Category: ethics | 倫理 | 윤리학

Ethics: moral principles that govern a person’s behavior or the conducting of an activity. I went to school with people who ended up on the wrong side of the law. I knew more of them when I used to DJ which was my hobby since before I went to college.

I probably still have some post-it notes around the place that I used as bookmarks from when I used to work at a call centre but that was about the extent of my ethical transgressions.

My business experience meant that I dealt with a lot of unpleasant unprofessional clients, but didn’t necessarily see anything unethical in nature. When I started writing this blog I was thinking about culture rather than ethics and the most part still do.

But business and work changed. Ethics became more important:

  • When I started in social and digital campaigns I didn’t think about ethics as a standalone thing. It was just part of doing a good job. It went without saying.
  • I don’t think any of us back then would have foreseen slut shaming, trolling, online bullying, dark patterns and misinformation

Now things are different. The lack of ethics is impacting all parts of business life.

  • How ad tech data is used
  • How content is created
  • How services are designed
  • How products are made

I think that much of the problems with ethics is cultural and generational in nature. The current generation of entrepreneurs have perverted knowledge in the quest of growth hacking and continual improvement and change for its own sake. Its a sickness at the centre of technology

  • Cummings effect

    The Cummings effect was named by The Guardian after former government advisor Dominic Cummings. Now famous for his unorthodox approach to sight tests.

    The Cummings effect describes how consumers have been testing the rules governing lockdown, often ignoring the government’s ‘stay at home’ instruction.

    Dominic Scummings
    Dominic Cummings lampooned on sticker art by duncan c

    “What is happening is people are beginning to flout the rules, they are beginning to think, ‘How can I get away with the rules?’” Paul Netherton, Devon and Cornwall’s deputy chief constable

    ‘Cummings effect’: why are people bending lockdown rules? – The Guardian

    Cummings effect is part of broader trust deficit

    Edelman released their Trust Barometer, and the findings were ugly for government trust, across most of the countries that they surveyed.

    Government trust down
    2021 Edelman Trust Barometer

    They were also bad for societal leaders as well. Dominic Cummings bizarre behaviour was a question of the wrong thing at the right time and fits into this broader disappointment.

    Societal leaders not trusted
    2021 Edelman Trust Barometer

    Do as I say, not as I do

    Throughout COVID-19; there has been a consistent desire for sufficient lockdowns to get COVID-19 under control. The latest bit of YouGov consumer opinion research still indicates a desire for lockdown to try and control COVID better.

    However, there was evidence as far back as April that the first lockdown instructions in the UK weren’t being adhered to. UCL analysed data from Huq found that the first lockdown lasted just three weeks in areas outside London. News reports and infection rates indicate that the situation maybe similar if not worse this time around. More related content here.

    More information

    Britain on the move even before Johnson eased lockdown, data showFinancial Times (May 12, 2020)

    Most people don’t think the government will meet its 2m a week vaccine target – YouGov (January 7, 2021)

    Edelman 2021 Trust Barometer

    ‘Cummings effect’: why are people bending lockdown rules?The Guardian (January 11, 2021)

  • Connected leadership + more

    Connected Leadership

    Connected Leadership, Powered by Brunswick | Brunswick – worth a read during your lunchtime. 9 out of 10 financial readers cite the importance of social media communications by CEOs during a crisis. There were also findings that equate CEO social presence with employer brand. Reading about connected leadership reminded me of the oft quoted wisdom that history doesn’t repeat itself, but it rhymes. Connected Leadership had reminded me of research that I remember seeing around the time of the original dot com boom (and bust). I think that the research had been done by Weber Shandwick in the US; and I had heard Larry Weber cite it when he came through Europe every so often.

    At that time the connected leadership type content was focused on CEOs with a media profile. The research showed a positive correlation between a highly visible CEO, better stock market performance and greater resilience when the brand was facing challenging times. This was back when Larry Ellison, Steve Jobs and Bill Gates courted the business and ‘business of technology’ media. Like any model it can be only taken so far, as Bernie Ebbers at WorldCom, Jeff Skilling at Enron and Steve Case at AOL showed that a high profile won’t stop a terminal decline.

    Prior to Oracle’s acquisition of Sun Microsystems, then CEO was criticised for a lack of focus on the business problem. The twice weekly blog posts that marked his connected leadership style were not appreciated by activist shareholders.

    A more modern example of connected leadership would be the cult like following that Donald Trump managed to build up over the past five years in politics. A future Democratic president would like appear less on social and in the media, being more focused on the task at hand rather than demonstrating connected leadership.

    For businesses, a connected leadership style brings challenges from a regulatory point of view, could their content be sifted for potential class action suit material?

    WGSN – Future Drivers 2023 – WGSNAfter the dust settles on the tumult of 2020, companies and consumers will shift to new ways of designing, making, selling and consuming in 2023. In an age of uncertainty, executives can bank on the importance of the four C’s – connection, conservation, communication and community. This report identifies seven global drivers that will reshape the macroeconomic and business landscape in 2023, and provides key strategies that businesses can action today for future success. 

    • Radical Reform: this will be front and centre for 2023. Be prepared to be held accountable for diversity, sustainability and CSR practices 
    • Safety & Security: this will drive innovation in defensive materials, an increase in home and neighbourhood security networks, and make touchless payments and products mainstream 
    • The Tech Paradox: cobots (collaborative robots that interact with humans) and democratised digital literacy will gain ground, but on the flip side, infodemics, influencer fatigue and the politics of global technology will drive a tech reset 
    • Community 3.0: look to the growth of community supply chains, staff who are steps away from the stores, and up-skilling locals to keep community money intact 
    • Environment: From Urgency to Emergency: regenerative businesses are creating a sustainable future, while made-to-order manufacturing and nearshoring are reshaping distribution models 
    • The Recession Generation: unstable job markets and a new gig economy will drive new generational spending and consumption habits 
    • New Alliances: international relations are being reshaped and this is underscoring political tensions, with growing knock-on effects

    Lightest 5G smartphone with graphene batteryAppear is launching the lightest and first graphene battery-powered smartphone with innovative water-resistant technology. There is already a lot of interest in this smartphone. Appear has begun receiving orders and projections call for a million units sold in the first six months. The smartphone would be available in stores and major online retailers by March 2021. To meet growing demands, Appear has partnered with Foxconn India for its manufacturing needs

    Research specialist Qamcom joins European partners in 6G driveHexa-X research project is EU funded and expected to run for two and a half years with the aim of laying the foundation for next generation 6G networks. Bringing together a number of technologically advanced European partners, the Hexa-X research project aims to develop the next generation of mobile networks, namely 6G or sixth generation. The project, which is EU-funded, is expected to start in January 2021 and last for about two and a half years. The purpose of the project is to lay the foundation for a global standard and to define principles for the 6G system itself – which will serve as a base for the entire telecom industry and its future services and products. On a more philosophical level, the project’s purpose can be described as technology connecting our human and physical world with the digital world. Qamcom’s research will focus on localisation and network optimisation

    Why minimalists are maximally important » strategythe minimalist demo are predominantly suburbanites, more than half of whom (59%) are married couples with kids, with moderate household incomes. While they haven’t previously been majorly digitally inclined, the group has been making its first major foray into online shopping. Minimalist shopping activity on mobile phones and tablets was up 31% among this audience segment, with gaming activity increasing by 19% and 43% on mobile devices and consoles, respectively. Minimalists’ propensity to order online food has almost doubled since lockdown began, and marketers should be mindful that QSRs could really benefit from attracting this segment

    Boots UK sales struggle despite better than expected results for parent company | Cosmetics Business 

    The Chinese ski market: how China is going crazy for snow with the upcoming Winter Olympics 

    Banning Trump from digital platforms sets a dangerous precedent | ProMarketI find them a dangerous precedent, which concentrates power irreversibly in the hands of a few private firms. Everybody, but especially people from the Left, should be worried: soon, this power will be used against them.  If Trump violated the law with his tweets, he should be prosecuted according to the law. Why did Twitter and Facebook take the law into their own hands as self-appointed vigilantes? If his tweets did not violate the law, why did Twitter and Facebook kick him out? Twitter and Facebook, many would object, are private companies, which can create their own rules of engagement. This is certainly true. But these rules should be consistently enforced and here they are not. According to Twitter’s own statement, Trump was permanently suspended because of the following two tweets, sent on January 8:   “The 75,000,000 great American Patriots who voted for me, AMERICA FIRST, and MAKE AMERICA GREAT AGAIN, will have a GIANT VOICE long into the future. They will not be disrespected or treated unfairly in any way, shape or form!!!” “To all of those who have asked, I will not be going to the Inauguration on January 20th.” “These two Tweets,” writes Twitter, “must be read in the context of broader events in the country and the ways in which the President’s statements can be mobilized by different audiences, including to incite violence.” The context Twitter is referring to are the potential plans for a secondary attack on January 17—even though Trump’s tweets did not mention such plans

    Pennies to Dollars: The Problems With Amazon’s Plans for Detroit – Amazon Chronicles – sketchy property deals and minimum wage jobs

    A bit reactionary but it’s still worthwhile watching Chris Chappell interview with Winston Sterzel and Matthew Tye. Sterzel and Tye’s observations are spot on and tally with my own experience in China and Hong Kong.

    Escapist retail – Wunderman Thompson Intelligence – Digital fashion and virtual spaces are getting dreamy, engaging shoppers’ imaginations—and dissolving the traditional boundaries of retail. All of which is fine if you’re on the ‘upper leg’ of the K-shaped economic recovery. Not so great if you’re Primark. More retailing related content here.

    Well worth a read: Beatie Wolfe, digital artist and musician – Wunderman Thompson Intelligence 

    Why going global has proved so hard for the big banks | Financial Times – despite gains from globalisation in the lead-up to the financial crisis, the overall international record of the industry is poor. Just last week came a reminder of the challenges of a global bank: Deutsche Bank agreeing to pay US regulators $125m to resolve allegations that it paid bribes to win clients in the Middle East. Its not an isolated example, though Deutsche Bank does have a higher appetite for risk than many of its peers. Other examples, Goldman Sachs had to pay $3.9bn to settle the 1MDB bribery scandal in Malaysia. JPMorgan agreed to pay $264m to settle a US probe into its practice of hiring scions of the Chinese elite as its new business strategy. Its not like these bank failings are a new phenomenon. HSBC was able to buy the Midland Bank because it had been so weakened by its majority stake holding in Crocker National of California. At the time of purchase in 1980, Crocker was the tenth largest bank in the US. It has been one of the first banks in the US to use ATMs. Eventually it was sold due to the losses that Midland endured while owning it. Crocker had a large amount of bad loans on its books.

    2021 and the Conspiracies of ‘Johnny Mnemonic’ | WIREDGibson’s cyberspace was always bound up with the body. Data can be wet-wired; manipulating files requires Power Gloves and an “Eyephone.” When Johnny jacks in, it kind of hurts. Such meat-meets-metal has, in the quarter-century since Johnny Mnemonic came out, been called a failure of prediction. Our internet ended up disembodied, virtualized, socially distanced, our iPhones more of a figurative prosthesis. Yet, this last year, we sat slack at our desks, muscles atrophying, nerves attenuating, as we doomscrolled our way to new aches, new anxieties, new ailments. Some wild-eyes went so far as to claim that 5G triggered the pandemic, which is the most Gibson-sounding conspiracy of all. In Johnny’s world, the black shakes are caused not by a virus but by a signal. Epidemic through technic. There’s something in the air, no matter what you do. You’re already sick, you’re already dying. Connectivity is killing you

    Don’t Toss It, Fix It! Europe Is Guaranteeing Citizens the “Right to Repair” – expect a wide range of protests from auto manufacturers (like Tesla), to gadget makers (Apple) and agriculture titan John Deere

    Solar power – How governments spurred the rise of solar power | Technology Quarterly | The Economist – like other developments before it, solar demonstrates the need for government to play a role in innovation

    China consumer prices rise but worries persist over core inflation | Financial Times 

    Twitter vs Trump: has Big Tech gone too far? | Financial Times – Mr Trump has been barred from Facebook and Twitter due to events in the US last week. Apple, Google and Amazon have all taken steps to clamp down on Parler, the right wing social network.  This has set up a fierce debate about where the balance lies between a tech company’s right to censor users who breach their content policies versus an individual’s right to freedom of expression. A second aspect is the right for governments to regulate services versus the US approach of laissez faire – Angela Merkel attacks Twitter over Trump ban | Financial Times and a more US perspective – Superspreader Down: How Trump’s Exile from Social Media Alters the Future of Politics, Security, and Public Health – Defense One 

    Taiwan manufacturers quit China over trade tensions and rising costs | Financial Times – really interesting article. Taiwan’s biggest weakness seems to be the small and medium sized manufacturers with operations in China.

    I’ve chosen to not get drawn into the events at the Capitol in Washington DC. It is interesting that Arnold Schwarzenegger is far more articulate and coherent than the politicians in office.

    Quantum science leaps forward in China under Xi’s support: report | Apple Daily 

    Announcement for the connection problem faced by Hong Kong users|HKChroniclesFrom the evening of 6th January, 2021 (Hong Kong Time), the chief editor of HKChronicles, Naomi Chan, has received numerous reports from users located in Hong Kong. They noticed that the website was inaccessible when using the Internet service provided by some ISPs in Hong Kong. After looking into the analytics, we also found that the number of visitors from Hong Kong decreased drastically. Because of the scenario, there are some rumors on the Internet regarding to the status of service on our website – Hong Kong ISPs blocking the site. It has lots of good information on organised crime affiliated police, business people and political extremists. More Hong Kong related content here.

    Sex workers say ‘defunding Pornhub’ puts their livelihoods at risk – BBC News 

    Bitcoin Mining and Its Environmental Effects by Şerif DİLEK* & Yunus FURUNCU – an academic paper that show just how bad bitcoin is for the environment. It isn’t just bitcoin mining, but even blockchain and wallet management. TL;DR here is the money quote: Bitcoin’s energy consumption causes serious damage to the environment and faces us as one of the most significant obstacles in the development of Bitcoin.

    Concerns raised about cameras at self-service supermarket checkouts | Irish Examiner – not terribly surprising that Tesco loss prevention techniques give people the privacy creeps. But then they wouldn’t need to if the tills were manned….

    How PewDiePie is trying to dodge his taxes | Input magazine – clickbait headline, the real point is that top level influencers now are big enough to give effective tax management serious consideration

    Telegram: Contact @durov – Telegram laying into WhatsApp. But a little something to think about from seven years ago to consider before you move to Telegram: Cryptography Dispatches: The Most Backdoor-Looking Bug I’ve Ever Seen • Buttondown 

    Mark Ritson’s marketing effectiveness lessons

    • Qualitative and quantitative diagnosis
    • Clear strategic objectives
    • Long, mass-marketing brand building
    • Shorter, targeted performance
    • Tight, differentiated position
    • Heavily, consistently codified
    • Investing more than competitors
    • Astonishing creativity
  • PDI

    PDI or purpose driven innovation is Trendwatching’s approach to identifying and help clients act on ‘meaningful’ business opportunities. I think its interesting as it captures the aspirations of corporate responsibility professionals in businesses; a case in point being the steady changes that Unilever have made in their business over the past decade or so, like their concentrated aerosol can design.

    PDI factors

    In their own words:

    Make a difference through innovation

    Turn overwhelm into opportunity

    Move from anticipating and meeting customer expectations to setting them

    The principles that it holds itself to are:

    Don’t extract from the earth

    Don’t produce harmful substances

    Don’t degrade nature

    Don’t overwork people (wellbeing)

    Everyone’s voice matters (inclusivity)

    Help people to self-develop (empowerment)

    Don’t discriminate (fairness/justice)

    Celebrate diversity

    While Unilever’s concentrated aerosol can initiative leaves a lighter footprint on the earth, it would still fail on some of Trendwatching’s purpose driven innovation principles. In particular degradation of nature and extracting from the earth, due to its use of aluminium and butane gas propellant.

    The sweet spot for any idea that fits in with their principles is at the intersection of: drivers of change, innovation and consumer basic needs – like most other successful trend driven ideas. At a macro level this net out to accelerating societal and cultural trends that are moving from the edge to the mainstream, behaviour change and both demand and supply-side economics.

    PDI approach examples

    Patagonia’s ReCrafted range is the kind of project that Trendwatching would hope to get out of PDI.

    Patagonia ReCrafted – a classic example of the kind of project PDI should generate

    More design related content here.

    More information

    Unilever shakes up the aerosol world | Packaging World and Unilever’s compressed aerosols cut carbon footprint by 25% per can | The Guardian on Unilever’s concentrated aerosol can design.

    Patagonia Launches ReCrafted, a New Collection of Upcycled Gear | Make Fashion Better – Patagonia’s up cycled clothing range

    More on the Trendwatching approach here.

  • Frys Electronics + more things

    The disappearing history of the Bay Area’s themed Frys Electronics stores | SF Gate – there couldn’t have been hardware startups without Frys electronics stores. As Frys goes, so does Silicon Valley and I don’t think that loss of hardware hacking is a good thing. Frys is odd and idiosyncratic, but that’s part of the charm in it. Silicon Valley is now the home of media companies (Google, Facebook, Twitter) rather than technology companies which seems like the end state outlined by Judy Estrin in her book Closing The Innovation Gap

    Court Rules Deliveroo Used ‘Discriminatory’ Algorithmaccording to the ordinance, if a rider failed to cancel a shift pre-booked through the app at least 24 hours before its start, their “reliability index” would be negatively affected. Since riders deemed more reliable by the algorithm were first to be offered shifts in busier timeblocks, this effectively meant that riders who can’t make their shifts—even if it’s because of a serious emergency or illness—would have fewer job opportunities in the future.According to the court, the algorithm’s failure to take into account the reasons behind a cancellation amounts to discrimation and unjustly penalizes riders with legally legitimate reasons for not working. Deliveroo was ordered to pay €50,000 (~$61,400) to the suing parties. 

    Unilever taps seaweed to create self-cleaning surfaces | Financial Times 

    Schaudenfreude Alert: Bezos-Buffet-Dimon Health Care Industry Disruptor Haven Makes Faceplant, Announces Closure | naked capitalism – The press is now curiously awash with experts commenting on the Haven closure, saying they knew it would never work. Although some may be able to produce press clips to substantiate their claims, health care industry investors and incumbents were freaked out enough by the prospect of squillionaires swooping in to squeeze their margins that health care company stock prices fell sharply and broadly upon the announcement. And remember, this was 2018, close to Peak Unicorn. Even if the three lords of lucre couldn’t necessarily come up with a health care “innovation” concept that made money, Uber and Lyft had demonstrated that was no obstacle to getting oodles of funding. The play could wind up being like the building of the railroads, where the profit in the enterprise wasn’t in moving stock but selling shares. And only now are tech writers finally admitting that self-driving cars are not only not coming any time soon, but when they do, they will likely have narrow uses, including requiring dedicated lanes

    ‘We need a real policy for China’: Germany ponders post-Merkel shift | Financial TimesMs Merkel personifies old ideals of western rapprochement with China — the principle that ever deepening economic ties with the west would encourage political change in Beijing, and a shift to liberalism and western values. “Wandel durch Handel” — change through trade — was for years a key precept of German policy – and this was written before the Hong Kong 53 and China blocking WHO yet again. And more here Greens accuse Merkel of forcing pact with China | The Times 

    Streaming Tutorial – or how Kpop fans can do a better job of hacking the YouTube algorithm

    194: Historic Ad Fraud at Uber with Kevin Frisch – Marketing Today with Alan B. Hart – if you’ve watched this presentation by Frisch’s peer (Simon Peel) at adidas, you’ll start to notice a pattern

    Inside the Whale: An Interview with an Anonymous Amazonian – we make it easy to migrate and difficult to leave. If you have a ton of data in your data center and you want to move it to AWS but you don’t want to send it over the internet, we’ll send an eighteen-wheeler to you filled with hard drives, plug it into your data center with a fiber optic cable, and then drive it across the country to us after loading it up with your data

    Forget actors, footballers are the new fashion icons | Vogue Business – a lot of this is down to Roc Nation UK

    ‘Peak hype’: why the driverless car revolution has stalled | Technology | The Guardian – is this the sign of a wider AI winter?

  • Christmas songs and other things that caught my eye this week

    Cheddar put together an interesting study into popular Christmas songs. I really like that Cheddar put their sources including The Wall Street Journal and other news sources. I’d love to see more people do this on YouTube videos. The start of popular Christmas songs took off with recording music and the move away from religious music to a more secular family festival celebrated in America.

    As the clock ticked down to Brexit finally happening, I watched the late Darcus Howe’s three part series White Tribe using the All4 service. Looking back two decades, you could see effects of the Thatcher administration which accelerated the decline of the British industrial heartland without thinking about what came next beyond shopping malls, loft apartments and garden festivals. The schism in society that fuelled Brexit was readily apparent. The void of what being English meant, was again apparent during the head-scratching paean to the NHS that was the London Olympics opening ceremony. What I thought was most remarkable is that White Tribe is very consistent with what I saw in John Harris’ series for the Guardian Anywhere but Westminster. All of it in retrospectYou can watch the full series of White Tribe here.

    In common with other organisations from design agencies to the Irish government’s department of foreign affairs; Japanese airline ANA celebrated Christmas with a content focus this year DO: Bring Japanese Christmas Home ‘Tis the season… – ANA. The content is unusual as it focuses on secular Japanese Christmas traditions including Christmas songs. More Japan related content here