Knowledge is of two kinds….

Knowledge is of two kinds…., originally uploaded by renaissancechambara. I love this quote my Samuel Johnson which seems more appropriate than ever, now we live in the Google age.


In a moment of insanity in the office today we were thinking if you have #FollowFriday on Twitter why not have #UnfollowMonday? From Blue Monday to I Don’t Like Mondays, the day has a bad reputation, so why not use the time to weed out the lurkers and spam in your Twitter ‘following’ folder. It […]

Smartcard ticket: Raisa Gorbachev Foundation Charity Ball

Gorbachev Charity Ball, originally uploaded by Salim_Mitha. My former colleague Salim (co-founder of Wahanda, a kind of Last Minute for health and wellness) is known for rocking up at the glittering events. He posted some pictures from the fifth annual Raisa Gorbachev Foundation fundraising event. He posted this picture which showed a smartcard as an […]

Be useful

James Warren talked about the golden rule for online PR / social media  strategy as be nice. Being nice however will only get you so far. Lots of us know people who are annoying because they are nice but ineffective and social media is kind of similar. My heart used to sink a little every […]


During the 1980s with the rise of the video cassette recorder (VCR), the reduction in costs of the devices due to the VHS vs. Beta war and an uncertain economic climate consumers started to stay at home in what was later called cocooning. The internet extended this as a trend as community interaction increasingly happens […]