Category: marketing | 營銷 | 마케팅 | マーケティング
-
FOOH (and John Holmes)
The inspiration for this post on FOOH (fake out of home advertising) was Ryan Wallman’s marketing predictions for 2024 on LinkedIn. In particular two of his five predictions 2. Someone will post a viral ad that is a) fake and b) terrible. Hundreds of people will comment: ‘Genius!” 5. Marketers will try to emulate the…
-
Every old idea is new again
Inspiration for every old idea is new again The inspiration for this post on every old idea is new again came from my opening up Rakuten‘s Viber messaging app on my iPhone. Viber is a messaging platform and also does voice over IP, including out to the phone network. It is a hybrid of Skype…
-
Padel + more things
Padel The racket sport padel seems to have got the zeitgeist, if not the player numbers yet. We haven’t really seen a surge in sports fads since the 1980s. During that time skateboarding rose from a peak in the late 1970s, to a more stable underground sport that we have today. The closure of a…
-
Breakin + more things
Breakin Breakin was a 1984 film which brought hip hop culture around the world. You can criticise the plot and awkward dialogue, but the break dancing and body popping was amazing. The film was a sufficiently successful commercial success that a sequel was made to the original film. The broom sweeping scene The broom sweeping…
-
Road to Le Mans
Porsche committed to major long form content as it followed Michael Fassbender on the road to Le Mans. Season one Road to Le Mans started off over four years ago with six short form films, each no longer than 10 minutes in length. So far, pretty much what you would expect in a prestige luxury…
-
Sponsorship + more things
Sponsorship Sports has created a sponsorship bonanza, with women’s sport being a particular beneficiary – Women’s elite sports to generate more than $1 billion in revenue in 2024 | Deloitte UK. For some brands sponsorships aid in research and product development, motorsport and mountaineering are two sports where this the case. Other sponsorship deals, for…
-
SCART + more things
SCART I had used SCART for a long time. The large parallel port plugs and stiff coaxial cables that looked as if they were limbs that had fallen of a cyberpunk twisted oak, were just part of the living room. Even if you hadn’t looked behind the TV cabinet, you maybe seen them as part…