Ged Carroll

Category: innovation | 革新 | 독창성 | 改変

Innovation, alongside disruption are two of the most overused words in business at the moment. Like obscenity, many people have their own idea of what innovation is.

Judy Estrin wrote one of the best books about the subject and describes it in terms of hard and soft innovation.

  • Hard innovation is companies like Intel or Qualcomm at the cutting edge of computer science, materials science and physics
  • Soft innovation would be companies like Facebook or Yahoo!. Companies that might create new software but didn’t really add to the corpus of innovation

Silicon Valley has moved from hard to soft innovation as it moved away from actually making things. Santa Clara country no longer deserves its Silicon Valley appellation any more than it deserved the previous ‘garden of delights’ as the apricot orchards turned into factories, office campus buildings and suburbs. It’s probably no coincidence that that expertise has moved east to Taiwan due to globalisation.

It can also be more process orientated shaking up an industry. Years ago I worked at an agency at the time of writing is now called WE Worldwide. At the time the client base was predominantly in business technology, consumer technology and pharmaceutical clients.

The company was looking to build a dedicated presence in consumer marketing. One of the business executives brings along a new business opportunity. The company made fancy crisps (chips in the American parlance). They did so using a virtual model. Having private label manufacturers make to the snacks to their recipe and specification. This went down badly with one of the agency’s founders saying ‘I don’t see what’s innovative about that’. She’d worked exclusively in the IT space and thought any software widget was an innovation. She couldn’t appreciate how this start-ups approach challenged the likes of P&G or Kraft Foods.

  • BMW i8 & other things this week

    BMW made a video about the production of the BMW i8 to promote the car. However the tone of the video feels rather like a corporate video from the 1980s. Despite the 1980s vibes the BMW i8 carbon fibre monocoque chassis manfucturing is fascinating. As is the manufacture of the BMW i8 high voltage battery. Unfortunately all this effort in manufacturing doesn’t seem to result in high reliability of the vehicles it makes.

    Reebok’s classic range looked to draw on the history of Manchester in this video. It split opinions in the office. Many of my colleagues liked it, but I felt a dissonance between the big speech about building the future with visuals that came straight from 1988. The MA1 jacket, the Reebok Classic trainer – the chav proto-shoe, brutalist architecture, a nice house with 1970s architecture and a mid-to-late 1980s BMW M535i – allegedly beloved of drug dealers trying to shift a load. The car looked discreet about its performance, but could still go like the clappers

    Great demonstration by Grandmaster Flash (of Grandmaster Flash and the Furious Five) of mixing circa 1983

    Kickstarter have a campaign running to reprint the New York Transit Authority’s standards manual which was much more than a style guide but went into things like the methodology of planning signage and usability of New York public transport. More design related content here.

    Anton Corbjin’s film A Most Wanted Man makes Hamburg amazing and gets great performances out of actors including Willem Defoe and Phillip Seymour Hoffman. The film feels believable because it’s based on a John LeCarré novel of the same name. LeCarré’s post-cold war output was a critique of populism, globalisation and the political nature of the war on terror. As would be expected in the 21st century the US comes out of it pretty poorly. Corbjin gives an honest portrayal of the book.

  • First Apple Watch impressions

    I was underwhelmed by the Apple Watch wearable product. It is impressive what they have done, but from a product design point of view the case looks cumbersome rather like a slightly better Samsung Gear. The use of haptics was one of the smarter things that I saw in the demonstration and the use of emoji as an essential ‘social lubricant’ borrows heavily from Asian mobile usage of stickers on the likes of LINE, KakaoTalk and WeChat.

    Looking at the demonstrations, I still think that the use case for a wearable still isn’t there for mainstream consumers. The use cases for haptic communications for instance were downright creepy and I wasn’t convinced by the cloud of spots interface. The fitness app and workout apps were similar to products from the likes of Suunto and Polar or the miCoach app by adidas for a smartphone. There needs to be more general purpose apps, then the Apple fitness option might be able to drive out the fitness sector.

    In terms of the industrial design, I was particularly interested in the strap. Apple has borrowed a distinctive looking catch and strap connector  from one of the strap designs from the now defunct Ikepod Watch company co-founded by Marc Newson who recently joined Apple’s design team.

    Ikepod Megapod strap
    ikepod

    First Apple Watch strap. This probably explains why Marc Newson was brought on board as part of Jonny Ive’s team; as the Ikepod strap was something that he had designed back in the mid to late 1990s. You can see it on the Hemipod watch design here.
    applewatch

    While the case shape looks suspiciously like a homage to H Moser, I think that luxury brands won’t be particularly concerned, at least at this first Apple Watch, lets hope that future iterations prove me wrong. More on design here.

  • Jacob & Co. Epic SF24

    The EPIC SF24 is a bit of a curate’s egg. Jacob & Co. is a brand that I knew of through it’s connection to hip-hop culture. They are referenced in the lyrics of 50Cent, Jay Z and Kanye West. The brand is positioning itself with more conventional luxury customers with a mix of high-end jewellery and watches. They had a recent exhibition in Monaco of their latest range on August 5 – 23, 2014.

    Whilst none where something I would normally pay attention to; the most visually interesting watch they came out with was the EPIC SF24 which had an unusual take on creating a world time display. The top is a 24-hour time indicator that seems to flip around like an electromechanical airport or railway station sign giving the watch a steam punk vibe.
    Epic SF24
    Some of the other details like the crown on the side of the watch reminded me a little of Jaeger-LeCoultre’s Master Compressor series, but with a more practical lower profile that would avoid snagging whilst on the wrist. The movement is said to be a JCAA02 with SF24 module; I don’t know whether the movement is in-house designed; or more likely, a modified version of an existing movement by one of the big movement manufacturers like ETA. Raiding the parts bin is perfectly respectable in Swiss watchmaking.

    It comes in a number of types of gold and titanium – titanium is a particularly interesting choice given the challenges working with the metal on such an intricate case design. Its aimed at the kind of person who thinks that Hublot is no longer making statement watches and Frank Mueller bores them to tears. We’re talking a tiny global customer base. More luxury related content here.

    More information

    Jacob & Co. website profile page for the Epic SF24
    Jacob & Co. Annual Timepice And Jewelry Exhibition In Monte Carlo | Cision

  • Dual class listings + more things

    Don’t change listing rules until lawyers have to change theirs | South China Morning Post – interesting take on dual class listings. Not viable unless there are other protection measures in place like class-action lawsuits and contingency fees – which makes sense when one thinks about how Facebook, Google and Alibaba have gamed the dual class listing system in the US against shareholders. I am surprised that dual class listings hadn’t come into Hong Kong earlier to support control of local businesses by their oligarch family founders. I can understand why dual class listings would be attractive to the kind of mainland companies now looking to list in Hong Kong (paywall)

    ‘Closest thing China has to a presidential debate’: face-off between two geeks over a mobile phone | South China Morning Post – not too sure how much good this did either brand, but it did seem to provide good entertainment. I would love to see Richard Yu of Huawei do one :-)

    Wakie.com — Social Alarm Clock – I really like the idea of this, plays to the dynamics of sleeping through an alarm whilst becoming wide awake from a call

    Lessons to be learned from Yahoo’s native ads | VentureBeat – interesting op-ed by an OutBrain executive

    Fujifilm just one of several struggling manufacturers jumping into medicine | Japanese Times – it used to be that Japanese companies were pointed in the direction of markets by a government ministry, it is interesting that they are all now flocking towards healthcare

    Charting the rise of Generation Yawn: 20 is the new 40 – Telegraph – I heard a similar thing about gen-x, particularly around apparent apathy for causes. Don’t believe it, generations aren’t amorphous: for every hippy there was a young conservative in the boomer generation

    Fast-moving consumer goods market saturated in China | WantChinaTimes – bad news for Procter & Gamble, Colgate-Palmolive in the FMCG space. It is in these kind of circumstances where local brands will break out

    Technohyperbole | The Economist – takes on Gartner’s hype curve

    Apple To Developers: No Selling HealthKit Data To Advertisers – does this mean that marketers can’t use the data for other things? For instance, pre-screening for insurance premiums or weight loss classes?

    Beijing Scientists Replace A Boy’s Vertebra With A 3D-Printed Bone — The First Surgery Of Its Kind – titanium used, so I suspect sintered metal powder rather than a printing process

  • Google services

    When reflecting on Google services, it made me realise how much the internet has changed. Back in 2005 when I started work at Yahoo!, the internet was a very different place.  It was an exciting time, web 2.0 was a technological and philosophical step-change for online services. We had cleared our palates of the bad taste left by the silliness of the dot com implosion.

    Social networks weren’t mainstream in the way we would understand them now – though there were social networks prior to the the then nascent Facebook. Instant messaging was just starting to move on to mobile devices and were more a source of ‘presence’ information – whether someone was free or not than mobile messaging. Instant messaging on the desktop was big and everyone thought that Skype actually worked really well at the time.

    We were conscious of security, but again Skype promised privacy and security (except in China) through secure encryption.  The 800LB gorilla in the room was Google. Yahoo! had managed to survive the dot com bust and subsequent 30+% drop in online advertising revenues because of the Yahoo! Dating business. Even in a recession people still need love. By comparison, Google had been on a tear, Adwords promised marketers greater transparency where they money had gone and what action had been derived from their advertising spend. There were even some nice charts that they could cut-and-paste directly into a PowerPoint presentation.

    Google services impact was much bigger. Yahoo! had pioneered search with Jerry Yang and David Filo’s directory in the mid 1990s. You can still find an iteration of the directory at Yahoo! here. In 1999, the front page of Yahoo! still reflected that directory heritage, as you can see from this screen shot
    Yahoo! early morning of March 3, 1999
    By the time I joined Yahoo! we had a search page that looked much more like the clean design of Google’s search page. The product was comparable in performance to Google as well, it just wasn’t Google; which is what most UK web users wanted.
    Y! search late 2005
    We struggled to get media mentions for Yahoo! in comparison Google services coverage wrote itself: Google spots Jesus in Peruvian sand dune | The Register. Products like Lycos’ IQ service didn’t get the attention they deserved because if it didn’t come from Google the digerati weren’t interested.  At the time Google had 70% or so of the share market, rumours I heard at the time from colleagues were that up to 95% of searches from Yahoo!’s UK office actually used Google – which foreshadowed Google’s European dominance.

    Google’s dominance could be said to have peaked around 2006, social was starting to appear and consumers started to learn the downside of what beta meant as services started to disappear or become amalgamated into other products. Services that they wove into the fabric of their online life disappeared. Tools that helped them work became less useful as functionality was dialled back.

    I have compiled a list of Google services that have been launched and closed. I ignored US-only products. There are some specific omissions:

    • Deja News had been already shutdown by the time Google acquired the company, Google sucked the service’s Usenet archives into Google Groups
    • Google launched ‘Click-To-Call’ twice. It was closed down for the first time in 2007 and was trialled again in April 2010
    • Hello was a Picasa-based picture file transfer app similar to ‘send file’ on your favourite instant messaging platform, it was axed in 2008, but it always felt like a feature to me rather than a product
    •  SearchMash always was a testbed for different search user experiences. It was not a product by any stretch of the imagination
    • Google PowerMeter was a piece of software from Google.org – the charitable foundation set up by Google
    • Google Directory used data pulled from the Open Directory Project, it just ranked them using its algorithm
    • Google Pack was a marketing ploy and possible revenue generator rather than a consumer product per se

    A number of businesses that Google got involved with where acqu-hires:

    • Aardvark
    • BumpTop
    • DocVerse
    • Dodgeball
    • fflick
    • Gizmo5
    • Jaiku,
    • Meebo
    • Picnik
    • Postini
    • Quickoffice
    • Slide
    • Zingku

    Spun-out / rebranded  products

    Product name Date of launch (DD/MM/YYYY) Fate
    Google body 15/10/2010 Google Body was part of Google Labs. It was handed over to Zygote Media Group on October 13, 2011.  It is now called Zygote Body. The source code is available under an open source license
    Google gears 31/05/2007 Removed from Google’s product set, Gears was released under a BSD license. News of Google’s migration away from Gears broke in November 2009

    Discontinued products

    Product name Date of launch (DD/MM/YYYY) Fate
    Google answers 04/2002 Google has taken a number of runs at Q&A services. Google Answers shut down was announced on November 28, 2006
    Google deskbar 06/11/2003 Google Deskbar came out of Google Labs; it put a Google search box inside the chrome of the operating system, allowing consumers to Google not just from inside the browser, but also productivity software.  It was discontinued on May 8, 2006. A similar feature was incorporated into Google Desktop Search.
    Orkut 24/01/2004 Facebook-like social network that used to be popular in India and Brazil.
    Google desktop 14/10/2004 Searched across the computer similar to Spotlight in OS X and a web search box a la Google Deskbar. Desktop also had Konfabulator-like web applets that provided information on weather, news etc. It was announced that it would be discontinued on September 2, 2011
    Google Notifier 2005 I can’t find a specific date in 2005 when Notifier was launched. It let desktop users now when an event was due on their Google calendar or an email available in Gmail
    iGoogle 05/2005 Discontinued on November 1, 2013
    Google talk 24/08/2005 Google’s VoIP client, replaced by Google Hangouts on May 2013
    Google reader 07/10/2005 Google closed down Reader despite the outcry from users. According to Google it had a loyal but declining user base so shut it down on July 1, 2013
    Google page creator 24/02/2006 A simple way of web publishing, which Google replaced with Google Sites in September 2008.
    Google notebook 10/05/2006 Google Notebook was a bit like a proto-Evernote. Content was exported to Google Docs on November 11, 2011 and the service disappeared by July 2012. On March 20, 2013, Google launched a similar service called Google Keep
    Google brower sync 08/06/2006 Rolled out of Google labs as a way of synchronizing settings, passwords and bookmarks across say work and home computers running the Firefox browser. Google’s Chrome browser has a similar function and shutting this function down would have been designed to persuade consumers to jump ship when it was discontinued in June 2008.
    Google image labeler 31/08/2006 Google copied the idea behind Carnegie Mellon’s ESP game to find a better way to teach its search what images were. Since it depended only on common answers from two random players, it prevented foul play so to speak. It was shut down on September 16, 2001
    Google code search 05/10/2006 Vertical search looking at open source code on the web, announced for shutdown on January 15, 2012
    Google website optimiser 10/2006 Free website testing tool to enable site owners to get more value from their site. Discontinued on August 1, 2012
    Google question & answers 28/05/2007 Google’s latest attempt at a Q&A service was ran as localized services in Russia, France, international English and China through a partnership with Tianya. It was closed down on June 23, 2014
    Knol 13/12/2007 Kind of similar to Squidoo in that it allowed experts to develop a sphere of content as user-written articles. It was announced on November 22, 2011 that it would be shut down.
    Google friend connect 12/05/2008 A social media profile that was exportable (possibly as a widget), what Wikipedia called a social networking script. Google signaled it was killing it off on November 23, 2011 to make way for Google+
    Google health 20/05/2008 Centralised personal health record service. It didn’t get to the UK but did influence David Cameron’s thinking on health IT. Discontinued January 1, 2012
    Google lively 08/07/2008 Google Lively was a way of creating a SecondLife-type environment for conference calls – one of the reasons why IBM was so interested in SecondLife in the first place. Lively was discontinued on December 31, 2008
    Google insights for search 05/08/2008 Google Insights for Search was merged with Google Trends on September 27, 2012
    Google latitude 05/02/2009 Location aware social application, similar to Dodgeball that Google had acquired and closed down. Latitude itself was shut down on June 10, 2013
    Google squared 12/05/2009 Google squared provided some of the functionality of Wolfram Alpha, in particular adding structure and relationships to apparently unstructured data sets. It was shut down on 05/09/2011
    Google wave 27/05/2009 Google Wave was a hybrid communications platform that allowed document collaboration and a mix of email and messaging. Google Wave was culled in a batch of ‘spring cleaning’ announced by Google in November 2011. Source code from Google Wave was released under an Apache license.
    Google fast flip 14/09/2009 Provided a flip board type of experience aggregating content from 39 news partners. It was axed on September 5, 2011
    Google building maker 13/10/2009 Allowed users to model existing buildings for inclusion in Google Earth as a 3D model. Shut down announced on March 13, 2013
    Google dictionary 12/2009 Google Dictionary was launched as a standalone product after being a feature in Google Translate. It was shut down without warning on August 5, 2011. Google has a dictionary function build into search using ‘define:”
    Google buzz 9/2/2010 A social network that integrated into Gmail, it was discontinued on December 15, 2011.
    Google cloud connect 24/2/2011 Google Cloud Connect was a Microsoft Office plug-in that allowed you to easily save documents to Google Docs. It was discontinued on April 30, 2013
    Google schemer 18/11/2011 An invite-only clone of 43 Things was shut down on February 7, 2014
    Quickoffice 05/06/2012 (date Google acquired the company) Quickoffice was an established mobile application when Google acquired the company, discontinued on June 29, 2014

    The closure of Google Reader felt to me like a water shed moment. Google Reader had come along and eviserated the current marketplace for RSS readers, though the size and reach of the Google network. Names like Fastladder and Bloglines disappeared. Once the competition was demolished Google then withdrew of the sector and a scramble of cottage industry services sprung up to try and fill the gap; my personal favourite being Newsblur.

    I suspect and have heard others suggest that Google has a problem getting users to use and commit to new services. I don’t think that Google Wave’s issue was consumer commitment, but poor product design, but the lack of adoption for say Google+ screams consumers and early adopters could be indicative of a wider wariness of the general public to invest their data and time in a new Google service. This maybe part of the reason why Google seems to be gradually extracting Google+ from its product matrix; just a few days ago no longer using Google+ author ranking in search.

    If one looks at Google+ versus other services in Google Trends we can see a similar level of interest to say Google Reader, something that Google has already admitted was a non-viable product.

    Google finds itself in a more normal internet brand marketing position: asking consumers for brand permission to innovate so that consumers will engage with their new products and services. Having been on the other side of that fence I realise what a challenge that can be. More Google related content here.

    More information

    Lycos IQ
    Lovely Jubii-ly | renaissance chambara
    IAC | Ask and the social web | renaissance chambara
    Open source intelligence | renaissance chambara

    Google Click To Call
    Google Tests Phone Numbers In AdWords Ads | SearchEngineLand

    Google Reader
    Reader May Have Died To Feed Google+’s APIs | Co.Labs

    Google Answers
    Adieu to Google Answers | Google Official Blog

    Google Deskbar
    Google’s Deskbar; Search Engine Forums Spotlight | Search Engine Watch

    Google Lively
    Be who you want on the web pages you visit | Google Official Blog

    Google Questions and Answers
    Baraza turning read only | Google Help

    Google Groups
    How to Search Today’s Usenet For Programming Information? | Slashdot
    Google’s Abandoned Library of 700 Million Titles (UPDATED) | Wired
    Google Begins Fixing Usenet Archive | Wired

    Google Wave
    More spring cleaning out of season | Google Official Blog

    Google Gears
    Stopping the Gears | Google Gears Blog

    Google+
    It’s Over: The Rise & Fall Of Google Authorship For Search Results | SearchEngineLand