Ged Carroll

Category: ideas | 想法 | 생각 | 考える

Ideas were at the at the heart of why I started this blog. One of the first posts that I wrote there being a sweet spot in the complexity of products based on the ideas of Dan Greer. I wrote about the first online election fought by Howard Dean, which now looks like a precursor to the Obama and Trump presidential bids.

I articulated a belief I still have in the benefits of USB thumb drives as the Thumb Drive Gospel. The odd rant about IT, a reflection on the power of loose social networks, thoughts on internet freedom – an idea that that I have come back to touch on numerous times over the years as the online environment has changed.

Many of the ideas that I discussed came from books like Kim and Mauborgne’s Blue Ocean Strategy.

I was able to provide an insider perspective on Brad Garlinghouse’s infamous Peanut Butter-gate debacle. It says a lot about the lack of leadership that Garlinghouse didn’t get fired for what was a power play. Garlinghouse has gone on to become CEO of Ripple.

I built on initial thoughts by Stephen Davies on the intersection between online and public relations with a particular focus on definition to try and come up with unifying ideas.

Or why thought leadership is a less useful idea than demonstrating authority of a particular subject.

I touched on various retailing ideas including the massive expansion in private label products with grades of ‘premiumness’.

I’ve also spent a good deal of time thinking about the role of technology to separate us from the hoi polloi. But this was about active choice rather than an algorithmic filter bubble.

 

  • Microsoft Longhorn

    Microsoft Longhorn – As you may have seen over the past few days parts of the American media seem to think that the launch of Microsoft’s new operating system is turning into a bigger disaster than the war against terror. They’re wrong for two reasons:

    – The war against terror is majorly messed up because of poor leadership which has betrayed the countless men and women who have been serving their countries selflessly

    – Even in the unlikely event of Microsoft going bankrupt in the morning and the business and associated ‘intellectual’ properties disappearing into a puff of smoke (I sooo wish it were true), there are numerous viable alternatives from pirate Windows software (nice price, shame about the code), GNU/Linux, various flavours of Unix (Solaris, Openware, Mac OS X, netBSD, FreeBSD etc)

    Let’s put Microsoft Longhorn into perspective:

    – Whine number one – its late, duh show me an IT project that isn’t late, or over budget. Ever heard the one about the sales man who walks into a client, promises them the earth and then gives the programming team three weeks to build it and is then surprised when it doesn’t deliver. Microsoft is bigger than everyone else so does things like this on a bigger scale.

    – Whine number two – it won’t do what you promise, you’ve cut out all the good bits. Ok, I’m going to let you into an IT industry dirty secret, marketing people lie. They believe what they tell you when they have told you it, but they lie. I know they lie, because I’ve taken their lies and written them in an easy to understand format for journalists to write about. Journalists propagate those lies because they provide content that readers pretend to glance over whilst really checking out the job adverts and feeling aggrieved at the money they are paid. The content is a trojan horse to get those job adverts into their workplace because there are too many more interesting things to do in their own time. Everyone benefits from the ecosystem

    – Whine number three – its an omen of doom, Trey (William Gates III to those of us who know him well) has taken his eye off the ball and Monkey Boy Balmer has royally fcuked up, this would not have happened with Bill in charge. This one needs to be broken down into sections.

    First of all, Steve Balmer has done a good job fighting against the rabid autistic children that make up most of his employees, bringing it successfully through a shedload of antitrust lawsuits and helping put a more sympathetic government in the White House.

    Remember, Bill Gates’ video testimony helped with the finding of fact against the company in the first place and condemned Microsoft in the court of public opinion.

    Secondly, when Gates was in the hot seat the company made some shocking errors:

    • Microsoft Bob – don’t know about it? That’s because it bombed
    • The Road Ahead (first edition) – ghost writers had to tear this apart and rewrite it replacing up to 30 per cent of the content, Gates had dismissed the Internet and missed the boat. They spent hundreds of millions before they caught back up
    • Cairo – during the development of Windows’95, Microsoft spent a lot of money developing some wicked cool technologies that improved searching for data on a computer amongst other things. Cairo was designed to unify the DOS and NT based products on one state-of-the-art platform (this unification happened much later with Windows XP). Along the way a lot of cool stuff got culled, the market got an inferior product which sold despite being launched with a Rolling Stones live performance of ‘Start me up’. Windows’95 went on to be a technological wasteland and an unprecendented commerical success. Cairo still makes Microsoft Longhorn look good

    Thirdly it takes more than Microsoft Longhorn, a few penguins and unruly autistic children to take down the house of Microsoft. Why? Because thousands of IT people want to follow each other like lemmings rather than looking at alternatives that may provide their business with competitive advantage? The real compelling reason why Microsoft should not be scared of Microsoft Longhorn – politico-economics. Below is a quote taken from the I, Cringely column of August 14, 2003:

    Why aren’t Apple Macintosh computers more popular in large mainstream organizations? Whatever the gigahertz numbers say, Macintoshes are comparable in performance to Windows or Linux machines. Whatever the conventional wisdom or the Microsoft marketing message, Macs aren’t dramatically more expensive to buy and on a Total Cost of Ownership basis they are probably cheaper. Nobody would argue that Macs are harder to use. Clearly, they are easier to use, especially on a network. So what’s the problem? Why do Macs seem to exist only in media outfits? Apple is clearly wondering the same thing because the company recently surveyed owners of their xServe 1U boxes asking what Apple could do to make them more attractive? For those who own xServes, they are darned attractive — small, powerful, energy-efficient, easy to configure and manage, and offering dramatic savings for applications like streaming. Yet, Apple appears to be having a terrible time selling the things.

    I used to think it came down to nerd ego. Macs were easy to use, so they didn’t get the respect of nerds who measured their testosterone levels by how fluently they could navigate a command line interface. Now, I think differently. Now, I think Macs threaten the livelihood of IT staff. If you recommend purchasing a computer that requires only half the support of the machine it is replacing, aren’t you putting your job in danger? Exactly.

    Ideally, the IT department ought to recommend the best computer for the job, but more often than not, they recommend the best computer for the IT department’s job.

    Now another question: Why are Linux computers gaining in popularity with large organizations while Macs, which are based after all on BSD Unix, aren’t? While there is certainly a lot to be said for Linux in competition with various flavors of Windows (Linux is faster, more memory-efficient, more secure, has more sources of supply, supports many more simultaneous users per box in a server environment, and is clearly cheaper to buy), the advantage over Macintosh computers is less clear.

    Again, it comes down to the IT Department Full Employment Act. Adopting Linux allows organizations to increase their IT efficiency without requiring the IT department to increase it’s efficiency. It takes just as many nerds to support 100 Linux boxes as 100 Windows boxes, yet Linux boxes are cheaper and can support more users. The organization is better off while the IT department is unscathed and unchallenged.

    I am not claiming that every organization should throw out its PCs and replace them with Macs, but the numbers are pretty clear, and the fact that more Macs don’t make it into server racks has to be based on something, and I think that something is CIO self-interest.

    Macs reduce IT head count while Linux probably increases IT head count, simple as that.

    I didn’t come up with this very smart idea, it came from a reader. That same reader made the point that every part of an organization ought to be concerned with improving the bottom line, which is to say with being more productive. Yet IT typically doesn’t work that way.

    All you aspiring ‘Neutron’ Jack Welch’s out there, you have an ideal target to squeeze for efficiency get liquidating staff and taking technological change out of the hands of the IT director (better still fire his ass and buy the mortgage on his property for peanuts). Before you ask, outsourcing just ships the problem out of the country but not out of your life.

  • Thumb Drive Gospel

    To understand the thumb drive you have to understand computer memory. In the beginning there was memory, and it was called flash. It was small, expensive but convenient and the geeks saw that it was good.

    What is a thumb drive?

    Research done at Microsoft recently found that much of the time the most effective way of moving files around was via the sneakernet. A thumb drive is a small pocket sized device that have no moving parts and can store almost as much information as a CD-R. They use flash memory to hold the data and connect to a computer via a USB port. They generally can get on to all but the most locked-down computers and can be used to remove or transfer computer files. I use a 256MB Sony MicroVault.

    Why do I need a thumb drive?

    Your work computer doesn’t have a CD writer and you want to move a presentation or work on it at home. You could run an FTP server and move the files electronically, but this could be hacked, it is also hard for your average user to set up and relies on your broadband service provider to not fall down at the wrong moment. Its cross platform, I can use mine on my Mac and PCs at work

    Cover thy ass

    A friend of mine recently ended up in court. The wrangle ended in their favour but it could have been avoided. At the time, redundancies were on the cards and they had developed a business plan in association with another friend regarding the possibility of setting up a new business. The time past and all that was left of the idea was a pipe dream on an spreadsheet that was stored on a network drive that had backed up their email account. Years later when their employer wanted to get rid of them, they used the file as evidence in a legal move to get them out the door. Anything like this, do on a thumb drive if you have to use a work computer at all. More related posts here. 

  • Anoto digital pen

    Anoto are a bunch of mad Swedes who have invented a digital pen. The magic stuff they have came up with is a special spotted paper with unique markings so the pen can tell what kind of document its writing, the colour the ‘ink’, where it is on the page, should the writing be sent as an email. Despite featuring in a major feature article written for Wired magazine the company is doing quite well and coming up with cool stuff.  (Wired built up a reputation amongst superstitious techies after a preponderance of companies profiled in the magazine hit problems. Let’s hope that this doesn’t happen to Anoto). As any bureaucrat would tell you the pen is a lifesaver for meetings. While the   TabletPC makes more sense for mobile applications such as the UPS man.

    Anoto have licenced this technology to a number of people most notably Logitech; the mouse and speaker people.

    Logitech’s io is a neat piece of kit. Unfortunately they haven’t released any Mac drivers for it and won’t be doing so for the forseeable future. What I’d like you to do is help them forsee the future by completing this form requesting Mac drivers. (Re the product and serial number, they have a very handy prompt that tells you how many digits that you need to fake up). More related posts here.

  • Spray can revolution

    If you live in London or have been to Shoreditch you’ve probably came across the spray can stencilled graffiti art of Banksy. Talent, anger, political statement and a black sense of humour via Andy Warhol to create provocative stencil art.

    In the interest of spreading spray can derived revoluton here is Banksy’s guide to creating creative grafitti:

    A guide to cutting stencils- First off, stencil anything. If you wait for the perfect idea you will be waiting for ever. Cleverness is never as entertaining as blatant stupidity, failure and public humiliation

    • Obtain a fucking sharp knife. Blunt knives result in fluffy pictures and make the whole process long and boring. Snap off blades of British steel are best.
    • Draw your artwork on paper, glue onto some card then cut straight through the both. Acetate is apparently quite good but any sort of free cardboard is okay. Stiff 1mm to 1.5mm board is ideal.
    • Get a small roll of gaffa tape, pre-tear small strips and stick them on your shirt inside your coat.
    • Find a suitable piece of card to act as a folder. For instance when using red paint cut the stencil into the bottom of a pizza box so when you get paint all over your fingers its not so suspicious.
    • Leave the house before you find something worth staying in for.
    • Spray the paint sparingly onto the stencil from a distance of 8 inches.
    • If you’re in a place with lots of security cameras wear a hood, move around the city quickly and act like a sad old drunk if you attract attention.
    • Be aware that going on a major mission totally drunk out of your head will result in some truly spectacular artwork and at least one night in the cells.
    • When explaining yourself to the Police its worth being as reasonable as possible. Graffiti writers are not real villains. I am always reminded of this by real villains who consider the idea of breaking in someplace, not stealing anything and then leaving behind a painting of your name in four foot high letters the most retarded thing they ever heard of.
    • Remember crime against property is not real crime. People look at an oil painting and admire the use of brushstrokes to convey meaning. People look at a graffiti painting and admire the use of a drainpipe to gain access.
    • The time of getting fame for your name on its own is over. Artwork that is only about wanting to be famous will never make you famous. Any fame is a bi-product of making something that means something. You don’t go to a restaurant and order a meal because you want to have a shit.

    This reminded me a lot of the golden rules we used to have whilst fly posting for events. More related content here.

  • Dance Music Industry

     Many dance music labels have closed down, particularly those owned by the majors like Strictly Rhythm and Credence. Cream runs festivals and restaurants rather than clubs and looks to Latin America and Eastern Europe for growth, Home is looking to be let out as retail space and the giant screen on the side of the building sits there in darkness

    – Young people are listening to rock now, yes they are but they also have varied taste – which is why dance music festivals are doing well

    – People want live music, the amount of live music venues in the UK dropped way below what it should have done and it is good to see it come back

    – People want R&B, R&B has always been popular

    – The dance music scene has stagnated, much of it has and UK record labels have been guilty of churning out more rubbish than most. The mash-up is a classic sign of creative bankruptcy in the industry and Hoxton’s tastes do not play well thoughout the rest of the UK. I cannot remember the last record I bought from a UK label, I suspect it was probably this time last year. I have however, kept buying imported records from the US and Europe

    – US labels like Nervous, Guidance or even going back to Trax Records and DJ International, survived in a hostile home market by selling abroad, why can’t the UK labels

    -US labels on the west coast are surviving an onslaught on to their scene by police using draconian crack house laws to shut the parties down and send organisers to jail for ten years, they are still making good music and selling records worldwide successfully

    – Young people are drinking and not doing drugs: that’s why cocaine seizures are up, MDMA is plentiful and cheap

    There are labels that are thriving: Defected is licensing American content from the likes of Miguel Migs. While there is much of the input like Junior Jack that is not my cup of tea you have to hand it Simon Dunmore that he is managing to walk the line between quality and commercial success for his label

    AATW – all around the world. A label based in Blackburn, Lancs that realised what Pete Waterman discovered twenty years ago. You can run a record label on single sales. Like Pete Waterman the records are well produced tat that know their target market really well. They are down market and the listeners are disparaged as ‘Northern Pill Monkeys‘ by London based record executives, and their acts are criticised as ‘a plumber with a tired lap dancer’ but they are getting out there and buying the singles.

    I personally don’t believe that you have to provide customers with a ‘crap’ product, that a well crafted one will sell, but you have to know your marketplace. Many of the tastemakers within the industry have lost sight of that and need to move on.

    One person that seems to have it right (all be it on a small scale) is my friend Nick Lawrence’s label Altered Vibes that has gone from strength to strength by not compromising on quality and developing its artists. Something that is hard to do when the majors like EMI are dropping 30 per cent of their rostered artists in one fell swoop and putting less and less each year into development. More media industry related posts here.