Adapt & other things that caught my eye this week
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The estimated reading time for this post is 112 seconds
Adapt did a great guerrilla wrap for Metro newspapers during the December general election. In their own words:
We designed an alternative newspaper cover wrap for the Metro. On it, we imagined a different approach to the December 2019 election – where climate change was the main focus. From front page to the sports section, we turned every tiny detail of the newspaper into a lighthearted commentary on climate change and the urgent need for a Green New Deal. Once printed the paper cover was applied to Metro newspapers and distributed across London by a large team of volunteers.
I liked this Adapt project as it reminded me of people like Adbusters and the ethos behind much of the stuff on the Wooster Collective
Scotty Allen of Strange Parts went to a wholesale market in Shenzhen, China that sells everything you need for a high tech factory. This eco-system is why industrialisation isn’t going to return to the UK any time soon.
Watch out for the vibrating pans in after 8:25 that tilt components up the right way. Such a simple design solution, each one is custom made for the part that they need to work with. Seeing it in action is almost like black magic.
It’s interesting to look back through concept videos at what people thought the future might hold. This one was done in 2001 and captures the ennui of modern life. It was originally made for a Teletext conference… More on the web-of-no-web here.
Brilliant bit of work on Cheetos based on the product flaw / design feature of flavouring that gets all over your fingers. Ride on 90s nostalgia with MC Hammer and you have a Super Bowl memorable experience.
It is right up there with the Steven Siegel ad from 2004 by BBDO New York that had Mountain Dew as the hero product also featured other PepsiCo brands including Cheetos.
LinkedIn – Louis Vuitton menswear fall/winter 2020 lifestream – its odd to see a YouTube style lifestream on LinkedIn. Engagement seems to be relatively low given Louis Vuitton’s million-plus followers. And the user experience is really out of context on a business platform.