Smartcard ticket: Raisa Gorbachev Foundation Charity Ball

Reading Time: 1 minute Gorbachev Charity Ball, originally uploaded by Salim_Mitha. My former colleague Salim (co-founder of Wahanda, a kind of Last Minute for health and wellness) is known for rocking up at the glittering events. He posted some pictures from the fifth annual Raisa Gorbachev Foundation fundraising event. He posted this picture which showed a smartcard as an […]

Be useful

Reading Time: 2 minutes James Warren talked about the golden rule for online PR / social media  strategy as be nice. Being nice however will only get you so far. Lots of us know people who are annoying because they are nice but ineffective and social media is kind of similar. My heart used to sink a little every […]

Micro-cocooning

Reading Time: 2 minutes During the 1980s with the rise of the video cassette recorder (VCR), the reduction in costs of the devices due to the VHS vs. Beta war and an uncertain economic climate consumers started to stay at home in what was later called cocooning. The internet extended this as a trend as community interaction increasingly happens […]

The basics

Reading Time: 2 minutes The current economic climate will help re-define the basics for many people. Since I was a child supermarkets and shopping experiences have been richer and presented consumers with progressively more choice. During the last recession of the early 1990s supermarkets created own brand products that offered cheaper alternatives with the exact same quality as own […]