Categories
初 | hygiene | 기본 工艺学 | technology | 기술 市场营销 | marketing | 마케팅 艺术与设计 | design | 예술과 디자인 铭记 | branding | 브랜드 마케팅

Things that caught my eye this week

Reading Time: 2 minutes

Carhartt Labor Day colouring book – the American workwear brand put together a great children’s colouring book for labor day weekend. It allows parents to explain what they do for their kids and provides an activity for a socially isolated public holiday. You can download your Carhartt Labor Day colouring book here.

Carhartt Labor Day colouring book

Vox Media have done a great video on rotoscoping and animation. Rotoscoping as a technique allowed animation to have life-like motion, but the creativity of animation.

I was introduced to rotoscoping with the Ralph Bakshi Lord of The Rings animated movie. Peter Jackson’s live action version borrowed from this version shot for shot, but I find the animated version more enthralling because of Bakshi’s use of rotoscoping.

Video shot from an original 35mm trailer print

Simon Peel of Adidas’ now famous speech that recommended a healthy skepticism on short term performance marketing and the impact of longer term brand marketing. He realises digital is important, but lays out why marketers should ask why? Peel talked honestly about marketing effectiveness, marketing efficiency and misleading metrics. I had read the articles, but this is the first time that I’d seen his talk. More on marketing effectiveness here.

IPA Eff Week talk 2019 by Simon Peel of Adidas

Microsoft had been experimenting with sealed underwater data centres to see if they were possible and what the benefits were. Prior to the project starting there would be some predetermined benefits:

  • Reduced energy costs as refrigeration wouldn’t be needed. (You could achieve a similar effect, if you buried the data centre deep enough)
  • Reduced data centre costs. Internet hotels and server farms can cost a lot if built in cities with expensive real estate

But there were questions over corrosion, damage and reliability. Microsoft got around corrosion by filling a submerged data centre with a nitrogen atmosphere. They found that a data centre without human intervention had much less faults than a matching data centre on-shore.

Microsoft are now working on how the end of life process would work for an underwater data centre.

Microsoft’s Natick project on underwater data centres