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Reading Time: 7 minutes Platinum jubilee versus pride Transforming logos for Pride has lost brand impact | Marketing Week – When the mass market starts arguing over who gets the specially altered distinctive asset for the month, it’s probably time to retire the whole code-playing business forever. Monkeys cannot run the zoo – especially the zoo’s Special Surprise Tricks […]
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Reading Time: 2 minutes Adapt did a great guerrilla wrap for Metro newspapers during the December general election. In their own words: We designed an alternative newspaper cover wrap for the Metro. On it, we imagined a different approach to the December 2019 election – where climate change was the main focus. From front page to the sports section, […]
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Reading Time: 4 minutes Random notes as I watched the iPhone Xs, iPhone XR and Apple Watch Series 4 launch. Watching the introductory clip, this felt like an event designed mostly for an internal audience. The events have become a parody of themselves with very well worn tropes. Company and eco-system update Apple stores: 500,000,000 visitors per year. The […]