Ged Carroll

Category: hong kong | 香港 | 홍콩 | 香港

哈囉 – here you’ll find posts related to Hong Kong. That includes the territory, the culture, business, creativity and history. I lived and travelled to Hong Kong a number of times, so sometimes the content can be quite random.

In addition, I have long loved Cantonese culture and cuisine, so these might make more appearances on this category. I am saddened by the decline in the film and music production sectors.

I tend to avoid discussing local politics, and the external influence of China’s interference in said politics beyond how it relates to business and consumer behaviour in its broadest context.

Often posts that appear in this category will appear in other categories as well. So if Apple Daily launched a new ad format that I thought was particularly notable that might appear in branding as well as Hong Kong.

If there are subjects that you think would fit with this category of the blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • The QRcode post

    A few years ago, I was involved in a project that used a QRcode across OOH (out of home) activity for a retail launch. We had it on advertising hoardings and on the back of public transport.  QRcode scanners varied in performance. In addition you had to think about:

    • Contrast – did the code stand out?
    • Relative aspect – would it be too big or too small for the audience to scan?

    In the UK, the QRcode is seen by marketers as old hat (but then marketers and consumers in Europe didn’t ‘get’ them in the same way that their peers in Asia did). Many people don’t really understand how to use them.

    Early adopters downloaded QRcode readers. But now, due to the uptake in Asian usage we will see QRcode reader function build into the phone operating system instead.
    QRcode 101
    Above is the picture of the local cafe around the corner from my office. The QRcode contrast is just ok, but the glyph is too disjointed. I am not too sure if this is by design, or due to a poorly maintained inkjet printer.  The image is too blurred for devices to read. I asked a member of staff about it and he told me that he thought it was some type of logo…

    More on QRcodes here.

  • June 2016 research slides

    Here is a copy of the slides that I pull together (when I have the time) of publicly available data that would be of use. This is the June 2016 research slides.

    Google search volumes

    This month I have some new data around search which came from disclosures at Google I/O in terms of search volumes. We talk about social as if search has gone out of style but its growth is still staggering. This is now driven by mobile device penetration and adoption as computing devices on the go. It also speaks to the wider number of questions that search now answers. It used to be that search answered with ‘facts’ found online. It then became more contextual with shortcuts that gave you the weather forecast or a foreign exchange rate. Mobile moved this on further to items like local recommendations.

    Partly through the search box, but also by more meta detail about the device doing the searching and its location to within a few metres due to GPS and cell tower triangulation. Voice interaction has also started to impact search volume. Image driven search still seems to be an area that could drive much more potential search volume, that would be valuable for commerce.
    Google global search volume
    Looking at global search revenue over time, Google’s monopoly position becomes immediately apparent. It is amazing how Bing and Yahoo! haven’t managed to grow market share but just transfer value from one to the other. In the Chinese market, Sohu has been obliterated with Baidu search. But one does have to wonder about the value of web search, when so much internet usage now happens in the WeChat eco-system.
    Global Search Revenues
    More details about me here.
    Slide20

    Full presentation

    Full presentation available for download as a PDF on Slideshare and you can find more research related posts here.

  • Hong Kong Strong

    Brandon Li put his short film Hong Kong Strong on Vimeo last week. The video sprang up all over my Facebook feed as proud Hong Kongers shared the video. There were a number of things happening. The Hong Kong Tourist Board was having its strategy and spend challenged by some of the public and Wan Chai was shut down as a senior Chinese official arrived in the city for a three-day inspection.

    Why does Li’s Hong Kong Strong work? Its a beautiful piece of film in its own right and its cleverly edited. But you can see films with similar production values to Hong Kong Strong all over YouTube and Vimeo. 

    I think that the answer lies in the strong sense of place that it provides the viewer. In this respect it reminded me of Hollywood director John Ford’s The Quiet Man. Ford’s real name was Feeney and he was a first generation Irish American. His parents were from the west of Ireland (Galway and the Arran Islands respectively).

    As with great art Ford poured some of himself and his sense of place into the mawkish comedy. That lack of irony and love the old country saw the film become a touchstone for many Irish Americans. 

    Hong Kong is a largely thriving city but the sense of itself is under attack as the city state is absorbed by mainland China, that process has caused a dissonance in Hong Kongers which is why a film with a strong sense of place resonated so much. Hong Kong Strong captures not only what Hong Kong looks like, but also the energy and vitality of what Hong Kong is. 

    Brandon accompanied the video with a description of how it was made. The film was boiled down from over 1.7TB of rushes.

    For more Hong Kong related commentary click here.

  • Smart home is stuck + more ideas

    The smart home is stuck – Recode – interesting analysis on the nascent smartphone market. Will we move beyond Nest, Hue light bulbs and IP security cameras? Will consumers see utility in the modern smartphone and be ready for the upgrade cycle. Or will smart home is stuck morph into just a fad like 3D TV sets? More on the web of no web here as the internet meets the real world in ways that make the technology invisible and integral to everyday life.

    New Chinese online payment rules take HK e-shoppers by surprise | HKEJ Insight – looks like controlling capital flight measures. It represents a serious cramp in Alipay and WeChat Pay opportunities. There also must be come work around as these services are expanding abroad to meet the needs of high spending Chinese travellers.

    Xiaomi opens stores | Shanghai Daily – interesting pivot in distribution channels. Previously Xiaomi was famous for popularising flash sales online of its handsets a bit like Drop.com do now. Its model now looks closer to that pursued by the likes of Huawei and Apple in China. It will also be interesting if Xiaomi uses these stores to sell its range of home appliances alongside handsets

    Why a staggering number of Americans have stopped using the Internet the way they used to – The Washington Post – Nearly one in two Internet users say privacy and security concerns have now stopped them from doing basic things online — such as posting to social networks, expressing opinions in forums or even buying things from websites, according to a new government survey released Friday (paywall). All of which belies the influence that social platforms seem to have in shaping popular opinion and building grass roots groups. There is obviously a missing piece between consumer behaviour and this research. I am not quite too sure what it is though.

  • Gucci apologises + more things

    Gucci apologises for sending warning letters to Hong Kong shops over paper handbag offerings – context, context, context. Paper items are burned as offerings for the dead to take them into the next life. It tends to be things that they loved or are likely to need. Gucci apologises because it got context wrong, there is zero cannibalisation of Gucci bag sales. More on luxury-related items here.

    Facebook drives more traffic to articles, but Twitter users spend more time reading them – Do small screens translate to shortened attention spans? Not so, suggests a new report from Pew Research Center. Turns out mobile users are spending twice as much time reading long-form articles

    Majority Of Germans Think The Media Is Controlled By Political, Economic Elites – According to a recent survey, the majority of people in Germany view the news media as simply a pillar of the government and the powerfully elite – which will have an impact on trust

    China’s Internet Giants Back A Smartphone On Four Wheels – smarter cars a la Tesla

    Canada cites espionage risk from two Huawei employees, saying it plans to reject their immigration applications | South China Morning Post – Huawei still has a trust gap. Canada might be especially sensitive given how throughly pwned Nortel was by China based hackers in years prior to their bankruptcy

    Dentsu Aegis Network Buys Hot Chinese Agency With Focus on Mobile, Retail, WeChat | AdAge – congrats to VeryChat

    Killing an American icon: Fuel delivery start-ups could downsize U.S. gas stations | SiliconAngle – something about this feels iffy to me. Service stations have a lot of safety restrictions for good reason, that could fall between the cracks in the ‘Uber model’. The margins in running gas stations are actually about the convenience store part of the business, not the fuel. It may make more sense in electric vehicles with easily swappable battery packs???

    Apple to Revamp Streaming Music Service After Mixed Reviews, Departures – Bloomberg – if the sub-editor had honesty tourettes this would read, ‘Veterans scarpered, Apple strives to make streaming service less shit’. ★ Apple Music and Coherent Product Design and Marketing | Daring Fireball – John Gruber on Apple Music, he is less negative than Bloomberg

    BlackBerry brings video calls to BBM on Android and iOS; North America only for now | VentureBeat | Apps | by Paul Sawers – way too late for many people to care – way behind Skype for Business let alone LINE, WeChat, WhatsApp, Facebook Messenger etc etc

    Huawei G9 Lite released in two versions in China | Gizchina – interesting positioning as it seems to sit awkwardly between Honor and Huawei’s P series

    The Who, What & Why of Activist Investors’ Attacks | EE Times – McKinsey seem to have incredibly rose-tinted glasses about this, presumably not to disrupt business in other practice areas such as banking…

    The truth about social media algorithms – and why marketers should welcome rather than fear them | The Drum – basically the spiel that he gave at We Are Social last week