalists, before going on to write serials published in newspapers and magazines. Eventually their works would be adopted in Hong Kong films including Wong Kar wai’s own The Eagle Shooting Heroes and Ashes of Time; and TV series in Hong Kong, Taiwan and communist China).

    In The Mood For Love redefined the way male main actor roles were portrayed in Hong Kong cinema allowing greater character depth than was previously the case with gun fu, wuxia and action comedies. It gave the post-handover Hong Kong film industry a much-needed creative shot in the arm before the ‘China-Hong Kong’ joint ventures finally bled it dry.

    In The Mood For Love seemed to be the ground zero for Hong Kong mid 1960s nostalgia, such as the G.O.D ‘Bing Sutt Corner’ redesign of the Starbucks branch on Duddell Street in the central district of Hong Kong. Others got in on the act, 7-Eleven released a set of ‘Old Hong Kong’ phone charms.

    Hong_Kong_Duddell_Street_Starbucks

    Writing this post, I went back to find out what I had written about the phone charms.

    There is a wider trend of nostalgia in the city which 7 Eleven Hong Kong is tapping into.

    It is interesting because it reflects a widely held view that the bright new future offered by mainland China isn’t bright, attractive or desirable. This will likely cause trouble in Hong Kong for China in the future; if it rolls out from the cultural zeitgeist into political aspects of Hong Kong life.

    There are times when I wish I was wrong.

    Nothing jarred from memory when I rewatched In The Mood For Love, but I had forgotten the documentary footage of President De Gaulle visiting Cambodia near the end.

    2046

    After In The Mood For Love, 2046 follows Chow Mo wan as he attempts to get Su Li zhen out of his system. The story also connects with Days of Being Wild with Carina Lau’s character still being heart-broken over the death of Yuddy, years later.

    There is a line in Tony Leung’s monologue that encapsulates 2046 the central plot premise really well.

    “Love is all a matter of timing, it’s no good meeting the right person too soon or too late. If I’d lived in another time or place then my story might have had a very different ending” – Tony Leung’s character Chow Mo-wan in 2046

    2046 captured post-Handover disillusionment, a community that realises its own ephemeral nature. Hong Kong’s specialness appears as suffering according to Stephen Teo – and I think he got it right.

    …a visually ravishing work that’s downright apocalyptic in its suffocating sense of dread and despair. – David Pountain, Little White Lies

    I finished the boxset, drained in a good way, but also disappointed, not in Wong Kar wai’s work but in the Hong Kong it now exists in. As it was once my home, I felt broken.

  • Pilot Parker & more inspiration

    This inspiration post is a mix of things that caught my eye from Pilot Parker to HyperCard.

    Pilot Parker

    pilot parker

    Pilot Parker is Malaysia Airlines mascot. I was familiar with him from the inflight duty-free catalogue. The inspiration for the film came from a moment shared by a young passenger who had flown with Malaysia Airlines. After her trip, she sent the airline a hand-drawn illustration of Pilot Parker along with a letter describing how the mascot brought her comfort during the journey. So the brand moved Pilot Parker from souvenir to fluent object.

    Lemon – lime facetime call.

    Apple had a week of things including more affordable devices (iPhone 17e and MacBook Neo) in a green-yellow colour. The company deleted all their TikTok account contents and then posted this video.

    20-somethings in the ad industry lost their minds, feeling seen and considering it revolutionary that large brands have humour and can navigate culture. They then filled LinkedIn with insightful posts to let all the oldster millennials know.

    Just leaving this one here, in case anyone notices. The lesson of the story is that everything old is new, especially the heuristic about being part of culture.

    Retrospective on HyperCard

    HyperCard was a powerful idea that didn’t have its time. I used it to run lab experiments during a brief time with Corning prior to my going to college. This video goes into real depth about what we missed.

    Voice recognition is older than you think

    I found this 1958 film of Victor Scheinman, at the time a high school student. He invented a solution that provided speech to text via a typewriter. It isn’t that far away from the speech recognition that I had on mobile phones from my Ericsson T39 through to my current iPhone.

    In his adult life Scheinman worked with AI pioneer Marvin Minsky and worked in the field of robotics in academia and the private sector. Scheinman went on to work with General Motors and Yaskawa Electric Corporation. Right up to his death Scheinman was an associate professor who still consulted at Stanford University.

    Scheinman’s high school experiment shows both how far we’ve come and yet how little we’ve progressed in comparison to the hype.

    Think with Google & Sir Martin Sorrell

    Think with Google interviewed Sir Martin Sorrell who was entertaining and consistent on themes he has been talking for the past few years. I found it interesting that he suspects marketing science is ‘over’. I don’t agree with him in this respect because software changes faster than wetware, but Sorrell instead has the CFO view within clients.

    Yet the favourite campaigns that he worked on were his work at Saatchi & Saatchi before he built WPP.

    Here’s the British Airways ‘Manhattan Landing‘ campaign from 1983 that Sir Martin named as the favourite campaign that he worked on.

    More marketing related content here.

  • March 2026 newsletter – (32) buckle my shoe

    March 2026 introduction – (32) buckle my shoe

    By some miracle, I have managed to make it to issue 32. Yes this is late, my excuse was reading The Persian, more on that below. In the jargon of the bingo hall 32 came up as ‘buckle my shoe’.

    https://flic.kr/p/w8zyP

    As I wrote this down I was reminded of a vivid memory from my early childhood. I was staying with my Granny on the family farm in rural Ireland. I would have been pre-school, maybe three years old.

    Like a magpie I was attracted to shiny things, and she had a pair of shoes with gold coloured decorative elements on them. They were horseshoe-shaped buckles, but didn’t serve any function beyond aesthetics.

    I managed to remove one unintentionally, it didn’t seem to take any effort. I realised it shouldn’t be off the shoe, so I returned it to her in my mind, by posting it under the closed door of her bedroom.

    I forgot about it. There was more important things to do like pat the friendly farm dog and feed soda bread crumbs from the breakfast table to the couple of coal tits that would show up at the back door after every meal.

    Later on, the adults got in a state when the buckle was discovered missing and one of Granny’s best pairs of shoes were now ruined. I pointed out where I had put the buckle, but it was now nowhere to be found. The second buckle was slipped off the other shoe and both shoes matched again, no one outside the household was any the wiser until you read this.

    Like the missing buckle we can often no longer return, but we can adapt and move forward by shedding extraneous items that hold us back.

    Beyond bingo, 32 in Chinese sounds similar to easy growth, which is considered lucky across business, relationships and in one’s personal life. It also corresponds to perseverance or staying the course in the I Ching.

    This month’s soundtrack to the newsletter is collated by The Found Sound Orchestra over on SoundCloud. Now that’s sorted, let’s get into it.

    New reader?

    If this is the first newsletter, welcome! You can find my regular writings here and more about me here

    SO

    Things I’ve written.

    Reflecting on the different archetypes of people that you meet in an advertising agency new business pitch and how to deal with them.

    A roundup of everything from Chinese innovation to Anthropic’s disagreement with the US Department of Defense.

    ICYMI – Top five shares on LinkedIn

    1. Wellness as an experiential aspect of luxury. It has become a luxury currency in its own right for both genders according to a new report by Karla Otto.
    2. My friend Nigel Scott analysed the future of creative agencies. He thought that AI forced the agency break even point even higher, which impacts the rise of the independents.
    3. The paradox of Gucci using generative AI to market slow luxury aesthetic / lifestyle.
    4. International Women’s Day was marked by some sobering research on attitudes to gender equality in the UK. There was a generational aspect to it where younger cohorts men held more traditional views than other groups and optimism for their future prospects dropped.
    5. Meta was found liable in two court cases. One was about the role of social platforms facilitating human trafficking. The second was being found liable due to creating an ‘addictive’ platform. Critics now have a roadmap to seek damages and drive design changes.

    Books that I have read.

    The Persian by David McCloskey – this isn’t the first book that I have read by David McCloskey, but the one that I most anticipated. Espionage novels have had a revival as the global war on terror (GWoT) wound down, Ukraine, the South China Sea and Iran wound up. The timing of the book was precipitous. It came out at the end of January and events started down their path in the Persian Gulf soon after.

    The book is very cleverly written. The story told from multiple perspectives:

    • A Mossad department head and his staff
    • A prisoner held in an Iranian jail
    • An Iranian mother

    Yes you get the tension of a spy novel, but you also get the portrait of flawed human characters, acting and reacting to the terrible incidents around them. In this respect, it reminded me of what the Apple TV series Tehran tried to do. McCloskey manages to humanise his characters in a way that few authors in the genre beyond John le Carré and Mick Herron in his own way.

    Things I have been inspired by.

    Japanese porcelain brand Hataman Touen graced the tables of the Imperial Royal Household. Their classical techniques became relevant of the modern world thanks to a collaboration with Ghost In The Shell Standalone Complex anime.

    tachikoma

    The result was a limited edition model of the Tachikoma autonomous intelligent ‘tank’ that plays a prominent role in the show.

    https://www.tiktok.com/@argos/video/7577699305818000662?is_from_webapp=1&sender_device=pc&web_id=7612101813533623830

    I am not a big fan of TikTok, but Argos have been killing it with their ‘stockroom rave‘. The nod to raving in working class culture for over half a century from the speed-fuelled Wigan Casino all-nighters to the Boiler Room sessions today. Less so now that I work in offices, but before going to college banging tunes on Sony ghetto-blaster got me through shifts in a McDonald’s, a clothing factory and a plant hire repair workshop. And doing it all with a dash of humour.

    My friend Dan Ilett‘s newsletter The Executive Summary fufils the old strategist maxim of being interesting first, being right second. Dan manages to pull both off more often than not, but he is always interesting. Sign up here.

    Chart of the month. 

    This month due to the confluence of a client project that never happened and the latest report drop by Morgan Stanley in association with LuxeConsult, I looked into the Swiss luxury watch industry.

    swiss watches

    A few interesting trends emerge:

    • Independents such as Patek Philippe and Rolex have successfully held off large luxury conglomerates LVMH and Richemont.
    • Swatch Group has become a donor of market share to the other main players.
    • The K-shaped market can be seen in the relative performance of Richemont’s brands. Vacheron Constantin and Cartier outperformed while IWC, Panerai and Jaeger-LeCoultre laboured in a tightening market.
    • The sector-wide -3% CAGR (compound annual growth rate), was driven by economics as much as smart watches. Smart watches will exert less pressure moving forwards as they were kept and worn for longer by users.

    Things I have watched. 

    I rewatched the original 1995 Ghost In The Shell animated film. I went in expecting for me to be thinking about the future of AI, instead the idea of the puppet master and his agent reminded me of the impact of social media and the influence that it impacts on consumers. There is one scene where a dust bin wagon driver is being questioned and is told that all his memories are false, he had been taken in by a false life. It spoke to the way people become ‘red pilled’.

    Useful tools.

    If like me, you have found that no matter what you do with your brightness button, your Mac’s screen is lacking, fear not Vivid is here. You don’t have to splurge on an XDR display to make it pop and keep the colour balance, Vivid is an app that doubles the brightness your display can achieve.  

    I am a long time fan of RSS reader Newsblur. The apps for it have recently undergone a major redesign including new features to make it even more intelligent and useful. In particular, I am really excited about a new feature that turns any website into an RSS feed that can be followed which the call Webfeeds.

    We can have a larger debate about how web developers, designers and site owners have taken a backward step by not using RSS or Atom. WordPress comes with RSS built in, so you have to actively shut it down. Instead, Instead I’d like to celebrate the major level engineering that Samuel Clay and the team at Newsblur managed to achieve in developing Webfeeds as a highly usable feature within Newblur.

    YouTube Search Fixer is a browser plugin for Chrome and Firefox that allows you to customise search results on YouTube. Doing research and don’t want to get music videos, or avoid related searches clutter – then you don’t have to.

    The sales pitch.

    I am a strategist who thrives on the “meaty brief”—the kind where deep-tech or complexity, business goals, and human culture collide.

    With over a decade of experience across the UK, EMEA, and JAPAC, I specialise in bridging the gap between high-level strategy and creative execution. I was embedded within Google Cloud’s brand creative team, where I helped navigate the “messy steps” of global pivots and the rapid rise of Gen AI. And have recently been helping out agencies and startups in various sectors.

    My approach is simple: I use insight and analytics to find the “surprise” in the strategy. Whether it’s architecting an experiential event or defining a social narrative for a SaaS powerhouse, I focus on making complex brands feel human and high-velocity businesses feel accessible.

    The Strategic Toolkit:

    • Brand & Creative Strategy: From B2B infrastructure to luxury travel.
    • AI-Enhanced Planning: Deeply literate in Google Gemini and prompt engineering to accelerate insights and creative output.
    • Multi-Sector Versatility: A proven track record across Tech & SaaS (Google Cloud, Semiconductors), Consumer Goods (FMCG, Beauty, Health), and High-Interest Categories (Luxury, Sports Apparel, Pharma).

    I am officially open for new adventures with immediate effect. If you have a challenge that needs a all-in, hit-the-ground-running strategic lead, let’s talk.

    now taking bookings

    More on what I have done here.

    bit.ly_gedstrategy

    The End.

    Ok this is the end of my March 2026 newsletter, I hope to see you all back here again in a month. Be excellent to each other and enjoy the joys of spring along with chocolate eggs.

    Don’t forget to share if you found it useful, interesting or insightful as this helps other people and the algorithmic gods of Google Search and the various LLMs that are blurring what web search means nowadays.

    Get in touch and if you find it of use, this is now appearing on Substack as well as LinkedIn.