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Beck is the co-founder of Riot Games (best known for League of Legends) on the rise of eSports and what its future looks like.
Interesting that Riot are trying to give players a better base to build their careers, but how long is their professional life, when do they burn out?
I’ve been watching a lot of Curtis’ work recently. HyperNormalisation, The Mayfair Set, The Trap, The Century of the Self, Bitter Lake and Pandora’s Box.
More information
Just Adam Curtis channel on YouTube – has curated many of his documentaries.
15 years ago I worked agency side in Haymarket in London’s west end for Edelman. It was a normal day, well as normal is it gets when you are in the middle of the dot com bust fallout.
My job meant working on communications programmes for the European subsidiaries of technology companies. This was to reflect a ‘business as usual’ face to their customers. This allowed the subsidiaries to keep their businesses largely intact so that they could be sold off to help bail out the financial hole that the parent company had made.
The businesses had grown on generous venture capital payments, share placements and bank loans. The dot com bust suddenly meant that there was a surplus of servers, network switches, bandwidth, commercial space and Herman Miller Aeron chairs.
Due to the nature of the business I worked closely with colleagues on the finance team because I spoke ‘geek’ and understood how screwed these clients happened to be.
The financial and corporate teams worked for a number of clients, notably Cantor Fitzgerald. They were to lose two thirds of their personnel by the end of the day.
It was early afternoon, when I realised that something was up. We had TVs around the agency that often weren’t on. This time they were all turned to Sky News, which was running the footage. After the troubles and bombings in Beirut, it wasn’t a complete surprise to see another landmark attack – at least at first.
Once the scale sunk in, then the realisation of how different the world was going to be started to dawn on me.
Style
Substance
Independence Day was one of the benchmark blockbuster movies. It has cheesy Americana, Will Smith and an aerial dog fight that left my butt cheeks numb as my body had flinched to hold my body in the chair. The illusions on screen temporarily fooled my senses.
Twenty years later, Independence Day: Resurgence was bigger and darker. There was less of the knowing ironic humour. The film tried to take itself seriously. The CGI was impressive, but felt prosaic as we are more used to it now. Destroying London? Yawn.
For a film aiming to take advantage of 3D sales at the box office it offered precious little in terms of visual engagement.
The film did a better job at laying out its stall to take advantage of the Chinese market. A Chinese dairy brand was featured prominently as ‘Moon Milk’. The characters use video chat on QQ (a sister brand of Tencent’s WeChat) with its iconic penguin logo. One of the film’s prominent stars is Angelababy a staple of Hong Kong and Chinese cinema who came to prominence as a model and promotional spokesperson.
I get why Chinese audiences will like the film, their ‘token’ characters fit in better than transplants sewn into Transformer films – and its apparently done well at the box office there.
The plot took some more twists and turns than the original, but it missed a crucial ingredient. I didn’t care if the characters lived for died, it all felt rather academic – for the future stars of tomorrow like Liam Hemsworth, that must terrify his representation. Hemsworth is a great actor in previous outings like Black Hat, but all of the cast feel flat due to poor character development.
Generally I find politics a bit too grubby and dirty for this blog and have only touched it when I absolutely, positively didn’t have a choice.
On June 23, 2016 the UK goes to the polls to vote on whether the country should stay in or leave the European Union.
Over the next few days I will be writing two posts (this is the first one). The first of which is about how it has all been presented. The second post will be a guide for my non-UK based friends on what the hell it all means.
Political marketing generally isn’t the most amazing work, though there have been iconic campaigns. Given the momentous decision ahead of voters you would think that there would be a creative advertising campaign.
The US has led the way in iconic political campaigns. My favourites being the ‘Daisy’ ad used by Lyndon B. Johnson against Barry Goldwater.
Ronald Reagan’s ‘It’s morning in America again’ which is curiously soothing yet exceptionally emotive
Barack Obama’s simple messages of ‘Hope’, ‘Change You Can Believe In’ and ‘Yes We Can’ together with a focus on repetition and reach brought out the vote in his favour.
The UK has come up with good campaigns too; the Saatchi brothers ‘Britain Isn’t Working’ that helped get Margaret Thatcher the first time around. Ironically the poster doesn’t contain real unemployed people, but 20 Conservative party members shot over and over again to create the ‘conga line’.
It is such an iconic poster that the Labour party still has to jump over the hurdle of proving it wrong 30 years after its publication.
By comparison Vote In’s adverts lack… creativity and any sort of emotion to pull the audience in. It is like they are selling machine parts to procurement professionals, not a life-changing decision.
Ryanair’s campaign discounted flights for expats to come back to the UK and vote to remain has more engaging creative. WTF.
Vote Leave isn’t much better. Let’s start off with their domain strategy ‘voteleavetakecontrol.org’ – Google’s Adwords team must have been rubbing their hands with joy. For a campaign the ideal URL would have been voteleave.co.uk (which is a rick roll link) or brexit.com. According to redirect on brexit.com
www.Brexit.com & www.Brexit.co.uk were offered to the various national Out campaign groups for no charge.
After no contact was offered in response it is now up for sale.
£3500
School boy error. If you look at their content, they have managed to latch on to emotive themes, but the production values of the material look as it has been done by Dave in Doncaster who does wedding videos on the weekend.
And as we have less than a week to go to the polls the quality of the marketing isn’t likely to get any better.
In fact, the best piece of advertising for either side that I have seen was in Whitechapel. It is simple, snappy, emotive and likely done by an art student given the lack of declaration of campaign affiliation (i.e. a call to action to visit strongerin.co.uk or a claim that it was done on behalf of ‘Stronger In’ or ‘The In Campaign Limited’).
One last thought to ponder in this post
WPP in particular has a reputation for hiring marketing talent from political campaigns, and these people are sold on to clients as fresh thinkers and doers for their brands. Positive examples of this would be Obama campaign veterans Thomas Gensemer and Amy Gershkoff, or my old colleague Pat Ford who worked on Ronald Reagan’s campaign.
There will be marketers getting jobs with serious salaries on the back of this work and the designer of ‘Brits Don’t Quit’ will be working in an intern farm somewhere if they’re lucky. Life just isn’t fair.
More Information
Campaign on Labour Isn’t Working.
Ryanair’s EU referendum ad investigated by police | The Guardian – it might be illegal, but at least it has a pulse.
Thomas Gensemer LinkedIn profile
Amy Gershkoff LinkedIn profile
Patrick Ford LinkedIn profile
The Panama Papers are 2.6 TB worth of documents provided to German paper Sueddeutsche Zeitung by an anonymous source in August 2015. The documents cover 40 years of work by a Panamanian corporate law firm Mossack Fonseca on behalf of clients around the world.
The documents detail corporate services provided to the rich and powerful around the world. The first stories from the data trove were published on April 3, 2016 with more expected by early May 2016.
Looking at social media listening services we can see how the story rolled out online.
Forums gave an early ‘canary in the coal mine’ for the story, but Twitter was a massive accelerant.
A secondary effect was the way the story cemented Edward Snowden’s place as a media brand specialising in privacy and transparency – he was the most retweeted commentator in the first 24 hours of the story being out there.
More on Slideshare
As a useful benchmark against how handset manufacturers performed (which I will look at later on), I decided to do some benchmark research into online conversations for Sunday around Mobile World Congress 2016. Using a social listening tool’s proprietary authority ranking to segment conversation participants. All of the data came from Twitter, this isn’t perfect but it is the social platform that provides the best quality information for this kind of exercise. Posts tend to be immediate and easy to do.
I ended up with of 4,006 posts based on the bulk of a day’s postings. Of those posts, 2,120 identified their country or area of origin. The posts came from 53 identified countries.
I then broke the posts down into four sections and analysed the upper and lower quartile by authority ranking. I used the overall population numbers by country to see if it over-or-under indexed in either high or low influence. There were clear country patterns in terms of authority, these were not related to size or location. This was particularly interesting as the event is culture neutral.
Countries that would be traditionally associated with spam content due to internet behaviour norms and low wages actually ranked well for authority. This wasn’t a deficiency of the algorithm but reflected well managed social media accounts.
These are the ten most trafficked posts that I wrote in 2015, in reverse order:
Throwback gadget: Nokia N900 – I tried Nokia’s first Maemo-based phone. It was amazing how useless it was as one forgets how linked the modern smartphone is to web services. Despite these problems one could see the now lost potential of the phone.
Generational user experience effects – a meditation on user experience from the analogue era to the present
2015: just where is it all going? – I had a think about where digital and technology would go over the next 12 months or so. You can see how I did here.
Reflecting on Yahoo!’s Q2 2015 progress report on product prioritisation – by June this year, the product rationalisation that Yahoo! underwent provided ample opportunity to show that it’s core offering was collapsing in many international markets. Rather than it being a market wide condition, the data pointed to Yahoo! specific issues.
Traackr – beyond the buzzword event – a post about how a diverse range of organisations from Coca-Cola to a luxury jeweller were thinking about influencer marketing.
Throwback gadget: Made 2 Fade (by KAM) GM-25 Mk II phono pre-amp and mixer – a review of a mixer that has been lost in dance music culture history, yet was responsible for much of its popularity outside the super clubs.
That Jeremy Clarkson post (or lies, damn lies and sentiment analysis) – or why everyone from the mainstream media to PR Week got the story so wrong about Jeremy Clarkson’s departure from Top Gear.
An experiment on fake Twitter followers – I spent some of my hard-earned cash to see what difference if any buying fake followers had. I chose Twitter as a channel mainly because it would be easier to measure any impact, otherwise it could have just as easily been Facebook followers, Pinterest subscribers or Instagram followers. My overall conclusion on the fake follower business is that it almost purely about personal vanity rather than gaming a system.
O2O (online to offline) or what we can learn from the Chinese – East Asia is way ahead of marketers in the west in terms of multi-channel marketing particularly the integration of of online with offline aspects.
48 hours with the Apple Watch – hands down the most popular post of this year on my blog was my short experience living with the Apple Watch. I felt that it was a nicely designed, but un-Apple experience. It also convinced me that the use case for wearables wasn’t here yet.
I’ve been in-and-out of meetings that prevented me from reflecting fully on the Microsoft Windows 10 event of October 7, 2015. Microsoft put a lot of content out there which is worthwhile picking through. I have put these items in the order that they occur to me rather than an order of importance.
Microsoft Windows 10 is designed to run on a wide range of devices, a by-product of this is that the PC on your desk maybe a phone connected to a screen and keyboard. Now this may not work for all applications, but it could be enough for browser-based needs. It also means that bring-your-own-device could move beyond having your email on your phone.
The Surface Pro 4
Whilst Microsoft has undergone a regime change since the launch of the original Surface, somethings haven’t changed. I think that the Surface Pro 4 represents a continued effort to decapitate the Microsoft PC eco-system. The targets in the frame are devices like:
All of these devices broadly fit into the 13 ultra notebook format that Apple plays in, but I think that the goal is to maximise Microsoft’s revenue share of the Windows eco-system. The hardware design hasn’t done the wider Microsoft brand any harm at all.
New Lumia devices
The 950 and 950XL put Microsoft in the game, at least from a hardware perspective with the Android eco-system, comparing favourably on hardware specifications with the likes of Huawei, LG and Samsung. What I found more interesting is the allusion in Microsoft’s own commentary of the event that the phones would face a gradual rollout in markets and Microsoft wouldn’t be rolling it out to all markets in Europe. Don’t necessarily expect to see these handsets being rolled out in multi-national companies without an extensive availability and support network.
Whilst mobile network providers would like a third eco-system to reduce the power of Android and iPhone, there doesn’t seem to have been universal carrier acceptance of the devices. This maybe partly due to the tighter integration of Skype in the Windows 10 OS?
Xbox on Windows 10
Xbox need to bring more customers on board and having backwards compatibility with Xbox 360 games provides a more cost effective gaming experience thanks to eBay and other used console game exchanges. It also does beg the question about possible non-gaming or even enterprise use that could be made of the new Xbox (beyond running Linux on them).
Rolling out an OS so universal as Windows 10 is an interesting move. It presents some risks:
More information
The Secret of iOS 7 | I, Cringely
Final 2014 prediction: the end of the PC as we knew it | I, Cringely
Thoughts on Microsoft Surface | renaissance chambara
Skype in Windows 10 Preview: Built into Windows 10 so you can do more with friends across devices | Big Blog (Skype owned blog)
Windows 10 Devices: a new chapter | Microsoft News
Ron Arad is more famous for his architecture and art than product design. I went along to see him speak at an event that is part of London Design Festival last week thanks to the China-Britain Cultural Exchange Association. Arad’s presentation felt largely unplanned as the curator of the talk asked him to jump around from project to project rather than a clear narrative being presented. Arad showed imagery or video that he then talked around.
During the presentation Arad showed off the design concept that he did for LG that pre-dated the iPad. It sounded at the event like he had started his thinking in 1997, but the sources I looked at online stated that this project was done in 2002 and the video copy I found on YouTube states that the copyright is 2003.
The video is quite prescient in a number of ways
There were a few things that it got wrong:
More information
The Israeli designer who (almost) invented the iPad | Times of Israel
The Simple Way “Sherlock” Solved Hollywood’s Problem With Text Messaging | Fast Company
Mark Ritson’s critique of social real-time marketing is really good. Here he looks at the wider social media and takes an objective approach to it as part of the marketing mix rather than as a silver bullet.
Whilst on the surface this is a puff piece for Apple, but Cook uses the Obama administration’s call to cooperate making life easier for the intelligence industrial complex get access to consumer data and lays out an opposing vision.
He basically kicked Washington DC in the teeth, other significant companies just decided to turn up with a significantly less senior representative to send the same message.
As the five areas were presented, I mind mapped them all out
